1. Sustainability as a model of responsible development and competitive
- Author
-
Velázquez Álvarez, Luis Vladimir, Vargas-Hernández, José G.
- Subjects
Sustentabilidade ,Business ,Development ,Desenvolvemento ,Competitividade ,Strataegy and sustainability ,Empresa ,Estratexia ,Competitiveness - Abstract
[Resumo] O obxectivo do presente artigo é analizar mediante o método analítico a estratexia da competitividade en función da estratexia da sustentabilidad para dar a pauta a un modelo de desenvolvemento responsable e competitivo. Tendo como punto de partida a seguinte afirmación: A madurez dunha estratexia sustentable nas empresas afecta positivamente á competitividade. Entre os resultados do presente establécese que a estratexia empresarial actual busca un sistema ecoloxicamente adecuado, economicamente viable e socialmente xusto para chegar ao equilibrio sustentable, impulsado polas institucións e fortalecido das capacidades e recursos cos que conta cada empresa para desenvolver vantaxes que impulsen o desenvolvemento global e logren a maximización de beneficios desde unha prespectiva tanxible e intanxible. [Abstract] The aim of this paper is analyzed by the analytical method competitiveness strategy based on sustainability strategy to lead the way to a model of responsible development and competitive. Taking as its starting point the following statement: The maturity of a sustainable business strategy positively affects competitiveness. The results of this states that the current business strategy seeks an ecologically appropriate, economically viable and socially just to reach sustainable equilibrium promoted by the institutions and strengthened the capabilities and resources that each company has to develop benefits promote the overall development and achieve the maximization of benefits from a perspective tangible and intangible..
- Published
- 2011