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In the past decade specialty beers and the small domestic breweries and independent importers that sell them have breathed new life into the brewing industry. But distribution hurdles are increasingly [...]

Texas Court of Appeals Reverses T.G.I. Friday's Label Decision On October 13, 2017, a Texas Court of Appeals handed down the long-awaited decision in Texas Alcoholic Beverage Commission v. Mark [...]

Reports on the U.S. Alcohol & Tobacco Tax & Trade Bureau's issuance of an April 2004 ruling that responds to growing consumer and industry interest in carbohydrate-restricted products. Changes to long-standing federal policies on the labeling and advertising of light beer; Need for keg labels for products labeled "lite" or "light" to bare a statement of average analysis.

The author discuss the importance for beverage companies to exercise caution in advertising their brands in the U.S. They cite the existence of several legal frameworks that govern alcohol beverage advertising in which companies should follow voluntary industry code to prevent violations and determine the factors that constitute a false or misleading practice. The authors also advise the need for brand owners to consider the requirements when planning to advertise their products.