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Purpose: The purpose of this research is to provide a strategic framework for business resilience plans (BRPs) to guide micro, small, and medium-sized firms (MSMEs) in determining their adaptability level and providing information on agility and resilience tactics while coping with turbulence. Design/methodology/approach: A systematic literature review (SLR) is used in this work to collect and acquire a complete and high-quality sample of academic journal articles. As the primary focus, 63 high-quality journals were chosen from 154 academic papers in the Scopus and Web of Science databases by using qualitative data analysis. The method of thematic analysis incorporating grounded approach analysis was utilized for creating themes and key findings in this study. Findings: This study proposes the dimensions of the BRPs framework along with key findings to identify future research directions for MSMEs. The three dimensions of BRP include responsiveness, reactiveness, and proactiveness based on the principles of agility, absorption, and resilience. Originality/value: This study proposes a sustainable and resilient framework for post-disaster MSMEs as a catalyst towards sustainably resilient MSMEs. This study highlights viable avenues for future research for academics and provides a resilient plan at various levels for business owner-managers. [ABSTRACT FROM AUTHOR]

This empirical research study aimed to examine factors influencing consumer's behavioral intentions to purchase products via live-streaming services. This study proposed four key factors, namely customer perception, marketing mix, content marketing, and influencer, and tested their relationships with the perceived value and attitude through consumer's behavior. At the same time, the path analysis of the perceived value and attitude was conducted to reveal the relationships with consumer's behavioral intentions through consumer's online purchase intention. The proposed theoretical model comprised relevant variables developed from the current literature on digital marketing disciplines under three theoretical strands, where the Theory of Planned Behavior (TPB) was established as the main theory. The study tested the structural model using cross-sectional data. Purposive sampling was used to administer a questionnaire to 198 participants who had experience with livestreaming online shopping, and the data was analyzed using the Partial Least Squares (PLS) approach and regression analysis. The findings showed that customer perception and marketing mix had significant positive impacts on perceived value. Content marketing and influencer marketing also had positive relationships with consumer's attitudes. Moreover, consumer's perceived value and attitudes influenced their behavior and actions. These results reaffirmed the positive role of consumer's behavioral intentions in their online purchase intentions. [ABSTRACT FROM AUTHOR]