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Thanks to the innovation in manufacturing industry,the rapid development ofdigital technologies such as mobile Internet and social media enables the appearance of up-to-date intelligent marketing methods. As one of them, In-Feed advertising becoming a fashionable approach due to its precise positioning and growing market share, problems such as loss of privacy and lack of trust arise which promote the avoidance behavior of consumer. Based on these facts, our study designs three experiments to explore the mechanism between the In-Feed advertising and the avoidance behavior of consumer. Furthermore, in order to give instructions on enhancing the communication effect of In-Feed ads, we tries to clarify the boundary conditions of consumers processing ads information. Experiment 1 examines the moderating effects of ad reviews between perceived relevance, threat appraisal and coping appraisal; Experiments 2 and 3 respectively examine the moderating effects of the connection strength and interaction frequency between consumers and ad-likers between the above variables. These three experimental results provide theoretical support and practical guidance for intelligent digital marketing and advertising.

With personal annual income data of 5 consecutive years (1998–2002) from CHIPS, dynamic characteristics of Chinese income are studied, especially two hypotheses of time reversal symmetry and independent growth rate are tested. In high income regions, an increasing trend of the standard deviation of income growth rate is observed, which means independent growth rate hypothesis fails to hold. This empirical finding is designed as a new mechanism and added into Gibrat’s model, which yields a distribution with a power-law tail. Our model’s simulation result shows that increasing variance of income growth rates for higher income regions is the key ingredient to get the power-law tail.

This study investigates the differential effects of online reviews on actual sales in cases where information regarding source identity and brand equity is accessible. The data were collected from an influential online film review platform in China. Two distinctive features of this study are: (1) source identity is expressed as “verified user” or “unverified user” according to posters' ticket payment status and (2) the interactive effect between source identity and brand equity on box-office success is examined. Using econometric estimations, the results reveal the following: (1) the positive effect of verified users' online review valences on the number of tickets purchased for films decreases in association with high brand strength; (2) the variance of verified users' online reviews positively affects the number of tickets purchased for films with high brand strength, but such an effect is negative with low brand strength; (3) the variance of unverified users' online reviews positively influences the number of tickets purchased for films with low brand strength, but it negatively influences the number of tickets purchased for films with high brand strength. Thus, these findings suggest that it is better for business leaders to understand not only why producers of online reviews are satisfied or dissatisfied, but also how consumers interpret and interact with different types of online reviews and which are important. This requires a smart and flexible collaboration among different business units within film company.

Since significant economic reforms forty years ago, China has been a very attractive market for foreign investors. However, foreign investors face various challenges while cooperating with Chinese partners. This research focuses on examining the developing influence of Chinese culture on finance. Literature review is aimed to investigate existing theories and to apply them to research findings in order to provide answers to the research questions. A case study in the form of an interview was conducted with German entrepreneur examining their business cooperation with Chinese partners. Results of the research show that Chinese business practices have specific characteristics and norms embedded in Chinese society and culture. Chinese culture core values shape people’s behaviors, their way of thinking, and that influence international partnerships. To do a very successful cross-cultural investment, it is necessary to learn about and understand partners from China.

In this study, we examined whether private benefits of control can influence corporate social responsibility performance. We used both separations between cash flow and control rights and the length of the longest control chain to measure private benefits of control. Consistent with the private benefits motive, we found that firms with greater divergence between cash-flow rights and control rights, with longer control chains, are associated with lower corporate social responsibility performance. Further, we found that earnings management and capital occupation by the controlling shareholder are the two effective channels through which private benefits of control affect corporate social responsibility. Additionally, this negative association is more pronounced for firms located in regions with low degree of law environment and with CEOs appointed by the largest shareholder. Additional robustness tests using alternative CSR measurements, and two-stage least squares (2SLS) regression support the main findings. This study highlights a new determination channel of private benefits of control and practically guides the introduction of corporate social responsibility activities in emerging markets.

Precast concrete comprises the basic components of modular buildings. The efficiency of precast concrete building component production directly impacts the construction time and cost. In the processes of precast component production, mold setting has a significant influence on the production efficiency and cost, as well as reducing the resource consumption. However, the development of mold setting plans is left to the experience of production staff, with outcomes dependent on the quality of human skill and experience available. This can result in sub-optimal production efficiencies and resource wastage. Accordingly, in order to improve the efficiency of precast component production, this paper proposes an optimization model able to maximize the average utilization rate of pallets used during the molding process. The constraints considered were the order demand, the size of the pallet, layout methods, and the positional relationship of components. A heuristic algorithm was used to identify optimization solutions provided by the model. Through empirical analysis, and as exemplified in the case study, this research is significant in offering a prefabrication production planning model which improves pallet utilization rates, shortens component production time, reduces production costs, and improves the resource utilization. The results clearly demonstrate that the proposed method can facilitate the precast production plan providing strong practical implications for production planners.

In periods of rapid urbanization, investment in urban infrastructure should not only meet the increasing demands of all urban people, but also be equally allocated between cities to achieve social equity and sustainable development. This paper aimed to conduct quantitative research on the unbalance of urban infrastructure investment between cities in China. The measurement models for inequality, bi-polarization and the mobility of urban infrastructure investment were constructed by means of the Gini coefficient, bi-polarization index and mobility function from the urban system, and an empirical study was conducted based on panel data from 2006 to 2014. The results show that: (1) The overall inequality of urban infrastructure investment in China’s urban system was relatively prominent and showed a “U-shaped” change generally. (2) The inequality between different administrative levels or regional cities only partially accounted for the overall inequality of China’s urban system. (3) Inequality and bi-polarization showed inconsistent performance. (4) Mobility played a positive role in reducing the inequality and bi-polarization. Based on the empirical findings and the reality of China’s urban infrastructure investment and financing, targeted policy suggestions were proposed in terms of adjusting inequality and bi-polarization, innovating investment and financing mechanisms, and optimizing urban infrastructure investment strategies.

In order to improve public financing sustainability in China, the Chinese government has announced several administrative policies on crowdfunding, concerning platform construction and operation, in recent years. However, the existing policy scope rarely mentions the importance of social psychology, which also plays a decisive role in determining the participation and success rates of crowdfunding. Therefore, this study uses the knowledge from social exchange theory (SET) and customer value perspective (CVP) to develop and validate a conceptual model of the key determinants of the public&rsquo, s intention in investing in crowdfunded projects in China. Based on the primary survey data, the SEM (structural equation modeling) estimations suggest that: (1) communication, shared values, investors&rsquo, perceived benefits, and perceived risk have significant effects on crowdfunding investors&rsquo, trust in fundraisers of a particular crowdfunding project, which in turn act on their commitment and intentions to invest in the project, (2) trust strengthens funding intentions through fulfilling commitments, whereas its direct effect on funding intentions is insignificant, (3) commitment has a direct and significant positive effect on the enhancement of funding intentions. These findings propose a new perspective of improving public policies to support small and micro enterprises (SMEs) and individual innovative projects in China.

The bilateral trading platform is an intermediary system which serves both consumers and suppliers. To make this happen, platforms must attract users on board from both sides and make them trade with each other. Spatial distribution of suppliers has the significant impact on consumers platform adoption decision, but how does the supplier’s network affect the platform competition has rarely been studied. In this paper, the supplier’s spatial network is added to bilateral trading platform network effect model, and influences of the supplier’s network structure on the platform competition are discussed. Simulation results show that, compared with the central network, the decentralized network is more conducive to the platform competition. When suppliers on two competitive platforms follow the same network structure, the reinforcement effect of the first-mover advantage on platforms will vanish. This result is robust in different spatial network patterns. Conversely, when one of the platforms has a superior network structure of suppliers, its first-mover advantage will get strengthened, and it will achieve a better competition result; otherwise, its first-mover advantage will get weakened. These results provide an insight into the platform competition mechanism and will help platforms to make corresponding competitive strategies.

Curriculum design of undergraduate students is a hot topic in the field of education research. This paper gives a short literature review about it, which can be used to design a better curriculum system. We find that, existing researches are going around these three issues: first, the Training specification of undergraduate talents achieved by curriculum system construction; second, Curriculum system construction responding to specification for personnel training; third, Curriculum system construction and teaching activity. Keywords-undergraduate; undergraduate student; curriculum

When using the SVM algorithm, the training set is so large that the traditional classification methods can’t satisfy the real-time requirements, how to design a more efficient SVM algorithm is one of the important study problems. We improve the method of the building about the digital archive’s corpus and also improve the course of Chinese participle and the multiprocessing of text feature selection with TF, IDF and Information Gain. The experiment shows that this improved method about M-SVM has obtained a better result.

Duplicated web pages that search engine returns not only waste storage resources but also increase the burden on web users. According to the near-duplicated phenomenon in the field of employment such as the professional web pages [10], a new method to detect and delete near-duplicated web page priority-based on text information is proposed. By this method, an algorithm to extract text information of web pages by DOM tree and priority-based algorithm for detecting near-duplicated text information is implemented, so as to reduce the noise of web pages and improve the efficiency of detecting the near-duplicated text information. The experimental results indicate that completely and partly duplicated web pages is detected accurately.

Attitude persistence research in consumer behavior has been predominantly associated with high- rather than low-involvement processing (Jones, 2008). However, with the recognition that advertising information is often processed in low-involvement conditions, researchers have been concerned with how consumers’ brand attitudes are formed initially and how these attitudes endure over time when consumers are not motivated to process an advertising message (Wang & Muehling, 2010). It has been suggested that nonverbal peripheral cues (e.g., pictures) affect information recall and attitude formation under the low-involvement condition (Ang & Lim, 2006).