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Background: With the penetration of the "Internet+" into social life, the digitization of education has become a trend and national demand. Alongside the rise of the "Everyone Live Streaming" era, online live streaming class platforms have rapidly grown due to favorable user experiences. Methods: Grounded in the Expectation Confirmation Theory, this study employed questionnaire surveys to investigate the influence mechanism of perceived quality, flow experience, and perceived usefulness on individuals' continuance usage intention of online live streaming class platforms. Results: Through the analysis of 773 survey responses, this study reveals several key findings. Firstly, perceived quality significantly and positively affects users' intention to continue using the online live streaming class platforms. Secondly, flow experience partially mediates the relationship between perceived quality and continuance usage intention, underscoring its significance in user decision-making. Additionally, Perceived usefulness negatively moderates the relationship between perceived quality and flow experience, demonstrating varied effects. Conclusion: On the one hand, online live streaming platforms should actively invest in improving the quality of user perception, as this can lead to a better user flow experience and continued willingness to use. On the other hand, they should also pay more attention to the user's flow experience, which has a direct impact on the user's propensity to continue to use. Besides, the perceived usefulness of the online live class by the user should also be taken seriously. [ABSTRACT FROM AUTHOR]

As a key component of electronic commerce, online shopping logistics service quality (OSLSQ) has received extensive attention in recent years. Many studies have focused on how to appraise and improve logistics service quality, while little research has been done on the potential value of improving OSLSQ. Based on 1236 questionnaires completed in Beijing, Wuhan, Changsha and Zhoukou, this paper contributes to the study of customer perceived value of OSLSQ by using an ordinal logit regression model. The results indicate that customer perceived value of OSLSQ varies across customers according to their age, education and location, but no difference is found between males and females. In addition, customer perceived value is closely linked with customer satisfaction. [ABSTRACT FROM AUTHOR]