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Namen diplomske naloge je izdelava uporabne torbice, ki omogoča praktično shranjevanje inzulinske črpalke tistim, ki imajo sladkorno bolezen. V diplomski nalogi je opisan celosten razvoj izdelka, od zasnove ideje ter do končnega izdelka. V teoretičnem delu je največ pozornosti namenjene vizualni podobi in identiteti podjetja. Obrazloženi so osnovni elementi grafične podobe (logotip, tipografija in barve). Obravnavana sta tako oblikovalski pristop kot tudi pristop k razvoju uspešnega podjetja. V rezultatih je predstavljen razvoj načrta, izdelava prototipa, oblikovanje grafične podobe in promocija izdelka: izdelava trženjskega načrta, oblikovanje vizualnih elementov in oblikovanje promocijskega materiala. Zastavljeni cilj naloge je bil dosežen, saj smo izvedli izdelek, ki lahko potencialno uspe, saj lahko pomaga ljudem pri vsakodnevnih dejavnostih in jim s tem olajša življenje. The purpose of the diploma thesis is to make a flexible useful bag for an insulin pump for those who have diabetes. The whole process of developing the idea of the final product is described. In the theoretical part, the visual appearance of the company is in the foreground. The basic elements of the graphic identity are explained, such as the logo, typography and colors. Both the artistic process and the approach to the development of a successful company are discussed. The experimental part includes drawing a model, choosing a material, measuring, sewing and designing a graphic identity in the graphic programs. In the results we added the development of the plan, the production of the prototype, the design of the graphic identity and the promotion of the product: making a marketing plan, the design of the visual elements and the design of the promotional material. We achieved our goal, and the final results promised great success in the future, our bag will make people's lives easier.