3,829 results on '"Voice of the customer"'
Search Results
2. Re-engineering Agricultural Innovation in Southeast Asia (RAISE-Asia).
- Author
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Alocilja, Evangelyn C.
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TECHNOLOGY assessment ,BUSINESS development ,SCIENTIFIC discoveries ,SUSTAINABLE development ,RESEARCH personnel ,AGRICULTURAL technology ,AGRICULTURAL innovations - Abstract
Feeding the growing global population and reducing poverty require innovative approaches in agriculture and food systems to sustain the planet's health and food requirements. Sustainable development can be achieved by generating new knowledge and translating them into use through innovation process. A customer-oriented technology readiness level (COTRL) tool is presented to re-engineer agricultural innovation by systematically assessing new agricultural technologies with customer input and ensuring that the early design of the scientific research already has the end-products in mind. The COTRL methodology will integrate research, prototyping, and commercialization efforts and facilitate a disciplined and impactful innovation process. It will guide researchers and scientists, research managers and coordinators, funding agency program managers, policymakers, and other personnel involved in bringing scientific discoveries to market for societal impact. The COTRL framework can be used to strengthen the collaboration among academia, research institutions, networks of excellence, and the private sector in the ASEAN to create an effective ecosystem for manpower and structural capability development, knowledge sharing, and business development within and across member states. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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3. Capturing and Leveraging the 'Voice of the Customer'
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Brandt, David Randall, Donohue, William A., Mayfield, Milton, Series Editor, Mayfield, Jacqueline, Series Editor, Brandt, David Randall, and Donohue, William A.
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- 2024
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4. How to deeply understand the voice of the customer? A proposal for a synthesis of techniques for analyzing online reviews in the hospitality industry
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Le, Thien, Ho, Thanh, Nguyen, Van-Ho, and Le, Hoanh-Su
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- 2024
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5. Artificial Intelligence and User-Generated Data Are Transforming How Firms Come to Understand Customer Needs
- Author
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Hauser, John R., Li, Zelin, and Mao, Chengfeng
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- 2023
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6. Enhancing the analysis of online product reviews to support product improvement: integrating text mining with quality function deployment
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Asadabadi, Mehdi Rajabi, Saberi, Morteza, Sadghiani, Nima Salehi, Zwikael, Ofer, and Chang, Elizabeth
- Published
- 2023
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7. On Finding the Voice of the Customer in the Digital Traces of the Michelin-Star Gastronomy Experience: Unveiling Insights for Service Design
- Author
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Alcoba, Jesús, Mostajo, Susan, Paras, Rowell, Ebron, Romano Angelico, Balderas-Cejudo, Adela, van der Aalst, Wil, Series Editor, Mylopoulos, John, Series Editor, Rosemann, Michael, Series Editor, Shaw, Michael J., Series Editor, Szyperski, Clemens, Series Editor, Nóvoa, Henriqueta, editor, Drăgoicea, Monica, editor, and Kühl, Niklas, editor
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- 2020
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8. Lean and Six Sigma in policing: austerity, driver or distraction?
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Rodgers, Bryan, Antony, Jiju, and Marshall, Ivor
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- 2019
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9. QFD METHOD - A MODEL FOR PRODUCT IMPROVEMENT AND DEVELOPMENT.
- Author
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TANASIĆ, Zorana, KECMAN, B., and JANJIĆ, Goran
- Subjects
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PRODUCT improvement , *NEW product development , *QUALITY function deployment , *PRODUCT quality ,PRODUCT quality management - Abstract
Nowadays, in the global market products and services need to have factors that exceed expectations if the manufacturer wants to be one of the leading market players, and they have to fulfill all the basic and customer requirements. Very often there is a large percentage of working time which is wasted in communication in order to clarify misunderstandings, correct mistakes, and sometimes reorganize improper work activities. To avoid these losses, more time has to be spent on analyzing and planning to meet customer requirements. The QFD method is a comprehensive method for quality planning and management in the product creation process. This why it is necessary to perform systematic monitoring and measurement in all processes, primarily on the basis of set goals in terms of time, costs and product quality. The paper presents the use of the QFD method to improve the existing product, a device for automatic pressure adjustment in car tires. According to the QFD methodology, all participants are provided with a system analysis in the realization of products through four phases, from customer requirements to all definitions of the work process. Also, the goal is to achieve a reduction in the number of work instructions. The fourth matrix shows key processes with performance and graded significance. These are processes that require special attention during production design, in order to improve a product and make it meet customer expectations. [ABSTRACT FROM AUTHOR]
- Published
- 2021
10. Modelling customer and technical requirements for sustainable supply chain planning.
- Author
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Zhang, Zhonghua and Awasthi, Anjali
- Subjects
SUPPLY chain management ,QUALITY function deployment ,SUSTAINABILITY ,GAP analysis (Planning) ,MANAGEMENT gap ,BUSINESS planning ,INDUSTRIAL management ,PRODUCT management ,QUALITY control ,CUSTOMER feedback ,DECISION making - Abstract
Sustainable supply chains are the need of modern times. In order to make them successful, listening to voice of the customer and integrating them in the design and development phases of supply chains are very important. In this paper, we propose a technique called sustainability function deployment (SFD) developed on the concept of quality function deployment (QFD) to model customer and technical requirements, establish relationship between them and prioritise them for developing sustainable supply chains. SFD gathers customer and technical requirements for sustainable supply chain planning using C-REQ and T-REQ surveys, generates priority of customer requirements using Priority Matrix, performs screening of technical requirements using gap analysis, and generates requirements weights using QFD, thereby providing a structured approach to the decision-makers to select the right areas of improvement. Both the customer and technical requirements are captured from a socio-economic-environmental perspective. Results of application of the proposed technique are provided. The strength of the proposed approach is its novelty in integration of priority matrix and gap analysis in prioritising requirements based on their importance and performance in SFD. Besides, SFD facilitates modelling of complex, interrelated requirements in sustainable supply chain planning. [ABSTRACT FROM PUBLISHER]
- Published
- 2014
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11. Quality Improvement (QI): Implementing QI Tools
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Odonkor, Charles A. and Atanelov, Levi (Levan), editor
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- 2016
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12. Heart Sounds: Use of Audio Recordings to Improve Patient Discharge Communication : DMAIC Phase: Define/Analyze
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Schott, Stacey L. and Atanelov, Levi (Levan), editor
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- 2016
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13. Identifying Product Opportunities Using Social Media Mining: Application of Topic Modeling and Chance Discovery Theory
- Author
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Namuk Ko, Byeongki Jeong, Sungchul Choi, and Janghyeok Yoon
- Subjects
Chance discovery theory ,product opportunity ,social media mining ,topic modeling ,voice of the customer ,Electrical engineering. Electronics. Nuclear engineering ,TK1-9971 - Abstract
As an emerging voice of the customer (VOC) containing feedback, such as opinions and expectations about products, social media data have the potential use for product improvement and new product development. However, most prior studies have focused on determining customer concerns, while neglecting to incorporate them into a systematic approach to identify product opportunities. In response, this paper suggests an approach to identify product opportunities from customer reviews in social media. This approach employs topic modeling to identify the product topics discussed by customers from largescale review posts related to a given product. A keygraph is then constructed based on the co-occurrences among the topics contained in each post. The chance discovery theory is then applied to generate new product opportunities from the chance nodes obtained from the keygraph. Our approach contributes to the systematic ideation process for product opportunity analysis based on large-scale and real-time VOC.
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- 2018
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14. Exploring customer needs from a digital healthcare service
- Author
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Kabel, Daan and Kabel, Daan
- Abstract
Cost-effectively capturing and understanding customer needs allows a firm to stay synchronized with the market, to stay ahead of competitors, and to enable service innovation. Traditional qualitative market research methods, such as interviews and focus groups are well-known methods for identifying and capturing customer needs but can be costly, tedious, time-consuming, and can require intensive collaboration with customers. As social media platforms become increasingly central in customers' daily lives, they can become valuable sources for identifying and capturing customer needs. The process of using social media content in market research is called netnography. In this thesis, the instrumental case to study customer needs is from a healthcare context. The healthcare system is an interesting illustrative case because it struggles with satisfying customers' needs – due to the difficulty of delivering high-quality services across multiple channels and devices, to secure customers' data, and to offer customized human-centred care. Against this backdrop, the purpose of this thesis is, by taking on a customer-centric view, to contribute to a better understanding of the quality of digital services. To fulfil this purpose, two research questions are formulated and answered. The first research question concerns the differences and outcomes between netnography and focus groups when capturing customers' needs. Formally, it is formulated as: What are the differences and outcomes between netnography and focus groups when capturing customers' needs? The second research question concerns the customer value cocreation activities and qualities necessary in a digital healthcare service to satisfy customers' needs. Formally, it is formulated as: What customer value cocreation activities and qualities satisfy customers' needs in a digital healthcare service? Taking customer-centric views, findings from three papers and empirical data from a survey, netnography, and a focus group pro, Tjänsteinnovationer möjliggörs genom att kostnadseffektivt fånga och förstå kunders behov. Traditionella kvalitativa marknadsundersökningsmetoder, såsom intervjuer och fokusgrupper, är välkända metoder för att identifiera och fånga kundbehov men kan vara kostsamma, tidskrävande och kan kräva intensivt samarbete med kunder. I takt med att sociala medieplattformar blir alltmer centrala i individers dagliga liv kan också de bli värdefulla källor för att identifiera och fånga kundernas behov. Processen att använda innehåll i sociala medier i marknadsundersökningar kallas nätnografi. Men hur står sig de traditionella metoderna mot nya sätt att fånga kundbehov? Sjukvårdssystemet är ett intressant och illustrativt fall eftersom det är en komplex tjänsteverksamhet där många olika perspektiv behöver hanteras. Mot denna problematik är syftet med denna licentiatavhandling att förstå kundernas behov i en digital sjukvårdstjänst. För att uppfylla detta syfte formuleras och besvaras två forskningsfrågor. Den första forskningsfrågan handlar om skillnader mellan nätnografi och fokusgrupper när man ska fånga kunders behov. Den andra forskningsfrågan handlar om samskapande aktiviteter och kvaliteter för kundvärde som är nödvändiga i en digital sjukvårdstjänst för att tillgodose kundernas behov. Mer specifikt är det formulerat som ’vilka samskapande aktiviteter och kvalitetsegenskaper tillfredsställer kundernas behov i en digital sjukvårdstjänst?’ Resultat från tre artiklar och empiriska data från enkäter, nätnografi och fokusgruppsprojekt används för att belysa kundbehov. De kontextuella skillnaderna mellan nätnografi och fokusgrupper är relaterade till de inbäddade reglerna, normerna och rum-tidsförhållanden där tjänsten utövas. Sådana förhållanden reglerar informationen om tjänsten och kundernas behov. Nätnografimetoden fångar sociohistorisk information om mer kritiska händelser, realistiska och negativa servicemöten. Angående kundernas behov så fångar nätnografimetoden mer dominer
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- 2023
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15. Curriculum Redesign in Higher Education Using QFD: A Case Study
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Prabhushankar, G. V., Shankar, B. Latha, Veena, T. R., and Natarajan, R., editor
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- 2015
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16. Effectiveness of QFD in a municipal administration process
- Author
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Narda B. Ocampo Jimenez, Roberto Baeza Serrato, and Madhav Sinha
- Published
- 2016
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17. Mobile Market Research Applications as a New Voice of Customer Method: Implications for Innovation and Design Management.
- Author
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Green, William, Cluley, Robert, and Gasparin, Marta
- Subjects
MARKETING research ,INNOVATION management ,CELL phone systems - Abstract
Overview: This paper describes mobile market research applications (MMRAs), new Voice of the Customer (VoC) tools that take advantage of the ubiquity of smartphones. MMRAs provide an efficient and effective method of collecting intimate, in situ data from customers, allowing traditional VoC approaches to be augmented with digitally captured data. MMRAs can thus reduce ambiguity in the fuzzy front end of the innovation process by providing access to data from likely customers from the earliest stages of exploration. To benefit from MMRAs, however, organizations must move beyond a traditional mindset: the adoption of an MMRA requires teams to be restructured and projects reorganized to accommodate the new methods enabled by the tools. [ABSTRACT FROM AUTHOR]
- Published
- 2020
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18. Utilizing Quality Improvement Methods to Examine the Radiation Therapy Pathway for Patients Requiring Palliative Radiation Therapy at a Community Cancer Center.
- Author
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Lavergne, Carrie, Edmunds, Leslie, and Warden, Pauline
- Subjects
ALLIED health personnel ,CANCER treatment ,COMMUNITY health services ,CUSTOMER satisfaction ,HEALTH services administration ,INTERVIEWING ,EVALUATION of medical care ,MEDICAL quality control ,MEETINGS ,PALLIATIVE treatment ,QUALITY assurance ,RADIATION dosimetry ,RADIOTHERAPY ,PSYCHOLOGICAL stress ,TUMORS ,TASK performance ,SPECIALTY hospitals - Abstract
Copyright of Journal of Medical Imaging & Radiation Sciences is the property of Elsevier B.V. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2019
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19. Business intelligence using the fuzzy-Kano model.
- Author
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Lamrhari, Soumaya, Elghazi, Hamid, and El Faker, Abdellatif
- Subjects
BUSINESS intelligence ,CUSTOMER satisfaction ,SWOT analysis ,BUSINESS planning ,CONSUMERS' reviews - Abstract
Today, understanding customer satisfaction is becoming a difficult and complex task for companies due to the explosive growth of the voice of the customer in online reviews. This has pushed companies to rethink their business strategies and resort to business intelligence techniques in order to help them in analyzing customer requirements and market trends. This paper proposes a decision support framework for dynamically transforming the voice of the customer data into actionable insight. The framework measures the customer satisfaction by extracting key products' aspects along with customers' sentiments from online reviews using a text mining technique: the latent Dirichlet allocation approach. We apply the Fuzzy-Kano model to classify the real customer requirements, then, map them dynamically to the SWOT matrix. The proposed approach is extensively tested on an empirical dataset based on several performance metrics including accuracy, precision, recall, and F-score. The reported results showed that latent Dirichlet allocation approach has correctly extracted aspects with 97.4% accuracy and 92.4% precision. [ABSTRACT FROM AUTHOR]
- Published
- 2019
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20. Aspect-based approach to measure performance of financial services using voice of customer
- Author
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Kumar Satish Ravi, V. Uma, and Vishal Vyas
- Subjects
Voice of the customer ,Knowledge management ,General Computer Science ,Computer science ,business.industry ,media_common.quotation_subject ,Sentiment analysis ,Analytic hierarchy process ,Multiple-criteria decision analysis ,Outreach ,Ranking ,Quality (business) ,business ,Financial services ,media_common - Abstract
Banking institution is a critical part of any country’s economy, which provides a variety of services for an individual or a business entity. Due to vast availability of banks and their services, it is a cumbersome task for a person to choose a bank for his/her specific need. In this regard, we introduced a computational framework for ranking a set of banking institutions based on people’s opinion. The introduced framework is based on aspect-based sentiment analysis and multi-criteria decision making (MCDM) approaches. To evaluate our methodology, we developed a sentiment dataset comprising reviews on four Indian nationalized banks, whose quality is evaluated using 9 aspects/attributes. In order to come up with holistic ranking, we employed simple majority voting on ranking obtained using three multi-criteria decision making methods viz. analytic hierarchy process, VIKOR, and fuzzy multi-attribute decision making. We observed that final ranking obtained using our method has a strong resemblance with real-life outreach of selected four Indian banks.
- Published
- 2022
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21. Die Gestaltung eines Wissensmanagements nach ISO 9001:2015 in Zeiten der CoVid-19-Pandemie
- Author
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Mezricky, Pauline
- Subjects
Knowledgemanagement ,managing knowledge ,Wissen managen ,Design for Six Sigma ,Wissensmanagement ,Toolbox ,Voice of the customer ,Stimme des Kunden - Abstract
Die Gestaltung eines Wissensmanagements, welches häufig im Rahmen einer Zertifizierung nach ISO 9001:2015 bewusst eingeführt wird, hat in den letzten Jahren an Bedeutung gewon-nen. Dies ist einerseits auf die Revision der Qualitätsnorm ISO 9001 aus dem Jahr 2015 zurück-zuführen, welche den Umgang mit Wissen und Kompetenz fordert und andererseits auf die sich ändernden Rahmenbedingungen, wie etwa der mobilen Arbeit zu Zeiten der CoVid-19-Pandemie. Daraus ergibt sich die Forschungsfrage „Welche Besonderheiten birgt die Gestaltung eines Wissensmanagements nach ISO 9001:2015 in Zeiten der CoVid-19-Pandemie? Wie kann ein Wissensmanagement, unter Beachtung der Anforderungen der ISO 9001:2015 als auch der Personen des Unternehmens, geplant und umgesetzt werden?“. Für viele Unternehmen stellt das Wissen der Mitarbeitenden eine der wertvollsten Ressourcen dar. Das Bewusstsein zur Relevanz einer Wissensentwicklung, -verteilung und -bewahrung steigt zunehmend. Das Ziel ist ein geplanter Umgang mit Wissen, welcher sowohl der Norm entspricht als auch durch die Personen des Unternehmens gelebt wird. Während aus der Litera-tur unterschiedliche Modelle zur Umsetzung eines Wissensmanagements hervorgehen, gibt die Qualitätsnorm keine Anweisungen zur Umsetzung. Zur Planung und Umsetzung der Forderun-gen der Qualitätsnorm wurde für die folgende Arbeit daher das, stark praxisbezogene, Modell der Bausteine von Probst, Raub und Romhardt gewählt. Für jeden Baustein wurden Maßnahmen und Werkzeuge definiert. Diese wurden mittels Methoden des Design for Six Sigma+Lean bewer-tet, um Handlungsempfehlungen und Prioritäten abzuleiten. Wahre Bedürfnisse im Zusammenhang mit Wissen und dessen Management wurden, aus Sicht der Mitarbeitenden des Unternehmens PPT Pharma Process Technology GmbH, ermittelt und bewertet. Aus den Bewertungen der Methoden und Werkzeuge gingen Schulungen, Seminare und Ähnliches., ein Dokumentenmanagement, die Vernetzung mittels digitaler Programme, das Mentoring Programm und Expert-Debriefing als jene mit dem höchsten Einfluss auf die Zufrie-denheit der Mitarbeitenden hervor. Ergänzend dazu bildeten, aus Sicht der Norm und der ge-wählten Literatur, der Umgang mit Wissenszielen, die Identifikation von Wissensträger*innen und die Erstellung von Skill-Datenbanken die wichtigsten Aspekte. The establishment of a knowledge management, which is often deliberately introduced as part of an ISO 9001:2015 certification, has gained importance in recent years. On the one hand, this is due to the revision of the ISO 9001 from 2015, which demands the handling of knowledge and competence, and on the other hand due to the changing conditions, such as mobile work in times of the CoVid 19 pandemic. This leads to the research question "What are the special features of the design of knowledge management according to ISO 9001:2015 in times of the CoVid-19 pandemic? How can a knowledge management, considering the requirements of ISO 9001:2015 and those of the persons of the company, be planned and implemented?". For many companies, the knowledge of their employees represents one of the most valuable resources. The awareness of the relevance of knowledge development, distribution and preser-vation is increasing. The goal is a planned handling of knowledge, which both corresponds to the requirements of the ISO 9001 and is utilized by the people of the company. While different models for the implementation of a knowledge management emerge from the literature, ISO 9001 does not give precise instructions for the implementation of its requirements. For the planning and implementation of the requirements, the strongly practice-oriented model of the building blocks by Probst, Raub and Romhardt was chosen for this thesis. Tools were defined for each building block. These were evaluated using Design for Six Sigma+Lean methods to derive recommendations and define priorities. True needs related to knowledge and the management thereof were identified and evaluated from the perspective of the employees of PPT Pharma Process Technology GmbH. From the evaluation of the tools, trainings and seminars, a document-management, networking through digital programs, a mentoring program and expert debriefing emerged as those with the high-est impact on employee satisfaction. In addition, for the ISO 9001:2015 and the selected litera-ture, the handling of knowledge goals, the identification of knowledge carriers and the creation of skills databases seem to build the most important aspects. Abweichender Titel laut Übersetzung der Verfasserin/des Verfassers Masterarbeit Wien, FH Campus Wien 2023
- Published
- 2023
22. Identifying Customer Needs from User-Generated Content.
- Author
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Timoshenko, Artem and Hauser, John R.
- Subjects
USER-generated content ,MACHINE learning ,QUALITATIVE research ,MARKETING ,CONSUMER preferences - Abstract
We evaluate user-generated content as a source of customer needs and propose and test a machine-learning approach for identifying customer needs more efficiently. Firms traditionally rely on interviews and focus groups to identify customer needs for marketing strategy and product development. User-generated content (UGC) is a promising alternative source for identifying customer needs. However, established methods are neither efficient nor effective for large UGC corpora because much content is noninformative or repetitive. We propose a machine-learning approach to facilitate qualitative analysis by selecting content for efficient review. We use a convolutional neural network to filter out noninformative content and cluster dense sentence embeddings to avoid sampling repetitive content. We further address two key questions: Are UGC-based customer needs comparable to interview-based customer needs? Do the machine-learning methods improve customer-need identification? These comparisons are enabled by a custom data set of customer needs for oral care products identified by professional analysts using industry-standard experiential interviews. The analysts also coded 12,000 UGC sentences to identify which previously identified customer needs and/or new customer needs were articulated in each sentence. We show that (1) UGC is at least as valuable as a source of customer needs for product development, likely more valuable, compared with conventional methods, and (2) machine-learning methods improve efficiency of identifying customer needs from UGC (unique customer needs per unit of professional services cost). Data are available at https://doi.org/10.1287/mksc.2018.1123. [ABSTRACT FROM AUTHOR]
- Published
- 2019
- Full Text
- View/download PDF
23. Topic modelling-based decision framework for analysing digital voice of the customer.
- Author
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Özdağoğlu, Güzin, Kapucugil-İkiz, Aysun, and Çelik, Ayhan Fuat
- Subjects
CONSUMERS' reviews ,QUALITY function deployment ,DECISION making in business ,ITALIAN restaurants ,BUSINESS models - Abstract
The aim of this study is to introduce a decision framework that integrates Quality Function Deployment (QFD) methodology and topic modelling to facilitate analysing online reviews, that is, a digital source of voice of the customer (VoC), to extract the true customer needs for developing a product/service. Within the framework, after collecting and preprocessing customer reviews, Latent Dirichlet Allocation is used for grouping them as topics. Most representative reviews are determined based on corresponding topic distributions, and QFD methodology is employed to clarify these reviews and reveal true customer needs. For demonstration, this framework was used to analyse 83,545 reviews on Italian restaurants gathered from Yelp.com via topic modelling with a more objective perspective. The number of documents to be examined was decreased by approximately 95%. Thereupon the completion time of customer voice table, one of the most important tools in QFD studies, reduced dramatically. Besides, text mining process is enhanced for retrieving meaningful information from customer reviews by using QFD tools and their tailored approach. This study is the first attempt that integrates QFD and topic modelling in order to increase the efficiency of the VoC clarification process. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
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24. Consumer driven product technology function deployment using social media and patent mining.
- Author
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Trappey, Amy J.C., Trappey, Charles V., Fan, Chin-Yuan, and Lee, Ian J.Y.
- Subjects
- *
NEW product development , *RESEARCH & development , *QUALITY function deployment , *PATENTS , *SMARTPHONES , *STRATEGIC planning - Abstract
The capability of identifying real-time customer needs is critical for manufacturers that provide short life cycle consumer products such as smart phones. Companies need to form research and development (R&D) strategies to improve key functional features for short lifespan products to reflect the adoption of innovative technologies and changing customer expectations. With the pervasive use of the Internet, this research crawls and analyzes the online voice of customers (VoC), overcoming the time lag of offline surveys, to identify and prioritize product functions for deployment using extended quality function deployment (eQFD) models. In this research, the novel analytics of the manufacturer’s patent portfolio is added as an additional eQFD dimension to map ranked functional improvements to a manufacturer’s R&D capabilities. Thus, a computer supported eQFD system is developed to perform the unique mappings and gap analyses between the VoC, the prioritized product functions, and the manufacturer’s patent portfolio. The newly developed eQFD methodology and its novel discoveries are demonstrated in detail using a case study of three smart phones launched during the same time frame. The products include the Samsung Galaxy S7, the Huawei Honor 5X, and the ASUS Zenfone 3. The newly developed methodology is generally applicable to support VoC-centric product function deployment and R&D strategic planning in other domains. [ABSTRACT FROM AUTHOR]
- Published
- 2018
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25. Challenges in Integrating Voice of the Customer in Advanced Vehicle Development Process – A Practitioner’s Perspective
- Author
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Rajagopalan, Srinivasan, Raghavan, N. R. Srinivasa, editor, and Cafeo, John A., editor
- Published
- 2009
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26. Digital voice-of-customer processing by topic modelling algorithms: insights to validate empirical results
- Author
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Fiorenzo Franceschini, Federico Barravecchia, and Luca Mastrogiacomo
- Subjects
Topic model ,Voice of the customer ,Quality management ,Computer science ,Quality 4.0 ,Strategy and Management ,Customer needs ,Customer reviews ,General Business, Management and Accounting ,Supervised validation ,Field (computer science) ,User-generated contents ,Digital voice-of-customer ,Topic modelling ,Algorithm - Abstract
PurposeDigital voice-of-customer (digital VoC) analysis is gaining much attention in the field of quality management. Digital VoC can be a great source of knowledge about customer needs, habits and expectations. To this end, the most popular approach is based on the application of text mining algorithms named topic modelling. These algorithms can identify latent topics discussed within digital VoC and categorise each source (e.g. each review) based on its content. This paper aims to propose a structured procedure for validating the results produced by topic modelling algorithms.Design/methodology/approachThe proposed procedure compares, on random samples, the results produced by topic modelling algorithms with those generated by human evaluators. The use of specific metrics allows to make a comparison between the two approaches and to provide a preliminary empirical validation.FindingsThe proposed procedure can address users of topic modelling algorithms in validating the obtained results. An application case study related to some car-sharing services supports the description.Originality/valueDespite the vast success of topic modelling-based approaches, metrics and procedures to validate the obtained results are still lacking. This paper provides a first practical and structured validation procedure specifically employed for quality-related applications.
- Published
- 2021
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- View/download PDF
27. Mass Customization: Balancing Customer Desires with Operational Reality
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Ismail, Hossam, Reid, Iain, Poolton, Jenny, Arokiam, Ivan, Hillier, Frederick S., editor, Blecker, Thorsten, editor, and Friedrich, Gerhard, editor
- Published
- 2006
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- View/download PDF
28. Integrating a Voice of Customer to Create the Customer Needs Quality Function Deployment (CN-QFD) for a Sustainable New Product Development
- Author
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Thanyatorn Fongsatitkul and Yasutaka Kainuma
- Subjects
Voice of the customer ,Information Systems and Management ,Process management ,business.industry ,New product development ,Customer needs ,Management Science and Operations Research ,Statistics, Probability and Uncertainty ,business ,Management Information Systems ,Quality function deployment - Published
- 2021
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29. Managing Software Projects by the Buglione-Trudel Matrix.
- Author
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Fehlmann, Thomas and Kranich, Eberhard
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COMPUTER software quality control ,AGILE software development ,COMPUTER software testing ,QUALITY function deployment ,TRANSFER functions - Abstract
The Buglione-Trudel Matrix (BT Matrix) is a tool based on Six Sigma Transfer Functions. It originated from practical experiences in managing software development with agile teams. It maps User Stories to Business Goals. It manages the development work in a transparent way. Its primary objectives are visualizing tasks, prioritizing user stories, and assigning them to sprints. Tasks are represented as Story Cards, representing a user story, or a portion of it that fits into a single sprint. Story cards carry various software measurements; functional size, testing intensity and applicable test cases, technical debt, effort estimates (by story points), and value for customers. The BT Matrix is used to communicate story cards to the teams, and managers, of the project, and to give feedback to developers how to align their story cards with the overall project goals. [ABSTRACT FROM AUTHOR]
- Published
- 2017
30. Product Development of Mini Chamber with Ergonomic Function Deployment (EFD) Method
- Author
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A. Juraida, D. Wahyudi, D. Tiaramadhanti, R. A. Adrianto, and J. M. Mesinay
- Subjects
Product concept ,Voice of the customer ,Coronavirus disease 2019 (COVID-19) ,Computer science ,business.industry ,General Mathematics ,media_common.quotation_subject ,05 social sciences ,Customer needs ,050401 social sciences methods ,050301 education ,Manufacturing engineering ,Education ,Computational Mathematics ,0504 sociology ,Computational Theory and Mathematics ,Software deployment ,New product development ,Product (category theory) ,Function (engineering) ,business ,0503 education ,media_common - Abstract
Corona Virus Disease-19 (Covid-19) pandemic is still ongoing until now. The spread of this virus is very dangerous because it can spread through droplets or the particles that come out from the nose and mouth. Based on these sentences, the spread of the virus has become risky, one of the activities is shopping online. Virus transmission can occur through delivery and receive stuff activities. The habit that occurs in public, often the stuff arrived at home indirectly sterilized. The purpose of the research is to develop a product that can sterilize the stuff with disinfectant automatically. This research for product development with Ergonomic Function Deployment (EFD) Method. In this method, the product concept is designed based on customer needs (voice of customer). Data of customer needs is obtained from the result of 100 respondents with an age range of 20-40 years who frequently online shopping. The product designed refers to the method used with the ergonomic principle after data is processed. The recommendation of product development from this research is a mini chamber. This product is a development of the chamber but its function is for spraying stuff from the outside of house. The procedure of this product is works automatically so the application of this product for customer can be easier. © 2021 Karadeniz Technical University. All rights reserved.
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- 2021
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31. IMPROVEMENT OF PRODUCT BOTTLED WATER QUALITY THROUGH SIX SIGMA AND FUZZY MARKETING MIX APPROACHES
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Maria Ulfah, Faula Ariana, and Dyah Lintang Trenggonowati
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Voice of the customer ,Quality management ,media_common.quotation_subject ,Statistics ,DMAIC ,Six Sigma ,Quality (business) ,Product (category theory) ,Marketing mix ,Fuzzy logic ,Mathematics ,media_common - Abstract
According to 2019 annual sales data, the amount of Baros 19-liter bottled water sales experienced 26,304 units drop. The objective of this research was to determine the score-gap of each quality attributes of the product according to Fuzzy Marketing Mix method; to determine the Sigma achievement level on the quality of the product; to determine attributes of product quality that needed to be improved in cartesian diagram; to identify various factors that affect the consumer’s unsatisfaction at the attribute with highest negative score and DPMO; and to provide constructive analysis on product quality improvement according to Fuzzy FMEA method. The Six Sigma approach was done through DMAIC steps, which were define, measure, analyze, improve, and control. The result from the define step, which was mapping of attribute dimensions Marketing Mix 4P was 27 attributes and voice of customer measurement was done with 100 respondents. In measure step, it was found that the biggest negative discrepancy, with the value of -0.4452, was between satisfaction and importance which was found in attribute 23. In measure step, it was also found that the average Sigma score of bottled water in Indonesia is 2.561 with average DPMO of 153,204. In the analyze step, root cause identification of the attribute with highest negative discrepancy, which was delay in product delivery to the consumers (attribute 23), was done. Improvements that can be done to increase the product quality of 19-liter bottled water was to ensure availability of new water bottle for every driver lacking empty bottle. Keywords : DPMO; Fuzzy; Marketing Mix; Quality; Six Sigma
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- 2021
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32. Understanding the lean voice of the customer
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Found, Pauline and Harrison, Richard
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- 2012
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33. Improving the house of quality with maximum difference scaling
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Garver, Michael S.
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- 2012
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34. The Customer May Not Always Be Right: Customer Compatibility and Service Performance
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Dennis Campbell, Ryan W. Buell, and Frances X. Frei
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Service (business) ,Customer delight ,Service system ,Voice of the customer ,Customer retention ,050208 finance ,Process management ,Customer profitability ,Strategy and Management ,05 social sciences ,Management Science and Operations Research ,Product (business) ,Empirical research ,Customer advocacy ,Loan ,Customer equity ,0502 economics and business ,Variance decomposition of forecast errors ,Profitability index ,Customer satisfaction ,050211 marketing ,Business ,Marketing ,Customer intelligence ,Customer to customer - Abstract
This paper investigates the impact of customer compatibility—the degree of fit between customers’ needs and the capabilities of the operations serving them—on customer experiences and firm performance. We use variance decomposition analysis to quantify the relative importance of customer, employee, process, location, and market-level effects on customer satisfaction. In our models, which explain roughly a quarter of the aggregate variance, differences among customers account for 96%–97% of the explainable portion. Further analysis of interaction-level data from banking and quick-service restaurants reveals that customers report relatively consistent satisfaction across transactions with particular firms but that some customers are habitually more satisfied than others. A second set of empirical studies provides evidence that these customer-level differences are explained in part by customer compatibility. Customers whose needs, proxied by differences in demographics and product choices, diverge more starkly from those of their bank’s average customers report significantly lower levels of satisfaction. Consistently, banks that serve customer bases with more dispersed needs receive lower satisfaction scores than banks serving customer bases with less dispersed needs. Finally, a longitudinal analysis of the deposit and loan growth of all federally insured banks in the United States from 2006 to 2017 reveals that customer compatibility affects a firm’s financial performance. Branches with more divergent customers grow more slowly than branches with less divergent customers. Institutions serving customer bases with more dispersed needs have branches that exhibit slower growth than those of institutions serving customer bases with less dispersed needs. This paper was accepted by Vishal Gaur, operations management.
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- 2021
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35. A preference-based approach to incorporate the 'voice of the customer' in mass-market software product design
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Christine Legner and Dana Naous
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Voice of the customer ,Product design ,Requirements engineering ,business.industry ,Computer science ,05 social sciences ,Ocean Engineering ,02 engineering and technology ,User requirements document ,Conjoint analysis ,020204 information systems ,0502 economics and business ,0202 electrical engineering, electronic engineering, information engineering ,050211 marketing ,Product (category theory) ,Software product management ,Software engineering ,business ,Requirements analysis - Abstract
With mobile and cloud computing, the software industry has witnessed a shift from customer-specific systems to a mass-market scenario. Integrating the "voice of the customer" is a critical success factor for mass-market products, but remains a challenge given the heterogeneity and distribution of their users. Classical requirements engineering methods rely on close interactions to gather user requirements and feedback regarding product features. However, they are hardly applicable in mass market scenarios, and new methods are required to assist product managers in designing their products while taking into consideration the opinion of the mass. In this paper, we argue for using market research techniques as preference-based approach in software product management. Following method engineering guidelines, we develop a method component 1 that refines conjoint analysis for the use in software product management. We present the meta-model and procedure and demonstrate it in a study on secure cloud storage services. We evaluate the feasibility, usefulness and ease of use of method component with experts in the RE domain. We contribute to mass-market software product management domain through a method component that builds on detailed understanding of user preferences for successful product design.
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- 2021
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36. Integrating sustainability and remanufacturing strategies by remanufacturing quality function deployment (RQFD)
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K.E.K. Vimal, Angel Acevedo Duque, and Jayakrishna Kandasamy
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Sustainable development ,Economics and Econometrics ,Voice of the customer ,Process (engineering) ,Computer science ,Geography, Planning and Development ,0211 other engineering and technologies ,02 engineering and technology ,010501 environmental sciences ,Management, Monitoring, Policy and Law ,01 natural sciences ,Manufacturing engineering ,Energy conservation ,Sustainability ,021108 energy ,Product (category theory) ,Remanufacturing ,0105 earth and related environmental sciences ,Quality function deployment - Abstract
The objective of this paper is to ensure remanufacturing by considering the possible design, material and process changes. A novel remanufacturing quality function deployment (RQFD) was developed to bring out the possible changes to the existing product. To accomplish the above objective, RQFD phase I (voice of customer to engineering metrics) and RQFD phase II (engineering metrics to components of case product) were developed. Based on the results, the improvements options in design, process and materials were identified. The sustainability performance for the original and modified design was identified to understand the environmental benefits achieved through the proposed method. The proposed method has been applied to brake caliper components. The practical applications of the research are expected to help the manufacturers of brake calipers to minimize negative impacts on the environment, energy conservation and natural resources and are safe for stakeholders and are economically sound.
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- 2021
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37. DETERMINING PRIORITY NEEDS OF CULINARY MICRO-ENTERPRISE CUSTOMERS IN INDONESIA THROUGH A QUALITY PERSPECTIVE
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Rika Fatimah P.L and Tutur Wicaksono
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Product (business) ,Service (business) ,Voice of the customer ,Service quality ,Computer science ,media_common.quotation_subject ,Quality (business) ,House of Quality ,Marketing ,Dimension (data warehouse) ,media_common ,Quality function deployment - Abstract
Determining the priority of customer needs is one of the right steps for business people to take to determine the direction of allocating their resources. In this study, affinity diagrams and tree charts are used to classify and translate the opinions of loyal customers about customer needs. The customer opinion (voice of the customer) obtained through semistructured interviews is then translated into a technical language (voice of quality) that has a relationship and correlation to existing theories. Data in the form of items of customer need, which are the result of affinity diagram analysis and tree diagrams, are then presented using a matrix that takes the left and right chamber of the House of Quality (HOQ) matrix from the Quality Function Deployment (QFD) method. Matrix that adopts the left and right chamber of HOQ matrix will display the items of customer needs and their priority level. The purpose of this study is to identify the item of customer needs and determine the priority level of customer needs for micro culinary fried rice enterprise in Indonesia. The variable Service Quality in the dimension of Responsiveness with the indicator item Fast Service ranks third. Variable Perceived Benefit in the dimension A Statement of Value with items including Low Prices and Discount occupy the second position. The variable of product quality in the Performance dimension with items including Delicacy, High Quality Ingredients, Varied Menu and Large Portion is the variable of customer needs with the highest priority.
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- 2021
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38. What do your customers think about? To guess or to know?
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Ivars Linde and Dmitry Philippov
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Voice of the customer ,Customer centricity ,Work (electrical) ,business.industry ,Best practice ,Customer needs ,Information technology management ,General Medicine ,Business ,Marketing ,Quality function deployment ,Term (time) - Abstract
The customer is central to any company’s activity. Although this is the fundamental truth, many companies turn their attention to the customer only when sales decrease. This article tells how to prevent the negative changes. This article will not reveal the communication strategy elements for interacting with customers, neither will it consider building the necessary IT infrastructure for its implementation, it will rather address the basics of developing approaches to interacting with different types of customers. These approaches are based on customer needs and, most importantly, their expectations, which can be recognized and hidden, that is, those that cannot be reflected in a contract or similar regulatory documents. The global best practice of interacting with customers is based on application of different approaches to different customer types. Moreover: approaches to interacting with customers should bring not only immediate economic effect, but also work in all areas in the long term on a systematic basis - that is, help to turn potential and new customers into regular and loyal, the most valuable to the company.
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- 2021
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39. A Novel Process to Setup Electronic Products Test Sites Based on Figure of Merit and Machine Learning
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Muhammad Yousuf Irfan Zia, Atif Siddiqui, and Pablo Otero
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Voice of the customer ,General Computer Science ,Computer science ,Process (engineering) ,media_common.quotation_subject ,Interface (computing) ,02 engineering and technology ,voice of customer (VoC) ,Data acquisition ,Software ,0202 electrical engineering, electronic engineering, information engineering ,LabVIEW ,General Materials Science ,Quality (business) ,figure-of-merit (FoM) ,media_common ,Consumer electronic manufacturing (CEM) ,business.industry ,machine-learning ,General Engineering ,020206 networking & telecommunications ,electronic product test ,Test (assessment) ,Reliability engineering ,TK1-9971 ,020201 artificial intelligence & image processing ,Electrical engineering. Electronics. Nuclear engineering ,business ,Test data - Abstract
Consumer electronic manufacturing (CEM) companies maintain a range of electronic products that are designed and tested according to the type and end-user requirements. These electronic products go through a validation and verification test for proof of design and a manufacturing test for checking reliability, quality, and manufacturing defects. Testing is carried out using test sites, designed based on the electronic product type. Currently, there is no standard approach for setting up a test site for electronic products. In this research, two processes are presented, for setting up new test sites and optimization of existing test sites for consumer and other electronic products. The proposed processes include a voice of customer (VoC) interface, that is based on a unique dataset and through machine-learning technique automatically translate customer information into customer requirements, and a figure of merit (FoM) presented as an outcome of this research using several key test-related parameters. These proposed processes are an important step towards defining a standard approach for setting test sites for consumer and other electronic products. The processes are implemented using a software application developed in LabVIEW, which is linked to a database containing test data for around 400 products collected as part of this research and form a knowledge base for the proposed processes. Finally, the processes are validated by setting up a new experimental test site for an RF receiver and optimization of an existing test site of an antenna system.
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- 2021
40. Sosialisasi Model House Of Quality Produk Eceng Gondok Dalam Perbaikan Mutu Pada Umkm Rumah Anyamandiri di Kota Makassar
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Kifayah Amar, D R Mudiastuti, S. Asmal, M A Darmawan, N. I. Syamsul, Ilham Bakri, I. Setiawan, Rosmalina Hanafi, Mulyadi, F Mardin, S Bahri, S Mangenre, M Rusman, Nadzirah Ikasari Syamsul, A. B. R. Indah, and S. M. Parenreng
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Product (business) ,Voice of the customer ,Poverty ,Order (business) ,media_common.quotation_subject ,Quality (business) ,House of Quality ,Small and medium-sized enterprises ,Business ,Marketing ,Welfare ,media_common - Abstract
In the midst of the current pandemic, of course, many businesses are feeling the impact of financial decline. However, MSME actors in each region or city this incident could be an opportunity to improve their welfare. Micro, Small and Medium Enterprises (MSMEs) have an important role in the economy of Indonesian society. Several aspects of the role of SMEs in the life of small communities, namely, facilities to alleviate the community from the abyss of poverty, means of leveling the economic level of the small people, and providing foreign exchange income. By encouraging MSMEs to upgrade to grades, it can reduce the poverty rate by around 20% or the equivalent of removing 5 million people from poverty. In addition, it can reduce the inequality rate by about 4%. Therefore, support from various parties to improve quality in the midst of the current pandemic is needed. One of the MSMEs that currently has superior products is water hyacinth sandals and woven bags, namely the Anayamandiri UMKM assisted by the provincial Dekranasda. Improvement and improvement of product quality are basic things that must be owned by MSME actors in order to maintain and increase the number of customers. Therefore, a Quality Function Development Method is an approach to customers by creating a Voice of customer and being able to design a house of quality matrix for each UMKM product
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- 2020
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41. AACSB assurance for STUST quality and competitiveness: balanced scorecard roadmap
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Tamer Zaki Fouad Mohamed, Chia-Hua Chang, and Yu-Chuan Huang
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Voice of the customer ,Process management ,Balanced scorecard ,media_common.quotation_subject ,Educational quality ,05 social sciences ,050301 education ,General Business, Management and Accounting ,Education ,0502 economics and business ,Quality (business) ,Business ,0503 education ,050203 business & management ,media_common - Abstract
Purpose This paper aims to explore the role of international quality assurance and accreditation on higher education quality improvement and competitiveness, as well as assessing the associated benefits and challenges in the Asian context with reference to Taiwan. Design/methodology/approach The paper used a qualitative approach to examine the case study of Southern Taiwan University of Science and Technology (STUST) accredited by the Association to Advance Collegiate Schools of Business (AACSB). The paper collected survey responses from service providers (i.e. STUST faculty and AACSB) and focus group discussions with students to bridge the perception-expectation gap. Findings The qualitative results highlighted 10 key success factors and performance indicators which were later used to build a balanced scorecard (BSC) strategy for STUST quality improvement and competitiveness. Findings show that education quality assurance (via AACSB process) can directly influence the competitive advantage (i.e. for AACSB, STUST and Students) or indirectly via education quality enhancement. The results from faculty and students are consistent with the value co-creation trend to achieve continuous quality improvement more effectively and efficiently. Originality/value This research paper is unique as the first qualitative in-depth study to discuss assurance related factors that positively or negatively affect competitiveness and quality improvement for Higher Education Institutions (HEIs) in Asia and Taiwan. The paper also contributed by designing a BSC framework and strategy-map applicable to HEIs.
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- 2020
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42. Model Pengukuran Tingkat Kepuasan Masyarakat Terhadap Penggunaan Jasa Transportasi Online di Wilayah Cirebon dengan Metode Fuzzy Servqual
- Author
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Nursaka Putra, Ilwan Syafrinal, and Marsani Asfi
- Subjects
Voice of the customer ,Service quality ,Data collection ,online transportation ,Computer science ,business.industry ,Level of service ,Rank (computer programming) ,satisfaction ,gap ,Context (language use) ,lcsh:History of scholarship and learning. The humanities ,fuzzy servqual ,Public transport ,Value (economics) ,lcsh:AZ20-999 ,lcsh:H1-99 ,Marketing ,lcsh:Social sciences (General) ,business - Abstract
Online transportation responds to people's needs in relation to public transport. Online transportation, which in this context is Grab and Go-Jek, is an alternative that is favored by many people, especially in the Cirebon area. This study aims to measure the level of service satisfaction received and future customer expectations of online transportation services. For our purpose, we use Fuzzy Service Quality method which is used to determine the variable customer needs that are not met by calculating the GAP between the services provided and the expectations of the customer as the Voice of Customer, where the data collection technique is carried out by distributing questionnaires. The results are Reliability rank 2 with a value of 0.100, Responsiveness rank 4 with a value of 0.86, Assurance rank 3 with a value of 0.090, Empathy rank 5 with a value of 0.040, Tangibles rank 1 with a value of 0.139. Based on these results, we suggest that an empathy-related policy-making concerning professionalism should not become an obstacle.
- Published
- 2020
43. Creating highly reliable health care organisations through reverse exchanges
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Maneesh Kumar, Manisha Kumar, Ying Liu, and Nick Rich
- Subjects
Service (business) ,Voice of the customer ,Process management ,Supply chain management ,Exploit ,business.industry ,Service delivery framework ,Supply chain ,05 social sciences ,General Business, Management and Accounting ,03 medical and health sciences ,0302 clinical medicine ,0502 economics and business ,Health care ,030212 general & internal medicine ,Business ,Adaptation (computer science) ,050203 business & management - Abstract
Purpose This paper aims to explore patient to care provider reverse exchanges to improve the care processes and service supply chain using an online feedback platform. This paper demonstrates how a better understanding of timely and unsolicited feedback (“voice of the patient as a customer”) stimulates local interventions to improve service delivery and enact the essential characteristics of highly reliable organisations (HRO). Design/methodology/approach A realist approach involving an exploratory hospital case study using user feedback from an IT patient feedback platform. The methodology included interviews, secondary data and access to thousands of patient feedback narratives. Findings The findings show that a systems approach to the supply chain, using real-time feedback to enact process improvement is beneficial and a fruitful source of innovation for professional services staff. The setting of the improvement focusses on a true “voice of the customer” rather than attempting to improve arbitrarily internal process efficiency has major benefits for staff and their engagement with the right interventions to support higher performance. Practical implications The findings show major positive benefits for the adaptation and constant reflection of staff on the service provided to patients. The approach provides a means of reflecting as to whether the current supply chain and service provision are fit for purpose, as well as reliable, efficient and of value to the consumer. Originality/value This study is one of a few that adopt the consumer orientation needed to fully exploit the concepts of patient-centric improvement by including dynamic feedback in the supply chain and systems approach to care.
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- 2020
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44. Enhancing voice of customer prioritisation in QFD by integrating the competitor matrix
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Nigel P. Grigg and Zafar Iqbal
- Subjects
Voice of the customer ,Quality management ,Operations research ,Relation (database) ,Computer science ,Strategy and Management ,05 social sciences ,Analytic hierarchy process ,Competitor analysis ,General Business, Management and Accounting ,0502 economics and business ,050211 marketing ,Customer satisfaction ,Set (psychology) ,050203 business & management ,Quality function deployment - Abstract
PurposeQuality function deployment (QFD) is a quality improvement methodology using a system of interrelated matrices, where the influence of any one matrix may meaningfully change the concluding outcomes. In these interconnected matrices, the voice of customer (VOC) matrix and competitor matrix have a strong relationship. The current practice of finding improvement ratios (IRs) does not incorporate competitors' rating in a way that fully utilises competitors' rating information. The aim of this article to enhance VOC importance ratings by utilising the application of analytic hierarchy process (AHP) combined with the geometric mean (GM).Design/methodology/approachThe current practice of computing IRs may divert QFD practitioners' attention from a potentially important VOC to less important VOC. In the first step using the existing competitors' ratings, a matrix of multiple comparisons is generated for all competitors. In the second step GM for each VOC is integrated with present VOC importance ratings to set new ratings.FindingsA QFD case study from the published literature is used to illustrate the application of new method. It is described how the existing results of the case study may divert to flawed decisions. It is further corroborated that in this way re-ranking of existing VOCs better achieve the goal of customer satisfaction in relation to VOC ratings and competitors' rankings.Originality/valueBy employing this method, competitor rating can be transformed to two dimensional results, which provide a better picture to practitioners in observing their company's position and in improving VOC rating as well.
- Published
- 2020
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45. Enhancing patient flow in emergency department (ED) using lean strategies–an integrated voice of customer and voice of process perspective
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Premaratne Samaranayake, Ali Alowad, Kazi Badrul Ahsan, Azharul Karim, and Hisham Alidrisi
- Subjects
Voice of the customer ,Computer science ,Process (engineering) ,media_common.quotation_subject ,05 social sciences ,Overcrowding ,Single-subject design ,03 medical and health sciences ,0302 clinical medicine ,Patient satisfaction ,0502 economics and business ,Business, Management and Accounting (miscellaneous) ,Operations management ,Quality (business) ,030212 general & internal medicine ,Business and International Management ,Unavailability ,Root cause analysis ,050203 business & management ,media_common - Abstract
PurposeThe purpose of this paper is to systematically investigate the patient flow and waiting time problems in hospital emergency departments (EDs) from an integrated voice of customer (VOC) and voice of process (VOP) perspective and to propose a new lean framework for ED process.Design/methodology/approachA survey was conducted to better understand patients' perceptions of ED services, lean tools such as process mapping and A3 problem-solving sheets were used to identify hidden process wastes and root-cause analysis was performed to determine the reasons of long waiting time in ED.FindingsThe results indicate that long waiting times in ED are major concerns for patients and affect the quality of ED services. It was revealed that limited bed capacity, unavailability of necessary staff, layout of ED, lack of understanding among patients about the nature of emergency services are main causes of delay. Addressing these issues using lean tools, integrated with the VOC and VOP perspectives can lead to improved patient flow, higher patient satisfaction and improvement in ED capacity. A future value stream map is proposed to streamline the ED activities and minimize waiting times.Research limitations/implicationsThe research involves a relatively small sample from a single case study. The proposed approach will enable the ED administrators to avoid the ED overcrowding and streamline the entire ED process.Originality/valueThis research identified ED quality issues from the integration of VOC and VOP perspective and suggested appropriate lean tools to overcome these problems. This process improvement approach will enable the ED administrators to improve productivity and performance of hospitals.
- Published
- 2020
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46. Case Study on Customer Complaints on In-flight Service: Focusing on C Airline International Flights
- Author
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Ju-Eun Cho
- Subjects
Voice of the customer ,Flight service station ,Aeronautics ,Business - Published
- 2020
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47. The Voice of the Customer: Managing Customer Care in Twitter
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Monica Johar, Vijay Mookerjee, and Reza Mousavi
- Subjects
Service (business) ,Voice of the customer ,Information Systems and Management ,Computer Networks and Communications ,media_common.quotation_subject ,05 social sciences ,Sentiment analysis ,02 engineering and technology ,Library and Information Sciences ,Management Information Systems ,Customer care ,020204 information systems ,0502 economics and business ,0202 electrical engineering, electronic engineering, information engineering ,050211 marketing ,Quality (business) ,Social media ,Business ,Marketing ,Information Systems ,media_common - Abstract
In recent years, managing customer sentiment—particularly on social media—has become crucial as more customers use social media to seek help from firms. Therefore, we strive to determine an optimal strategy to manage customer sentiment on social media sites such as Twitter. We also aim to identify factors and external events that can influence the effectiveness of customer care. To understand the antecedents of digital customer care, we model a diffusion process of customer sentiment over time. This diffusion process is influenced (or controlled) by the firm through the strategy employed to respond to customer tweets. We then use real data consisting of sentiments expressed by customers directed at Twitter’s service accounts of four major U.S. telecommunication-service providers (AT&T, Verizon, Sprint, and T-Mobile) to estimate the parameters in our analytical model and shed several insights into digital customer care in this industry. First, we find a clear separation among the firms in terms of digital customer care effectiveness. Second, we find that good customer care is not merely a matter of responding to customer tweets. Third, the quality of digital customer care that customers expect varies across firms: Customers of higher priced firms (e.g., Verizon and AT&T) expect better customer care. Fourth, seemingly unrelated events (such as signing an exclusive contract with a celebrity) can impact digital customer care. Our study has important implications for managers as it can help firms determine the optimal strategy to influence customer sentiment.
- Published
- 2020
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48. E-learning training in work corporations: a review on instructional planning
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Anderson Paulo de Pavia, Carlos Eduardo Sanches da Silva, Thaís Zerbini, and Betânia Mafra Kaizer
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Voice of the customer ,Organizational Behavior and Human Resource Management ,Knowledge management ,Computer science ,business.industry ,Instructional design ,05 social sciences ,050301 education ,Corporate Education ,Bibliometrics ,Delivery mode ,Training and development ,Empirical research ,Human resource management ,0502 economics and business ,business ,0503 education ,050203 business & management - Abstract
PurposeThe purpose of this study is a bibliometric and descriptive review of the literature on instruction planning of training offered in the e-learning modality in work corporations to identify methodologies and experiences that will serve as a model for professionals working in planning e-learning training in the corporate context.Design/methodology/approachThe timeline from 2010 to 2020 was adopted. Data were extracted from five databases and were compiled in the software Zotero. Based on defined criteria, 260 productions were identified. The interrelation and metric presentation of the data from these studies were done in the software VosViewer. Subsequently, were selected only free access papers, resulting in 64 publications. From these, the authors chose six empirical studies for a descriptive analysis based on specific criteria.FindingsThe range of hardware and software platforms has stimulated the use of virtual reality (VR) and augmented reality and artificial intelligence (AI) resources in corporative training. The use of management tools such as voice of customer (VOC) and quality function deployment (QFD), can support those responsible for instructional planning. The literature presented important elements that should be considered for the proper planning of an e-learning training: learner: feedback, control of self-learning process, classification of cultural profiles in the case of courses in which participants are geographically distant and training management: content and delivery mode of instruction.Originality/valueThe authors selected six empirical studies that presented models, systems or experiences on training planning to support decisions in this area. This study contributes to the area of T&D showing an updated context of practices for the implementation of training systems that have been adopted in several countries. The authors present quantitative indicators of scientific production using two additional software to support the bibliometric review, namely, Zotero and VosViewer. This study used five databases and a research equation to systematically present the current panorama of research on training planning from the perspective of the areas of management and organizational psychology.
- Published
- 2020
- Full Text
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49. CONSUMER FEEDBACK -- HOW RELEVANT IS IT FOR QUALITY IMPROVEMENT?
- Author
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Madzik, Peter, Čarnogurský, Karol, and Diačiková, Anna
- Subjects
CONSUMER behavior ,HOUSEHOLD electronics ,ELECTRONIC commerce ,CUSTOMER relations ,PSYCHOLOGICAL feedback - Abstract
The aim of this study is to present an example of how electronic consumer feedback may be used to identify customer requirements and to improve quality. Developments in the theory of quality resulted in several approaches to identifying and analyzing customer requirements. Reviewing these approaches, we identified underdeveloped potential of electronic consumer feedback. To show that electronic consumer feedback is a valuable source of information suitable for identifying and analyzing customer requirements, we analyzed customer evaluations of an electronic commerce company in the Slovak republic. For this purpose we developed a relatively universal method which is not limited to the field of commerce. Our results show that even though the concept of feedback carries with it certain negative aspects, consumer feedback is a suitable tool for identifying requirements which may be further analyzed by prioritization and examination of their relations. [ABSTRACT FROM AUTHOR]
- Published
- 2015
50. Effectiveness of QFD in a municipal administration process.
- Author
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Ocampo Jimenez, Narda B. and Baeza Serrato, Roberto
- Subjects
QUALITY function deployment ,MUNICIPAL government ,RURAL development ,DATA analysis ,TOTAL quality management - Abstract
Purpose – The purpose of this paper is to document the results of an implementation of the quality function deployment (QFD) tool in a process of a municipal administration involving: request for component support: family farming, urban and backyard agriculture that are part of the Rural Development Directorate of the Moroleón City Hall in the state of Guanajuato, México. Design/methodology/approach – The work is an exploratory study where the application of different quantitative techniques, database analysis, sample collection, field notes, participant observation, workshops and direct interviews were held and conducted to collect data. Findings – From the analysis of the requirements of quality characteristics are identified, simplified, response time reduced, assertiveness maintained and transparency in the resource allocations were assured. According to the calculations, customer expectations were clearly identified. Originality/value – The implementation of quality management methods such as QFD, in a municipal administration was used aimed at improving the services offered to citizens according to their expectations. It is expressed that mayors should be primarily concerned about giving the officials under their direction the necessary training to make their employment joyful with the help and use of the best tools available to provide quality results. [ABSTRACT FROM AUTHOR]
- Published
- 2016
- Full Text
- View/download PDF
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