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This study examines the impact of the homestay tourism program in Mekong Delta, Vietnam, on women's participation and empowerment in rural tourism development. As part of this study, 22 interviews were conducted with homestay owners to explore the benefits and challenges of women's involvement in this type of tourism. The findings show that homestay tourism program has helped women to generate extra income, strengthen family ties, and increase their social influence while reducing domestic violence. However, cultural expectations and gender roles continue to pose challenges. This study underscores the importance of women's participation in homestay tourism program and provides suggestions for promoting gender equality and women's empowerment in tourism development. The study highlights the potential of women's involvement in creating a sustainable and inclusive tourism industry and calls for further research and action to promote gender equality and women's rights in tourism. The findings have practical implications for policymakers and practitioners in the tourism sector. [ABSTRACT FROM AUTHOR]