Search

There are countless reasons nearly every scientist should learn how to communicate effectively with the media, including increased understanding of critical research findings to attract or sustain funding and build new professional partnerships that will further propel forward research. But where do scientists begin? Bridging the Divide between Science and Journalism offers practical tips for any scientist looking to work with the media. Given the traditional and internet-based sources for medical research and healthcare-related news now available, it is imperative that scientists know how to communicate their latest findings through the appropriate channels. The credible media channels are managed by working journalists, so learning how to package vast, technical research in a form that is appetizing and "bite-sized" in order to get their attention, is an art. Reducing years of research into a headline can be extremely difficult and certainly doesn't come naturally to every scientist, so this article provides suggestions on how to work with the media to communicate your findings. [ABSTRACT FROM AUTHOR]

Millions of people all over the world are constantly sharing an extremely wide range of fascinating, quirky, funny, irrelevant and important content all at once. Even scientists are no strangers to this trend. Social media has enabled them to communicate their research quickly and efficiently throughout each corner of the world. But which social media platforms are they using to communicate this research and how are they using them? One thing is clear: the range of social media platforms that scientists are using is relatively vast and dependent on discipline and sentiment. While the future of social media is unknown, a combination of educated speculation and persuasive fact points to the industry's continual growth and influence. Thus, is that not only are scientists utilizing social media to communicate their research, they must. The ability to communicate to the masses via social media is critical to the distribution of scientific information amongst professionals in the field and to the general population. [ABSTRACT FROM AUTHOR]