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Total audience measurement--a term that comprises viewing for TVs, tablets, PCs and phones--is finally making its debut in the next several months, with offerings from both Nielsen and the newly [...]

THE HOST, with a sly grin on his face, stares across at the celebrity contestant. The two are locked in a battle of wits in a game that's simple, satisfying [...]

Visible Measures reported the launch of Engaged Viewing Time, a new metric to help brands and marketers assess and increase the ROI on their branded video campaigns. Engaged Viewing Time [...]

A GREAT MYSTERY HAS GNAWED AT THE HEARTS OF advertisers ever since the Bulova Watch Company paid for the first TV ad, which aired on July 1, 1941: How many [...]

As consumers embrace new digital formats and platforms, print appears to be falling by the wayside. Or is it? It's a bold statement to make. It's also the title of [...]

The number of Netflix subscribers who watch its original programs is less than what might be expected given the media attention, according to a Centris Marketing Science report. The research [...]

TV Ratings Finals for Week Ending Sept. 11 LIVE ADULTS 18-49 +SAME DAY 1 Sun. Night Football, Car.-Den. (Thurs)/NBC 9.4 2 Sunday Night Football, N.E.-Ariz./NBC 8.4 3 The OT (Sun)/Fox [...]

Byline: BRIAN STEINBERG This week Turner Broadcasting will be out selling Conan O'Brien with a new pitch: Forget the TV ratings, look at his online popularity. It's a natural angle, [...]

Omroep Gelderland, a key media organization in the Netherlands, has entered into a deal with ANNOVA Systems to add more than 100 OpenMedia news management system user licenses. With its [...]

Male viewers have been the primary drivers of what has been a record-setting performance for live sports programming on cable this year. Big-ticket live events, such as the recently completed [...]

By Michael Malone Multicast nets get noisy response from new viewers For stations, getting calls from hundreds of viewers on and around June 12 spelled a nightmare. For digital channels [...]

Over the next 12 months, consumer spending on pay-TV subscriptions, broadband and mobile services could decline $5 billion as the nation's consumers continue to make adjustments for the declining economy, [...]

In the years when the benefits of HDTV were being sold to the public, one of the chief beneficiaries was to be sports. The promoters argued that watching sports programming [...]

By Michael Malone Little Rock station puts reporter on camera--all day Every young reporter aspires to more face-time on camera, and KATV Little Rock's Kristin Fisher has gotten that wish--and [...]

In a global survey roundup of attitudes toward mobile TV by Telegent Systems immediately after the 2008 Olympic Games, up to three-quarters of respondents to the survey in both China [...]

By Debbie Richman Last week, Lifetime Networks gathered nearly 200 of its top clients to do something networks rarely do. We spent the entire morning talking not about us, but [...]

By Melissa Grego Primetime decision-makers for years have preached the importance of a wait-and-see attitude, but seldom followed through. This year, they may not have a choice Once upon a [...]

Byline: Richard Tedesco World Wrestling Entertainment, Inc. honcho Vince McMahon is looking to draw a few more viewers to 'WWE Raw' with a weekly $1 million giveaway during the USA [...]

BACKGROUND: Previously the chief marketing officer at an online financial information service called Capital IQ, Seung Bak launched DramaFever--a digital over-the-top network aimed at fans of Korean dramas--out of his [...]

The Writers Guild of America went on strike more than a month ago. Do you care? Unless you're in the business, how the strike affects you probably depends on how [...]

By Staff A Comprehensive Look at Hispanic Offerings from Cable and Satellite Operators Comcast Basic Subscribers : 24.1 million Digital Subscribers : 14.1 million High-Speed DATA Subscribers : 12.4 million [...]

Salt Lake City may have one of the most devoutly religious populations for a major U.S. city and 71 percent of Utah voters may have voted for President Bush on [...]

TO GET VIEWERS ROUSED ABOUT a series set to launch this fall, NBC opened a door to the future, letting select TV aficionados don a trendy Oculus Rift virtual-reality headset [...]

SEINFELD Attracts New Viewers! SEINFELD Moves to New Stations and Grows Key Adult Demos During the May Sweeps! Market Station Time A18-34 A18-49 A25-54 New York WNYW 11:00pm +14% +41% [...]

THE MARKET DMA rank 13 Population 3,986,000 TV homes 1,510,000 Income per capita $18,886 TV revenue rank 16 TV revenue $319 million COMMERCIAL TV STATIONS Rank [*] Ch. Affil. Owner [...]

Dave Zornow is president of TNG Research, a media research and software development company. You can contact him at diz@bellatlantic.net. As the century draws to a close, we bade goodbye [...]

Cable TV Viewership Live+3 1. American Horror Story FX 6M 2. Fear the Walking Dead AMC 5.3M The first part of the sophomore finale hit months-long highs for AMC, but [...]

EMBOLDENED BY A NEW PARENT and enhanced strategy, AT&T's Audience Network is geared up for fall with a lineup of bold originals the network hopes can eke out an identity [...]

The way in which TV viewers search for and consume content at home on their primary television sets is radically changing. Did you know there is a pecking order in [...]

TV Ratings Finals for Week 34 with 3-day DVR playback (May 9-15, 2016) LIVE LIVE ADULTS 18-49 +SAME DAY +3-DAY 1 Empire/Fox 3.7 5.3 2 The Big Bang Theory/CBS 3.4 [...]

TV Ratings Projected Top Primetime Broadcasts for Week 35 (May 16-22, 2016) RATING/ ADULTS 18-49 SHARE 1 Empire/Fox 4.1/13 2 Billboard Music Awards/ABC 3.1/10 3 NCIS/CBS 2.6/09 4 Grey's Anatomy/ABC [...]

Reliable ratings for cross-platform viewership are not quite ready for primetime this year, but industry experts expect the playing field to change dramatically by next year's upfront. The February merger [...]

Cable networks believe in the power of music--or at least in the power of music stars to inspire compelling original films and miniseries based on their real-life stories. BET, Lifetime [...]

A weekly snapshot of the advertisers that spent the most money, the ads that engaged the most viewers and the shows that delivered the best results, with a spotlight on [...]

Primetime viewing figures for the BBC fell from 32.1% in the first quarter of 1998 to 31.1% in the summer. A further drop to 30.7% has been reported for preliminary autumn figures. BBC 1's autumn broadcasting schedule features mainly docu-soaps, sitcom repeats and other low-budget material. In comparison, ITV is offering five new drama series and its primetime viewing figures rank 19% higher than the BBC's.

Studio presidents, network marketing chiefs and webheads on the cutting edge of technology shared their thoughts on what consumers watch, and the ever-changing ways those shows are delivered, at Variety's [...]

IN MARCH OF THIS YEAR, nearly two-thirds of Colorado was in the midst of a drought, with more than half the state in moderate to severe conditions. The drought has [...]

The Walking Dead. Game of Thrones. House of Cards. Pretty Little Liars. These are shows that have captured the ever-elusive eyeballs of the millennial demographic in recent years. What do [...]

The disappointing debut of 'The Jay Leno Show' at 10 p.m. on NBC has hammered ratings for the 11 p.m. newscast of local affiliate WTHR-TV Channel 13, cutting its average [...]

When Ryan Mallett stepped onto the field nearly two years ago for his first collegiate start, 111,178 fans were packed into one of college football's most storied venues to witness [...]

Do you recognize these people? * The JP Morgan banker who I no longer reads The Wall Street Journal or The New York Times on his train commute into New [...]