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Background: Children are among the major targets of fast-food producers but parents are the ones who pay for the purchase of such products. Therefore, it is essential to understand how parents perceive children’s reactions to fast food advertisements. Objectives: The general objective of this study was to ascertain the contributing role of parents’ demographics on their perception of children’s reactions to noodles advertisements in Uyo municipality in Akwa Ibom State of Nigeria. Methodology: The survey research design was used for the study while a structured questionnaire was employed to collect data. A sample size of 400 respondents were drawn from the population while purposive sampling technique was adopted for the administration of the research instrument. The data were presented in tables and analysed using Likert Scale. The null hypotheses were tested using independent t-test and one way analysis of variance (ANOVA). Results: Parents perceive that exposure to advertisements on noodles elicits a high level of excitement from the children. It was also found that parents perceive that noodles advertisements influence children’s preference of food items. However, parents’ demographics (gender, marital status and educational qualifications) have no significant influence on their perception of children’s reactions to noodles advertisements. Conclusion: The study concludes that exposure to noodles advertisements has a significant influence on children which leads to their demands for the product. Unique contribution: This study has offered empirical evidence regarding parents’ perception of advertisements that appeal to children.

This study investigated capacity planning and performance in the manufacturing sector in the Southeastern States of Nigeria based on selected Brewing industries. The population of the study was 740 staff of the brewing industry in South-Eastearn Nigeria. The sample size of 509 was obtained using a Taro Yamani’s statistical formula. The study used questionnaire and oral interview guide for data gathering. A test- retest stood completed using Spearman’s rank correlation, giving a coefficient of 0.9. Findings revealed that capacity planning significantly enriched economic performance of the industry studied. There existed a strong affirmative relationship among capacity necessities planning and resources requirements planning. The paper suggested use of capacity planning as a technique to improve all performance factors. Similarly, performance advantage subsist from the correlation of volume requirements plans and resources requirements planning. The paper summarily held the position that volume preparation improved the economic performance in the industry under review. This inferred that goals achievement is possible. Likewise, the finding of substantial constructive association between volume supplies planning and resources supplies planning inferred an affirmative communication between the variables. This meant that resources supplies planning which was a method of organizing the detailed production plans could lead to an improvement of capacity supplies planning. That is to say, they are taking future decisions on the substances required for production capability of the brewing facility.