1. Modelo de medición de excelencia empresarial en agencias de viajes.
- Author
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Jiménez Valero, Bisleivys and Suárez Mella, Rogelio P.
- Subjects
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TRAVEL agents , *INDUSTRIAL management , *TECHNOLOGICAL innovations management , *EXCELLENCE , *STANDARDS , *PERFORMANCE standards , *QUALITY standards - Abstract
Tourism is one of the activities that has an economic impact in the development of Cuban nation. Travel agencies constitute an essential element in that tourism development. However, there is not any model to measure enterprise excellence with the application of tools related to Management of Technology and Innovation (GTI), which avoids an adequate coordination and search of innovation actions that contribute to a better management for achieving enterprise excellence. This is a scientific problem to be solved. Therefore, the general objective of this research is to develop a model which allows to measure enterprise excellence in travel agencies (EAV). This is pointed as a scientific novelty, because so far, any other previous paper about the topic has been presented. To fulfil the objectives already proposed, methods and tools were used such as the method of Kendall's coefficient, Fuller Triangle, Onate Ramos' methodology for the selection of experts, as well as the owns of the topic that is being developed. As a main result, a system of indicators were obtained to determine the excellence in travel agencies. [ABSTRACT FROM AUTHOR]
- Published
- 2010