1. Māori knowledge and consumer tribes
- Author
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Alastair Tombs, Jörg Finsterwalder, and Tyrone Love
- Subjects
Consumerism ,business.industry ,media_common.quotation_subject ,Field (Bourdieu) ,Accountability ,Quality (business) ,Sociology ,Public relations ,business ,Consumer behaviour ,Indigenous ,media_common - Abstract
This paper explores an agenda for consumer behaviour research as it relates to tribal consumerism. It is argued that while the international consumer behaviour research field is inspired by Indigenous knowledges, the quality of research will be relatively poor and unconvincing unless Indigenous researchers and voices make their way into those conversations. We argue for greater plurality through Indigenous participation in consumer behaviour research, and we challenge business schools to realise their accountability.
- Published
- 2018