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Many theoretical methods have been applied to research user behaviour and requirements. However, the uncertainty associated with customer characteristics often biases the conclusions drawn from customer research and affects the effectiveness of product design. In this paper, Bayesian networks (BN) are introduced into the research on customer behaviour analysis based upon theory of planned behaviour (TPB), and an analysis model driven by customer research data is established from the perspective of user behaviour intention to guide design optimisation. Combining the User background Factor with the TPB Factor, the model analyses the uncertainty of the association between the two, and corrects the errors in the designer's prior knowledge through structural learning. By a case study the paper finds that the evaluations that enhance customers' subjective norms and perceived behavioural control lead to a greater probability of purchase or use. In addition, customers with specific characteristics are more inclined to generate behaviour intention. The paper finally provides a design optimisation plan based upon the result of the research and discusses about the advantages of the research approaches and the directions of future researches. [ABSTRACT FROM AUTHOR]

Vaccination is a crucial form of primary prevention, and it is important to understand the factors that influence parents' decisions to vaccinate their children. The current study examines the utility of the Theory of Planned Behaviour (TPB) and anticipated affect for explaining parents' intentions to vaccinate their children against COVID-19. Parents (N = 843) living in the United States completed an online survey. The TPB variables explained 65% of the variability in parents' intentions. In addition to all three of the TPB antecedents predicting vaccine intentions, both anticipated regret of not vaccinating and anticipated positive emotions of vaccinating were associated with parent intentions. Contrary to predictions, subjective norms were a stronger predictor of intentions when perceived behavioural control was lower compared to higher. These findings help further our understanding of parent-for-child vaccine decisions in the context of novel health threats and inform intervention efforts aimed at encouraging this behaviour. [ABSTRACT FROM AUTHOR]

• The survey study identified important psychosocial predictors of risky driving are identified, among which perceptions related to costs and benefits, societal acceptance, and personal control of risky riding behaviour. • The theory of planned behaviour proves to be a valid model to explain the intention to refrain from risky riding behaviours while riding. • Different risky riding behaviours have different psychosocial determinants, which indicates the need to delineate the concept of risky riding behaviour into specific sub-behaviours. • Risky riding behaviours in the past did not prove the be an important predictor of future intentions to adopt more safe riding practices. • The findings specify important target points at the belief and determinant level for future educational programmes to promote safe riding. Road crash injuries have emerged as a significant public health issue in many low-and middle-income countries in recent years. Annually, more than 1.35 million people lose their lives due to road crashes, making it one of the leading causes of death worldwide. In India, road crash injuries have increasingly become a major concern for motorized two-wheeler riders. It is important to understand risky riding behaviours to develop accurate and evidence-based risk reduction programmes that fit the target population well. The current study aimed to identify the psychosocial determinants of refraining from risky riding behaviour in young, motorized two-wheeler riders. A quantitative survey based on the theory of planned behaviour (TPB) complemented with questions measuring routine behaviours was conducted among 238 young riders aged 18–25 riding motorized two-wheelers in Manipal, a locality of Udupi district in Karnataka province of Southwestern India. The study tool assessed four risky riding behaviours: (1) speeding, (2) helmet non-use, (3) performing stunts, and (4) using mobile phones while riding. The results of the study indicated that the intention to refrain from risky riding behaviours can be explained by important psychosocial determinants of human behaviour, including attitude, social norms, and perceived behavioural control and their underlying belief systems with regard to perceived benefits and costs, perceptions of other's behaviours and approval, and expressions of personal control that inform these psychosocial determinants. In addition, the extent to which participants automatically behaved in risky riding practices in the past did not prove to be a strong predictor of future intentions to refrain from risky riding. It is concluded that the study resulted in an in-depth understanding of the psychosocial determinants of risky riding behaviour. Policymakers and programme developers are encouraged to use the findings in defining programme goals for future educational interventions to promote safe two-wheeler riding. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to address the void in the current literature regarding the determinants of career choice in Romania, an emerging economy. The objective is to furnish empirical data on the factors that impact students' intentions to pursue a career in accounting while adding to the academic discourse on this topic. To accomplish this, the authors use an integrative model of the theory of planned behaviour (TPB) and social cognitive career theory (SCCT) in this analysis. This study aims to illuminate the factors that motivate students to pursue an accounting career and attain certification. Design/methodology/approach: The sample consisted of accounting students from the largest public university in Romania, as they were readily accessible. The authors used a structured questionnaire to gather data and analyse the responses. To test the model and research hypotheses, the authors used structural equation modelling (SEM) techniques. Given the sample size, the authors opted for partial least squares SEM, which provides greater flexibility in modelling and can estimate complex models. Findings: This study reveals that two factors, attitude and perceived behavioural control (PBC), play a significant role in shaping the inclination of accounting students towards pursuing a career in this field. The authors also found that the factor of self-evaluating outcome expectations (SEOEs) strongly influences accounting students' attitudes. Additionally, the study highlights the impact of self-efficacy on both SEOEs and PBC. However, subjective norms and perceived job availability were not found to significantly sway the intention of accounting students towards this career path. Research limitations/implications: The research findings hold significant implications for individuals invested in the accounting profession, especially in developing nations where the number of skilled professionals is limited. The use of the TPB and SCCT frameworks in the realm of accounting illustrates the paramount influence of attitude on career aspirations. Consequently, professional organisations and academic institutions can showcase the advantages of the profession and highlight its societal value to appeal to a greater number of students. By fostering a positive perception, countering unfavourable beliefs and augmenting SEOEs and self-efficacy, stakeholders can enhance the appeal of accounting as a career path. Originality/value: To the best of authors' knowledge, this study is one of the first to apply the above integrative model in the accounting field while aiming to improve interdisciplinary integration. [ABSTRACT FROM AUTHOR]

Population‐based colorectal cancer screening programs decrease mortality, but the participation rates are still unsatisfactory. Drawing from relevant psychosocial literature, this study aims to test a widely integrated theory of planned behaviour model applied to colorectal cancer screening attendance. The model considered, at the same time, additional proximal predictors (anticipated regret and self‐identity) and distal (via attitude) predictors (trust in institutions and perceived risk in their affective and cognitive facets) of intention. On top, to bridge the intention–behaviour gap, the role of two additional mediators (action and coping planning) was explored. In May‐June 2022, 435 adults residing in Campania (Italy) joined a survey assessing variables of interest. Structural equation model results showed that both action and coping planning, which were predicted by intention, significantly predicted attendance. Intention was predicted by attitude, subjective norms, perceived behavioural control, anticipated regret and self‐identity. Attitude was predicted by trust in institutions and affective perceived risk. A parallel mediation analysis confirmed the role of both action and coping planning as full mediators in the intention–behaviour relation. The proposed comprehensive model can inform future interventions and orienteer the improvement of healthcare access processes. [ABSTRACT FROM AUTHOR]

Purpose: This study uses the Theory of Planned Behaviour (TPB) to explore presenteeism, where individuals work despite being ill. The research seeks to understand how attitudes, subjective norms, and perceived behavioural control are associated with presenteeism behaviours. Methods: A longitudinal design was employed, involving 2814 employees from 16 companies. Data were collected using a survey on two measurement points, which included validated scales and vignettes to assess attitudes toward presenteeism. The data were analysed using cluster analysis and a linear mixed effects regression to evaluate the TPB model. Results: Three clusters of attitudes toward presenteeism were identified through cluster analysis. The model explained 27.8% of the variance in the fixed effects and 52.6% in the combined fixed and random effects. The regression model found associations between presenteeism and factors such as quantitative demands, work-privacy conflict, and leadership culture. Attitudes towards presenteeism were a strong predictor, with specific clusters showing differing propensities to work while ill. Conclusion: The study confirms the suitability of the TPB in explaining presenteeism. It highlights the importance of individual attitudes, subjective norms, and perceived behavioural control in shaping presenteeism. The findings suggest that promoting a health-supportive workplace culture, including open communication about illness, might reduce presenteeism. [ABSTRACT FROM AUTHOR]

To address the prominent "value‐action gap" within pro‐environmental behaviour, this novel, cross‐sectional study investigated relationships between household food wasting and pro‐environmentalism. Research was undertaken in 11 neighbourhoods across London, Ontario, Canada, including a net‐zero energy neighbourhood. A direct measurement methodology was used to measure household food waste, and a survey was created to measure knowledge, attitudes, and behaviours related to food wasting. Households in the net‐zero energy neighbourhood sent between 2.59 kg and 2.80 kg of food waste to landfill per week, of which 68% was classified as avoidable and the remaining 32% as unavoidable. Households in this neighbourhood sent less total (p < 0.001) and unavoidable (p < 0.001) food waste to landfill than households in "regular" neighbourhoods within the same city. While participants in the net‐zero neighbourhood had strong, self‐reported pro‐environmental worldviews, pro‐environmentalism was not found to be stronger in this neighbourhood compared to the rest of the city. The presence of stronger, self‐reported pro‐environmental worldviews was associated with a decrease in unavoidable food waste generation (p < 0.01). As the first study of its kind, further research is needed to verify the role of pro‐environmentalism in household food wasting in Canada and beyond. Key messages: Households in the net‐zero energy neighbourhood sent less unavoidable (p < 0.001), but not avoidable, food waste to landfill than households in "regular" neighbourhoods within the same city.Participants in the net‐zero energy neighbourhood had strong, self‐reported pro‐environmental worldviews, but not stronger than participants in "regular" neighbourhoods within the same city.Fewer unplanned/unintentional (p = 0.02) and bulk food (p < 0.01) purchases was associated with less avoidable food waste sent to landfill. [ABSTRACT FROM AUTHOR]

Objective: To compare the utility of Protection Motivation Theory (PMT) and the Theory of Planned Behaviour (TPB) for understanding diversity in adherence to COVID-19 behavioural guidelines. Methods and measures: A representative sample (N = 600) completed two online questionnaires: One that included measurements of PMT and TPB components that predict behaviour, and another (after one week) consisting of adherence to COVID-19 behavioural guidelines. TPB was represented by a single model, while PMT was represented by three models: Model 1, which did not include a measure of protection motivation; Model 2, which included protection motivation – represented by behavioural intentions; and Model 3, which was similar to Model 2 and included a direct link from self-efficacy to behaviour. Results: The TPB model displayed the best fit-to-complexity ratio (i.e. information criterion), and its capacity to explain adherence was similar to PMT Models 1 and 2, but lower than Model 3. Conclusion: The findings highlight the need to reach a consensus regarding the definition and measurement of protection motivation. While the TPB model exhibited superior fit-to-complexity ratio, variance was better explained when self-efficacy was included, and interventions may benefit from targeting different constructs depending on the context. [ABSTRACT FROM AUTHOR]

Purpose: Patient hesitancy to use MC due to the fear of negative social implications leads to intentional non-adherence and compromises therapeutic outcomes. Hence, we aimed to determine the rate of patient adherence to MC and explore factors influencing patient MC use. Methods: Demographic and quantitative data related to MC usage were extracted from medical records for patients prescribed MC at a single cancer centre in metropolitan Sydney. Qualitative data was generated from semi-structured interviews. Interview guides were developed based on the Theory of Planned Behaviour (TBP) domains (i.e. Attitudes, Subjective Norms, Behavioural Intention and Perceived Behavioural Control) to elucidate themes influencing MC use. A mixed method approach involving triangulation of quantitative and qualitative methods was used for data analysis. Results: Twenty patients were included in the study, and the majority of patients showed adherence (n = 14, 70%). The MC formulation used (p =.018), symptom relief (p =.001) and side effects experienced (p =.007) significantly influenced MC adherence. In addition to side effects experienced, findings for barriers to adherence were convergent or complementary for other medication-related factors, including the inconvenience of MC co-administration with food, cost and unpleasant taste. Conclusions: MC adherence is influenced by its effectiveness for symptom relief whereby appropriate MC formulation selection is crucial and should be determined by the indication (or symptom clusters). Social factors such as the views and experiences of close others had little bearing on MC adherence. [ABSTRACT FROM AUTHOR]

Accessible Summary: What is known on the subject? : Dual diagnosis is one of the leading causes of disability globally.There is limited evidence on mental health nurses' attitudes towards consumers with dual diagnosis. What does the paper add to existing knowledge? : Mental health nurses have positive attitudes towards consumers with dual diagnosis.A positive attitude at work is influenced by various factors, including feeling that one's role is appropriate and legitimate. This also includes receiving support in that role, being motivated to work, having confidence in completing tasks and feeling satisfied with one's job. Background: Dual diagnosis is a global health concern. This descriptive research assessed mental health nurses' attitudes towards consumers with dual diagnosis in Australian mental health settings. The research question was: What is the attitude of mental health nurses towards consumers with co‐existing mental health and drug and alcohol problems? Materials and Methods: This cross‐sectional survey included 103 mental health nurses who work with consumers with dual diagnosis. Participants were recruited from various mental health settings through convenience sampling. The Comorbidity Problems Perceptions Questionnaire was used to assess attitudes. Descriptive data and multiple regression analyses were conducted. We utilized the consensus‐based checklist for reporting results of this study. Results: Mental health nurses positively perceived consumers with dual diagnosis. Factors associated with a positive attitude were a higher level of work experience, feeling that one's role is adequate, perceiving one's role as legitimate, receiving increased support in one's position, having high work motivation, possessing high task‐specific self‐esteem and experiencing higher levels of work satisfaction. Work experience predicted role adequacy. Position predicted role support. The work sector predicted role‐related self‐esteem. Conclusions: As mental health nurses gain work experience; they develop positive attitudes that boost their self‐esteem and sense of importance towards consumers with dual diagnosis. This constructive mindset also positively affects their work motivation and job satisfaction towards consumers with dual diagnosis. Conducting interventional studies is necessary to examine how clinical experiences, work environments, and job positions can impact attitudes, aiming to improve mental health nursing interventions towards consumers with dual diagnosis. Implications to Practice: The study found that mental health nurses' positive attitudes towards consumers with dual‐diagnosis are influenced by their experience and knowledge. Moreover, mental health nurses who feel supported, motivated and confident in their roles are more likely to provide high‐quality care to consumers with dual diagnosis. Mental health nurses could provide better care and support if they took a proactive approach and addressed the challenges associated with this consumer population. To be successful in their roles, mental health nurses require access to resources and support from healthcare organizations. As a result, their job satisfaction and attitudes towards consumers with dual diagnosis will be enhanced. In this way, consumers as well as healthcare organizations will benefit. [ABSTRACT FROM AUTHOR]

The safe use of wastewater in irrigation practices in developing countries, and especially regions with water shortages, is an issue of concern for policymakers and society at large as the unsafe use of treated or semi-treated wastewater can pose potential risks to the environment, the safety of agricultural products and ultimately food safety. The implementation of supplementary parameters surrounding irrigation conditions with treated or semi-treated wastewater at the farm level depends on the behaviours of farmers, with psychological factors coming into play. Furthermore, accurate intervention strategies can guide farmers towards the safe usage of wastewater for irrigation. In this study, we have used survey data from Mashhad County in Iran to test the components of the theory of planned behaviour, including the effects of two intervention strategies, namely government enforcement and cooperative involvement, on farmers' safety behaviours when it comes to using semi-treated wastewater for irrigation practices. Structural equation modelling was employed for the analysis. The results show that the three key components of the theory of planned behaviour, that is attitude, subjective norms, and perceived behavioural control, have a significant impact on the intentions of farmers to engage in the safe use of semi-treated wastewater for irrigation. Additionally, cooperative involvement is more effective for the farmers than government enforcement. This suggests that there should be an increase in the official support available for agricultural cooperatives that operate as wastewater collectives. [ABSTRACT FROM AUTHOR]

This study aimed to explore the predictors of prescription misuse intentions among university students using the theory of planned behaviour (TPB), with a particular focus on gender differences in the influence of normative pressure, attitudes, and refusal self-efficacy. A cross-sectional survey design was employed, a total of 597 (males) and 924 (females) aged (15 to 28), university students from three universities of Kashmir Valley (India) participated in the study using purposive sampling. Structural Equation Modelling (SEM) and multi-group analysis were applied to examine the predictors of prescription misuse intentions and Gender-specific differences in these relationships. The findings revealed that normative pressure (β = 0.419, p < 0.001) and attitudes towards prescription misuse (β = 0.159, p < 0.001) were positively associated with students' prescription misuse intentions. In contrast, refusal self-efficacy was negatively related to misuse intentions (β = −0.204, p < 0.001). Multi-group analysis showed significant gender differences, particularly in the effect of refusal self-efficacy, with females demonstrating stronger protective effects against misuse (difference = 0.222, p = 0.000). No significant gender differences were found for normative pressure and attitudes. The study highlights the importance of addressing both normative pressures and attitudes in reducing prescription misuse intentions, with gender-specific interventions focusing on enhancing refusal self-efficacy, particularly for females. These findings have important implications for developing targeted interventions for university students, including nursing students, where the potential for prescription misuse may be elevated due to academic and social pressures. • Normative pressure and attitudes positively influence prescription misuse intentions. • Refusal self-efficacy negatively influences prescription misuse intentions. • Significant gender differences were found in refusal self-efficacy, with stronger protective effects for females. • Analysis used Structural Equation Modelling (SEM) and multi-group analysis. • The study involved 597 males and 924 females from universities in Kashmir Valley. [ABSTRACT FROM AUTHOR]

Employer disability confidence is a concept being used increasingly in employment interventions and policies targeting the demand side of the labour market to support the employment of people with disability. However, the concept is not well-defined and lacks a theoretical basis, inhibiting its application to best effect. This study aims to develop a conceptual model of employer disability confidence to fill in the definitional and theoretical gap in the current practice and literature. The paper presents a synthesis of the Theory of Planned Behaviour (TPB) and explores the literature that reports on use of TPB in disability employment contexts. We have applied the TPB to explain the concept of employer disability confidence. In the proposed framework, disability confidence is theorised to be the sum of the attitudes towards hiring people with disability, the perceived social expectations, and the perception of the employer and workplace of control over factors enabling and hindering employment of people with disability. Development of a theory-based and action-oriented framework for employer disability confidence could contribute to designing initiatives and interventions aimed at employers and workplaces to remove barriers to employment for people with disability, as well as understanding and assessing the effectiveness of implementation of such interventions. [ABSTRACT FROM AUTHOR]

Blockchain technology usage in education sector has a capacity to change the way academic records, diplomas, and credentials are maintained, communicated, and verified. Thus, this study aims at understanding the role of blockchain in the higher education sector. Mixed method approach was used in the study for a deeper understanding of the concept. Study 1 is qualitative in nature which includes the structured interviews. On the basis of transcripts generated from study 1, study 2 assimilates Technology Acceptance Model and Extended Theory of Planned Behaviour to study the adoption of blockchain technology in higher education institutes. Partial Least Squares Structural Equation Modelling (PLS- SEM) has been applied to test the hypothesis derived. A total of 333 responses were gathered via offline and online modes from the state of Punjab, India. Further, the proposed model frame was tested and validated through SmartPLS software version 3.2.8. The results of the study reveals that Perceived Usefulness, Perceived Ease of Use, Attitude, Perceived Behaviour Control, Awareness and Regulatory Support were found significant whereas, Personal Norms and Facilitating Conditions were insignificant. The study tries to extend the existing knowledge about the application of blockchain in the education system. Moreover, the study contributes to society by providing practical implications for policy formulation regarding deployment of blockchain technology in higher education institutions. [ABSTRACT FROM AUTHOR]

The present study explores the impact of spirituality and environmental concerns on the purchase intention of Indian consumers through an extended version of the Theory of Planned Behaviour (TPB). Based on the data collected from 448 people, Partial Least Square Structural Equation Modeling (PLS-SEM) is used to develop and test the proposed model. The present study confirms the positive impact of attitude, subjective norms, and perceived behaviour control on the purchase intention of millet products. The study also confirms the importance of spirituality and environmental concerns on the intention to purchase millet products. Since millet is a nutrient-dense and climate-resilient crop, the findings advocate for the government and business organizations to promote millet products on these dimensions. With the increased awareness of the importance of environmental sustainability and spirituality, the present study provides a new dimension of research and managerial action. [ABSTRACT FROM AUTHOR]

Background: Despite anatomically correct models (ACMs) being recommended internationally for their ability to serve as real-life, age-appropriate, and practical models in comprehensive sexuality education (CSE) for learners with visual impairment, there is still limited research exploring South African teachers' views regarding their use. Objectives: The aim of this study was to explore how South African teachers of learners with visual impairment view the use of ACMs during their CSE lessons. Method: This study used a qualitative approach and an exploratory, multiple case study research design. A total of 36 teachers from five schools for the blind were convenience sampled and data were generated via focus group discussions. The theory of planned behaviour underpinned this study, while data were analysed thematically. Results: Most teachers reacted with fear and resistance towards the use of ACMs in their teaching. Their responses were based on embarrassment, shame, and discomfort in handling the models. Part of the reason for this was that most teachers had not received prior teacher education about the use of the models. Some teachers falsely believed that ACMs were pleasure-enhancing devices. Others recommended their use only for blind learners, while yet others stated that they would use ACMs because of their practical value. Conclusion: Findings suggest that future research is needed on how best to engage the teachers of learners with visual impairment in self-awareness and desensitisation teacher training. Recommendations for a critical teaching framework, revisions to the CSE curriculum, as well as guidelines for teacher education are provided to facilitate teachers' use of learners with visual impairment ACMs in their CSE lessons. [ABSTRACT FROM AUTHOR]

There is a global trend in the increased adoption of e‐assessment in school classrooms to enhance learning. Teachers, as classroom‐based assessment designers and implementers, play a vital role in such assessment change. However, little is known about school teachers' classroom‐based e‐assessment practices and the underlying reasons. To address this research gap, this study identified the factors influencing Hong Kong primary school teachers' e‐assessment practices underpinned by the theory of planned behaviour (TPB). A large‐scale survey was issued to 878 teachers via Qualtrics. Structural equation modelling (SEM) analysis shows that primary school teachers' intentions of using e‐assessment and perceived behavioural control of it were the two strongest factors predicting their e‐assessment practices in a general way. Specifically, teachers' intentions outweighed perceived behavioural control in determining their use of alternative e‐assessment tasks and e‐feedback, but this reversed for e‐tests/exercises. The impact of perceived behavioural control was consistent across the three types of e‐assessment practices. Furthermore, teachers' attitudes significantly influenced their intentions to use alternative e‐assessment tasks, while subject norms primarily predicted their intentions to use e‐feedback. The findings have implications for primary schools to take countermeasures to facilitate the successful implementation of e‐assessment at the classroom level.Practitioner notesWhat is already known about this topicE‐assessment has the potential to influence learning.E‐assessment has often been used in a controlled environment with a relatively small sample size.The past 3 years have seen a surge in discussions and research around using e‐assessment in classroom settings, mostly in higher education.What this paper addsPrimary school teachers used more e‐tests or exercises than alternative e‐assessment tasks and e‐feedback in their daily teaching.Teachers' intentions outweighed perceived behavioural control in determining their use of alternative e‐assessment tasks and e‐feedback, but this reversed for e‐tests/exercises.Teachers' attitudes significantly influenced their intentions to use alternative e‐assessment tasks, while subject norms primarily predicted their intentions to use e‐feedback.Implications for practice and/or policyTeachers' intentions of using alternative e‐assessment and e‐feedback should be increased to enhance their usage in the classroom.Teachers' e‐assessment literacy should be developed to enable them to integrate e‐assessment into their daily instruction. [ABSTRACT FROM AUTHOR]

Sustained motivation for Daily Mile participation at higher physical activity intensities may contribute to the attainment of children's daily moderate-to-vigorous physical activity (MVPA) targets and long-term health benefits. However, individual variability exists in the amount of MVPA accumulated by children during the Daily Mile. The current study explored children's motivation for participating in the Daily Mile at MVPA intensity, using a theory of planned behaviour framework. Twenty-five children (mean age = 10.07 ± 0.60 years) from the Northwest of England were recruited to the study; 52% were female and 88% were White. Participants completed a questionnaire, with an open-ended response format, probing behavioural, control, and normative beliefs for participation in the Daily Mile at MVPA intensity. Template analysis was conducted independently by two researchers to identify main themes and subthemes. Findings showed that children possessed a range of behavioural, control, and normative beliefs about MVPA participation during the Daily Mile. Prominent behavioural beliefs included fitness enhancement, implications for concentration and learning, positive affective states, and pain and discomfort. Key control beliefs included weather, space and health restrictions, and distractions from peers. Finally, peers and parents were salient normative beliefs. Children possessed a range of modal beliefs in relation to MVPA participation during the Daily Mile. Implications of the findings, and methods for practitioners seeking to maximise the contribution of the Daily Mile to children's daily MVPA targets are discussed. [ABSTRACT FROM AUTHOR]

Purpose: This research seeks to analyse the process by which undergraduate students make decisions on social entrepreneurship intention (SEI) using the theory of planned behaviour (TPB) model, as well as to comprehend the influence of social capital (SC) on their SEI. Design/methodology/approach: The sample was obtained from the Faculty of Legal, Economic and Social Sciences of Agdal in Rabat, consisting of third-year students enrolled in a bachelor's or master's degree programme. The study involved a total of 300 pupils. The authors used the multivariate analytic method known as partial least squares (PLS) to investigate the correlation between different components of our theoretical framework. Findings: SC has demonstrated indirect influences on the development of intentions in the field of social entrepreneurship (SE). The perceived knowledge of the support network has a substantial impact on behavioural control and subjective norms, but it does not influence attitudes. In contrast, the perceived support from the friends and family network has a substantial impact on all three components of the model. Research limitations/implications: Despite the study's extensive coverage of several ideas and their consequences in both the theoretical and practical realms, it is important to acknowledge its inherent limitations. The cross-sectional design and use of a student sample may be perceived as restricting considerations. Originality/value: This research provides valuable insights that support the investments in education, resources and human endeavours made by governmental entities, universities and the private sector. It also supports the initiatives undertaken by management and business schools, as well as trade associations. When individuals establish an intention to engage in SE, whether they act on it immediately or later on or whether they never act on it at all, there is a good signal that mentorship programmes and training in SE have an influence on the process of transitioning towards taking action. [ABSTRACT FROM AUTHOR]

Purpose: This study aimed to determine the factors affecting consumers' perceptions and intention to purchase home meal kit services (HMK), a convenient home-cooked meal option, considering the moderating effects of monetary restriction, through the lens of the theory of planned behaviour (TPB). Design/methodology/approach: This cross-sectional study used an online, self-administered survey to collect data from 374 US adults. Results were tested for variable associations via multiple linear regression and moderation analyses. Findings: HMK adoption intention was positively associated with attitude and subjective norms but negatively associated with perceived behavioural control. Consumers' HMK attitude demonstrated a significant positive relationship with food safety concerns and perceived time constraints. Income and financial constraints were significant moderators of the associations between TPB determinants and HMK intention. The findings emphasised the possibility of using HMK as a foodservice option for time-challenged consumers with food safety concerns. Originality/value: This study addressed the limited research on HMK, a competitive meal option that foodservice businesses could implement to boost revenue. The study establishes the contribution in understanding the motivators and barriers that potentially affect consumers' HMK behaviour through the lens of TPB. The results expand the scope of the TPB application in food-related research, providing a deeper understanding of antecedents and other factors on consumers' HMK behavioural attitudes. Understanding this information will enable practitioners to develop strategies that meet consumers' concerns when embracing this service to promote HMK. [ABSTRACT FROM AUTHOR]

The adoption of energy-efficient appliances by consumers remains sluggish, despite their recognized benefits, and there is a lack of comprehensive understanding of the contributing factors. This study intends to examine the determinants of consumer purchasing behavior for these appliances through technology adoption and planned behavior theories, along with additional variables discussed in the literature. This investigation was carried out in two stages. First, drivers are discovered through rigorous literature research, and then they are analysed using interpretative structural modelling. The study's findings show that consumer understanding of eco-labels, government policy, and environmental concerns are all key drivers of the desire to use energy-efficient appliances. The study's originality stems from the findings' relevance to practitioners and decision-makers in policymaking domains to better assess the fundamental motivations that support sustainable energy consumption behaviours. [ABSTRACT FROM AUTHOR]