44 results on '"Zaušková, Anna"'
Search Results
2. Tracking the Effects of Groundswell Communication on the Attitudinal and Purchasing Behaviour of Consumers of Eco-Friendly Products
- Author
-
Ščepková, Simona, primary and Zaušková, Anna, additional
- Published
- 2023
- Full Text
- View/download PDF
3. On the convergence of fixed point iterations for the moving geometry in a fluid-structure interaction problem
- Author
-
Hundertmark-Zaušková, Anna
- Published
- 2019
- Full Text
- View/download PDF
4. Tracking the Effects of Groundswell Communication on the Attitudinal and Purchasing Behaviour of Consumers of Eco-Friendly Products.
- Author
-
Zaušková, Anna and Ščepková, Simona
- Subjects
CONSUMER behavior ,NEUROMARKETING ,GREEN products ,SOCIAL media ,MARKETING ,BUSINESS communication - Abstract
The expansion of the dialogue and individual customer values due to active development of digital communication, which is related to innovation of digital communication and its integration into all areas of marketing communication, requires examination of emotions and emotional responses in the "business - online community - customer" communication process. Globalization but also the development of digital technologies have led to the integration of traditional and digital presentation of business entities into a unified whole, contributing to the emergence of the currently popular phenomenon of the groundswell. The presence of new forms of social interaction, particularly in the realm of social media, supports the creation and dissemination of so-called community communication about businesses and their products, often without their knowledge. As a result of this phenomenon and the possibility of quickly obtaining information and comparing companies across various online channels, there is a change in consumer behaviour. The groundswell defines a new trend in communication between organizations and unofficial institutions (fans, customers, consumers), which has a significant impact on business in any industry. The popularity of environmental issues, negative news about global warming, and the occurrence of increasingly frequent earthquakes and stormy tornadoes, force consumers to become educated in the environmental field. However, the spread of hoaxes and false information about eco-products can be a problem. Social media users become victims of community opinion, and their belief in the need for eco-friendly behaviour in the purchasing process often has a decreasing tendency. Uncoordinated management of the groundswell indicates a societal issue, which is why the authors of the research article aimed to investigate and systematically describe the impact of groundswell activities on previously environmentally conscious customers, as well as on customers who were unaware of eco-products. In their scientific study, the authors present the findings of theoretical research aimed at ecological brands, products and users who have been exposed to the effect of groundswell as well as the potential of neuromarketing usage in the given field. The authors also provide general recommendations for ecologically oriented brands in the field of managing groundswell communication. [ABSTRACT FROM AUTHOR]
- Published
- 2023
5. A rescaling algorithm for the numerical solution to the porous medium equation in a two-component domain
- Author
-
Filo, Ján and Hundertmark-Zaušková, Anna
- Published
- 2016
- Full Text
- View/download PDF
6. Communication of brands on social sites during the COVID-19 pandemic in the context of globalization
- Author
-
Vanko Martin, Zaušková Anna, and Kubovics Michal
- Subjects
globalization ,communication strategy ,content strategy in the coronavirus crisis ,social media strategy in covid-19 ,social networks ,Social Sciences - Abstract
Research background: The global coronavirus crisis has become a household name across all segments of digital marketing communication. Whereas some brands primarily focused their communication on corporate social responsibility at that time (from March to May 2020). What and how the brands were communicated on social sites within the pandemic marketing communication can become a significant finding for the research into CSR or changes of digital behaviour of certain brands. Purpose of the article: The purpose of the paper is to analyse and subsequently compare the content of a relevant brand to be published on Facebook in the context of globalization and during the first COVID-19 outbreak. In the paper, the authors dealt with the McDonald’s and their communication and content to be published on Facebook within a specific time period (March to May 2020) in particular markets. Methods: The authors intended to analyse content and format papers that were published and subsequently analysed - content or format consistency is the essence of social sites communication. The quantitative part will consist of the content analysis of key words and at the same time, the size and economic power of the target audience and their reactions will be observed. The qualitative part will entail evaluation of communication, content and current communication. Findings & Value added: There is a question if and what a relevant brand communicated to their consumers and fans on social sites during the COVID-19 outbreak or the state of emergency, as being responsible and staying home was the most effective vaccine against the COVID-19 pandemic.
- Published
- 2021
- Full Text
- View/download PDF
7. Financial Behaviour of Users of Solomo Platforms during the COVID-19 Pandemic
- Author
-
Zaušková Anna, Kubovics Michal, and Vanko Martin
- Subjects
globalization ,financial ,companies in covid-19 ,covid-19 situation ,financial behaviour ,solomo ,Social Sciences - Abstract
Research background: COVID-19 has changed the world and the coronavirus crisis has influenced not only undertakings, but also consumers. There is no doubt that this outbreak has reflected on various economic indexes - economic downturn, higher unemployment rate or governments obliged to flexibly face the crisis and trying to tackle the situation. Financial market indicators or financial statements forecast either a certain stagnation or even a dramatic slump. A consumer has thus become the centre of attention because they are expected to have already adapted a certain form of financial behaviour. Behavioural economics is linked to specific methods and indicators that need to be used for evaluating consumers’ current financial situation. At the same time, it is important to place emphasis on world globalisation connected with online world and mobile devices. We must admit that mobile consumers are permanently surrounded by social media and customised location modules. Purpose of the article: The purpose of this article is to study the state of financial behaviour in the domestic environment and e-commerce potential under the most severe COVID-19 preventive measures while comparing the findings with other countries. Methods: In the quantitative research, comparing the results and searching for correlations between the domestic research sample and the selected EU countries, USA and Asia and individual financial situation and indebtedness of households. The qualitative part of the research consists of theoretical background and secondary sources. Findings & Value added: Defining financial behaviour will help corporations get adapted to the current situation. The conclusions we have obtained from our findings can be applied across various business segments.
- Published
- 2021
- Full Text
- View/download PDF
8. Possibilities of collecting, analysing and visualizing groundswell communication data in a global environment
- Author
-
Kubovics Michal and Zaušková Anna
- Subjects
data collection ,data analysis ,data visualization ,communities ,groundswell ,Social Sciences - Abstract
Research background: The groundswell is an undoubted threat, but also a potential of companies. It is important for business entities with a global scope to monitor potential customers and consumers when behaving in a digital environment, because there is a possibility of creating a so-called groundswell, which can have global adverse effects on the company's sales and reputation. Only if we continuously monitor and evaluate all aspects, including the activity of the groundswell, can we predict and intervene at the right time. Purpose of the article: The aim of the paper is to map the possibilities of data collection, analysis, and visualization, which were created in the digital media environment using the groundswell. The partial goals are in the study of theoretical background and analysis of the possibilities of data collection, research, and evaluation. Methods: We used the methods of thematic analysis for the theoretical framework of the paper. To explore the possibilities, we used the method of content analysis of individual tools and outputs of digital media, which provide data, analysis, and subsequent visualization. Qualitative analysis of the content of texts allows a basic prerequisite for fulfilling the objectives of the paper. Subsequent content analysis of tools and options enables comprehensive fulfilment of the main goal. Findings & Value added: The presented paper focuses on specific possibilities of data collection originating from the digital environment, which can be used for further research of the issue and the design of a future system that would avert the global devastating effects of the groundswell. This is because only the prediction of behaviour and immediate response allows for a better response to a crisis.
- Published
- 2021
- Full Text
- View/download PDF
9. Marketing Communication in Eco-innovation Process
- Author
-
Zaušková, Anna, Bezáková, Zuzana, and Grib, Lukáš
- Published
- 2015
- Full Text
- View/download PDF
10. Communication of Slovak eco-innovation companies with social media users
- Author
-
Kubovics, Michal, primary, Zaušková, Anna, additional, and Ščepková, Simona, additional
- Published
- 2022
- Full Text
- View/download PDF
11. Current state and prediction of the future of digitization as a part of Industry 4.0
- Author
-
Zaušková, Anna, primary, Kusá, Alena, additional, Kubovics, Michal, additional, Ščepková, Simona, additional, and Urmínová, Marianna, additional
- Published
- 2022
- Full Text
- View/download PDF
12. Awareness of industry 4.0 and its tools across the V4 countries, Serbia and Bulgaria
- Author
-
Zaušková, Anna, primary, Kusá, Alena, additional, Kubovics, Michal, additional, Ščepková, Simona, additional, and Miklenčičová, Renáta, additional
- Published
- 2022
- Full Text
- View/download PDF
13. POSSIBILITIES FOR DATA COLLECTION AND EXAMPLES OF VISUALISATION OF ENVIRONMENTAL ACTIVITIES OF BUSINESSES IN THE SOLOMO ENVIRONMENT
- Author
-
KUBOVİCS, Michal and ZAUŠKOVÁ, Anna
- Subjects
data from environmental activities,visualisation of environmental data,displaying data in SoLoMo environment,marketing data ,İşletme ,Management - Abstract
PurposeThe presented paper clarifies the current state of environmental activities of business entities in context ofdata visualization within the SoLoMo environment. The main goal of this paper is to clarify the state of the domestic environment in the implementation of specific environmental activities and then evaluate the possibilities of visualization using mobile applications in the SoLoMo environment.Design/methodology/approachData are collected from 129 representatives of business entities and analyzed through descriptive statistics and the significance of the relationship using Cramer's V. Conclusions are formed through analysis and evaluation of individual responses to quantitative research.FindingsThe conclusions suggest that the philosophy of sustainability is implemented in the domestic environment within business entities. This is followed by a significant relationship with the implementation of environmental activities externally, which is also implemented by business entities predominantly and defining the possibilities of data visualization of environmental activities in accordance with the SoLoMo environment.Research limitations/implicationsThe limitation is the sample, which, despite being made by available selection, meets the broad spectrum focus and identification of a diverse number of subjects.Originality/valueThe presented paper emphasizes the need to apply visualization in data that result from the environmental activities of business entities. In the previous period, there was no extensive research within the domestic environment, so it is very important to continue researching the issue.
- Published
- 2021
14. INNOVATIVE PREDICTION OF COMMUNICATION AGENCIES
- Author
-
KUBOVİCS, Michal and ZAUŠKOVÁ, Anna
- Subjects
İşletme ,Communication Agencies,Innovative Opportunities of Communication Agencies,Future of Marketing Agencies ,Management - Abstract
Even marketing agencies could not escape the worldwide trend of acceleration of processes. New procedures for market penetration of businesses have been created upon the arrival of startups and new forms of businesses. The Lean concept is regarded as one of the most feasible approaches to be used across the analysis of business environment, management of company activities and communication marketing. Many smaller or larger agencies will have to face a global competitive struggle and any hypercompetition arising therefrom. Maintaining these businesses will be in the hands of lower management that needs to adopt forward thinking. Marketing agencies will have to find new methods of cooperation and product development. In the meantime, lots of new theoretical procedures and processes for company establishment and operation have been defined. The main goal of the paper is to highlight possible changes in processes of marketing agencies and based upon these findings to form a new model of establishing creative outputs. Studying modern approaches of the fastest-growing companies and summarising the research will result in the consistent theoretical model of functioning of marketing agencies. This model meets globalisation requirements and respects three fundamental attributes of the modern business world - speed, a flexible response to changes and cost cutting. A great deal of interaction among businesses needs to be taken into account as well. The main contribution of this study is to clarify how marketing agencies should get adapted to possible changes that might occur in near future. Only a fast response based upon knowledge will guarantee the future of businesses in this segment.
- Published
- 2020
15. 2D Navier–Stokes Equations in a Time Dependent Domain with Neumann Type Boundary Conditions
- Author
-
Filo, Ján and Zaušková, Anna
- Published
- 2010
- Full Text
- View/download PDF
16. SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment
- Author
-
Zaušková, Anna, primary and Rezníčková, Monika, additional
- Published
- 2020
- Full Text
- View/download PDF
17. PERCEPTION OF DATA FROM THE ECOLOGICAL ACTIVITIES OF COMPANIES USING INNOVATIVE COMMUNICATION TOOLS.
- Author
-
KUBOVICS, Michal, ZAUŠKOVÁ, Anna, and ŠČEPKOVÁ, Simona
- Subjects
BUSINESS informatics ,BUSINESS & the environment ,DATA modeling ,BUSINESS communication ,QUALITATIVE research ,QUANTITATIVE research - Abstract
By increasing the diversity of data from the evolving rebirth of societies to become greener, a need to simplify perception has been created, especially in the area of interactive data visualisation, which helps the user with data interpretation. Therefore, it is important to clarify the main factors of perception and predisposition to effective and clear perception of data. The interconnection of data visualisation, environmental activities and communication tools reinforces the fact that the groundswell is a leading innovative element that needs to be taken into account for the complexity of research. The authors analyse the research of domestic and foreign experts so far, summarise the findings as an ideal basis for their subsequent research and supplementation of expertise across the spectrum in the field of data perception, environmental activities of companies and largely innovative communication tools. They also deal with previous research in the field of effective data perception, environmental activities of companies and the resulting data packages. The study uses balanced methods of qualitative and quantitative research. Qualitative methods are in the form of analysis of the content of previously collected texts and documents, which is unstructured and has an emergent relationship between theory and research. It is also a well-established semantic analysis of conceptual expressions. Within the quantitative methods, representation is in the form of evaluation of the authors' own survey carried out in Slovak business entities. The dependence between the variables is tested using Cramer's V. The main goal of the study is to present a proposal for a methodology for displaying data from the environmental activities of businesses using innovative communication tools. Extensive research in the field of data visualisation and findings are formulated into conclusions in order to achieve a professional discussion on the issue. The added value of a scientific study is mainly in the clarification of specific and measurable data resulting in an effective display within the visualisation. [ABSTRACT FROM AUTHOR]
- Published
- 2021
18. CHANGES IN ONLINE MARKETING COMMUNICATION CAUSED BY THE INFLUENCE OF THE "GROUNDSWELL".
- Author
-
Ščepková, Simona, Zaušková, Anna, and Kubovics, Michal
- Subjects
INTERNET marketing ,SOCIAL media ,COOPERATION ,INDUSTRIAL management ,CUSTOMER feedback - Abstract
The paper focuses on changes in online marketing communication, which occur as a result of the interaction of the so-called "groundswell". The groundswell can be described as a significant factor that has a huge impact on marketing communications but also on the market environment as such. The term groundswell refers to all people who influence business entities and marketing communication through various activities. In this paper we deal with aspects of the interaction of the groundswell with the subject and with the help of content analysis we evaluate whether these are favorable or unfavorable changes. At present, business entities focus on interactive communication with the customer. Entities actively seek customer feedback on and satisfaction with their products. Thus, building long-term stable relationships becomes one of the business goals. However, sometimes the subject's views may conflict with the customer. The paper focuses on the ways in which the groundswell can affect the subject and in the context of the findings points to the possibilities of improving the subject's communication with the groundswell. The empirical part of the paper focuses on a comprehensive content analysis of selected campaigns, while the researched factors are the actors of the groundswell and the business entity. Based on the analysis of selected case studies, we speak of the groundswell as an important factor that can cause the activity to make the campaign viral. We also focus on the response of the subject, which can be an incentive to expand the groundswell network degrading the brand. We also address the question of whether the digital customer can influence and indicate changes in the marketing communication of entities. The aim of the paper is to point out the advantages of the subject's cooperation with the groundswell. [ABSTRACT FROM AUTHOR]
- Published
- 2021
19. POSSIBILITIES OF VISUALIZATION OF THE GROUNDSWELL SENTIMENT.
- Author
-
Kubovics, Michal, Zaušková, Anna, and Ščepková, Simona
- Subjects
SOCIAL media ,DATA modeling ,INDUSTRIAL management ,CONSUMER behavior ,SENTIMENT analysis - Abstract
The groundswell is a phenomenon of the last decade. Since the emergence of social media, the power of consumers and potential customers has also been transformed thanks to digital development. It is important to monitor not only the activities in the offline environment, but also the activity of the online environment. Because it is the groundswell that can affect a business entity to some extent. One of the elements that is quantitatively measurable within the groundswell is sentiment. Each post in the discussion may have some sentiment. If we correctly analyze the given discussion within the sentiment, we can conclude by explaining how the groundswell reacts and whether the groundswell has a positive or negative effect on the business entity. It is also important for simple perception and data reading to visualize sentiment. The aim of the paper is to clarify the possibilities of data visualization and to analyze practical examples of tools for sentiment analysis and visualization. Thanks to the clarification, a closer examination of the groundswell will be possible. [ABSTRACT FROM AUTHOR]
- Published
- 2021
20. THE AIRLINES COMMUNICATING THROUGH SOLOMO PLATFORMS DURING THE COVID-19 PANDEMIC.
- Author
-
Vanko, Martin, Kubovics, Michal, and Zaušková, Anna
- Subjects
COVID-19 pandemic ,CAPITALISM ,TOURISM ,CONSUMER behavior ,SUSTAINABLE fashion - Abstract
The coronavirus has triggered the crisis affecting not only Slovakia, but also the whole world as well as almost all undertakings operating in the market economy. The tourism industry, especially the airlines, is the worst-hit segment. Whereas e-shops profited from the crisis, the airlines segment was stagnating. The main objective of the authors is to clarify to what extent e-shops were reinforcing their position and what the airlines were communicating to their customers through social media during the most critical months. The authors use quantitative methods to interpret the results of the research and define consumer behaviour during the pandemic, e.g. company financial statements, as well as qualitative methods such as social media analyses, etc. Their subsequent findings will help specify the state of e-shopping during the pandemic in the light of the sale of airline tickets and company communication policies in the context of the coronavirus crisis. [ABSTRACT FROM AUTHOR]
- Published
- 2020
21. THE WAY OF MARKETING COMMUNICATION DATA VISUALIZATION IN THE CONTEXT OF THE GROUNDSWELL.
- Author
-
Kubovics, Michal and Zaušková, Anna
- Subjects
DATA modeling ,DATA visualization ,DATA transmission systems ,ESSENTIALISM (Philosophy) ,PUBLIC sector ,PRIVATE sector ,VISUALIZATION - Abstract
Analysis, processing, and subsequent data visualization are an integral part of the processes that take place in both the private and public sectors. The concept of the bottom wave is an everyday part of most people's daily lives. At present, we know various forms of displaying data in a visual form. By applying different options, we achieve different degrees of purity of message perception in percipients. The present paper clarifies what type of visualization is most ideal in the environment of digital devices. The research methods used in the paper are the analysis of primary and secondary sources in the form of professional and scientific articles and texts supplemented by a questionnaire method to measure the speed of reaction of the percipient to the presented visual element on mobile devices. The results are translated into the conclusion that the ideal visual code is a group bar graph optimized for mobile devices. The added value is, in the theoretical level, especially in the basic explanation of the essence to choose the ideal visual element and in the practical level it helps in deciding how to visualize the data. [ABSTRACT FROM AUTHOR]
- Published
- 2021
22. THE LIMITS OF CONTENT MARKETING AND NATIVE ADVERTISING IN THE CONTEXT OF ENVIRONMENTAL BEHAVIOUR.
- Author
-
Vanko, Martin and Zaušková, Anna
- Subjects
CONTENT marketing ,NATIVE advertising ,INDUSTRIAL marketing ,MARKETING research ,MARKETING - Abstract
Any creation of the content to be published within marketing communication should be a main pillar of the communication strategy stimulating interest and interactivity in the target audience. Despite the fact that content marketing or native advertising were described as mainstream back in 2018 or as an ordinary element of marketing communication in 2019 - still in 2020 we are observing insufficient awareness of businesses regarding various marketing forms, hence the possibilities how they would attract their potential customers more effectively and in a broader context. The authors of this paper are presenting the results of their marketing research focusing on the rate of use of content marketing and native advertising by businesses in order to name or identify present limits of these digital marketing tools. [ABSTRACT FROM AUTHOR]
- Published
- 2020
23. DATA LITERACY ACROSS TARGET GROUPS.
- Author
-
Kubovics, Michal and Zaušková, Anna
- Subjects
LITERACY ,DATA warehousing ,ACQUISITION of data ,GENERATION X ,BABY boom generation ,FINANCIAL literacy - Abstract
Nowadays, businesses across various segments are trying to apply data into their decision-making processes. This procedure can only be accomplished by analysing opportunities for data collection and storage. If these data are not at disposal any longer, data literacy enables us to work with data and analyse them. Consequently, the company management may decide about the following strategic steps. The main goal of this papers is to observe and clarify data literacy in the Slovak business environment by means of the research. The paper compares data literacy in target groups and the impact of education on proper final values. The goals are accomplished by clarifying the data package of answers provided by the standardised questionnaire. These are subsequently sorted into eliminants which are intercompared and the conclusions are drawn herefrom. Target groups are defined into four main categories: baby boomers, Generations X, Y and Z. The outcome of the paper presents the need for data literacy in business entities while providing a clear picture of data literacy across the Slovak business environment. [ABSTRACT FROM AUTHOR]
- Published
- 2020
24. Raising Public Awareness of Eco-innovations through Social Media.
- Author
-
Vanko, Martin and Zaušková, Anna
- Subjects
ONLINE social networks ,SOCIAL media ,SOCIAL order ,SOCIAL responsibility of business ,MARKETING - Abstract
Absence of waste sorting and plastic waste recycling belongs amongst the most serious environmental problems with a considerable adverse effect on the whole society. In the present paper, the authors emphasise a need for change in consumer behaviour as a result of the implemented marketing communication from the part of businesses in the online environment. They mainly focused on the application of innovative forms of promotion of ecological products through social media in order to enhance awareness of eco-innovations in both the general and expert public. Simultaneously, they draw attention to a growing demand for eco-friendly products, which enables businesses to reevaluate the effectivity of formerly applied marketing strategies. Globalisation efforts of nowadays have made bio-degradable plastic products a real necessity. First social networking websites are considered a unique tool by means of which the topic of environmental protection could be presented to the young. Ensuring a certain level of environmental awareness in a practical life may be accomplished by endorsement from so-called influencers. By publishing high-quality and educative content, these can popularise various corporate social responsibility projects which could possibly have a positive impact on future generations in the field of environmental activism, community activities and motivation in problem-solving linked to creation of healthy environment. Thanks to the power of social media we are able to „consume“ not only visually attractive content, but also share freely our own interesting and reliable information with our friends and relatives. In the paper, the authors present partial outcomes of the primary marketing research to have been implemented on the specific sample of respondents representing businesses operating within Slovakia and thus define particular tools of social networking websites and their role in promotion of eco-innovations. Unless producers of goods and providers of services pay enough attention to environmental protection, we cannot expect any change in thinking of their employees or business partners and eventually of all prospective customers. Existence of various forms of social networking websites provides an opportunity how to responsibly form a public opinion in the long term and increase interest in environmental and ecological education. [ABSTRACT FROM AUTHOR]
- Published
- 2019
- Full Text
- View/download PDF
25. SoLoMo Marketing in the Eco-Innovations of Business Entities.
- Author
-
Rezníčková, Monika and Zaušková, Anna
- Subjects
MARKETING ,SOIL air ,NATURAL resources ,MARKETING research ,TECHNOLOGY convergence - Abstract
The persistent critical state of the environment in the areas of excessive pollution represents a global problem that needs to be urgently addressed not only by representatives of the state administration bodies of individual European Union member states but also by private sector representatives. When we talk about waste and the pollution of natural resources such as water, soil or the air, it usually leads to the disruption of the biodiversity of the environment and, in the long run, increases the threat to the quality of life on Earth. The key roles of environmental policy should therefore include a commitment to environmental sustainability, preservation of biodiversity and the ecological stability of the landscape, especially for future generations. In the submitted scientific contribution the authors address the need for the necessary transformation of social values regulating the behaviour and actions of market entities in order to protect the environment. They further analyse selected innovative digital marketing communication tools applied to introduce ecoinnovations in the operations of Slovak business entities. In the scientific section, the authors also present the partial results of conducted quantitative marketing research about which business entities operating in the Slovak business environment were questioned in order to assess the extent of the use of SoLoMo marketing tools in presenting ecoinnovations. The SoLoMo marketing concept combines three highly topical trends − social media, geolocation services and mobile devices into one unit. It can be referred to as a convergence of technologies that are based on collaboration and localization, connecting digital and mobile marketing with the offline world, bringing personalized messages at the right time and in the right place. The concept creates a connection between a company and its market, facilitating the creation of a better customer experience. The main aim of environmentally oriented marketing communication is, among other things, to maximize the quality of life and thus to carry out marketing activities that are part of a company's responsible approach to entrepreneurial activity and at the same time provide an opportunity for business growth. [ABSTRACT FROM AUTHOR]
- Published
- 2019
- Full Text
- View/download PDF
26. PRESENTATION OF ECO-INNOVATIONS BY ONLINE SOLOMO MARKETING IN THE OFFLINE ENVIRONMENT.
- Author
-
Rezníčková, Monika and Zaušková, Anna
- Subjects
MARKETING ,TECHNOLOGICAL innovations ,WASTE management ,CLIMATE change ,ENVIRONMENTAL degradation - Abstract
Today, we can undeniably claim that climate change arises, environmental degradation is progressing, but also persists low awareness and environmental enlightenment of people. Leaders of nations often fail to raise awareness, climate change and the threat to our planet is often an underestimated topic in global discourse. Technological development and modern technologies, implementation of eco-innovations in all activities of people but also enterprises, or use of pure natural energy instead of burning fossil fuels represent a certain chance for change for the better. In the present scientific contribution, we present a short theoretical overview of notions such as eco-innovation and SoLoMo marketing concept, which could significantly help in the education in the offline environment through the virtual world. A concrete example of its use can be found in the second chapter of this contribution -- it is the electronic registration system Elwis for improving conditions in waste management of Slovak municipalities. At the end of the contribution, we point out selected results of the conducted quantitative marketing research on a sample of 300 questioned Slovak business entities. Specific mathematical-statistical methods were used to interpret the results. The main aim of the research was to determine the degree of utilization of tools of the SoLoMo marketing concept in the Slovak business environment in the presentation of eco-products and eco-innovations. [ABSTRACT FROM AUTHOR]
- Published
- 2019
27. Numerical simulation of glottal flow in surgically changed larynx
- Author
-
Hundertmark‐Zaušková, Anna, primary, Lehmann, Ragnar, additional, Hess, Markus, additional, and Müller, Frank, additional
- Published
- 2016
- Full Text
- View/download PDF
28. ECOCOMMUNITY IN THE VIRTUAL WORLD SECOND LIFE.
- Author
-
Zaušková, Anna and Alföldiová, Alexandra
- Subjects
ENVIRONMENTAL protection ,VIRTUAL reality ,ECOLOGY ,SECOND Life (Game) ,TECHNOLOGICAL innovations - Abstract
The problem of environmental protection is explored in a virtual environment that connects people from all over the world in order to share knowledge gained from practice and to create the main principles that help to improve environmental conditions. One of the platforms for virtual environments is the virtual world Second Life, where eco-community called Etopia was built, focused on eco-innovation and environmental protection in the world. It focuses on the real issues and the organizations that deal with the primary issues in the world have its micro-office there. The contribution describes individual aspects of the virtual community and their contribution to real life. The aim of the contribution is to analyze the individual islands found in the community and their contribution to the eco-village users to visit with regard to eco-innovation and to improve the environment. [ABSTRACT FROM AUTHOR]
- Published
- 2018
29. ECO-INNOVATIVE COMMUNICATION ACTIVITIES OF SLOVAK BUSINESS ENTITIES.
- Author
-
Zaušková, Anna and Rezníčková, Monika
- Subjects
GREEN marketing ,FOOD industry ,MARKETING research ,COMMUNICATION strategies - Abstract
The presented scientific contribution focuses on the use of online and offline communication tools in presenting environmental products in specific Slovak business entities operating in selected industries - wood industry, energetics, clothing and textile industry and food processing industry. The authors present in their contribution partial results of their own research focusing on the use of online and offline tools of marketing communication within the eco-innovation processes of Slovak business entities. At the same time, they focus on the way the businesses implement their communication strategy into internal as well as external business environment in relation to supporting the introduction of eco-innovations in Slovakia. The submitted contribution consists of two main parts - in the first part, authors determine the notion of eco-innovation, eco-innovation performance, green marketing and its tools within the online and offline environment used to raise awareness of eco-products. The second part of the contribution presents the partial results of a quantitative marketing study conducted in Slovakia. [ABSTRACT FROM AUTHOR]
- Published
- 2018
30. On the existence of weak solution to the coupled fluid-structure interaction problem for non-Newtonian shear-dependent fluid
- Author
-
HUNDERTMARK-ZAUŠKOVÁ, Anna, primary, LUKÁČOVÁ-MEDVIĎOVÁ, Mária, additional, and NEČASOVÁ, Šárka, additional
- Published
- 2016
- Full Text
- View/download PDF
31. ONLINE AND OFFLINE COMMUNICATION TOOLS IN SELECTED SLOVAK ENERGY ENTERPRISES.
- Author
-
Zaušková, Anna and Rezníčková, Monika
- Subjects
BUSINESS communication ,COMMUNICATION in management ,INFORMATION & communication technologies ,GREEN marketing ,INTERNET marketing - Abstract
The aim of the paper is to characterize six selected enterprises and to analyse in particular the use of marketing communication tools in online and offiline environment. The paper describes the use of online and offiline communication tools for presenting of environmental products in specific enterprises operating in the energy sector, and it devises and recommends specific newer (trendy) communication tools. These proposals focus primarily on the online environment. [ABSTRACT FROM AUTHOR]
- Published
- 2017
32. MARKETING COMMUNICATION SUPPORTAND MEDIA PRESENTATION OF ECO-INNOVATIONS IN THE SLOVAK BUSINESS ENVIRONMENT.
- Author
-
Zaušková, Anna and Grib, Lukáš
- Subjects
SUSTAINABLE development ,ENVIRONMENTAL protection ,GREEN marketing ,SOCIAL responsibility of business ,BUSINESS communication - Abstract
At present lots of companies are following eco-innovation trends, which seem to remedy the unfavourable situation in all fields of business. However, they have to be supported by proper marketing communication in order to show customer the way, enhance their eco-awareness and help them select those products that respect the sustainable development philosophy. Suitable media presentation of these products is a key to success. Through media presentation a business announces its customers it is offering the products satisfying their needs and meeting a quality attribute. The paper presents the outcomes of three types of the research we carried out in the framework of the VEGA project named "Phygital concept and its use in sustainable integrated environmental management of business". [ABSTRACT FROM AUTHOR]
- Published
- 2017
33. SOLOMO, MARKETING DREAM OR REALITY?
- Author
-
Zaušková, Anna and Rezníčková, Monika
- Subjects
GREEN marketing ,SOCIAL media ,TECHNOLOGICAL innovations ,MOBILE apps ,CONSUMERS - Abstract
The presented contribution deals with the possibilities of implementing SoLoMo marketing in the business environment in order to increase interest in eco-products. It focuses on systematically describing current knowledge concerning the usage of the SoLoMo marketing concept in the business environment and, at the same time, the potential of its development in the context of environmental management and marketing communication presenting innovative solutions to environmental problems. Based on the defined problem, the authors seek answers to the current issues of the use of new, trendy marketing communication tools, new marketing principles in the digital environment and their application in the environmental management of business entities. The contribution focuses on the description of the SoLoMo marketing concept, which combines three basic principles - social media, geolocation services and mobile devices. The authors analyse the possibilities of applying this concept in terms of promoting eco-innovations and disseminating environmental awareness among consumers through concrete examples of practice. [ABSTRACT FROM AUTHOR]
- Published
- 2018
34. MARKETING COMMUNICATION OF ECO-INNOVATIONS AND THEIR IMPACT ON REGIONAL DEVELOPMENT.
- Author
-
Zaušková, Anna and Grib, Lukáš
- Subjects
RURAL development ,MANUFACTURING processes ,SOCIAL responsibility of business ,MARKETING strategy ,SMALL business - Abstract
Innovative solutions are considered to bring about positive changes to businesses, mainly when it comes to those solutions improving production processes, reducing environmental impact or communicating corporate social responsibility. Eco-innovations seems to be a key to an unfavourable situation in all fields of business. However, they have to be supported by appropriate marketing communication targeting consumers in a right way, enhancing their ecological awareness and motivating them to purchase eco-friendly products. The paper deals with the topic of eco-innovations and their promotion by way of marketing communication tools. Attention will also be paid to impact of eco-innovations on regional development. The paper also points to the results of two survey carried out in the segment of small and medium-sized enterprises (SMEs) in the Slovak business environment. [ABSTRACT FROM AUTHOR]
- Published
- 2016
35. PRESENTATION OF ENVIRONMENTAL PRODUCTS FOR SLOVAK BUSINESSES IN THE MEDIA ENVIRONMENT FROM THE POINT OF VIEW OF BUSINESSES AND CUSTOMERS.
- Author
-
Zaušková, Anna and Grib, Lukáš
- Subjects
ENVIRONMENTAL management ,NATURAL resources ,ELECTRONIC commerce ,BRANDING (Marketing) ,REPUTATION - Abstract
Environmental products affect various areas of human existence, having positive impact on the economy, the environment, reducing environmental pollution, saving natural resources as well as improving living standards. Even though businesses understand the need to promote them, due to various political, legislative or other reasons, it can often complicated to implement them. Therefore product presentation in the media plays a key role. The business can communicate specific environmental products satisfying customers' wants and needs and meeting a required quality standard. The paper focuses on the analysis and evaluation of the effects of media exposure when presenting environmental products of Slovak businesses from the point of view of businesses and customers. It presents partial results of the research in the framework of VEGA project named "Phygital concept and its use in sustainable integrated environmental management of businesses". [ABSTRACT FROM AUTHOR]
- Published
- 2017
36. GAME JAM AS A TOOL FOR GENERATING INNOVATIONS IN THE GAMING INDUSTRY.
- Author
-
Klimeková, Barbara and Zaušková, Anna
- Subjects
TECHNOLOGICAL innovations ,GAMBLING industry ,HACKATHONS ,CUSTOMER loyalty ,MARKET value - Abstract
There are more than twenty gaming studios in Slovakia. Some of them do their business in the global market such as Pixel Federation, others are known within the local community such as the Farm Games RPG. Although the industry is taking off among general public and investors' community, the Slovak gaming industry is still in its infancy. This new industrial direction brings about new marketing and new innovations. A game jam has been the latest trend coming to our market - an event for the gaming community promoting new gaming techniques, their implementation and their modern design. At first the paper deals with the current state of gaming industry in Slovakia. Secondly it defines a so-called hackathon while focusing on its special place in creative and gaming industry. The last part of the paper describes some examples of new innovations occurring in Slovak game jams events. [ABSTRACT FROM AUTHOR]
- Published
- 2017
37. POSITION OF DIGITAL MARKETING IN BUSINESS'S ECO-INNOVATION ACTIVITIES.
- Author
-
Zaušková, Anna and Grib, Lukáš
- Subjects
INTERNET marketing ,TECHNOLOGICAL innovations ,ENVIRONMENTAL impact analysis ,ENVIRONMENTAL protection ,ECOLOGICAL risk assessment - Abstract
The issue of protection of the environment as a result of own environmentally unfriendly activities requires our attention. Eco-innovative solutions generate positive contribution by improving businesses' production processes, decreasing environmental impact and simultaneously communicating social responsibility along with adequate education. The communication and innovation environment is known for its dynamicity. Such is currently represented by on-line communication channels and new attitudes to information collected thanks to various digital technologies. The paper deals with using marketing communication in the business's eco-innovation activities with emphasis on digital marketing while presenting the results of the research carried out in small and mediumsized enterprises operating in the Slovak business environment. [ABSTRACT FROM AUTHOR]
- Published
- 2015
38. THE SPECIFICS OF ECO-INNOVATION PROCESS IN THE CONTEXT OF SUSTAINABILITY.
- Author
-
Zaušková, Anna and Bezáková, Zuzana
- Subjects
- *
SUSTAINABLE development , *SUSTAINABILITY , *ECONOMICS , *GREEN technology , *TECHNOLOGICAL innovations , *SMALL business - Abstract
Green innovations are now very often inflected term. The company is aware of the necessity of their implementation, customers are calling for greener products, and companies are trying to implement environmentally friendly activities. Enterprises uphold the principles of environmentally suitable behavior, some of them are trying to use these approaches in production, others in most of their activities. Concept of innovation raises in many of us the idea of technological inventions that are the result of long efforts, activities and research work of scientists. However, innovation can be the result of operations of any enterprise, which was implemented in order to succeed in the market. These innovations can be oriented to products or business processes, or procedures, as well as marketing practices. The area of innovation is developed quite extensive, whether in Slovakia or abroad. The reason is the need for innovation in today's industry, and in all spheres of human activity, as well as customer requirements. The cooperation between enterprises of different industries is important in developing eco-innovations and may produce new, interesting and creative solutions. The partnership between companies from different industries allows access to new knowledge and its transmission creates fertile ground for innovation. Green innovations can take different forms; the main idea is, however, according to most authors, positive change for the environment. This change, whether in terms of products, processes or different business processes is now sorely needed. The paper deals with the innovation process and the implementation of innovative projects that focusing on eco-innovative products should meet certain criteria specific to green products. Whether it is the innovation of products, services or methods or processes, there is a need for the inclusion of specific requirements in the form of environmental benefits but implementation must be profitable for the companies to undertake this eco-innovation. Various approaches of eco-innovative projects can yield different results. The research carried out in Slovakia showed us a positive approach of Slovak SMEs to green innovations but the results show a relatively small percentage of the implementation of these innovations, despite many efforts. The reasons are mostly financial, personnel, legislative or resulting from the factors of the external environment that in Slovakia negatively affect businesses. Innovation as a stimulus of current economy and positive change in our society is that the economy needs, but conditions for SMEs are not appropriate and sufficient in order the innovative processes to be implemented in necessary and sufficient way. Another barrier in the development and implementation of innovations or green innovations is the lack of cooperation of subjects such as scientific and research institutions, universities with the business sector. Contribution seeks to outline possible solutions to these problems, which would strengthen the implementation success of eco-innovation processes in Slovakia. [ABSTRACT FROM AUTHOR]
- Published
- 2014
39. 2D Navier–Stokes Equations in a Time Dependent Domain with Neumann Type Boundary Conditions
- Author
-
Filo, Ján, primary and Zaušková, Anna, additional
- Published
- 2008
- Full Text
- View/download PDF
40. INNOVATION IN THE SLOVAK ADVERTISING ENVIRONMENT.
- Author
-
MENDELOVÁ, Dáša and ZAUŠKOVÁ, Anna
- Subjects
ADVERTISING ,TECHNOLOGICAL innovations ,HIGH technology ,ADVERTISING agencies ,ADVERTISING campaigns - Abstract
The research study focuses on innovation in the Slovak advertising environment, whereby our primary objective is to present a portion of the results from the completed research and introduce proposed criteria for evaluating innovation in marketing communication and advertising. The first part of the text deals with formulating the problem while the second describes the applied research methodology. In the third chapter, the study presents partial results from the research, with special emphasis on four important elements: the manner in which innovation in marketing communication and advertising is defined, the perspective of the largest Slovak advertising clients with respect to the importance of innovation, the relationship between innovation and effectiveness and determining parameters for evaluating advertising campaigns, from the perspective of advertising agencies and advertising clients. The fourth chapter provides proposals for implementing this knowledge. The recommendations are formulated in accordance with criteria that may be used to evaluate innovation in the advertising business. The study also provides new knowledge related to connecting innovation to marketing communication. As indicated in the first part of the study, this topic has not yet been scientifically examined in the Slovak Republic and as such, the text contributes to expansion of existing theoretical and practical knowledge on the given issues. [ABSTRACT FROM AUTHOR]
- Published
- 2015
41. COMMUNICATION IN KNOWLEDGE Transfer Management.
- Author
-
PITRA, Zbynĕk and ZAUŠKOVÁ, Anna
- Subjects
TECHNOLOGICAL innovations ,KNOWLEDGE transfer ,SOCIAL exchange ,ORGANIZATIONAL behavior ,WORK environment - Abstract
Innovations try to change the status quo, which is why markets resist them! A market's hostility to innovations becomes stronger when market players are interconnected; each player will switch to a new product or service only when s/he believes others will do so, as well. To be successful, innovators have to realize system-wide switch of their business behavior to create environment, where many would adopt their innovations and believe they are better off because of it. It is feasible only if innovators master the process of knowledge transfer within their innovation activities. More than 50% of promising and good prepared innovation activities fail. Not due to organizations' weaknesses in technology or organization, but due to their inability to handle properly the social and psychological aspects of processes which deal with the innovation's solution. Therefore the organization's executives must fully understand how technologies, people's competencies, and internal processes in architecture together influence internal communication during the knowledge transfer that leads to the innovation solutions. It is a unifying vision of final innovation's market launch that gives coherence to the plenty of creative ideas from different sources which gives an organizational sense to the idea exchange during internal communication with in the knowledge transfer processes performance. The paper deals with methods that will assure such knowledge transfer's optimal efficiency. [ABSTRACT FROM AUTHOR]
- Published
- 2014
42. VŮDCOVSTVÍ V SPOLEČNOSTI 21. STOLETÍ.
- Author
-
PITRA, Zbynĕk and ZAUŠKOVÁ, Anna
- Subjects
MANAGEMENT ,LEADERSHIP ,SOCIAL development ,EXECUTIVES ,SOCIAL action - Abstract
Each time brings changes in conditions that maintain the stability of social development. The role of the leaders of the society is to respond appropriately to these changes by changing the rules governing its functioning. In the case of large qualitative changes - and just such that are characteristic for the beginning of the 21st century - it means a radical change in society life. It is the task of leadership in the first century of the third millennium. Leadership skills of managers are essential for successful long-term development and of the organization social action (its business) and its long-term prosperity. The paper considers the synergy of management, and leadership, we also present new perspectives on the concept and role of leadership in business entities. [ABSTRACT FROM AUTHOR]
- Published
- 2013
43. HOW CAN THE STATE SUPPORT THE INNOVATIONS TO BUILD SUSTAINABLE COMPETITIVE ADVANTAGE OF THE COUNTRY.
- Author
-
Zaušková, Anna, Bobovnický, Artur, and Madlenák, Adam
- Subjects
TECHNOLOGICAL innovations ,ENTREPRENEURSHIP ,BUSINESS models ,COMPETITIVE advantage in business ,BUSINESS success - Abstract
As the crisis gets longer and deeper, growth disparities between some European regions are increasing, there is an even stronger need to accelerate innovation support and deepen it in the areas crucial to innovation, such as higher education, innovation-based entrepreneurship and demand-side measures. Europe needs fresh dynamism in its economy. Existing industries and the countries, too, need to develop new applications and new business models in order to grow and maintain their competitive advantage. This calls for an innovation-driven structural change, attracting top talent and reward innovative entrepreneurs, offering them much better opportunities to start and grow new businesses. Several studies were done exploring the innovations and their importance for the companies to achieve a sustainable competitive advantage. The article describes basic approaches and the model of relationship between key factors and their influence on the construct success of the company. As an outcome from this model it is clear that innovation orientation of the management and ability to launch innovations onto the market are central aspects of the success. The article deals with current status of innovations in Slovakia, identifying what are the preconditions for future development of the environment that is supporting innovations and how are they fulfilled in Slovakia. [ABSTRACT FROM AUTHOR]
- Published
- 2013
- Full Text
- View/download PDF
44. KLASTRE -- nástroj pre zvyšovanie inovačnej výkonnosti a konkurencieschopnosti regiónov.
- Author
-
Zaušková, Anna
- Abstract
Copyright of Communication Today is the property of University of SS. Cyril & Methodius in Trnava, Faculty of Mass Media Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2010
Catalog
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.