1. Monetizar los fondos fotográficos de la prensa: metodologías de uso y rentabilidad.
- Author
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MARCOS RECIO, Juan Carlos, SÁNCHEZ VIGIL, Juan Miguel, and ZADLUA, María OLIVERA
- Subjects
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PHOTOJOURNALISM , *PHOTOJOURNALISTS , *INFORMATION professionals , *PROFITABILITY , *PHOTOGRAPHS , *MONETIZATION , *ACTIVITY-based costing - Abstract
Methodological criteria that may serve as a guideline to monetize press photographic collections from their reuse are presented and discussed. ABC (Spain) and The New York Times (USA) were taken as paradigms, and different aspects raised by the information and documentation professionals were considered: quantity and wealth of images, and internal and external demand. Every photographic press fund is susceptible to being monetized, although for its profitability it is necessary to design plans based on specific criteria such as the methodology proposed in this paper, which is based on three phases (prior, intermediate and applicative), and comprises the quantification, qualification, documentary treatment, users typology and dissemination. The analysis shows that a greater involvement on the part of photographers and press editors is necessary to make profitable the available photograph holdings. [ABSTRACT FROM AUTHOR]
- Published
- 2022