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This work presents as objective to analyze the digital marketing strategies used in journalism by the media outlet Telerama on its official accounts of Facebook and Twitter. The study was based on quantitative and qualitative methods under the focus of content analysis disseminated in their accounts according to their last presence on networks, in these could beextracted 624 posts on Facebook during the month of June and 389 posts on Twitter during the month of September, in these the calculation of the engagement and analysis of the variables of the digital marketing strategies was carried out, taking into account important aspects such as leads, hashtag, formats, size, geographical area, thematic area and publication time; which determined the low interaction of users on social networks, hence, it isrecommended to adapt to new digital marketing tools and strategies that contribute to a growth and positioning on social networks.

The objective of this research is focused on the construction of the collective memory in the canton of Girón, using the tourist parador "El Chorro" as a representative symbol, due to its vital importance in the environment, characterized by the impressive waterfalls of natural water. The research is materialized through an ethnographic audiovisual documentary project, which incorporates the results of the research. The document is broken down into three chapters that outline both the general and specific concepts inherent in the production of a documentary of this nature. This exhibition is based on information gathered through interviews, personal experiences and existing documentary sources. In the concluding section, proposals for the production of audiovisual material are outlined, incorporating scripts, outlines, permits and attached documents. This approach aims to document the collective memory of the Girón canton and provide a reflective perspective, focused on the tourist parador "El Chorro" and its interrelations with the local community.

This thesis analyzes the electoral campaign discourse on TikTok and Instagram of the candidates for mayor of Cuenca for the period 2023-2027. The main objective is to examine the discourses used by the candidates Pedro Palacios, Paul Carrasco, and Cristian Zamora on these platforms, considering the content of their publications and the discursive strategies employed. The publications made during the campaign were compiled and evaluated, analyzing themes, tone of discourse, use of images and videos, and interactions generated. Tables and classifications were created to identify discursive strategies in categories such as background, surface, and body movements. The results of the study provide an in-depth understanding of the discourses employed by the candidates, their impact on political communication in social networks, and their influence on the candidates' public opinion and image formation

Film production in commercial instances is a widely discussed topic. In Latin America, although it is true that Argentina, Mexico and Chile stand out for their antiquity and modernization; Countries like Ecuador and Bolivia still carry out this activity in an artisanal way. This study aims to determine and theoretically define Low cost production and the Crowdfunding collective financing network as a tool for new technological financing alternatives, in the same way, theories and proposals on the state of low-budget production of two films and a short film that has covered part of its budget with Crowdfunding financing, these are: Wish I Was Here, Alba and “Cuatro Veces Siete” respectively, to conclude a Crowdfunding manual for audiovisual projects was prepared. For this, a bibliographic review was used in internationally recognized scientific and academic journals, in addition to digital repositories of prestigious national and international universities, the search terms chosen were: "production", "Low cost", "Crowdfunding", "I wish I was here", "Alba", "Four Times Seven". It is concluded that the effectiveness of this type of collective financing depends on key variables such as the trust of the contributors and the correct selection of the Crowdfunding modality. It is necessary to continue with the investigation of alternative financing channels, investigating solutions to promote the change of audiovisual production to more participatory and democratic methods

This film project for the short film "Las Flores de la Abuela" has two components: the production folder and the individual essays by area. The production folder contains all aspects related to the technical and creative part of the audiovisual project. On the one hand, the essay Direction: Interpersonal Relationships and Performance for the project "Las Flores de la Abuela" focuses on the importance of the work environment in the preproduction and production of a short film. On the other hand, Art Direction's essay " Use of color palettes " in the film project "Las Flores de la Abuela" conducted a theoretical study on the use of color palettes in gloomy scenarios. Furthermore, the Direction of Photography's essay "Identity of shots and suspense" for the project "Las Flores de la Abuela" focuses on the investigation of the identity of shots in a film genre. The film genre, in this case, is the suspense genre, obtaining as a result that the cinematographic shots have their audiovisual language to tell a story. In this case, the subjective shot/picture is one of the most distinctive for the suspense-terror genre due to the psychological tension that the viewer feels when watching it since it is the only moment in which he feels part of the film

Journalism was born as the need to inform society about various events that occur around the world. During journalistic coverage, communication workers face certain situations which involve risk and that may attempt their integrity. On March 26, 2018, a newspaper team of Diario El Comercio, consisting of Javier Ortega, Paúl Rivas, and Efraín Segarra, was kidnapped by a group of dissidents called Frente Oliver Sinisterra in the village of Mataje located in San Lorenzo-Esmeraldas canton. The incident occurred when the three members of El Comercio were making a new journalistic coverage about the security of the frontier after the attacks against the Ecuadorian police and military. Three weeks later, the National Government of Ecuador confirmed the murder of the newspaper team. This case is known as 'Nos Faltan 3'. This work presents the result of an in-depth investigation into the role of the journalist in the coverage of risky situations as well as the events about the kidnapping and murder of Javier, Paul, and Efrain exposed in the audiovisual documentary 'Nos Faltan 3' with the intention of generating a reflection on the journalistic work.