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Purpose: This study encompasses four cases pertaining to furniture manufacturing industry in India. Manufacturing is essential for our nation and hence four companies are studied namely: Spacewood Pvt. Ltd, Choice Furntech LLP, Stanley Lifestyles Ltd, and VK Sofa Makers Pvt.Ltd. There are few similarities and associations with all four of these companies. This study also uncovers various aspects of minute details related to furniture pricing, customization, and unique selling proposition via segmentation/segments that they are operating in. The companies that are in study are basically seasoned and very strong fundamentally and operationally. Design/Methodology/Approach: Observations and interactions/interviews with employees of all the four companies along with online databases were studied for finding similarities and dissimilarities in certain key variables and bring out the best variables/ practices that could be replicated by others. Findings/ Results: This case study reviews the current situation of various customization processes through multiple variables in furniture manufacturing companies in India and the data is collected from interaction with employees, vendors, customers, company websites, scholarly literature, and internet sources for results that could have far reaching implications when compared to others abroad. Originality: It is a study to find commonality or similarity[s] among these four companies with reference to VK Sofa makers for any future entrepreneurs to have a sustainable/ implementable business model that can grow rapidly by customization and superior service quality. Type of Paper: Case Study based research analysis for knowing similarities among dissimilar companies of a same industry as well as to know the dissimilarities of similar nature companies in a given market space; hence the science and art of running these companies is the basis for this case study.

De-addiction of mobile in students has become a challenge for both urban and rural parents. Students were forced to use mobile handsets and in-spite of the hybrid learning mode adopted and adapted by schools and colleges; due to Covid and its challenges. Covid has made things clearer to learn by distance and maintain the social distance. India is full of villages and most parents are unaware of what students are watching on their mobile. Children and students camouflage their parents by projecting as attending an online class. This has become a challenge to de-addict and bring them back to normal learning. The present study intends to analyses the dynamic changes in the learning environment during pre and post Covid learning environment. The outcome of the study indicated that the that there is significant difference in the learning environment and it also revealed that after covid the learning environment became unfavourable.

Purpose:Consumers’ when getting into a store; behavior is critical; to be observed-and to understand their perception of products that they are eager to buy. When customers look at products, in general, as they walk through the retail outlet, their perception gets influenced due to various factors like atmospherics and visual merchandising, sales executives, price display offers, and many more. This interesting; study leads us to understand what would work and what needs improvement. A customer would buy based on the influence that he is subjected- to through various mediums of impact created in an outlet like lights, music, air conditioning, product feel, and many more or through digital media. Hence this article synthesizes; many years of scholarly research on consumer perception published in a few of the leading journals in this field; globally. Design/ Methodology/ Approach:Buying products from a store is a dynamic process involving individuals and families; therefore, the cornerstone of purchase is to buy the best value product at a cost that matches the value the product delivers. The base of creating a good customer relationship is on the present value and the future value and longevity of a product that customers utilize and enjoy. This literature synthesis is- undertaken; to uncover various aspects that pull a customer to a multi-product store via digital marketing applications or conventional marketing processes. Expectations created by the digital marketing team vs. reality in the store create better bondage with the store team therefore and the perception towards the store changes with time and the product satisfaction that he derives. Findings/ Results:This literature synthesis establishes that the concept of customer perception is highly personalized as each one tends to perceive differently based on their age, gender, qualification, religious beliefs, cognitive as well as social and cultural background. Their perception of positive thoughts and negative feelings is, observed while handling products. The research gap and the identified agenda for further synthesis were distinct and assessed using the most valuable ABCD structures. Accordingly, the literature investigation findings are synthesized and analyzed by submitting recommendations for creating a wide-ranging research agenda about customer perception in the Indian Retail market. Originality:This is to understand how individuals and families behave when they visit a store. An attempt by the author to further enhance these studies for a doctoral thesis presents an attempt to learn and explore what actions and behaviors lead to a purchase of a furniture product by a customer. If these; cues; could be found from a large segment of customers, then it would be easy to create an environment of conducive signs that lead to a close of a sale[s]. Paper Type:Literature Review