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The reference to this topic is due to necessity to create the most complete image of the region, as well as to expand ideas about the channels and methods of its formation in the official Soviet culture. The present scientific work describes the participation of Omsk region in the «Great Review», a unique propaganda and cultural and educational Soviet project of the 1930s which aroused great interest not only in the USSR but throughout the world. Special attention is paid to the self-presentation of Omsk region in such pavilions as «Siberia», «Grain», «Cattle breeding», «Rabbit breeding», «Veterinary medicine», «Gardening», «Printing», «Young naturalists». It is shown that the present and future of Omsk village was clearly associated with the scientific achievements: selection work of triticum-agropyrum hybrids carried out by the Siberian Research Institute of Grain Economy led by the Academician N. P. Tsitsin, the method of growing fruit trees in Siberian conditions developed by the doctor of agricultural sciences A. D. Kizyurin. Infotainment, sciencetainment, visualization and media technologies are noted as the main methods and ways of presenting information. Guidebooks on the All-Union Agricultural Exhibition of 1939–1941 are introduced into scientific circulation. They have not been involved in domestic research on the history of Siberia of the Soviet period.

In the era of the «visual revolution», the relevance of research on the artistic display of Siberia is due to the necessity to get a better understanding of how to create an image of the region, to analyze the peculiarities of reflection of the Siberian culture of the Soviet period, as well as to assess the interaction of European, Russian/Soviet and Siberian culture on a worldview level. The present article considers the problem of the representation of Siberia in the practice of West Siberian artists that has been little studied in Russian history. The degree of influence on the local authors’ work of the anthropological revolution of the XIX century and the Soviet cultural revolution is analyzed. The professional art associations of Siberia are shown as the ones which sensitively respond to domestic and Western European intellectual fashion trends and hobbies but at the same time being aware of their specificity of the community. The dynamics of artistic display about the natural, ethnic, social and cultural, everyday features of the West Siberian region is reflected in the article. The creation of an encyclopedic image of Siberia being free from local stereotypes and auto-stereotypes, in conditions of unification of themes and plots of the era of the Soviet cultural revolution is demonstrated