Search

Recommendation systems, which assist users in discovering their preferred items among numerous options, have served billions of users across various online platforms. Intuitively, users' interactions with items are highly driven by their unchanging inherent intents (e.g., always preferring high-quality items) and changing demand intents (e.g., wanting a T-shirt in summer but a down jacket in winter). However, both types of intents are implicitly expressed in recommendation scenario, posing challenges in leveraging them for accurate intent-aware recommendations. Fortunately, in search scenario, often found alongside recommendation on the same online platform, users express their demand intents explicitly through their query words. Intuitively, in both scenarios, a user shares the same inherent intent and the interactions may be influenced by the same demand intent. It is therefore feasible to utilize the interaction data from both scenarios to reinforce the dual intents for joint intent-aware modeling. But the joint modeling should deal with two problems: 1) accurately modeling users' implicit demand intents in recommendation; 2) modeling the relation between the dual intents and the interactive items. To address these problems, we propose a novel model named Unified Dual-Intents Translation for joint modeling of Search and Recommendation (UDITSR). To accurately simulate users' demand intents in recommendation, we utilize real queries from search data as supervision information to guide its generation. To explicitly model the relation among the triplet , we propose a dual-intent translation propagation mechanism to learn the triplet in the same semantic space via embedding translations. Extensive experiments demonstrate that UDITSR outperforms SOTA baselines both in search and recommendation tasks.

User preferences follow a dynamic pattern over a day, e.g., at 8 am, a user might prefer to read news, while at 8 pm, they might prefer to watch movies. Time modeling aims to enable recommendation systems to perceive time changes to capture users' dynamic preferences over time, which is an important and challenging problem in recommendation systems. Especially, streaming recommendation systems in the industry, with only available samples of the current moment, present greater challenges for time modeling. There is still a lack of effective time modeling methods for streaming recommendation systems. In this paper, we propose an effective and universal method Interest Clock to perceive time information in recommendation systems. Interest Clock first encodes users' time-aware preferences into a clock (hour-level personalized features) and then uses Gaussian distribution to smooth and aggregate them into the final interest clock embedding according to the current time for the final prediction. By arming base models with Interest Clock, we conduct online A/B tests, obtaining +0.509% and +0.758% improvements on user active days and app duration respectively. Besides, the extended offline experiments show improvements as well. Interest Clock has been deployed on Douyin Music App., Comment: Accepted by SIGIR 2024

Both accuracy and timeliness are key factors in detecting fake news on social media. However, most existing methods encounter an accuracy-timeliness dilemma: Content-only methods guarantee timeliness but perform moderately because of limited available information, while social context-based ones generally perform better but inevitably lead to latency because of social context accumulation needs. To break such a dilemma, a feasible but not well-studied solution is to leverage social contexts (e.g., comments) from historical news for training a detection model and apply it to newly emerging news without social contexts. This requires the model to (1) sufficiently learn helpful knowledge from social contexts, and (2) be well compatible with situations that social contexts are available or not. To achieve this goal, we propose to absorb and parameterize useful knowledge from comments in historical news and then inject it into a content-only detection model. Specifically, we design the Comments Assisted Fake News Detection method (CAS-FEND), which transfers useful knowledge from a comments-aware teacher model to a content-only student model during training. The student model is further used to detect newly emerging fake news. Experiments show that the CAS-FEND student model outperforms all content-only methods and even those with 1/4 comments as inputs, demonstrating its superiority for early detection., Comment: 14 pages, 8 figures, 8 tables

Fake news detection has been a critical task for maintaining the health of the online news ecosystem. However, very few existing works consider the temporal shift issue caused by the rapidly-evolving nature of news data in practice, resulting in significant performance degradation when training on past data and testing on future data. In this paper, we observe that the appearances of news events on the same topic may display discernible patterns over time, and posit that such patterns can assist in selecting training instances that could make the model adapt better to future data. Specifically, we design an effective framework FTT (Forecasting Temporal Trends), which could forecast the temporal distribution patterns of news data and then guide the detector to fast adapt to future distribution. Experiments on the real-world temporally split dataset demonstrate the superiority of our proposed framework. The code is available at https://github.com/ICTMCG/FTT-ACL23., Comment: Accepted at ACL 2023

Takeaway recommender systems, which aim to accurately provide stores that offer foods meeting users' interests, have served billions of users in our daily life. Different from traditional recommendation, takeaway recommendation faces two main challenges: (1) Dual Interaction-Aware Preference Modeling. Traditional recommendation commonly focuses on users' single preferences for items while takeaway recommendation needs to comprehensively consider users' dual preferences for stores and foods. (2) Period-Varying Preference Modeling. Conventional recommendation generally models continuous changes in users' preferences from a session-level or day-level perspective. However, in practical takeaway systems, users' preferences vary significantly during the morning, noon, night, and late night periods of the day. To address these challenges, we propose a Dual Period-Varying Preference modeling (DPVP) for takeaway recommendation. Specifically, we design a dual interaction-aware module, aiming to capture users' dual preferences based on their interactions with stores and foods. Moreover, to model various preferences in different time periods of the day, we propose a time-based decomposition module as well as a time-aware gating mechanism. Extensive offline and online experiments demonstrate that our model outperforms state-of-the-art methods on real-world datasets and it is capable of modeling the dual period-varying preferences. Moreover, our model has been deployed online on Meituan Takeaway platform, leading to an average improvement in GMV (Gross Merchandise Value) of 0.70%., Comment: accepted by KDD (The 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining) 2023 Applied Data Science (ADS) track

Human activity recognition (HAR) is a time series classification task that focuses on identifying the motion patterns from human sensor readings. Adequate data is essential but a major bottleneck for training a generalizable HAR model, which assists customization and optimization of online web applications. However, it is costly in time and economy to collect large-scale labeled data in reality, i.e., the low-resource challenge. Meanwhile, data collected from different persons have distribution shifts due to different living habits, body shapes, age groups, etc. The low-resource and distribution shift challenges are detrimental to HAR when applying the trained model to new unseen subjects. In this paper, we propose a novel approach called Diverse and Discriminative representation Learning (DDLearn) for generalizable low-resource HAR. DDLearn simultaneously considers diversity and discrimination learning. With the constructed self-supervised learning task, DDLearn enlarges the data diversity and explores the latent activity properties. Then, we propose a diversity preservation module to preserve the diversity of learned features by enlarging the distribution divergence between the original and augmented domains. Meanwhile, DDLearn also enhances semantic discrimination by learning discriminative representations with supervised contrastive learning. Extensive experiments on three public HAR datasets demonstrate that our method significantly outperforms state-of-art methods by an average accuracy improvement of 9.5% under the low-resource distribution shift scenarios, while being a generic, explainable, and flexible framework. Code is available at: https://github.com/microsoft/robustlearn., Comment: Accepted by SIGKDD 2023 Research track; 12 pages; Code is available at: https://github.com/microsoft/robustlearn

Recently, a series of pioneer studies have shown the potency of pre-trained models in sequential recommendation, illuminating the path of building an omniscient unified pre-trained recommendation model for different downstream recommendation tasks. Despite these advancements, the vulnerabilities of classical recommender systems also exist in pre-trained recommendation in a new form, while the security of pre-trained recommendation model is still unexplored, which may threaten its widely practical applications. In this study, we propose a novel framework for backdoor attacking in pre-trained recommendation. We demonstrate the provider of the pre-trained model can easily insert a backdoor in pre-training, thereby increasing the exposure rates of target items to target user groups. Specifically, we design two novel and effective backdoor attacks: basic replacement and prompt-enhanced, under various recommendation pre-training usage scenarios. Experimental results on real-world datasets show that our proposed attack strategies significantly improve the exposure rates of target items to target users by hundreds of times in comparison to the clean model., Comment: Accepted by SIGIR 2023

Both real and fake news in various domains, such as politics, health, and entertainment are spread via online social media every day, necessitating fake news detection for multiple domains. Among them, fake news in specific domains like politics and health has more serious potential negative impacts on the real world (e.g., the infodemic led by COVID-19 misinformation). Previous studies focus on multi-domain fake news detection, by equally mining and modeling the correlation between domains. However, these multi-domain methods suffer from a seesaw problem: the performance of some domains is often improved at the cost of hurting the performance of other domains, which could lead to an unsatisfying performance in specific domains. To address this issue, we propose a Domain- and Instance-level Transfer Framework for Fake News Detection (DITFEND), which could improve the performance of specific target domains. To transfer coarse-grained domain-level knowledge, we train a general model with data of all domains from the meta-learning perspective. To transfer fine-grained instance-level knowledge and adapt the general model to a target domain, we train a language model on the target domain to evaluate the transferability of each data instance in source domains and re-weigh each instance's contribution. Offline experiments on two datasets demonstrate the effectiveness of DITFEND. Online experiments show that DITFEND brings additional improvements over the base models in a real-world scenario., Comment: Accepted by COLING 2022. The 29th International Conference on Computational Linguistics, Gyeongju, Republic of Korea

Conversational recommender systems (CRS) aim to capture user's current intentions and provide recommendations through real-time multi-turn conversational interactions. As a human-machine interactive system, it is essential for CRS to improve the user experience. However, most CRS methods neglect the importance of user experience. In this paper, we propose two key points for CRS to improve the user experience: (1) Speaking like a human, human can speak with different styles according to the current dialogue context. (2) Identifying fine-grained intentions, even for the same utterance, different users have diverse finegrained intentions, which are related to users' inherent preference. Based on the observations, we propose a novel CRS model, coined Customized Conversational Recommender System (CCRS), which customizes CRS model for users from three perspectives. For human-like dialogue services, we propose multi-style dialogue response generator which selects context-aware speaking style for utterance generation. To provide personalized recommendations, we extract user's current fine-grained intentions from dialogue context with the guidance of user's inherent preferences. Finally, to customize the model parameters for each user, we train the model from the meta-learning perspective. Extensive experiments and a series of analyses have shown the superiority of our CCRS on both the recommendation and dialogue services., Comment: Accepted by ECML-PKDD 2022

The wide spread of fake news is increasingly threatening both individuals and society. Great efforts have been made for automatic fake news detection on a single domain (e.g., politics). However, correlations exist commonly across multiple news domains, and thus it is promising to simultaneously detect fake news of multiple domains. Based on our analysis, we pose two challenges in multi-domain fake news detection: 1) domain shift, caused by the discrepancy among domains in terms of words, emotions, styles, etc. 2) domain labeling incompleteness, stemming from the real-world categorization that only outputs one single domain label, regardless of topic diversity of a news piece. In this paper, we propose a Memory-guided Multi-view Multi-domain Fake News Detection Framework (M$^3$FEND) to address these two challenges. We model news pieces from a multi-view perspective, including semantics, emotion, and style. Specifically, we propose a Domain Memory Bank to enrich domain information which could discover potential domain labels based on seen news pieces and model domain characteristics. Then, with enriched domain information as input, a Domain Adapter could adaptively aggregate discriminative information from multiple views for news in various domains. Extensive offline experiments on English and Chinese datasets demonstrate the effectiveness of M$^3$FEND, and online tests verify its superiority in practice. Our code is available at https://github.com/ICTMCG/M3FEND., Comment: Accepted by IEEE Transactions on Knowledge and Data Engineering (TKDE)

Pre-training models have shown their power in sequential recommendation. Recently, prompt has been widely explored and verified for tuning in NLP pre-training, which could help to more effectively and efficiently extract useful knowledge from pre-training models for downstream tasks, especially in cold-start scenarios. However, it is challenging to bring prompt-tuning from NLP to recommendation, since the tokens in recommendation (i.e., items) do not have explicit explainable semantics, and the sequence modeling should be personalized. In this work, we first introduces prompt to recommendation and propose a novel Personalized prompt-based recommendation (PPR) framework for cold-start recommendation. Specifically, we build the personalized soft prefix prompt via a prompt generator based on user profiles and enable a sufficient training of prompts via a prompt-oriented contrastive learning with both prompt- and behavior-based augmentations. We conduct extensive evaluations on various tasks. In both few-shot and zero-shot recommendation, PPR models achieve significant improvements over baselines on various metrics in three large-scale open datasets. We also conduct ablation tests and sparsity analysis for a better understanding of PPR. Moreover, We further verify PPR's universality on different pre-training models, and conduct explorations on PPR's other promising downstream tasks including cross-domain recommendation and user profile prediction.

Recommendation fairness has attracted great attention recently. In real-world systems, users usually have multiple sensitive attributes (e.g. age, gender, and occupation), and users may not want their recommendation results influenced by those attributes. Moreover, which of and when these user attributes should be considered in fairness-aware modeling should depend on users' specific demands. In this work, we define the selective fairness task, where users can flexibly choose which sensitive attributes should the recommendation model be bias-free. We propose a novel parameter-efficient prompt-based fairness-aware recommendation (PFRec) framework, which relies on attribute-specific prompt-based bias eliminators with adversarial training, enabling selective fairness with different attribute combinations on sequential recommendation. Both task-specific and user-specific prompts are considered. We conduct extensive evaluations to verify PFRec's superiority in selective fairness. The source codes are released in \url{https://github.com/wyqing20/PFRec}., Comment: Accepted by SIGIR 2022

Most real-world knowledge graphs (KG) are far from complete and comprehensive. This problem has motivated efforts in predicting the most plausible missing facts to complete a given KG, i.e., knowledge graph completion (KGC). However, existing KGC methods suffer from two main issues, 1) the false negative issue, i.e., the sampled negative training instances may include potential true facts; and 2) the data sparsity issue, i.e., true facts account for only a tiny part of all possible facts. To this end, we propose positive-unlabeled learning with adversarial data augmentation (PUDA) for KGC. In particular, PUDA tailors positive-unlabeled risk estimator for the KGC task to deal with the false negative issue. Furthermore, to address the data sparsity issue, PUDA achieves a data augmentation strategy by unifying adversarial training and positive-unlabeled learning under the positive-unlabeled minimax game. Extensive experimental results on real-world benchmark datasets demonstrate the effectiveness and compatibility of our proposed method., Comment: IJCAI 2022

The wide dissemination of fake news is increasingly threatening both individuals and society. Fake news detection aims to train a model on the past news and detect fake news of the future. Though great efforts have been made, existing fake news detection methods overlooked the unintended entity bias in the real-world data, which seriously influences models' generalization ability to future data. For example, 97\% of news pieces in 2010-2017 containing the entity `Donald Trump' are real in our data, but the percentage falls down to merely 33\% in 2018. This would lead the model trained on the former set to hardly generalize to the latter, as it tends to predict news pieces about `Donald Trump' as real for lower training loss. In this paper, we propose an entity debiasing framework (\textbf{ENDEF}) which generalizes fake news detection models to the future data by mitigating entity bias from a cause-effect perspective. Based on the causal graph among entities, news contents, and news veracity, we separately model the contribution of each cause (entities and contents) during training. In the inference stage, we remove the direct effect of the entities to mitigate entity bias. Extensive offline experiments on the English and Chinese datasets demonstrate that the proposed framework can largely improve the performance of base fake news detectors, and online tests verify its superiority in practice. To the best of our knowledge, this is the first work to explicitly improve the generalization ability of fake news detection models to the future data. The code has been released at https://github.com/ICTMCG/ENDEF-SIGIR2022., Comment: Accepted by SIGIR 2022

Conversational recommender systems (CRS) aim to provide highquality recommendations in conversations. However, most conventional CRS models mainly focus on the dialogue understanding of the current session, ignoring other rich multi-aspect information of the central subjects (i.e., users) in recommendation. In this work, we highlight that the user's historical dialogue sessions and look-alike users are essential sources of user preferences besides the current dialogue session in CRS. To systematically model the multi-aspect information, we propose a User-Centric Conversational Recommendation (UCCR) model, which returns to the essence of user preference learning in CRS tasks. Specifically, we propose a historical session learner to capture users' multi-view preferences from knowledge, semantic, and consuming views as supplements to the current preference signals. A multi-view preference mapper is conducted to learn the intrinsic correlations among different views in current and historical sessions via self-supervised objectives. We also design a temporal look-alike user selector to understand users via their similar users. The learned multi-aspect multi-view user preferences are then used for the recommendation and dialogue generation. In experiments, we conduct comprehensive evaluations on both Chinese and English CRS datasets. The significant improvements over competitive models in both recommendation and dialogue generation verify the superiority of UCCR., Comment: Accepted by SIGIR 2022

Fake news detection is crucial for preventing the dissemination of misinformation on social media. To differentiate fake news from real ones, existing methods observe the language patterns of the news post and "zoom in" to verify its content with knowledge sources or check its readers' replies. However, these methods neglect the information in the external news environment where a fake news post is created and disseminated. The news environment represents recent mainstream media opinion and public attention, which is an important inspiration of fake news fabrication because fake news is often designed to ride the wave of popular events and catch public attention with unexpected novel content for greater exposure and spread. To capture the environmental signals of news posts, we "zoom out" to observe the news environment and propose the News Environment Perception Framework (NEP). For each post, we construct its macro and micro news environment from recent mainstream news. Then we design a popularity-oriented and a novelty-oriented module to perceive useful signals and further assist final prediction. Experiments on our newly built datasets show that the NEP can efficiently improve the performance of basic fake news detectors., Comment: ACL 2022 Main Conference (Long Paper)

Multi-behavior recommendation (MBR) aims to jointly consider multiple behaviors to improve the target behavior's performance. We argue that MBR models should: (1) model the coarse-grained commonalities between different behaviors of a user, (2) consider both individual sequence view and global graph view in multi-behavior modeling, and (3) capture the fine-grained differences between multiple behaviors of a user. In this work, we propose a novel Multi-behavior Multi-view Contrastive Learning Recommendation (MMCLR) framework, including three new CL tasks to solve the above challenges, respectively. The multi-behavior CL aims to make different user single-behavior representations of the same user in each view to be similar. The multi-view CL attempts to bridge the gap between a user's sequence-view and graph-view representations. The behavior distinction CL focuses on modeling fine-grained differences of different behaviors. In experiments, we conduct extensive evaluations and ablation tests to verify the effectiveness of MMCLR and various CL tasks on two real-world datasets, achieving SOTA performance over existing baselines. Our code will be available on \url{https://github.com/wyqing20/MMCLR}, Comment: DASFAA 2022 Main Conference Long Paper

While Unsupervised Domain Adaptation (UDA) algorithms, i.e., there are only labeled data from source domains, have been actively studied in recent years, most algorithms and theoretical results focus on Single-source Unsupervised Domain Adaptation (SUDA). However, in the practical scenario, labeled data can be typically collected from multiple diverse sources, and they might be different not only from the target domain but also from each other. Thus, domain adapters from multiple sources should not be modeled in the same way. Recent deep learning based Multi-source Unsupervised Domain Adaptation (MUDA) algorithms focus on extracting common domain-invariant representations for all domains by aligning distribution of all pairs of source and target domains in a common feature space. However, it is often very hard to extract the same domain-invariant representations for all domains in MUDA. In addition, these methods match distributions without considering domain-specific decision boundaries between classes. To solve these problems, we propose a new framework with two alignment stages for MUDA which not only respectively aligns the distributions of each pair of source and target domains in multiple specific feature spaces, but also aligns the outputs of classifiers by utilizing the domain-specific decision boundaries. Extensive experiments demonstrate that our method can achieve remarkable results on popular benchmark datasets for image classification., Comment: AAAI 2019 long paper. Multi-source Domain Adaptation

With the explosive growth of the e-commerce industry, detecting online transaction fraud in real-world applications has become increasingly important to the development of e-commerce platforms. The sequential behavior history of users provides useful information in differentiating fraudulent payments from regular ones. Recently, some approaches have been proposed to solve this sequence-based fraud detection problem. However, these methods usually suffer from two problems: the prediction results are difficult to explain and the exploitation of the internal information of behaviors is insufficient. To tackle the above two problems, we propose a Hierarchical Explainable Network (HEN) to model users' behavior sequences, which could not only improve the performance of fraud detection but also make the inference process interpretable. Meanwhile, as e-commerce business expands to new domains, e.g., new countries or new markets, one major problem for modeling user behavior in fraud detection systems is the limitation of data collection, e.g., very few data/labels available. Thus, in this paper, we further propose a transfer framework to tackle the cross-domain fraud detection problem, which aims to transfer knowledge from existing domains (source domains) with enough and mature data to improve the performance in the new domain (target domain). Our proposed method is a general transfer framework that could not only be applied upon HEN but also various existing models in the Embedding & MLP paradigm. Based on 90 transfer task experiments, we also demonstrate that our transfer framework could not only contribute to the cross-domain fraud detection task with HEN, but also be universal and expandable for various existing models., Comment: TheWebConf(WWW) 2020 Main Conference Long Paper

In image classification, it is often expensive and time-consuming to acquire sufficient labels. To solve this problem, domain adaptation often provides an attractive option given a large amount of labeled data from a similar nature but different domain. Existing approaches mainly align the distributions of representations extracted by a single structure and the representations may only contain partial information, e.g., only contain part of the saturation, brightness, and hue information. Along this line, we propose Multi-Representation Adaptation which can dramatically improve the classification accuracy for cross-domain image classification and specially aims to align the distributions of multiple representations extracted by a hybrid structure named Inception Adaptation Module (IAM). Based on this, we present Multi-Representation Adaptation Network (MRAN) to accomplish the cross-domain image classification task via multi-representation alignment which can capture the information from different aspects. In addition, we extend Maximum Mean Discrepancy (MMD) to compute the adaptation loss. Our approach can be easily implemented by extending most feed-forward models with IAM, and the network can be trained efficiently via back-propagation. Experiments conducted on three benchmark image datasets demonstrate the effectiveness of MRAN. The code has been available at https://github.com/easezyc/deep-transfer-learning., Comment: Neural Networks regular paper. Transfer Learning, Domain Adaptation

Fake news spread widely on social media in various domains, which lead to real-world threats in many aspects like politics, disasters, and finance. Most existing approaches focus on single-domain fake news detection (SFND), which leads to unsatisfying performance when these methods are applied to multi-domain fake news detection. As an emerging field, multi-domain fake news detection (MFND) is increasingly attracting attention. However, data distributions, such as word frequency and propagation patterns, vary from domain to domain, namely domain shift. Facing the challenge of serious domain shift, existing fake news detection techniques perform poorly for multi-domain scenarios. Therefore, it is demanding to design a specialized model for MFND. In this paper, we first design a benchmark of fake news dataset for MFND with domain label annotated, namely Weibo21, which consists of 4,488 fake news and 4,640 real news from 9 different domains. We further propose an effective Multi-domain Fake News Detection Model (MDFEND) by utilizing a domain gate to aggregate multiple representations extracted by a mixture of experts. The experiments show that MDFEND can significantly improve the performance of multi-domain fake news detection. Our dataset and code are available at https://github.com/kennqiang/MDFEND-Weibo21., Comment: CIKM 2021 short paper. 5 pages

Many prediction tasks of real-world applications need to model multi-order feature interactions in user's event sequence for better detection performance. However, existing popular solutions usually suffer two key issues: 1) only focusing on feature interactions and failing to capture the sequence influence; 2) only focusing on sequence information, but ignoring internal feature relations of each event, thus failing to extract a better event representation. In this paper, we consider a two-level structure for capturing the hierarchical information over user's event sequence: 1) learning effective feature interactions based event representation; 2) modeling the sequence representation of user's historical events. Experimental results on both industrial and public datasets clearly demonstrate that our model achieves significantly better performance compared with state-of-the-art baselines., Comment: Accepted by SIGIR2020

Cold-start problem is still a very challenging problem in recommender systems. Fortunately, the interactions of the cold-start users in the auxiliary source domain can help cold-start recommendations in the target domain. How to transfer user's preferences from the source domain to the target domain, is the key issue in Cross-domain Recommendation (CDR) which is a promising solution to deal with the cold-start problem. Most existing methods model a common preference bridge to transfer preferences for all users. Intuitively, since preferences vary from user to user, the preference bridges of different users should be different. Along this line, we propose a novel framework named Personalized Transfer of User Preferences for Cross-domain Recommendation (PTUPCDR). Specifically, a meta network fed with users' characteristic embeddings is learned to generate personalized bridge functions to achieve personalized transfer of preferences for each user. To learn the meta network stably, we employ a task-oriented optimization procedure. With the meta-generated personalized bridge function, the user's preference embedding in the source domain can be transformed into the target domain, and the transformed user preference embedding can be utilized as the initial embedding for the cold-start user in the target domain. Using large real-world datasets, we conduct extensive experiments to evaluate the effectiveness of PTUPCDR on both cold-start and warm-start stages. The code has been available at https://github.com/easezyc/WSDM2022-PTUPCDR., Comment: Accepted by WSDM 2022

For a target task where labeled data is unavailable, domain adaptation can transfer a learner from a different source domain. Previous deep domain adaptation methods mainly learn a global domain shift, i.e., align the global source and target distributions without considering the relationships between two subdomains within the same category of different domains, leading to unsatisfying transfer learning performance without capturing the fine-grained information. Recently, more and more researchers pay attention to Subdomain Adaptation which focuses on accurately aligning the distributions of the relevant subdomains. However, most of them are adversarial methods which contain several loss functions and converge slowly. Based on this, we present Deep Subdomain Adaptation Network (DSAN) which learns a transfer network by aligning the relevant subdomain distributions of domain-specific layer activations across different domains based on a local maximum mean discrepancy (LMMD). Our DSAN is very simple but effective which does not need adversarial training and converges fast. The adaptation can be achieved easily with most feed-forward network models by extending them with LMMD loss, which can be trained efficiently via back-propagation. Experiments demonstrate that DSAN can achieve remarkable results on both object recognition tasks and digit classification tasks. Our code will be available at: https://github.com/easezyc/deep-transfer-learning, Comment: published on TNNLS

In recommender systems and advertising platforms, marketers always want to deliver products, contents, or advertisements to potential audiences over media channels such as display, video, or social. Given a set of audiences or customers (seed users), the audience expansion technique (look-alike modeling) is a promising solution to identify more potential audiences, who are similar to the seed users and likely to finish the business goal of the target campaign. However, look-alike modeling faces two challenges: (1) In practice, a company could run hundreds of marketing campaigns to promote various contents within completely different categories every day, e.g., sports, politics, society. Thus, it is difficult to utilize a common method to expand audiences for all campaigns. (2) The seed set of a certain campaign could only cover limited users. Therefore, a customized approach based on such a seed set is likely to be overfitting. In this paper, to address these challenges, we propose a novel two-stage framework named Meta Hybrid Experts and Critics (MetaHeac) which has been deployed in WeChat Look-alike System. In the offline stage, a general model which can capture the relationships among various tasks is trained from a meta-learning perspective on all existing campaign tasks. In the online stage, for a new campaign, a customized model is learned with the given seed set based on the general model. According to both offline and online experiments, the proposed MetaHeac shows superior effectiveness for both content marketing campaigns in recommender systems and advertising campaigns in advertising platforms. Besides, MetaHeac has been successfully deployed in WeChat for the promotion of both contents and advertisements, leading to great improvement in the quality of marketing. The code has been available at \url{https://github.com/easezyc/MetaHeac}., Comment: accepted by KDD2021

In most real-world large-scale online applications (e.g., e-commerce or finance), customer acquisition is usually a multi-step conversion process of audiences. For example, an impression->click->purchase process is usually performed of audiences for e-commerce platforms. However, it is more difficult to acquire customers in financial advertising (e.g., credit card advertising) than in traditional advertising. On the one hand, the audience multi-step conversion path is longer. On the other hand, the positive feedback is sparser (class imbalance) step by step, and it is difficult to obtain the final positive feedback due to the delayed feedback of activation. Multi-task learning is a typical solution in this direction. While considerable multi-task efforts have been made in this direction, a long-standing challenge is how to explicitly model the long-path sequential dependence among audience multi-step conversions for improving the end-to-end conversion. In this paper, we propose an Adaptive Information Transfer Multi-task (AITM) framework, which models the sequential dependence among audience multi-step conversions via the Adaptive Information Transfer (AIT) module. The AIT module can adaptively learn what and how much information to transfer for different conversion stages. Besides, by combining the Behavioral Expectation Calibrator in the loss function, the AITM framework can yield more accurate end-to-end conversion identification. The proposed framework is deployed in Meituan app, which utilizes it to real-timely show a banner to the audience with a high end-to-end conversion rate for Meituan Co-Branded Credit Cards. Offline experimental results on both industrial and public real-world datasets clearly demonstrate that the proposed framework achieves significantly better performance compared with state-of-the-art baselines., Comment: accepted by KDD21

Recently, embedding techniques have achieved impressive success in recommender systems. However, the embedding techniques are data demanding and suffer from the cold-start problem. Especially, for the cold-start item which only has limited interactions, it is hard to train a reasonable item ID embedding, called cold ID embedding, which is a major challenge for the embedding techniques. The cold item ID embedding has two main problems: (1) A gap is existing between the cold ID embedding and the deep model. (2) Cold ID embedding would be seriously affected by noisy interaction. However, most existing methods do not consider both two issues in the cold-start problem, simultaneously. To address these problems, we adopt two key ideas: (1) Speed up the model fitting for the cold item ID embedding (fast adaptation). (2) Alleviate the influence of noise. Along this line, we propose Meta Scaling and Shifting Networks to generate scaling and shifting functions for each item, respectively. The scaling function can directly transform cold item ID embeddings into warm feature space which can fit the model better, and the shifting function is able to produce stable embeddings from the noisy embeddings. With the two meta networks, we propose Meta Warm Up Framework (MWUF) which learns to warm up cold ID embeddings. Moreover, MWUF is a general framework that can be applied upon various existing deep recommendation models. The proposed model is evaluated on three popular benchmarks, including both recommendation and advertising datasets. The evaluation results demonstrate its superior performance and compatibility., Comment: 10 pages, accepted by SIGIR2021

Cold-start problems are enormous challenges in practical recommender systems. One promising solution for this problem is cross-domain recommendation (CDR) which leverages rich information from an auxiliary (source) domain to improve the performance of recommender system in the target domain. In these CDR approaches, the family of Embedding and Mapping methods for CDR (EMCDR) is very effective, which explicitly learn a mapping function from source embeddings to target embeddings with overlapping users. However, these approaches suffer from one serious problem: the mapping function is only learned on limited overlapping users, and the function would be biased to the limited overlapping users, which leads to unsatisfying generalization ability and degrades the performance on cold-start users in the target domain. With the advantage of meta learning which has good generalization ability to novel tasks, we propose a transfer-meta framework for CDR (TMCDR) which has a transfer stage and a meta stage. In the transfer (pre-training) stage, a source model and a target model are trained on source and target domains, respectively. In the meta stage, a task-oriented meta network is learned to implicitly transform the user embedding in the source domain to the target feature space. In addition, the TMCDR is a general framework that can be applied upon various base models, e.g., MF, BPR, CML. By utilizing data from Amazon and Douban, we conduct extensive experiments on 6 cross-domain tasks to demonstrate the superior performance and compatibility of TMCDR., Comment: 5 pages, accepted by SIGIR2021

Many few-shot learning approaches have been designed under the meta-learning framework, which learns from a variety of learning tasks and generalizes to new tasks. These meta-learning approaches achieve the expected performance in the scenario where all samples are drawn from the same distributions (i.i.d. observations). However, in real-world applications, few-shot learning paradigm often suffers from data shift, i.e., samples in different tasks, even in the same task, could be drawn from various data distributions. Most existing few-shot learning approaches are not designed with the consideration of data shift, and thus show downgraded performance when data distribution shifts. However, it is non-trivial to address the data shift problem in few-shot learning, due to the limited number of labeled samples in each task. Targeting at addressing this problem, we propose a novel metric-based meta-learning framework to extract task-specific representations and task-shared representations with the help of knowledge graph. The data shift within/between tasks can thus be combated by the combination of task-shared and task-specific representations. The proposed model is evaluated on popular benchmarks and two constructed new challenging datasets. The evaluation results demonstrate its remarkable performance., Comment: Frontiers of Computer Science regular paper. 18 pages, 3 figures

With the explosive growth of e-commerce, online transaction fraud has become one of the biggest challenges for e-commerce platforms. The historical behaviors of users provide rich information for digging into the users' fraud risk. While considerable efforts have been made in this direction, a long-standing challenge is how to effectively exploit internal user information and provide explainable prediction results. In fact, the value variations of same field from different events and the interactions of different fields inside one event have proven to be strong indicators for fraudulent behaviors. In this paper, we propose the Dual Importance-aware Factorization Machines (DIFM), which exploits the internal field information among users' behavior sequence from dual perspectives, i.e., field value variations and field interactions simultaneously for fraud detection. The proposed model is deployed in the risk management system of one of the world's largest e-commerce platforms, which utilize it to provide real-time transaction fraud detection. Experimental results on real industrial data from different regions in the platform clearly demonstrate that our model achieves significant improvements compared with various state-of-the-art baseline models. Moreover, the DIFM could also give an insight into the explanation of the prediction results from dual perspectives., Comment: Accepted by AAAI2021

Recently, graph neural networks (GNNs) have been successfully applied to recommender systems. In recommender systems, the user's feedback behavior on an item is usually the result of multiple factors acting at the same time. However, a long-standing challenge is how to effectively aggregate multi-order interactions in GNN. In this paper, we propose a Graph Factorization Machine (GFM) which utilizes the popular Factorization Machine to aggregate multi-order interactions from neighborhood for recommendation. Meanwhile, cross-domain recommendation has emerged as a viable method to solve the data sparsity problem in recommender systems. However, most existing cross-domain recommendation methods might fail when confronting the graph-structured data. In order to tackle the problem, we propose a general cross-domain recommendation framework which can be applied not only to the proposed GFM, but also to other GNN models. We conduct experiments on four pairs of datasets to demonstrate the superior performance of the GFM. Besides, based on general cross-domain recommendation experiments, we also demonstrate that our cross-domain framework could not only contribute to the cross-domain recommendation task with the GFM, but also be universal and expandable for various existing GNN models.

The transfer learning toolkit wraps the codes of 17 transfer learning models and provides integrated interfaces, allowing users to use those models by calling a simple function. It is easy for primary researchers to use this toolkit and to choose proper models for real-world applications. The toolkit is written in Python and distributed under MIT open source license. In this paper, the current state of this toolkit is described and the necessary environment setting and usage are introduced., Comment: A Transfer Learning Toolkit

Transfer learning aims at improving the performance of target learners on target domains by transferring the knowledge contained in different but related source domains. In this way, the dependence on a large number of target domain data can be reduced for constructing target learners. Due to the wide application prospects, transfer learning has become a popular and promising area in machine learning. Although there are already some valuable and impressive surveys on transfer learning, these surveys introduce approaches in a relatively isolated way and lack the recent advances in transfer learning. Due to the rapid expansion of the transfer learning area, it is both necessary and challenging to comprehensively review the relevant studies. This survey attempts to connect and systematize the existing transfer learning researches, as well as to summarize and interpret the mechanisms and the strategies of transfer learning in a comprehensive way, which may help readers have a better understanding of the current research status and ideas. Unlike previous surveys, this survey paper reviews more than forty representative transfer learning approaches, especially homogeneous transfer learning approaches, from the perspectives of data and model. The applications of transfer learning are also briefly introduced. In order to show the performance of different transfer learning models, over twenty representative transfer learning models are used for experiments. The models are performed on three different datasets, i.e., Amazon Reviews, Reuters-21578, and Office-31. And the experimental results demonstrate the importance of selecting appropriate transfer learning models for different applications in practice., Comment: 31 pages, 7 figures