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The political attitudes held by the people of Taiwan can be explained by the unemployment rate and people visiting from both sides in this study. Only unilateral national identity can be explained by socioeconomic and cultural factors in this study. The theme of this research is to use quantitative regression analysis to interpret the causes of Taiwan people's political attitudes toward China since 1994. The main five variables used step by step in this research are emotional (national identity), political (political party identification), economical (economic growth rates), social (unemployment rates), and cultural (the amounts of people visiting from both sides) characteristics. The research is designed by three models: the first model tests the socioeconomic and cultural variables' relations with political attitudes, the second model tests the socioeconomic and cultural variables' relations with national identity, and the third model tests the above five main variables and its relations with political attitudes or national identities. The main contribution of this research uses socioeconomic and cultural indicators to observe changing attitudes in Taiwan over the past ten years. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]

Taiwan's national identity is unique, diverse, important, and an urgent task for the people in Taiwan. In this paper, national identity is treated as a latent variable and used self-identity and attitudes toward China to measure this vague concept. Besides, rational choice theory is used for people in Taiwan to "choose" their shallow national identity. Also, this paper is testing the relationship between economic confidence and consolidated democracy to national identity. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]