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The idea of ​​segmentation of markets is assumed by the different needs and desires between individuals, ie there are different markets (or sectors) and each market (sector) includes individuals who share needs and desires, so this division should be taken into account in the preparation of marketing programs and strategies by the institutions in order to Market segmentation helps to guide and focus marketing efforts and prepare and design appropriate programs for each sector according to its characteristics, importance and degree of competition in order to achieve the objective or set of objectives set by the institution. There are many variables that can be used to segment consumer and business markets and the marketer should try different retail variables on their own. These variables include: - Geographical variables: Segmentation of the market into different geographical units such as nations, regions, states, states, cities or regions. Demographic variables: Demographic segmentation divides the market. Population variables are the most commonly used segmentation of the market for two reasons: the average needs and desires of consumers usually vary with different population variables. Ease of measuring population variables Psychological variables: market segmentation Behavioral variables: dividing the market into groups based on their knowledge, attitudes and use of the product after evaluating different market segments. It fits your target to enter and specify the target market (Target Market), which defines a group of buyers who participate in the needs of the properties or joint, which the company decides to Tkhaddmhaimkn target marketing at several different levels:Undifferentiated Mass Marketing A strategy to cover the market in which the company decides to neglect the differences of the market segments and targets the market with only one offer (the strategy of prolific marketing). Of subscribers

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This paper compares transport-related C02 emissions of online and brick-and-mortar shopping based on supply, delivery, order and travel data related to one multi-channel clothing retailer. A sensitivity analysis sheds more light on how situational factors, such as the customers' travel distances, returns, the use of public transport modes and information behavior via different channels influence the outcome of this comparison. The results show that online retailing causes lower C02 emissions under many conditions. Nevertheless, the brick-and-mortar channel is more environmentally friendly when travel distances are small. The radius for which brick-and-mortar shopping has an advantage increases when returns, shifts in the use of public transport and information behavior are also considered. [ABSTRACT FROM AUTHOR]

The concept of customer value has attracted a lot of interest among scholars, marketing researchers and many marketing practitioners over last two decades. A lot has been written in terms of customer value definition and quite a few research studies have been conducted in this area focusing on various aspects of the value construct. The concept of customer value is discussed in many streams of marketing literature including relationship marketing, customer relationship management (CRM) pricing, consumer behaviour, in total quality management as well as in strategy literature. It has become an important factor in attracting and retaining customers and a fundamental basis in competitive strategies. The paper discusses various conceptual models of customer value found in the literature. Based on the literature study, it presents findings of the research focused on the concept of customer value, its attributes in clothing retailing. For the purpose of the research, a framework presented by Simova (2007) was used. Customer value was defined and measured in terms of get (benefits) and give (sacrifice) components. The concept of customer value based on price and quality dimensions was broadened by adding another value dimensions composing customer values such as functional, social, and emotional aspects of value in relation to perceived sacrifices. The term „sacrifice" was perceived in terms of both, monetary and non-monetary costs instead of price only. Multivariate data analysis. In particular, factor analysis was used to identify the main elements of customer value in clothing retailing. Five components with eigenvalues larger than one were extracted for benefit attributes of customer value (psychological aspects, physical appearance of merchandise, quality of merchandise and shopping, environment and communication, personnel) three components (price and discounts, shopping incentives, effort made when shopping) were extracted for sacrifice attributes of customer value. [ABSTRACT FROM AUTHOR]

The authors examine the complexity of the structure and corporate practice of Boyner Holding, a Benetton supplier in Turkey as well as a manufacturer and a retailer in its own right. Their analysis has implications concerning the fluid, intricate and dynamic power relationships within the global clothing industry, as well as concerning the availability of upgrading opportunities for corporations in peripheral places such as Turkey. The analysis also points to the current blurring of the traditional distinctions between production-based and distribution-based firms, between full-package manufacturers and original brand name manufacturers and, in fact, between lead firms and their suppliers. [ABSTRACT FROM AUTHOR]