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24 results on '"Sin, Leo Y.M."'

10. The contrasting effects of culture on consumer tolerance: interpersonal face and impersonal fate

Author

Chan, Haksin, Wan, Lisa C., and Sin, Leo Y.M.

Subjects
Asians -- Beliefs, opinions and attitudes, New product failure -- Evaluation, Consumer behavior -- Research, Advertising, marketing and public relations, Social sciences
Abstract

Cultural tendencies of Asians, including belief in fate (BIF) and concern for face (CFF), and their effects on consumption tolerance are examined. Findings show that Asian consumers' higher tolerance for service failures is confined to nonsocial failures and is due to stronger BIF, while their take on more serious service failures is due to stronger CIF.

Published
2009

12. Relationship marketing orientation: scale development and cross-cultural validation

Author

Sin, Leo Y.M., Tse, Alan C.B., Yau, Oliver H.M., Chow, Raymond P.M., Lee, Jenny S.Y., and Lau, Lorett B.Y.

Subjects
Target marketing -- Analysis, Customer relations -- Analysis, Business, Business, general
Abstract

The conceptual framework of the development and validation of a measure of relationship marketing orientation (RMO) is presented. The implications of the six multiitem scales showing the validity and reliability in samples from firms in Mainland China and Hong Kong are discussed.

Published
2005

13. The effects of attitudinal and demographic factors on intention to buy pirated CDs: the case of Chinese consumers

Author

Kwong, Kenneth K., Yau, Oliver H.M., Lee, Jenny S.Y., Sin, Leo Y.M., and Tse, Alan C.B.

Subjects
Piracy (Intellectual property) -- Analysis, Piracy (Intellectual property) -- Surveys, Business, general, Law
Abstract

This study examines the impact of attitude toward piracy on intention to buy pirated CDs using Chinese samples. Attitude toward piracy is measured by a multi-item scale that has been shown to have a consistent factor structure with four distinct components, namely, social cost of piracy, anti-big business attitude, social benefit of dissemination, and ethical belief. Our findings reveal that social benefit of dissemination and anti-big business attitude have a positive relationship with intention to buy pirated CDs while social cost of piracy and ethical belief have a negative relationship. Among these components, ethical belief tends to most strongly predict intention to buy pirated CDs. Demographic variables such as gender and age also help explain the respondents' intention to buy pirated CDs. In addition, those respondents with experience of buying pirated CDs would tend to be more likely to buy pirated CDs than those without such experience. The results are discussed with a view to helping copyright businesses to effectively suppress piracy, and directions for future research are suggested. KEY WORDS: attitude toward piracy, demographics, intention to buy pirated CDs

Published
2003

16. The effect of relationship marketing orientation on business performance in a service-oriented economy

Author

Sin, Leo Y.M., Tse, Alan C.B., Yau, Oliver H.M., Lee, Jenny S.Y., and Chow, Raymond

Subjects
Customer relationship management -- Economic aspects, Business enterprises -- Valuation, Customer relationship management, Advertising, marketing and public relations, Business
Abstract

The positive correlation between business performance and relationship marketing orientation is discussed.

Published
2002

18. How does marketing effectiveness mediate the effect of organizational culture on business performance? The case of service firms

Author

Sin, Leo Y.M. and Tse, Alan C.B.

Subjects
Marketing -- Research, Advertising, marketing and public relations, Business
Abstract

This study addresses the issue of how marketing effectiveness could affect the performance of a company. It is discovered that organizational cultural values are related to dimensions of strategic marketing effectiveness.

Published
2000

24. Market Orientation and Business Performance: An Empirical Study in Mainland China.

Author

Sin, Leo Y.M. and Tse, Alan C.B.

Subjects
*BUSINESS planning, *MARKETING
Abstract

Presents information on a study which investigated the link between market orientation and business performance using a sample data from firms in Mainland China. Definition of marketing concepts; Summary of studies on the relationship between market orientation and business performance as of 1998; Methodology; Results and discussion.

Published
2000
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