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Smartphones in some cases are considered a source of distraction for students during teaching and learning exercises. However, with the outbreak of the COVID-19 pandemic, the use of smartphones in educational institutions for teaching and learning purposes has become almost inevitable. Therefore, this study investigates the learning impact(s) of the use of smartphones on South African Rural Higher Education Students (SARHES). The quantitative method was adopted for the study. Convenience sampling was used in selecting the institution of learning, the department, the level, and the 75 respondents who participated in the study. Data were analysed using Statistical Package for the Social Sciences (SPSS) version 25. The findings of the study showed that students are significantly affected by the use of smartphones due to their cutting-edge features and functions, internet access, business advertisements, and mobile entertainment, as well as others. The study therefore highlights the need for conscious, consistent periodic seminars, workshops, talks, and colloquiums designed to help students see the importance of focus, planning and time management in the use of smartphones for learning in order to avoid distractions. [ABSTRACT FROM AUTHOR]