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This paper presents the data collection method and introduces the dataset about consumers’ consider-then-choose behaviors in the household vacuum cleaner market. First, we designed a questionnaire that collected participants’ consideration and choice data, social network data, demographic information, and preferences for product features. In addition, we obtained data on vacuum cleaner product features through web scraping from online shopping websites. After data cleaning and processing, the resulting dataset enables investigation into customer preferences in two stages, namely the consideration and choice stages and the impact of social influence on the two-stage decision-making process. This dataset is unique as it is the first of its kind to collect both customers’ revealed preferences in a two-stage decision-making process and their ego social networks. This enables the modeling of customer preferences while accounting for social influence. The published survey questionnaire can be used as a template to collect data on other products in support of customer preferences modeling and the design for market systems.

Customer preference modelling has been widely used to aid engineering design decisions on the selection and configuration of design attributes. Recently, network analysis approaches, such as the exponential random graph model (ERGM), have been increasingly used in this field. While the ERGM-based approach has the new capability of modelling the effects of interactions and interdependencies (e.g., social relationships among customers) on customers’ decisions via network structures (e.g., using triangles to model peer influence), existing research can only model customers’ consideration decisions, and it cannot predict individual customer’s choices, as what the traditional utility-based discrete choice models (DCMs) do. However, the ability to make choice predictions is essential to predicting market demand, which forms the basis of decision-based design (DBD). This paper fills this gap by developing a novel ERGM-based approach for choice prediction. This is the first time that a network-based model can explicitly compute the probability of an alternative being chosen from a choice set. Using a large-scale customer-revealed choice database, this research studies the customer preferences estimated from the ERGM-based choice models with and without network structures and evaluates their predictive performance of market demand, benchmarking the multinomial logit (MNL) model, a traditional DCM. The results show that the proposed ERGM-based choice modelling achieves higher accuracy in predicting both individual choice behaviours and market share ranking than the MNL model, which is mathematically equivalent to ERGM when no network structures are included. The insights obtained from this study further extend the DBD framework by allowing explicit modelling of interactions among entities (i.e., customers and products) using network representations.

Seasonal effects can significantly impact the robustness of socio-technical systems (STS) to demand fluctuations. There is an increasing need to develop novel design approaches that can support capacity planning decisions for enhancing the robustness of STS against seasonal effects. This paper proposes a new network motif-based approach to supporting capacity planning in STS for an improved seasonal robustness. Network motifs are underlying nonrandom subgraphs within a complex network. In this approach, we introduce three motif-based metrics for system performance evaluation and capacity planning decision-making. The first one is the imbalance score of a motif (e.g., a local service network), the second one is the measurement of a motif’s seasonal robustness, and the third one is a capacity planning decision criterion. Based on these three metrics, we validate that the sensitivity of STS performance against seasonal effects is highly correlated with the imbalanced capacity between service nodes in an STS. Correspondingly, we formulate a design optimisation problem to improve the robustness of STS by rebalancing the resources at critical service nodes. To demonstrate the utility of the approach, a case study on Divvy bike-sharing system in Chicago is conducted. With a focus on the size-3 motifs (a subgraph consisting three docked stations), we find that there is a significant correlation between the difference of the number of docks among the stations in a motif and the return/rental performance of such a motif against seasonal changes. Guided by this finding, our design approach can successfully balance out the number of docks between those stations that have caused the most severe seasonal perturbations. The results also imply that the network motifs can be an effective local structural representation in support of STS robust design. Our approach can be generally applied in other STS where the system performances are significantly impacted by seasonal changes, for example, supply chain networks, transportation systems and power grids.

Emerging shared mobility systems are gaining popularity due to their significant economic and environmental benefits. In this paper, we present a network-based approach for predicting travel demand between stations (e.g., whether two stations have sufficient trips to form a strong connection) in shared mobility systems to support system design decisions. In particular, we answer the research question of whether local network information (e.g., the network neighboring station's features of a station and its surrounding points of interest (POI), such as banks, schools, etc.) would influence the formation of a strong connection or not. If so, to what extent do such factors play a role? To answer this question, we propose using graph neural networks (GNNs), in which the concept of network embedding can capture and quantify the effect of local network structures. We compare the results with a regular artificial neural network (ANN) model that is agnostic to neighborhood information. This study is demonstrated using a real-world bike sharing system, the Divvy Bike in Chicago. We observe that the GNN prediction gains up to 8% higher performance than the ANN model. Our findings show that local network information is vital in the structure of a sharing mobility network, and the results generalize even when the network structure and density change significantly. With the GNN model, we show how it supports two crucial design decisions in bike sharing systems, i.e., where new stations should be added and how much capacity a station should have. [ABSTRACT FROM AUTHOR]