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You've seen the pitch before: a video montage of Third World children shows them mired in poverty, barefoot in muddy streets and emaciated but for their distended bellies. The narration: [...]

Any parenting book will tell you, introducing a new sibling is never easy. So when Mini USA prepared to bring the Clubman into the clan, there were some unique considerations. [...]

It could have been the same old Super Bowl story. A creative team toils for months, and a client spends millions, on 30-seconds of big-game glory. Then, faster than the [...]

Television may still be the most popular draw at the International Clio Festival, but the formerly top-billed act is, more than ever, just part of an ensemble. Integrated campaigns--which are [...]

Chances are, John Merrifield is lying to you. If he tells you he can't make that meeting, or that he's overseas the day of your daughter's wedding, you might just [...]

NEW YORK -- Independent shop DeVito/Verdi said it has added two accounts: Legal Sea Foods and a summer preparedness campaign for the New York City Department of Emergency Management. For [...]

As a company, you know you have a particularly prickly problem when your own employees refuse to use the in-house services available at their fingertips. That was the case for [...]

NEW YORK -- Kirshenbaum Bond + Partners and Hennessy have parted after 14 years, the agency said. The client spends about $10 million annually on ads. A representative of the [...]

After more than five years promoting media neutrality as CEO of The Media Kitchen, Paul Woolmington, 44, last year defected to become a founding partner and self-described 'chief tea maker' [...]

NEW YORK -- Kirshenbaum Bond + Partners has bowed out of the review for Hennessey's estimated $10 million account, which the shop has held for 14 years, according to an [...]

NEW YORK -- MDC Partners' Kirshenbaum Bond + Partners here has confirmed that it will handle a strategic branding assignment for Macy's via its new strategy unit, WhiteSpace, which was [...]

NEW YORK -- StrawberryFrog here has been tapped for a research project by Fortune designed to determine how the magazine's target audience uses financial information resources, according to the client. [...]

NEW YORK -- The organization that represents advertisers in contract negotiations with talent unions is looking for a consultant that will help revamp payment to actors who participate in integrated [...]

NEW YORK -- Margeotes Fertitta Powell here has split with the Radisson Seven Seas cruise line after a little more than a year on the business, the client confirmed. Estimated [...]

NEW YORK -- StrawberryFrog here has picked up a global assignment to promote Heineken's placement in the new 007 film Casino Royale, sources said. The assignment, which was handed down [...]

NEW YORK -- The American Legacy Foundation today broke the fifth television spot in the latest iteration of its 'Truth' campaign with a 30-second ad that stars a growling German [...]

NEW YORK -- Kirshenbaum Bond + Partners here is poised to break a television spot next month for Hennessy as the client continues to review the $10 million account. The [...]

It's hard to imagine Josh Kilmer-Purcell, a soft-spoken, award-winning creative director and partner at Shepardson Stern + Kaminsky, wearing a leather bodice, 'light-up fish tits' and vinyl boots instead of [...]

NEW YORK -- Board game maker Cranium has shifted its estimated $10 million account to MDC Partners' Kirshenbaum Bond + Partners without a review. The account had been with independent [...]

When Pat Fallon terminated ecd Paul Silburn in January, he took an unusual step: He said so. In a statement characterized by some as 'harsh' and even 'brutal,' Fallon said [...]

Gerzema Steps up as U.S. President of Universal McCann NEW YORK Mary Gerzema has been named president of Universal McCann in the U.S., one of the first key appointments made [...]

The national averages closed down last week despite Friday's Department of Labor report stating unemployment rates are their lowest since 2001. Just 4.7 percent of Americans are out of work, [...]

NEW YORK -- Margeotes Fertitta Powell said it has added Lisa Fabiano in the new position of managing director. Fabiano, 49, will report to agency CEO Michael Kantrow, with whom [...]

NEW YORK -- David Barton Gyms has tapped Sugartown Creative here to handle its $5 million-plus advertising account, the agency said. The independent shop wooed the New York-based upscale gym [...]

NEW YORK -- Macy's has added JWT in Chicago and White Space, a new brand consulting unit of Kirshenbaum Bond + Partners here, to its creative agency roster, according to [...]

When Sugartown co-president and ecd Fritz Westenberger, 43, jumped ship at Margeotes Fertitta + Partners in 2004, he and partner Jolie DeFeis lured one client, Bacardi's Bombay Sapphire. Now, the [...]

NEW YORK -- Jane Mauksch has joined Interpublic Group's Gotham as global creative director for Maybelline, the agency said. She succeeds managing partner and creative director Glen Jacobs, who left [...]

NEW YORK -- Rail Europe, a supplier of European railroad travel-related products to North Americans, has hired Taxi to create a nontraditional campaign in advance of the peak summer travel [...]

NEW YORK -- Carrabba's Italian Grill last week broke its first advertising from Kirshenbaum Bond + Partners here, a campaign that retires co-owners Johnny and Damian as pitchmen and replaces [...]

NEW YORK -- Israel's national airline, El Al, has charged The Ad Store with rebuilding its U.S. profile after violence and political turmoil in the Middle East dampened tourism to [...]

NEW YORK -- Michael Fanuele has left his position as global planning director of Unilever at JWT in London to become chief strategic officer at Walrus here, a start-up led [...]

NEW YORK -- George Fertitta has relinquished his post as CEO of MDC Partners' Margeotes Fertitta Powell, which he has led for nearly 33 years, to become chairman, the agency [...]

The screen is small. The audience's attention span is even shorter. And the environment--as likely a quiet park bench as a rumbling subway car--is variable. Mobile marketing is riding a [...]

After ramping up its beauty and fashion expertise with five hires in 2005, Arnold in New York this week reeled in two accounts: fashion company Lee Jeans and skincare line [...]

NEW YORK -- StrawberryFrog has hired Ilana Bryant, formerly one of three group planning directors at BBH, as head of planning in its New York office beginning today. It is [...]

NEW YORK -- Barry Lowenthal has resigned from his post as media director at Bartle Bogle Hegarty to run Kirshenbaum Bond + Partners' Media Kitchen, a representative of the MDC [...]

NEW YORK -- Casual-dining chain Ruby Tuesday tells diners that it aims to bring them the best burgers in the business in a campaign from Brouillard Communications that broke this [...]

NEW YORK -- Brian Carty, president of Hill, Holliday, Connors, Cosmopulos here and leader of the agency's national new-business efforts, has left to pursue 'new opportunities,' a shop representative confirmed. [...]

NEW YORK -- After only two months with the Ad Store here, American Business Media has again shifted its account--this time to DiMassimo in New York. The New York-based association [...]

Hurricanes, $3 gallons of gas and rising interest rates made investors nervous in 2005, but on the last trading day of the year, national stock indexes showed little change from [...]

NEW YORK -- Smith & Hawken will bow its first television ad this spring when it co-sponsors Cultivating Life on PBS with Target. The spot, by New York independent ML [...]

NEW YORK -- Chris Bradley, a former creative director on the Volkswagen account at Arnold, has joined Margeotes Fertitta Powell here in the same position, the agency said. Bradley, 37, [...]

NEW YORK -- The National Association of Broadcasters today broke a series of radio spots that takes direct aim at satellite radio providers. The campaign will air over the coming [...]

NEW YORK -- DiMassimo has been chosen to handle brand advertising duties for Max.md, the official provider of .md domain names in more than 90 countries, following a four-week review [...]

NEW YORK -- Unicef has launched a campaign to raise awareness of the AIDS impact on children via print, outdoor and TV ads from agency Outhouse Communication. According to Unicef, [...]

NEW YORK -- Unicef has launched a campaign to raise awareness of the AIDS impact on children via print, outdoor and TV ads from agency Outhouse Communication. According to Unicef, [...]

Some exec- utives spend their careers developing an exhaustive know-ledge of things that come in boxes. They'll know everything there is to know about feminine hygiene brands, snack cakes or [...]

NEW YORK -- Sidney Frank Importing Company has hired DeVito/Verdi Advertising to create a $6-8 million television campaign for its Tequila Corazon de Agave brand. The campaign, which is scheduled [...]

Who would have thought you'd need to convince anyone to take free money? Recent studies have found that only a small percentage of young employees opt to invest in 401(k) [...]

NEW YORK -- Kirshenbaum Bond + Partners has gained a lesser victory after its defeat in the review for BMW's $70 million-plus national advertising account--the agency's Dotglu interactive unit will [...]