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The invitation methods of web surveys have been studied from various perspectives, but less is still known about how demographic factors affect the selection of entry options in mailed web survey invitation letters. In a postal invitation letter, we provided the following three options to enter our web survey: using the URL address, emailing the researcher to get a link to the web survey, and texting one’s email address to the researcher to get a link to the web survey. The results of the multinomial logistic regression model show that the odds of selecting the option “Response link by email” is 4.1 times higher for those who have a primary education than for those who have an upper secondary education. In addition, an increase of one year in the respondent’s age increased the odds of selecting the “Response link by email” option by approximately 5%. In conclusion, older and less educated people tend to select less cognitively burdening entry options. published

Artikkelin julkaisutilanteessa Suomessa on ennätykselliset 400 000 työtöntä. Lapin yliopistossa on tutkittu vuodesta 1989 toteutettua työttömien henkilöiden koulutusta koskevaa kokeiluprojektia Opiskelu on työtä. Kolme vuotta projektin käynnistämisen jälkeen alustavia tuloksia alkaa olla käytettävissä. Artikkelissa selostetaan projektia ja sen taustaa sekä tässä vaiheessa käytettävissä olevia tuloksia., At the time this article was published Finland had a record 400 000 people without a job. Since 1989 the University of Lapland has been analyzing an experimental project called Study is Work. The project deals with training for the unemployed. Preliminary results are becoming available now that three years have passed since the launching of the project. The article describes the project and its background in more detail and reports on the results obtained so far.