1,446 results on '"Wirtz, Bernd W."'
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2. Auditing and Evaluation of Multichannel Marketing
3. Cost and Profitability Analysis
4. Efficient Consumer Response (ECR) in Multichannel Marketing
5. Digital Platforms and Sharing Economy
6. Distribution Policy
7. Digital Ecosystem, Disintermediation, and Disruption
8. Case Study Otto Group
9. Pricing and Conditions Policy
10. Digital Payment Systems and Security in Multichannel Marketing
11. Channel Relationship Management
12. Product Policy
13. Design of the Multichannel System
14. Analysis of the Strategic Company Situation
15. Information Management and Business Intelligence
16. Communication Policy
17. Strategy Definition in Multichannel Marketing
18. Artificial Intelligence and Quantum Computing
19. Market Segmentation in Multichannel Marketing
20. Theoretical Foundations of Multichannel Marketing
21. Big Data, Cloud Computing, and Blockchain Technology
22. Digital Automation and Robotics
23. Internet of Things
24. Internet Communication and Human–Machine Applications
25. Goal System and Challenges of Multichannel Marketing
26. Introduction to Multichannel Marketing
27. Framework Conditions of Multichannel Marketing
28. Development of Multichannel Marketing
29. Actors, Structures, and Relationships
30. The Digital Future: A Brief Outlook
31. Digital Government
32. Digital Business Strategy
33. Google/Alphabet Case Study
34. Digital Transformation and Digital Organization
35. Digital Business Implementation
36. Digital Marketing and Electronic Commerce
37. Digital Payment Systems, Security, and Regulation
38. Foundations of Internet Technology and Human-Machine Applications
39. Digital Platforms, Sharing Economy, and Crowd Strategies
40. Mobile Business
41. Digital B2B Business Models
42. B2C Digital Business Models
43. Social Media Business
44. Foundations of Digital Business
45. Digitale Zahlungssysteme, Sicherheit und Regulierung
46. Artificial Intelligence und Quantum Computing
47. Digital Supply Chain Management und Digital Procurement
48. Digitales Marketing und Electronic Commerce
49. Digital-Business-Ausblick
50. Google/Alphabet Fallstudie
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