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cThe glamour industry is an intersection where female empowerment parallels female objectification. The industry offers individuals an exclusive platform for exploring their inner beauty, owning their gender, and having financial independence. However, it has set many unrealistic beauty standards and myths, which the models constantly strive to achieve. This compels them to succumb to beauty demands, thus increasing the rates of plastic surgery and fat loss treatments. Capitalist giants take advantage of the tension between natural and ideal beauty, making huge profits out of the mental game. The middle ground is to strategically appropriate these beauty standards and femininity in favour of women to accomplish the more prominent targets of financial independence, social status, and individual identity. The present paper analyses the shift in women's strategy with reference to Manjima Bhattacharjya's Mannequins, which voice the emergence of a new generation of working women in India's glamour industry. This study explores how a woman's journey of empowerment in the Indian fashion industry diverts into a continuous process of commodification, obsession, and exploitation. It further attempts to view the platform of the glamour industry as a possible opportunity for women to strategically unite, own, and rule the social system, followed by analysing the present situation of the industry through a postfeminist lens. Finally, it connects how capitalist industries trigger this toxic version of beauty standards, which overshadows the immense opportunities that the glamour industry offers to women in both urban and global spaces. [ABSTRACT FROM AUTHOR]

The article focuses on the exploration of masculinity in films through the lens of filmmaker P. Padmarajan, who depicted various facets of manhood during the Golden Age of Malayalam Cinema. Padmarajan's films, such as "The Highway Shelter" and "There Lived a Wrestler," portrayed extreme versions of macho maleness and blurred the line between commercial and art films, receiving critical acclaim despite limited commercial success during his lifetime.

Business Communication is one of the crucial courses which is introduced in the curricula of MBA (Master of Business Administration) programme in all Indian professional colleges. It is specifically aimed to enhance the learner's communicative abilities that are critical for successful professional career. In the wake of changing paradigms in Business Communication domain, effective teaching-learning strategies have become decisive to ensure qualitative standards. Hence, the current paper is a vigorous discussion on two significant theories and their relevance to the Business English classroom in the 21st century. It undergoes a study of the application, utility and relevance of the themes in Business Communication classrooms in the professional colleges under Jawaharlal Nehru Technological University Ananthapur and Sri Venkateswara University etc. in Andhra Pradesh. Further, the comparisons and limitations of the above-mentioned theories have also been examined in the context of Business Communication skills. [ABSTRACT FROM AUTHOR]