Search

At least seven percent of those who watched this past Sunday's Super Bowl telecast came away disappointed - and they weren't necessarily Atlanta Falcons fans. According to a pre-game survey […]

The NFC's 13-year stranglehold was broken by a Broncos running game that turned the Packers' defense into Swiss cheese and gave John Elway his long-awaited ring Maybe if Mike Shanahan […]

In many cases, the Super Bowl Game is watched for the commercials more than the game. The Super Bowl advertisements are as important for agencies as the game is for the athletes. There are expected to be 140 million people watching the 1998 Super Bowl with 30 seconds costing $1.3 million. The 1997 Super Bowl did not provide a good game or good advertisements., With the Super Bowl less than a week away, the advertising community is anticipating the big game perhaps as much as the Denver Broncos and Green Bay Packers. The usual [...]

Headquarters' David Cornell Directed/DPed Visa "Elephant." When you think of Super Bowl spots you typically think of humorous, in-your-face, often effects-laden work. This year's Visa spot, a :60 entitled "Elephant" […]

Service America, the company that handles catering and concessions at San Diego Charger games, did well at the Super Bowl in 1998. Half time sales were not outstanding, but the day was hot, and beer and soda sales were strong. Concessions and in-seat sales outpaced club and lounge sales, possibly owing to out-of-towner unfamiliarity. Service America increased staffing to extend in-seat service to more stadium areas.

Free agency could take a toll, but deep-thinking Packers will survive In a sport where the monkey sees and then the monkey does, every team with the Packers on their […]

The defending champion Green Bay Packers are hoping to be repeat champions when they face the Denver Broncos in Super Bowl XXXII on Jan. 25 in San Diego, CA. The [...]

Football analysts Phil Simms and Jerry Glanville assess the upcoming Super Bowl performances of the Green Bay Packers and the Denver Broncos. Simms believes Denver can match Green Bay's Defense. Glanville predicts that the game will be close.

LA CROSSE, Wis. -- Quillin's here is touting its Super Bowl party fare in a TV ad that also includes comments about Wisconsin's Green Bay Packers football team, now a [...]

The Super Bowl has become one of America's most important media and marketing events, and the Web's major sports sites don't intend to be left out. They're planning a blitz […]

Although many fans were hoping for Denver-Minnesota, it's not as though they're getting Bengals-Rams instead. These teams are a combined 32-4. Let's face it: If the Falcons were dressed in […]

The riot that broke out in Denver, CO, after the Broncos won their Super Bowl championship should serve as a reminder that the police and the teams should have a good risk management plan to prevent such outbreaks. Warnings of arrest by the police is one approach that can be used. Another is commercials featuring the team members and their coach imploring fans to behave properly. The police should be trained satisfactorily for riots and should be well informed about actions that comprise police brutality., Why is it that some fans take such delight in rioting after their team wins a championship, souring the sweet taste of victory for everyone else and causing municipal risk [...]

Early Sunday afternoon, January 25, 1998, the quarterback who would be king raised high his arms in salute to the quarterback whose time has come and some. From one side […]

Playing through a headache, Terrell Davis' running kept the Packers on their heels and made him the Super Bowl MVP To hear Terrell Davis tell the story, his injury at […]

As you watch Super Bowl XXXII's Motown spectacular halftime show, you might want to keep the price tag in mind: $5 million. That's what it cost Royal Caribbean Cruise Lines […]

Despite a decline in viewers, airtime on Super Bowl XXXII went for $1.3 million for a 30-second unit. However, big bucks won't guarantee mindshare: If the Green Bay Packers overrun [...]

San Diego airports have made preparations for the January 1998 Super Bowl by implementing special traffic management procedures from Jan 21, 1998 to Jan 27, 1998. The airports include Brown Field, Gillespie Field, Lindbergh Field, McClellan-Palomar, Montgomery Field and Ramona Airport. Pilots who want to request for arrival time must submit information including arrival airport, date of arrival, aircraft ID, aircraft type and point of departure.

Radio City Production's upcoming National Football League Super Bowl Halftime Show will kick off Motown's 40th anniversary year-long celebration with performances by Boyz II Men, Smokey Robinson, The Temptations and [...]