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Internet como medio de comunicación es fundamental, la World Wide Web (web) ha tomado posesión como medio universal de transmisión de datos. Este artículo muestra el estudio de reflexión y valoración realizado a la accesibilidad de los sitios web de las instituciones de educación superior (IES) públicas y privadas del departamento del Cauca, considerando un total de trece IES, de las cuales nueve son originarias de este departamento y cuatro tienen sede en el Cauca. El sector público cuenta con tres IES y el sector privado con diez y, según reconocimiento institucional, el departamento del Cauca tiene dos IES con acreditación de alta calidad, de acuerdo con el Ministerio de Educación Nacional en el 2021, las cuales benefician a 47 561 estudiantes matriculados en ies sin acreditación y 22 110 pertenecen a las IES acreditadas. Los sitios web son indispensables en la educación superior, por lo que el acceso a la información debe ser libre, actualmente, por el incremento de ingresos de alumnos con discapacidad a la educación superior, es necesario enfatizar en las principales problemáticas y hacer sugerencias necesarias para brindar un nivel alto de accesibilidad a la web. Muchos sitios web presentan inconvenientes de accesibilidad y es necesario concientizar sobre sus beneficios. Abordando el análisis basado en el estándar WCAG 2.1 (nivel A, AA y AAA), las WCAG 2.1 tienen cuatro principios de accesibilidad: perceptible, operable, comprensible y robusto; se utilizó la herramienta en línea TAW como método de evaluación para comunicar y discutir los resultados.

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Se analiza la información de sitios web de bibliotecas universitarias a nivel mundial, los contenidos e imágenes utilizados para la promoción de los servicios-programas de alfabetización informacional (ALFIN). El estudio pretende, por un lado, conocer cómo gestionan las bibliotecas universitarias (BU) su identidad visual relacionada con ALFIN, qué elementos emplean (figuras, logos, infografías, videos) y cómo, ante los nuevos retos (noticias falsas –fake news–, minería de datos, ciencia abierta, inteligencia artificial) van actualizando sus contenidos e imágenes; y por otro, identificar las BU que ofrecen mejores prácticas en el desarrollo de contenidos e identidad visual de ALFIN. Los datos se recogieron en línea desde el «Mapa ALFIN en Iberoamérica y el mundo». Se creó una base de datos conforme a sus características formativas, y un banco de imágenes con información completa y estructurada sobre los elementos de identidad visual, que permitieran el análisis de contenido y visual. Los resultados proporcionaron una radiografía del grado de desarrollo que tienen estos servicios-programas, en relación con su contenido y la promoción de ALFIN mediante el uso de imágenes específicas. Destacaron algunos sitios-casos como buenas prácticas.

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El desarrollo sostenible y los avances de la industria 4.0 y 5.0 han ratificado la relevancia de la gestión del Capital Intelectual (CI) en las universidades para demostrar su desempeño y crea­ción de valor en la sociedad. El estudio analiza la Divulgación en Línea del Capital Intelectual (DCI) y sus determinantes en universidades colombianas. Para ello se diseñó un índice de DCI y se realizó un análisis de contenido en los sitios web. Por medio de un modelo de regresión lineal múltiple se determinaron los factores que explican la DCI. Se evidencia que el grado de DCI es bajo y su mayor énfasis está en su capital de procesos de la tercera misión y en su capital relacional. Además, se muestra que el origen institucional, la capacidad de investigación y el estatus explican los niveles de DCI. Se concluye que las universidades públicas, con una plantilla de docentes con formación doctoral y con acreditación de alta calidad, logran una mayor DCI.

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Vinculamos más de un millón de evaluaciones de casi 200.000 profesores hechas por alumnos en el sitio web RateMyProfessors con información sobre la productividad de la investigación de casi 3.000 profesores en Google Académico (Google Scholar) a fin de ofrecer una caracterización sistemática de la relación entre las evaluaciones de los alumnos y las características de las clases, las universidades y los profesores, para comprobar si las evaluaciones de los alumnos tienen una relación condicionada con la productividad de la investigación. El estudio concluye que, si bien lo "fácil" e "interesante" que los alumnos consideran un curso son los factores más determinantes de sus evaluaciones, existe una prima de "apariencia" o "belleza", sin un componente sistemático de raza, edad o género. Sorprendentemente, se constata que la productividad de la investigación no es significativa o está negativamente relacionada con la evaluación de las capacidades docentes de un profesor. [ABSTRACT FROM AUTHOR]

This research aimed to analyze the importance of university websites as strategies to strengthen digital communication, emphasizing its importance in relations with the public and identifying the structure of the selected web pages. The methodology used was based on a mixed analysis, both qualitative and quantitative. The inductive method was used, through the technique of research and content analysis. As an evaluation instrument, a file made up of 5 elements was designed based on the characteristics that constitute the communication and the evaluation report of the Nibbler online program was included. The results obtained allowed us to establish that none of the evaluated universities reached optimal levels in the application of the selected digital communication elements, thus showing that, at present, despite the effort to adapt to the changes driven by new technologies, there are still prevailing weaknesses in the environment of this institutional area. Therefore, these websites require the strengthening of their communication strategies. [ABSTRACT FROM AUTHOR]

El estudio de usabilidad y accesibilidad de los sitios web de la Universidad Técnica de Manabí, consistió en la evaluación y análisis de los sitios y sistemas webs UTM, SGA, SPCA, E-VIRTUAL y ONLINE mediante las herramientas online TAW y FAE, siendo parte fundamental que todos los sitios cumplan con las normativas web. La metodología se apoyó en la recopilación del estado de arte sobre la usabilidad y accesibilidad web basado en un método de análisis cuantitativo en la recolección de la información aplicando la normativa WCAG 2.0 con un nivel de conformidad AA partiendo de los principios: Perceptible, Operable, Compresible y Robusto. En la sumatoria de ambas herramientas da como resultado que el Perceptible abarcó 127 errores, siendo en el que más fallas ocurrieron, seguido del operable con 51 problemas, en el compresible existieron 17 inconsistencias y por último el robusto habitado por 10 inconvenientes. Los resultados obtenidos con la herramienta TAW demuestran que dentro de los principios, pautas y criterios se encontraron 177 errores, mientras que en la herramienta FAE se reflejaron un total de 28 inconsistencias. La interpretación de los resultados se detalla en tablas y gráficos estadísticos, demostrando el tipo de problema existente en cada uno de ellos, asimismo dando una posible solución al problema suscitado. El aporte de esta investigación radicó en manifestar las diferentes fallas que conllevan al colapso de un sitio web y contribuir posibles soluciones en errores no visibles del mismo.

The paper focuses on a high-priority subject nationwide: the growing need for training in radiation protection for occupationally exposed workers and the strength of having specialized web portals on this matter. The Specialized Web Portal, EDUCPRA "Cuba's Portal for Education and Training in Radiological Protection", has been developed in this context, which makes available to its users, in an easy and integrated way, access to contents, regulations, national and international standards, directories, applications and services related to the matter that allow the identification, dissemination, and promotion of the training capacities in radiation protection. The main objective of EDUCPRA is to become the technological support of the National Strategy for Education and Training in Radiological Protection. EDUCPRA allows supervising the operation of the education and training activity in Radiological Protection in Cuba, and contributing to the processes of identification of needs, certification of personnel, and competence recognition of radiation protection courses. Through EDUCPRA, the available capacities to the country can be promoted to be able to comply with the training requirements established in the national regulatory framework, and the number of personnel trained by practice and occupational category can be known, allowing the evaluation of the effectiveness of the national training program. EDUCPRÁ will give visibility to the performance indicators of the training in Radiological protection in the country. [ABSTRACT FROM AUTHOR]

Education, like many other activities of daily life, have evolved, with the use of technology and tools, so that the public, not only in the locality but also in the country, knows everything related to an educational institution, Websites have been implemented, allowing access to information and knowledge from anywhere in the world and at any time. The objective of this article is to develop a web application that facilitates the promotion of the organizational, academic, and cultural structure of the "Margarita Cortes" High School in the city of Esmeraldas, in Ecuador, and at the same time allows the link between students, teachers, parents of family and authorities to the technological world. [ABSTRACT FROM AUTHOR]

En el siguiente artículo se pretende mostrar las diferentes herramientas y recursos en línea que proveen organismos del Comité de Educación Financiera y del Sistema Financiero Mexicano. El principal motivo de dicha investigación es fomentar una mayor Educación Financiera a la población mexicana. Se llevó a cabo una recolección de datos de los diferentes sitios web de los organismos financieros y económicos del país. Con el fin de mostrar el contexto del país en este rubro, se llevó a cabo una investigación descriptiva que muestra datos sobre la historia y estadísticas de la Educación Financiera. Se tomó en cuenta para este apartado a la Encuesta Nacional de Educación Financiera 2019, el Diplomado de Educación Financiera por la Comisión Nacional para la Protección y Defensa de los Usuarios de Servicios Financieros y la Secretaría de Hacienda y Crédito Público, la Encuesta Nacional sobre las Finanzas de los Hogares 2018 y el Panorama Anual de Inclusión Financiera 2021. La falta de Educación Financiera ha llevado a la población a desaprovechar estas herramientas tecnológicas en su día a día, y es por ello que se destaca la relevancia de la información descrita. [ABSTRACT FROM AUTHOR]

Analysing user experience (UX) is a key factor in evaluating website quality. There are 20 methods for this purpose that, through qualitative or quantitative perspectives, examine people’s attitudes, behaviours or context of use. However, for different economic or practical reasons, this type of study is usually less utilized than heuristic evaluations. Therefore, this article details and recommends the most effective techniques in a prioritized manner. Web analytics –the tool that collects the largest amount of data– is in first place, followed by usability tests, observation and questionnaires. All of these have the aim of facilitating the listening to of users’ voices and finding out what it is they really do when on a website. [ABSTRACT FROM AUTHOR]

The objective of the article is to compare the results of the study on screen with the results of the study. study published in RAUSP Management Journal, after approximately 10 years. A descriptive and documentary study was undertaken, with a predominantly qualitative approach. The data were collected from visits directed at the portals, tabulated in electronic spreadsheets and analyzed based on the descriptive technique. The construction of accountability was investigated from three dimensions. Issues that limit the construction of these dimensions are discussed, in addition to what is legally required of public entities / managers. In a general analysis, we highlight the number of chambers that still fail to prioritize the exercise of accountability. [ABSTRACT FROM AUTHOR]

In the context of information and communication technologies, there are transformations in the form of social communication, imposing a new paradigm to disseminate the results that are generated in institutions from computer networks. A study carried out in this regard in Pinar del Río's educational centers reveals limitations when disclosing the services that are managed in them, causing a contradiction with the measurement indicator of the Ministry of Education with respect to the operation of the institutional websites of schools. This has led to determine the theoretical references for managing the visualization of institutional websites of educational centers. For this, theoretical methods were used: historical-logical, analytical-synthetic, inductive-deductive, modeling, systemic-structural-functional and systematization; that allowed to identify the management of the visualization of the websites from the computerization in terms of the use of technologies based on the services of society, the educational systems that establish the application of the legal and methodological provisions that govern the teaching process, among which are human resources, services to society through interactive platforms, management as a multi-stage process, institutional websites to achieve credibility and notoriety of the institution and interaction with users, as well as the visualization of the data so that they are accessible.

La educación al igual que muchas otras actividades de la vida cotidiana han ido evolucionando, con el uso de la tecnología y de herramientas, con el fin de que el público no solo de la localidad sino del país conozca todo lo referente a una institución educativa, se ha ido implementando sitios web, permitiendo acceder a la información y al conocimiento desde cualquier parte del mundo y a cualquier hora. Este artículo tiene como objetivo desarrollar una aplicación web que facilite la promoción de la estructura organizacional, académica y cultural del Colegio de Bachillerato “Margarita Cortes” de la ciudad de Esmeraldas, en Ecuador y a su vez permitir la vinculación entre estudiantes, docentes, padres de familia y autoridades al mundo tecnológico.

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Según los preceptos de la nueva museología, los museos pasaron a tener un papel social y pedagógico muy significativo a lo largo del siglo XX. En la actualidad, más allá del espacio físico, las instituciones museísticas tienen la posibilidad de democratizar aún más el acceso a sus contenidos culturales y difundir el conocimiento entre la población. Con la digitalización y el avance de las tecnologías, la comunicación ha experimentado cambios a varios niveles: por un lado, los medios han tendido hacia la convergencia y, por el otro, la manera en la que las instituciones y los usuarios interactúan también se ha visto afectada por la cultura participativa. Partiendo del escenario descrito, la propuesta de esta investigación consiste en analizar la comunicación museística a través de medios digitales. De manera más concreta, se aplicará el análisis de contenido a una muestra de 100 museos de Brasil, España, México y Portugal para observar cómo está siendo articulada su comunicación a través de los websites oficiales y en la red social Instagram. En última instancia, se comprobará si estas herramientas ejercen como promotoras potenciales del acceso a la cultura y al patrimonio.

The present work explores the websites of the 135 municipalities of the province of Buenos Aires, with the objective of analyzing their current level of development from the perspective of public marketing. The data collection was made based on an observation form developed on the model of dimensions of municipal e-services by Esteves (2005) with adaptations proposed by the AG Software Subject (2006) in its study of municipal web pages in Argentina, resulting in the tool developed one of the contributions of the research. From the results obtained, it can be deduced that the websites are more developed in terms of the Interaction, Presence, Transaction and Urban Information dimensions, and less developed in the Transparency and E-democracy dimensions. And in accordance with the studies by Esteves (2005) and the AG Software Subject (2006), it is observed that there is no sustainable and phased growth. [ABSTRACT FROM AUTHOR]

Este trabajo presenta el desarrollo de una guía para el diseño de sitios web de Instituciones de Educación Superior (IES) basada en el estándar WCAG 2.1 aplicado a discapacidades visuales. Para ello se identificaron propuestas que orientan el diseño de sitios web accesibles de IES. A partir de los hallazgos y del estándar WCAG 2.1 se especificó una guía que facilite el diseño de sitios web de IES aplicada a discapacidades visuales, después se evaluó el nivel de conformidad obtenido por el sitio web de Univida al aplicar la guía propuesta. Como método de evaluación, se utilizó la herramienta en línea TAW. Los resultados muestran que en las propuestas analizadas se enfocan en evaluar la accesibilidad de los sitios web; sin embargo, ninguna de ellas se orienta específicamente a webmasters, desarrolladores y diseñadores web, ni se enfocan en el diseño de sitios web de ies para personas con discapacidad visual. También se evidenció que, al aplicar la guía en el sitio web seleccionado, de un total de 433 errores en el primer análisis se logró disminuir a 14 en un segundo análisis para los niveles de conformidad A, AA y AAA. Este trabajo permite concluir que existe un creciente interés en investigadores e instituciones de educación superior de diseñar sitios web institucionales y plataformas virtuales de aprendizaje inclusivos, que no solo consideren las necesidades de información y el impacto atractivo de su diseño, sino también un enfoque hacia la población con discapacidad.

this paper presents the development of a guide for the design of Higher Education Institutions (hei) websites based on the wcag 2.1 standard applied to visual disabilities. For this purpose, proposals that guide the design of accessible hei websites were identified, based on the findings and the wcag 2.1 standard; a guide that facilitates the design of hei websites applied to visual disabilities was specified; then the level of compliance obtained by the Univida website when applying the proposed guide was evaluated. The taw online tool was used as the evaluation method. The results show that the proposals analyzed focus on evaluating the accessibility of websites; however, none of them are specifically oriented to webmasters, developers and web designers, nor do they focus on the design of hei websites for the visually impaired. It was also evidenced that, when applying the guide on the selected website, from a total of 433 errors in the first analysis it was reduced to 14 in a second analysis for compliance levels a, aa and aaa. This work allows us to conclude that there is a growing interest among researchers and higher education institutions in designing inclusive institutional websites and virtual learning platforms, which not only consider the information needs and the attractive impact of their design, but also focus on the population with disabilities. [ABSTRACT FROM AUTHOR]

Copyright of Mendive - Revista de Educacion is the property of Universidad de Pinar del Rio and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Introducción: El desarrollo de las tecnologías de la información y las comunicaciones (TIC) ha revolucionado todas las esferas de la vida social. Los portales web permiten la entrega de los documentos por la vía electrónica, acceder a los resultados de las investigaciones, el debate sobre los trabajos publicados en las revistas científicas, la conversación en tiempo real y de forma asincrónica. En el Instituto Nacional de Salud de los Trabajadores (INSAT) de Cuba existe desde el año 2010 un portal web en una plataforma no acorde a las exigencias actuales; es por ello que se considera por INFOMED su migración a la plataforma sistema de gestión de contenidos WordPress. Objetivo: Diseñar el portal web del INSAT en WordPress teniendo en cuenta las características de esta y los estándares de calidad para su diseño. Material y método: A partir del estudio realizado por los autores y la sistematización teórica de los aspectos generales de WordPress y de las consideraciones de los estándares de calidad para el diseño de la web institucional. Resultado: El portal web institucional del INSAT elaborado en WordPress, cumpliendo con los criterios de calidad y evaluación referido por el proveedor. Introduction: The development of information and communication technologies (ICTs) has revolutionized all spheres of social life. The web portals allow the delivery of documents electronically, access the results of research, the debate on the work published in scientific journals, the conversation in real time and asynchronously. At the National Institute of Workers' Health (INSAT) of Cuba, since 2010 there has been a web portal on a platform that is not in accordance with current requirements, which is why INFOMED considers its migration to the WordPress content management system platform. Objective: Design the INSAT web portal in WordPress taking in accounts its characteristics and quality standards for its design. Material and method: Based on the study carried out by the authors and the theoretical systematization of the general aspects of WordPress and of the considerations of quality standards for the design of the institutional website. Result: The INSAT institutional web portal prepared in WordPress, meeting the quality and evaluation criteria referred by the provider.

To analyze how students use online learning tools, such as didactic websites, a common practice is to report global access statistics. Although these are adequate measures, they are not specific enough and do not allow to determine if there are differences depending on the type of resources available to students. The aim of this study is to compare how students use different types of resources in a didactic website, distinguishing between resources to be evaluated in a final exam, resources for work in the classroom, extension resources not to be evaluated, and online extension resources. To this end, the 96 students (87 women, 9 men) taking part in the research enrolled in a subject that is part of the Degree in Speech Therapy, and where a didactic website was used as a tool to complement face-to-face teaching. The total number of accesses to the didactic website and the average number of reads of each type of resources were taken as units of measure. The results indicated that, although the number of visits generally reflected an intense, frequent, stable use of the website, at the same time there were some types of resources that were hardly used by students. Thus, it is suggested that the availability of a particular learning resource on a didactic website does not imply that it will be used, and that the best way to increase the use of a resource is to evaluate it, or to use it in the classroom.

El acceso a la información pública, la transparencia y las normas de buen gobierno son los ejes fundamentales de cualquier ente público en el siglo XXI. El objetivo del presente estudio consiste en analizar la información sobre responsabilidad social que ofrecen las 50 capitales de provincias españolas a través de sus sitios web, utilizando la técnica de análisis de contenido. Los resultados muestran que la información más divulgada está relacionada con la contratación de servicios y obras públicas, en contraposición a la de carácter medioambiental, que es la menos difundida. A pesar de ello, a los gobiernos locales españoles aún les queda un largo camino por recorrer en materia de divulgación de información responsable.

El objetivo de la investigación reside en analizar los sitios web de posadas turísticas paraguayas a través del modelo extendido de adopción de comercio electrónico en Internet (eMICA). El trabajo se basó en un enfoque cuantitativo, no experimental, de corte transeccional, nivel descriptivo y exploratorio. Una población de 72 posadas en 12 ciudades (Altos, Arroyos y Ester os, Atyrá, Caacupé, Piribebuy, San Bernardino, Itacurubí de la Cordillera, Loma Grande, Tobatí, Valenzuela, Eusebio Ayala y Santa Elena) fue identificada en la página web de la Secretaría Nacional de Turismo (SENATUR) en el mes de agosto de 2019. Una muestra de 38 establecimientos fue tomada para el análisis por haber cumplido con el mínimo requisito propuesto (poseer un sitio web y/o fanpage en Facebook y no estar en estado de cese definitivo) y 34 descartadas por no lograr las mínimas exigencias. El instrumento utilizado fue un check list de 25 atributos distribuidos en 3 etapas y 6 niveles. Los resultados más relevantes fueron: 92% poseían chat, 95% ofrecieron georeferenciamiento y 97% expusieron su marketing a través de las redes sociales.

The institutional communication plays a central role in health crisis situations, with websites being key tools for risk communication. The efficient use of these platforms allows universities to promote transparency and strengthen relationships of trust with their community in pandemic scenarios. A comparative analysis between websites of spanish and brazilian universities about the information and knowledge that communicate in relation to Covid-19 is performed. For this, the subject of knowledge communication, the identifying elements of this communication on the websites of universities and approaches in risky situations are addressed. The research is descriptive-analytical type with a mixed approach. It is a case study based on content analysis, in addition to bibliographic review and documentary analysis. The tool used was the Wayback Machine, which allowed analyzing the changes in communication approaches and behavior of publications on Covid-19 according to the history of the websites. The convergences between the communicative practices of the analyzed sites are featured, despite the difference of contexts, mainly from the dissemination of content on the initiatives and projects and the alternatives of interaction with the public. Through of these communication spaces, the universities have given an image of a key institution in social changes, as well as the support and benefits that it can bring from the fulfilling of their social responsibility through the university-society relationship. [ABSTRACT FROM AUTHOR]

Este artículo presenta los resultados de una evaluación heurística de usabilidad aplicada a 17 sitios web de bibliotecas de universidades públicas chilenas, a través del método SIRIUS, “Sistema de Evaluación de la Usabilidad Web Orientado al Usuario y Basado en la Determinación de Tareas Críticas”. Para la recolección de datos se utilizó la pauta fija de SIRIUS que contiene 10 heurísticas subdivididas en un total de 83 sub-heurísticas evaluadas por cinco personas expertas con conocimiento en sitios web de bibliotecas y usabilidad. Los resultados indican que las bibliotecas universitarias mejor evaluadas presentan buenos mecanismos de rotulado, layout (diseño) y facilidad de interacción, mientras que, en su conjunto, los sitios web carecen de ayudas de navegación para las personas usuarias. Finalmente, se concluye que la evaluación heurística es un método válido, rápido, fácil y aplicable en sitios web de bibliotecas universitarias, siempre y cuando se definan adecuadamente las personas expertas y las heurísticas. Asimismo, SIRIUS resulta una herramienta adecuada al contar con una pauta fija que permite obtener evaluaciones con rapidez y facilitar la comparación de sus resultados.

Este artigo aborda a Arquitetura da Informação como elemento potencializador de acesso, uso e recuperação da informação em ambientes digitais, que visa atender a todos os tipos de público. Diante do exposto, tem-se como objetivo examinar o website da organização social Geledés de acordo com os princípios propostos por Rosenfeld, Morville e Arango (2015). Como metodologia, adota-se a pesquisa bibliográfica sobre arquitetura da informação digital e seus pressupostos e, recorre-se à netnografia como forma de descrever profundamente o website da organização Geledés, campo empírico escolhido. Como resultados obtidos, aponta-se que a arquitetura do sítio geledes.org.br apresenta deficiências, sobretudo no sistema de rotulagem e busca. Como conclusão, considera-se substancial a aplicação das recomendações propostas nesta pesquisa para ampliar, facilitar e promover o acesso às informações de equidade de gênero, étnico-racial.

Archaeological heritage is presented as a driven force of tourism in Mediterranean destinations. To obtain a balance between heritage conservation and tourism development is a challenge to achieve in most of heritage destinations. For this, it is proposed to grant to strategic communication through the Information and Communications Technology(ICT) greater valuation whether appropriate objectives are assigned beyond promotional or informative. Thus, this research work is devoted to identifying the capacities for strategic communication of three tourist and cultural heritage websites of Cartagena (Murcia, Spain) through a methodological analysis and evaluation resource called “Communicative Efficiency Questionnaire”(CEC).This instrument is based on three analysis criteria and consists of 11 indicators and 36 variables that demonstrate the communication efficiency of ICT and its relationship with tourism. The first analysis criterion focuses its attention on tourism-heritage relations. In this sense, it is concerned with promoting the necessary tools to manage tourism efficiently, responsibly and sustainably based on the local context and the needs of the managed population. The second analysis criterion seeks to know if the heritage site is concerned with the involvement of the stakeholders and local communities in management and that they have the knowledge and professional skills to carry out their work properly. Finally, the third analysis criterion assess whether the website includes interpretative messages that contribute to the appreciation of the public and residents about the heritage. This criterion is developed by six indicators and is very important for the CEC since they focus on the analysis of the importance of the information and its transmission through the websites. The results highlight the potential of strategic communication and the opportunity to attribute it higher uses in touristic and cultural heritage management aspects.

The evolution of technology and the digital empowerment of society have led to the proliferation of Audiovisual Content Webs (ACWs) where users can share information and experiences, along with other commercial resources. ACWs have led to significant changes in the way users can select and access audiovisual content. The design of these websites combines various features, including a user community, streamed content, ticket sales, and recommendations, among others. Each ACW has a specific profile with respect to the mentioned variables. The aim of this study is to identify the critical success factors for a ACW, i.e., which features and the form they should take to attract followers, thus increasing the capacity to prescribe and broadcast content. Using qualitative comparative analysis (QCA), a formal analysis technique that allows the identification of combinations that produce a certain result, a sample of the 12 most representative cinema websites in Spain is analyzed. The results indicate that the incorporation of content recommendation systems and the connection with streaming platforms through which the content can be accessed are key factors in the success of these ACWs. This work contributes academically to the knowledge and explanation of audience behavior in the new audiovisual scenario. From a professional point of view, relevant design suggestions are offered to platform creators. Finally, the limitations of this work are described, and future lines of research are considered. [ABSTRACT FROM AUTHOR]

Since 2015, Spanish local councils have had to comply with the Transparency Act, which includes the duty to publish information on their activity on a website, electronic headquarters, or transparency portal. To do so, they often have the help of provincial councils, autonomous communities, or the State. Previous studies on compliance with this rule ignored town councils with fewer than 10,000 inhabitants, i.e., more than 90% of them. This paper presents an introductory analysis on the presence of transparency information on websites and transparency portals offered by municipalities of all populations. A sample of municipalities, divided into 14 population ranges, was studied, covering 20-30% of municipalities, extracted proportionally and randomly for each range and from each province. The analysis includes variables such as the existence of a municipal website and specific transparency portal, the connection and publicity between the two, and the minimum presence of information within such portals. Despite support from larger institutions, one out of six municipalities did not have a website, and half of the municipalities did not offer real information on transparency. The three main causes identified (in order) are that their transparency portals are empty, that they do not actively advertise their portal on the website, or to a lesser extent (one in ten) that they do not have a transparency portal. This result occurs mostly for municipalities with fewer than 20,000 inhabitants. The municipalities that do offer transparency information mainly use tools provided by the State, which are associated with an electronic site. Efforts by other (autonomous or provincial) institutions to promote transparency are also detected, although only massively in some provinces. [ABSTRACT FROM AUTHOR]

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The emerging concept of university social responsibility (USR) consists in the fulfillment of the mission of the university in terms of ethical standards, community support, respect for human beings, and respect for the environment. Thus, universities must not only provide professional training but also instill ethical principles in students to allow them to behave as good citizens and help solve community problems. On the other hand, competition for students requires efficient management of university reputation and communication with their stakeholders, to demonstrate the accomplishment of the university's mission and attract potential students. The objective of this paper is thus to explain the causal relationship between communication about university social responsibility (USR) activities through institutional websites and university selection, as well as the role of reputation. Research work was carried out based on an explanatory cross-sectional design, with a sample of 356 subjects from a population of 11th-grade students from public and private schools in the City of Barranquilla (Colombia). The results revealed that USR communication through institutional websites has a significant influence on university selection, not only directly but also indirectly, through reputation as a mediating variable. These findings contribute at a theoretical level by providing empirical evidence to understand and explain the analyzed topic. Furthermore, the results provide useful information to evaluate USR disclosure and implement strategies to make progress on USR issues. [ABSTRACT FROM AUTHOR]

A new analysis system for website quality evaluation is presented. It is characterized by its potential to interrelate and evaluate both technical and strategic aspects of a website. It has its origin in the premise that, although the technical aspects, which determine the website operability and functionality, have a great impact on its quality, they do not alone guarantee success. This approach differs from those commonly adopted by analysis systems for website quality evaluation, since most of them have been developed adopting a predominantly operational or functional approach. [ABSTRACT FROM AUTHOR]

Budget visualization tools facilitate the communication of complex technical information. In this paper, we analyse the main technical, individual and organizational factors that affect its implementation and use. Through a questionnaire survey we have collected data from those responsible for the web application "Dónde van mis impuestos" ("Where do my taxes go?") in 23 Spanish regional and local governments. Our findings show that these tools have a small number of users but that their main target are not citizens but specific groups, mainly media and political groups. Its adoption is neither a budgetary nor technological problem, although the free software license gives clear advantages. The impulse for adoption is mainly political with the main focus on financial and budgetary transparency but sometimes also on participatory transparency or microtransparency. Finally, we detect a serious risk of governance generated by the lack of clear transparency and accountability strategies in the administrations, as well as an absence of operational procedures to adapt to the changing budgetary structure. [ABSTRACT FROM AUTHOR]

The NGDOs sector is subjected for years to an intense debate about the way they work. One of the most widespread criticisms is that these organizations, especially the larger ones, use a communication style that favors a consumer solidarity that discourages social transformation. This article presents part of the results of a European project that studied the communicative practices and discourses of NGDOs of Catalonia (Spain), namely, analysis of the websites of 17 organizations. The results show a slow erosion of the hegemonic approach in NGDOs based in the North-South stereotypes, which focuses its communication on attracting donations. Faced with this vision, most of the NGDOs analyzed (10 of 17) show a dominant orientation, to a greater or lesser degree, to an alternative communicative approach that pursues social change. However, the hegemonic discourse remains prevalent in larger and more visible organizations.

Esta investigación tiene como objetivo principal analizar las preferencias y pautas de comportamiento de los usuarios en los sitios web de los partidos políticos españoles. Para llevar a cabo este trabajo se han realizado entrevistas en profundidad a los responsables de contenido de los sitios web de las formaciones políticas con representación parlamentaria y encuestas a los usuarios de esas páginas. Los resultados obtenidos confirman que la frecuencia de acceso e interacción en estos sitios web se ha traslado a las redes sociales, más inmediatas y de mayor impacto. La web es considerada como soporte de información más detallada, mientras que las redes sociales actúan como canales de difusión de ese contenido. Las conclusiones nos permiten afirmar que la integración del sitio web con las redes sociales se percibe como una prioridad y que la difusión de vídeos en directo con acceso desde el sitio web supone una oportunidad para ganar visibilidad.

En el contexto de la divulgación de información de las administraciones locales, el presente estudio analiza, en primer lugar, el grado y el tipo de información sobre emprendimiento que los gobiernos locales de la provincia de Cáceres ofrecen a través de sus sitios web y, en segundo lugar, las posibles similitudes o diferencias existentes entre los municipios con respecto a sus niveles de divulgación. Los resultados muestran que el grado de información divulgado es bajo y que la información que más se divulga es la de carácter general, seguida de la información sobre emprendimiento digital y divulgación y comunicación con el emprendedor. La información divulgada sobre recursos y apoyo al emprendedor y emprendimiento activo, aunque existe, es muy escasa. El estudio también muestra la existencia de dos categorías de ayuntamientos en función del nivel de divulgación de información y sus características poblacionales, socio-económicas, fiscales y políticas que éstos presentan en cada una de ellas.

Copyright of Investigación Bibliotecológica is the property of UNAM, Centro Universitario de Investigaciones Bibliotecologicas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In the age of globalization, rural municipalities in Spain must differentiate themselves and compete to achieve the loyalty of their stakeholders (neighbours, tourists, investors, media..., among others) and fight against depopulation. The corporate website is one of the most used channels by these audiences to go in depth in the knowledge of the settlements. Therefore, this study is approached in an exploratory way, in order to evaluate whether these rural municipalities use the institutional web as a strategic tool to make known their identity. Given these objectives, the methodological design is based on a qualitative approach, with different research techniques. The results show that websites with replicated structures have significant deficiencies in identity management, both from the point of view of corporate visual identity, communication with their audiences and corporate culture. [ABSTRACT FROM AUTHOR]

Copyright of Estudios sobre el Mensaje Periodistico is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Española de Documentación Científica is the property of Consejo Superior de Investigaciones Cientificas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)