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Elon Musk's ownership has shifted X's political stance, affecting Democratic ad spending. Some Democratic ad campaigns still see opportunities in ads on X, formerly known as Twitter. X switched political [...]

Byline: Adgully Bureau Advertising on Digital medium witnessed growth of 52% in Jan-Mar'24 compared to Jan-Mar'23. Whereas, ad impressions for Digital advertising observed de-growth of 1% in Jan-Mar'23 over Jan-Mar'22, [...]

Elon Musk has torched his advertising business since he bought Twitter in 2022. Now he would like some if it back, he tells advertisers. But the biggest problem advertisers have [...]

(https://www.businessinsider.com/elon-musk) Elon Musk, who has a ... complicated relationship with advertisers, is going to appear at a big ad conference. It's pretty standard for tech companies to court advertisers at [...]

X is trying to get advertisers to use Grok, the platform's sarcastic AI chatbot. The platform that was Twitter is still trying to lure back advertisers. Grok holds no appeal. [...]

(https://www.businessinsider.com/did-elon-musk-buy-twitter-acquisition-details) Elon Musk owns X, the former Twitter, which has an advertising problem. Elon Musk controls Tesla, which famously didn't buy advertising until very recently. Chocolate, meet peanut butter. The [...]

Byline: George Nott L ate last year, the CEO of X (formerly Twitter) Elon Musk gave certain brands and retailers a simple message: 'Go f*** yourself.' The curt dispatch was [...]

Ad revenue at Elon Musk's X, formerly Twitter, isn't looking too hot this year, per Bloomberg. Big spenders like Apple and Walmart pulled ads after (https://www.businessinsider.com/elon-musk-antisemitic-post-could-cost-x-millions-advertiser-revenue-2023-11) Musk endorsed antisemitic views [...]

BY KIM MASTERS Illustration by Scott Brundage (LOVATO: STEFANIE KEENAN/GETTY IMAGES FOR BABY2BABY.) When Elon Musk announced last May that he was naming Linda Yaccarino the CEO of the company [...]

Meta Platforms soared 9% on Thursday after the company's second-quarter earnings beat analyst estimates. The stock surge added $69 billion to Meta's market valuation as investors cheered the rebound in [...]

Twitter, now known as X, is ramping up efforts to revive its ads business. The company will soon require brands to spend $1,000 monthly on ads to keep verification, per [...]

Twitter announced Thursday it would start sharing ad revenue with some creators. It gave a windfall to right-wing influencers who have Musk's personal approval. While those few will benefit, the [...]

Twitter's relationship with advertisers has been contentious since Elon Musk's takeover last year. Brands that pulled ads over content concerns have returned to the platform since it named a new [...]

Byline: Adgully Bureau Twitter is set to inaugurate a compensation programme for verified content creators, allowing them to earn from ads featured in their replies. According to Elon Musk, the [...]

Elon Musk told the BBC in April that ' (https://www.bbc.com/news/business-65248196) almost all advertisers have come back to Twitter.' Ad revenue from April 1 to the first week of May was [...]

Despite Elon Musk's claims that Twitter's advertising business was on the upswing and the company 'could soon become profitable,' the social media firm's advertising revenue 'for the five weeks from [...]

Tesla released what might have been its very first commercial on Friday. Tesla's Asia account on Twitter posted a 2-minute driver testimonial. Elon Musk said last week that the company [...]

Tesla's plan to start advertising is a major positive for the EV maker, Wedbush's Dan Ives wrote. It will help inform the general public about the company's pricing and offerings. [...]

Elon Musk said during a shareholder meeting that Tesla will 'try out' advertising for the first time. The billionaire has been averse to advertising in the past. Musk's announcement was [...]

Byline: Parker Herren With the departure of Linda Yaccarino to become CEO of Twitter, Mark Marshall, previously president of ad sales and client partnerships at NBCUniversal, has been named interim [...]

April 27 -- Twitter under its 420-friendly owner Elon Musk earlier this year became the first major social media company to allow cannabis advertisements. Now, the platform is relaxing those [...]

Microsoft (MSFT) said that Twitter (TWTR) is being removed from its business-to-business advertising plan next next week. The software giant said that, starting on April 25, 2023, Smart Campaigns with [...]

One of the 'Central Park Five' mimicked a 1989 full-page ad that Trump placed calling for the death penalty. Yusef Salaam was one of five Black and Latino teenagers wrongly [...]

Brands--including those that don't have a TV ad during the Big Game--are graduating from realtime conversations on X (formerly Twitter). Instead, they're spending Super Bowl-level digital budgets as early as [...]

Twitter CEO Elon Musk said the company has 'a shot' at becoming cash-flow positive next quarter. Twitter has been hit by declining advertising revenues since Musk's acquisition. Musk said the [...]

CANNABIS INDUSTRY INSIGHT-(C)2023 M2 COMMUNICATIONS Amuse, a cannabis e-commerce and delivery company serving customers throughout California, claims to have become the first cannabis delivery company to launch advertising campaigns on [...]

Byline: Lindsay Rittenhouse While the cannabis industry is cheering Twitter's recent move to allow ads on the platform, brands are still trying to figure out the new rules, which keep [...]

Tubi aired a cheeky prank commercial during Super Bowl LVII on Sunday that many are still discussing. The ad made viewers think the game was back, only to be interrupted [...]