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Drawing on the notion of affect, this paper offers a multimodal critical discourse analysis of health-related product advertising in Hong Kong during the early months of the COVID-19 pandemic. Advertisements were collected in the city's space of commute. We examine the construal of risk and protection in the advertisements and via their emplacement in three spatial-temporal dimensions observed in the data: the market society, the concrete public space, and the intimate familial space. Our analysis demonstrates that while risk and protection are linguistically and visually depicted to varying degrees across these dimensions, the emplacement of advertisements prompts the viewers to regard their immediate space as full of risks. As individuals encounter the advertisements, they become interpellated to see the purchase of the advertised products as necessary. Illuminating health communication during the pandemic, this study contributes to health commercialisation and responsibilisation research and provides insights into the ideological, interpersonal nature of affect. [ABSTRACT FROM AUTHOR]

COVID-19 has become a mental health pandemic. The impact on vulnerable demographic groups has been particularly severe. This paper focuses on women in employment in Hong Kong who have had to balance remote work and online schooling for over 2 years. Using semi-ethnography and theme-oriented discourse analysis, we examine 200 threads that concern members' mental health on a popular Facebook support group for mothers. We demonstrate that mental health messages are typically framed as 'troubles talk'. Other support group members actively align with a trouble-teller through 'caring responses', namely expressions of empathy and sympathy. These are realized through assessments of the trouble-teller's experience, reports of similar experiences; expressions of compassion and advice-giving. Mental health talk online is heavily mitigated, nevertheless the medium provides a space for expressing mental health troubles and providing informal psychosocial support. We advocate the importance of microanalytic discourse studies for mental health research to get insights into people's lived experiences during the pandemic. [ABSTRACT FROM AUTHOR]

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