2,365 results on '"communication strategy"'
Search Results
2. The impact of doping scandals on on-site spectator satisfaction at major sport events
- Author
-
Schnitzer, Martin, Piller, Sarah, Nadegger, Monica, Staudegger, Julia, Bocarro, Jason, and Barth, Michael
- Published
- 2025
- Full Text
- View/download PDF
3. The Story of ENVIPE.
- Author
-
Palma, Mario
- Subjects
- *
CRIME , *CRIME victim surveys , *CRIME victims , *PUBLIC safety , *COMMUNICATION strategies - Abstract
This article purports to narrate the particular circumstances in which the Mexican National Survey on Victimization and Perception of Public Security (ENVIPE) came into being as a response to correct the lack of information about a social problem (crime) that was (and is) seriously affecting the country. It describes the events and the actions of the agencies and individuals involved that led to the design and eventually carrying out of an annual survey that has become a centerpiece of information on crime for Mexico and that, in turn, has contributed to the development of similar surveys in other Latin American countries. It presents its main features and some of the challenges it may face in the future. [ABSTRACT FROM AUTHOR]
- Published
- 2025
- Full Text
- View/download PDF
4. Toward a Strategic Perspective of Meeting Participation.
- Author
-
Beck, Stephenson J., Paskewitz, Emily A., and Allen, Joseph A.
- Subjects
MEETINGS ,PARTICIPATION ,IMPRESSION management ,ORGANIZATIONAL goals ,COMMUNICATION - Abstract
Participation in meetings is a multifaceted process. Meeting members must consider individual and meeting goals when creating their messages, as well as a host of other context and resource factors. The purpose of this essay is to create a framework through which to consider meeting member contributions. Pulling from literature in impression management, resource conservation, and meeting science, the essay introduces a strategic perspective of meeting participation and categorizes five meeting participation types. Implications of this perspective on future meeting research are considered. Plain Language Summary: Over the years, meeting attendance has become a larger and larger portion of employee workload. Meetings are salient locations of work, where group members interact in a way that advances the organizational goal. Since meeting interactions showcase group members' preparation and competence, meeting participation is important not only to the purposes of the group but also to the reputation and credibility of the group members. The theoretical framework in this essay showcases the factors that influence how group members choose to participate in meetings. Group members must balance the need to maintain a good impression during meeting interaction while also weighing how much energy to use given the myriad responsibilities that members must juggled. Different meeting characteristics (e.g., virtual meetings and group size) may influence how members try to maintain good impressions and conserve energy. The intersection of these member goals creates five ways that individuals participate in meetings: full participation, nonparticipation, pretend participation, token legitimacy, and off/on participation. Meeting members may use one or several of these approaches during the course of a meeting, depending on how they balance their impression management and resource conservation goals. [ABSTRACT FROM AUTHOR]
- Published
- 2025
- Full Text
- View/download PDF
5. EL STORYTELLING COMO ESTRATEGIA DE COMUNICACIÓN: UN CASO APLICADO A LOS SPOTS DE LOTERÍA DE NAVIDAD.
- Author
-
GONZÁLEZ-OÑATE, CRISTINA, MAYO ALCARAZ, MARTA, and MALDONADO GARCÍA, LOLA
- Subjects
- *
COMMUNICATION strategies , *BRANDING (Marketing) , *AWARENESS advertising , *CONSUMERS , *STORYTELLING - Abstract
The emergence of the new consumer has led advertising to move away from the rational side and focus on the emotional side. Within this type of advertising, the storytelling strategy stands out. One of the brands that stands out with the use of this technique is Lotería y Apuestas del Estado, which has used the same communication strategy in its Christmas Lottery spots for 10 years in a row. The main objective of this article is to find out whether the success of the national Lottery´s Christmas spots is due to the use of storytelling. To this end, an exhaustive analysis of emotional advertising, the storytelling technique and the national Lottery from 2014 to 2023 have been analysed to know their evolution and a questionnaire has been carried out to know the opinion about this subject. This research has shown how this brand has been able to create a narrative universe for which it is recognised, becoming a benchmark. Thus, it can be affirmed that the use of this technique is what has made it be perceived in a different way to other raffles or primitives, making its advertising desired rather than rejected. [ABSTRACT FROM AUTHOR]
- Published
- 2025
6. Φυσικές καταστροφές, επικοινωνιακή στρατηγική και συστήματα υγείας.
- Author
-
Ρούκας, Δ. and Τσουβέλας, Γ.
- Subjects
- *
COMMUNICATION in management , *CRISIS communication , *MEDICAL personnel , *CULTURAL awareness , *CRISIS management - Abstract
There is an attempt to achieve a theoretical synthesis of models and identify parameters related to the communication strategy of health organizations crisis management in situations of natural disasters. The effectiveness of communication management is determined by a number of processes, such as planning, understanding, trust and reliability before, during and after the emergency. Therefore, appropriate planning and effective implementation of the communication strategy will strengthen the resilience of health systems by ensuring that their limited resources are effectively focused in directions where there is a real need at the operational and communication level. The article mentions the role, readiness/adequacy and training issues of the health professionals involved, in the executive role of health professionals who will be asked to make decisions about the communication strategy of the organization, in matters of cultural sensitivity and presented research findings regarding the communication management of natural disasters by health systems in Greece. This review provides focused guidance and good practice for protecting both systems and healthcare professionals. [ABSTRACT FROM AUTHOR]
- Published
- 2025
7. Traditional Leaders' Communication Strategies in Fostering Harmony Through the Selamat Kampong Tradition in Belitung.
- Author
-
Rahmani, Nurul Aulia and Sumarlan, Iman
- Subjects
COMMUNICATION strategies ,LEADERS ,MANNERS & customs ,COMMUNITIES ,SOLIDARITY - Abstract
Selamat kampong is a tradition or custom that has been passed down from generation to generation and is carried out in every village in Belitung. Selamat kampong is not only an annual routine tradition in Aik Rayak Village, Belitung Regency, but the implementation of this event contains several aspects such as traditions, approaches, and communication strategies. This study aims to find out how the communication strategy of traditional leaders creates a sense of peace in the tradition of surviving the village in Aik Rayak Village, Tanjungpandan District, Belitung Regency. This study uses a qualitative method with a descriptive approach. The results of the study show that traditional leaders use persuasive communication with 3 persuasive communication strategies: (1) Psychodynamic strategies, involving the community and the younger generation, and evoking emotions through joint prayer to foster a sense of responsibility and increase togetherness. (2) Sociocultural strategy, namely collaborating with LAM (Malay Customary Institution) and implementing Islamic culture to create a sense of peace. (3) The meaning construction strategy, which is the provision of knowledge on understanding traditional values and cultural identity to strengthen solidarity between village communities. This study concludes that the communication strategy of traditional leaders plays an important role in maintaining cultural traditions and stability in Aik Rayak Village. [ABSTRACT FROM AUTHOR]
- Published
- 2025
8. Building the Country's Image with the PESO Model: A Strategy Assessment on the 'Hello Türkiye' Campaign.
- Author
-
ÖZER ALPER, Deniz
- Subjects
PUBLIC relations ,POLITICAL image ,TOURISM marketing ,COMMUNICATION strategies ,ONLINE social networks ,NEWS websites - Abstract
Copyright of Journal of Erciyes Communication / Erciyes İletişim Dergisi is the property of Erciyes University, Faculty of Communication / Erciyes Universitesi Iletism Fakultesi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2025
- Full Text
- View/download PDF
9. Communication Strategy of Alfamart Corporate Communication Department in Maintaining Positive Company Image
- Author
-
Mighty Razzaq Ath Thariq and Anjang Priliantini
- Subjects
communication strategy ,corporate image ,alfamart ,corporate communication ,image recovery theory ,Communication. Mass media ,P87-96 - Abstract
This study explores Alfamart's communication strategy for maintaining a positive image amidst the challenges of the digital era and tight business competition. This study's background discusses the negligence of Alfamart store cashiers in providing prices that went viral in 2020. The study focuses on the importance of a strong corporate image as a strategic asset in maintaining consumer loyalty and managing public perception. The purpose of this study is to understand the strategies implemented by Alfamart's Corporate Communication Department, especially in responding to issues that can damage the company's reputation. This study uses a qualitative-descriptive approach with interviews, observations, and documentation. The primary informants are the staff of Alfamart's Corporate Communication Department, supported by store personnel as secondary informants. The data were analyzed using the Image Repair Theory by William L. Benoit and communication strategies by Scott M. Cutlip et al. The results of this study indicate that Alfamart implements communication strategies such as clarification through social media, two-way interaction with consumers, and strengthening positive messages through marketing campaigns and CSR programs. This strategy has effectively improved the company's image since the viral issue. However, this study also found that similar problems recurred in 2024, thus indicating the need for continuous evaluation and improvement in future communication strategies. This study emphasizes the importance of a structured communication strategy and periodic assessment to maintain a positive company image in the digital era.
- Published
- 2025
- Full Text
- View/download PDF
10. “Tear down this wall”. A theory of strategic communication that integrates both communication and organizational theory
- Author
-
Hoffjann, Olaf
- Published
- 2024
- Full Text
- View/download PDF
11. Sustainability communication in marketing: a literature review
- Author
-
Braga, Luiza Dazzi, Tardin, Matheus Grage, Perin, Marcelo Gattermann, and Boaventura, Patricia
- Published
- 2024
- Full Text
- View/download PDF
12. Using the Nominal Group Technique to Design an Appropriate Communication Strategy Among Strategic Procurement and Internal Stakeholders
- Author
-
Lenarčič Božidar and Faganel Armand
- Subjects
procurement strategy ,internal stakeholder management ,communication strategy ,nominal group technique ,internal communication ,Business ,HF5001-6182 - Abstract
The implementation process of the procurement strategy requires consensus among internal stakeholders. An effective procurement strategy aligns with specific business requirements and accommodates the individual introversion of internal stakeholders. From the latter, we formulate our research question: How is the classification of internal procurement stakeholders designed in the validation of the procurement strategy? The research objective is to present the result in the form of a schematic description and a recommendation for a communication strategy, based on insights from existing theoretical knowledge and the formulation of professional references.
- Published
- 2024
- Full Text
- View/download PDF
13. Communication Strategy of Directorate General of Immigration in Socializing electronic Visa on Arrival (e-VOA) to Foreign Citizens
- Author
-
Irnadika Natasia Tiominar, Arum Widya Astuti, and Melanie Rizky Hanuransyah
- Subjects
rope ,public relations directorate general of immigration ,communication strategy ,e-voa (electronic visa on arrival) ,Social Sciences - Abstract
The Electronic Visa on Arrival (e-VOA) represents one of the immigration products introduced by the Directorate General of Immigration in response to the COVID-19 pandemic, serving as a measure to bolster digital immigration services. As the primary beneficiaries of the e-VOA are foreign nationals, effectively disseminating information to this target demographic presents a challenge for the Public Relations division of the Directorate General of Immigration. This study endeavors to assess the implementation of the ROPE stages within the communication strategy employed by the Public Relations department to promote e-VOA among foreign nationals. Employing a qualitative research methodology with a descriptive approach, the study utilizes the ROPE PR planning model as its conceptual framework. ROPE is a public relations planning model that consists of four main stages: Research, Objectives, Programming, and Evaluation. The research stage involves gathering information about the organisation, the issue at hand, and the public being targeted for communication. After that, the objectives stage sets clear campaign objectives to address the identified problem. Then, the programming stage involves planning and implementing the steps necessary to achieve the objectives, including the use of effective media and communication strategies. Finally, the evaluation stage assesses the success of the programme by gathering feedback and measuring the achievement of the set objectives. This research shows that the communication strategy adopted by the Directorate General of Immigration in the socialisation of e-VOA achieved an effectiveness level of around 75%, based on the Community Satisfaction Index (SSI) which shows that many respondents felt well informed. The research findings indicate that the Public Relations division of the Directorate General of Immigration has adopted structured measures incorporating well-defined ROPE stages in their execution of e-VOA socialization activities. Nonetheless, challenges persist during these socialization endeavors, including constraints related to budgetary limitations, human resources, and media outreach. The results of this study provide important insights for the Directorate General of Immigration to improve future communication strategies, by designing campaigns that are more targeted and responsive to public needs, and utilising feedback to improve the communication process and increase public satisfaction.
- Published
- 2024
- Full Text
- View/download PDF
14. Personalized movie recommendation in IoT-enhanced systems using graph convolutional network and multi-layer perceptron
- Author
-
Sheng Ye, Qian Huang, and Haibin Xia
- Subjects
Animation films ,Cross-cultural communication ,Graph convolutional neural network ,Collaborative filtering ,Communication strategy ,Medicine ,Science - Abstract
Abstract Exploring the optimization of communication strategies for animation films in the context of cross-cultural communication, this research integrates the Internet of Things (IoT) and convolutional networks. The research constructs a collaborative filtering (CF) movie recommendation model based on a graph convolutional neural network (GCN) and investigates its application in cross-cultural communication. The fusion of IoT and convolutional networks in movie communication is also analyzed, and the effectiveness of the proposed GCN-CF model is validated through comparative experiments. The results indicate that, compared to other models, the GCN-CF model achieves the lowest Root Mean Square Error (RMSE) on the MovieLens 100 K and MovieLens 1 M datasets, with values of 0.8762 and 0.8275, respectively. Compared to traditional models, the GCN-CF model exhibits significantly superior performance in terms of RMSE, with reductions ranging from 0.6 to 5.2%, highlighting its heightened detection accuracy and overall performance. Moreover, the performance of the GCN-CF model is enhanced after introducing attention mechanisms and auxiliary information on both datasets, showing an improvement of 0.4% compared to the scenario without these additions. This data demonstrates the effectiveness of attention mechanisms and auxiliary information. Finally, the research presents an animation film communication strategy based on IoT and convolutional networks, offering novel insights for film production and communication, along with positive implications for cultural exchange and the advancement of the global media industry.
- Published
- 2024
- Full Text
- View/download PDF
15. Discourse analysis and communication strategy of sport learning: a systematic review assisted with VOSviewer.
- Author
-
Robot, Marselus
- Subjects
COMMUNICATION in sports ,DISCOURSE analysis ,COMMUNICATION styles ,NONVERBAL communication - Abstract
Copyright of Retos: Nuevas Perspectivas de Educación Física, Deporte y Recreación is the property of Federacion Espanola de Asociaciones de Docentes de Educacion Fisica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
16. Water Industry Communications: Vital Tools to Engage Stakeholders and Build Trust.
- Author
-
Shackelford, Douglas, Hoyt, Monica B., Cawby, Mandy, and Smith, Kelley Dearing
- Subjects
COMMUNITY involvement ,WATER utilities ,PUBLIC utilities ,WATER supply ,COMMUNICATION strategies - Abstract
Key Takeaways: Advancing a utility's communications assets not only supports its efforts to ensure public trust and comply with regulations but also furthers operational goals. From a strategic perspective, water utility communications go well beyond reaching customers and stakeholders to unite utility teams and garner industry recognition. Closing the gap between utilities and their communities, effective communications can help utilities cultivate customer advocates who support water system efforts. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
17. Strategi Komunikasi PT Telkom Semarang sebagai Video Storytelling.
- Author
-
Dianti, Aurelia Putri
- Subjects
DIGITAL technology ,BRAND image ,BRAND awareness ,COMMUNICATION strategies ,CONSUMER psychology - Abstract
Copyright of Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) is the property of Dinasti Publisher and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
18. "NARRATING MY CITY" IN NETWORKS Online Socialisation Communication Strategy for a Participatory Audio-Visual Literacy Project.
- Author
-
BARREDA, DAGMAR HERRERA and MONTOTO, LAURA LÓPEZ
- Subjects
- *
COMMUNITY-based participatory research , *EDUCATIONAL objectives , *SOCIALIZATION , *COMMUNICATION strategies , *TELECOMMUNICATION systems - Abstract
The article presents the communicative strategy of the online socialisation of Narrating My City, an audiovisual literacy project for the rediscovery of heritage. This strategy was developed following a participatory diagnosis of the competences and presence in networks of its members, in order to contrast with theory and similar experiences. The methodology employed is Participatory Action Research (PAR), and the techniques utilised are bibliographical-documentary research, surveys, content analysis, participatory group techniques specific to the chosen methodology, and triangulation. The resulting strategy offers the possibility of socialising the project and fulfils the educational objective of generating competences for a conscious use of social networks in the new generations [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
19. LOCAL POLITICAL COMMUNICATION STRATEGY IN IMPROVING VILLAGE PUBLIC SERVICE PERFORMANCE
- Author
-
Arief Prayitno
- Subjects
communication strategy ,local politics ,village government ,public services ,community participation. ,Political science ,Political science (General) ,JA1-92 - Abstract
The public considers that bureaucratic performance in public services is still low, by listening to community voices, village governments can be more responsive and adaptive to local conditions and needs. This research aims to analyze local political communication strategies implemented by village governments in improving the performance of village public services. This research used qualitative methods with a descriptive approach which allows researchers to understand and explain phenomena in depth in a natural context, data was obtained from primary data, through interview, and secondary data, through official documents, journal and media. The research results show that effective political communication is very important to improve the performance of public services at the village government level. Strategies such as increasing transparency through various communication channels, involving the community through village meetings and discussion forums, and using digital technology can speed up interactions and ensure citizen involvement. Increasing the competency of village officials in communication skills and public service ethics is also crucial for creating responsive and accountable services. Promotion of village program results and achievements can strengthen community trust and encourage active participation in development. However, various challenges such as limited resources, policy incompatibility between the village and national levels, slow bureaucratic processes, and local political dynamics such as group competition and political intervention, still hamper the effectiveness of public services. Low community participation in decision making and monitoring also reduces the sense of ownership and responsibility for village programs, resulting in dissatisfaction and reduced program effectiveness.
- Published
- 2024
- Full Text
- View/download PDF
20. Synergy Between Bank Indonesia and The Maluku Government: Implementation of Philip Lesly's Communication Model In Inflation Control
- Author
-
Yohanes Brilian F. Kulwembun, Ronald Alfredo, and Yuniar Sakinah Waliulu
- Subjects
communication strategy ,bank indonesia public relations ,synergy ,maluku provincial government ,philip lesley model ,inflation control ,Geography. Anthropology. Recreation - Abstract
This study aims to describe the communication synergy between Bank Indonesia and the Maluku Provincial Government in controlling inflation through the implementation of Philip Lesley's communication planning model. This synergy is manifested in the Regional Inflation Control Team (TPID) of Maluku, where Bank Indonesia acts as the Organizing Entity and the Maluku Provincial Government as the target public. This research uses a qualitative descriptive method, with data collected through observation, interviews, and documentation. The findings show that the communication synergy between the two institutions operates effectively through four planning stages: analysis and research, policy formulation, program planning, and communication activities. Additionally, the Maluku Provincial Government plays a role in providing feedback and evaluation through its involved Regional Government Organizations (OPD). The novelty of this research lies in the structured application of Philip Lesley's communication model in the context of inflation control in Maluku, illustrating how strategic communication can strengthen inter-agency cooperation to achieve economic goals. The study concludes that successful inflation control in Maluku is highly dependent on targeted communication planning and clear role distribution between Bank Indonesia and the Maluku Provincial Government.
- Published
- 2024
- Full Text
- View/download PDF
21. Strategi Komunikasi Hadapi Penolakan Pemanfaatan Energi Nuklir sebagai Pembangkit Listrik di Indonesia
- Author
-
Syahdino Pratama, Satriani Aga Pasma, Mokhamad Hendayun, and Isroil Samihardjo
- Subjects
communication strategy ,nuclear energy ,nuclear power plant ,energi nuklir ,pembangkit listrik tenaga nuklir ,strategi komunikasi ,Political institutions and public administration (General) ,JF20-2112 - Abstract
One form of potential threat faced by Indonesia is an energy crisis that can disrupt national stability. However, the use of nuclear as an alternative source of clean energy through Nuclear Power Plants (PLTN) has not been realized until now. This research aims to identify the obstacles faced in the plan to build a nuclear power plant in Indonesia and explain the communication strategy in facing the rejection of nuclear energy utilization as a power plant in Indonesia. This research uses qualitative methods with data collection techniques through interviews with competent parties in the energy sector, especially nuclear energy and its utilization in power plants in Indonesia. The results showed that public acceptance of the nuclear power plant development plan experienced ups and downs depending on the time and events behind it. In addition, the interpretation of the phrase “considering nuclear as the last resort” in the legislation is also one of the obstacles to the progress of the implementation of nuclear power plant construction. Therefore, the support of all stakeholders is needed for the initiative to revise the laws and regulations that are considered to hinder the construction of nuclear power plants, in addition to building communication with those who reject the development plan through structured and massive persuasive and educational methods. Salah satu bentuk potensi ancaman yang dihadapi Indonesia adalah krisis energi yang dapat mengganggu stabilitas nasional. Namun, pemanfaatan nuklir sebagai alternatif sumber energi bersih melalui Pembangkit Listrik Tenaga Nuklir (PLTN) belum terealisasi hingga saat ini. Penelitian ini bertujuan untuk mengidentifikasi kendala-kendala yang dihadapi dalam rencana pembangunan PLTN di Indonesia dan menjelaskan strategi komunikasi dalam menghadapi penolakan pemanfaatan energi nuklir sebagai pembangkit listrik di Indonesia. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data melalui wawancara dengan pihak-pihak yang berkompeten di bidang energi, khususnya energi nuklir dan pemanfaatannya pada pembangkit listrik di Indonesia. Hasil penelitian menunjukkan penerimaan publik terhadap rencana pembangunan PLTN mengalami pasang-surut bergantung waktu dan peristiwa yang melatarinya. Selain itu, interpretasi terhadap frasa “mempertimbangkan nuklir sebagai pilihan terakhir” dalam peraturan perundang-undangan juga menjadi salah satu penghambat kemajuan implementasi pembangunan PLTN. Oleh karena itu, diperlukan dukungan seluruh stakeholder terhadap insiasi untuk merevisi peraturan perundang-undangan yang dinilai menghambat pembangunan PLTN, di samping membangun komunikasi terhadap pihak-pihak yang menolak rencana pembangunan tersebut melalui cara-cara persuasif dan edukasi yang terstruktur serta masif.
- Published
- 2024
- Full Text
- View/download PDF
22. Communication Strategies for Climate Change Disaster Mitigation in Kota Lama Semarang
- Author
-
Deddy Setiawan and Eli Jamilah Mihardja
- Subjects
communication strategy ,disaster mitigation ,climate change ,kota lama semarang ,cultural heritage ,History of scholarship and learning. The humanities ,AZ20-999 ,Social sciences (General) ,H1-99 - Abstract
Kota Lama Semarang, rich in cultural and architectural heritage, is vulnerable to disasters like Rob Floods and rising sea levels due to climate change. This research aims to describe recommended communication strategies for increasing awareness and community involvement in climate change disaster mitigation. Through analysis of the news text, data analysis, and literature review, this study provides valuable insights for stakeholders. The communication strategy utilizes storytelling through social media, awareness campaigns, and educational programs. Effective communication is crucial in facing disasters in Kota Lama Semarang. The recommended strategy emphasizes community-based approaches with active participation. Dialogues with the government, NGOs, and relevant institutions strengthen community adaptation. Challenges include accessibility and technology limitations in the area. Cultural and linguistic diversity should be considered in communication strategies to enhance message reception. Ongoing evaluations are necessary to enhance communication strategy effectiveness. In conclusion, effective communication strategies are vital in addressing climate change disasters in the Kota Lama Semarang. This strategy promotes community awareness, involvement, and adaptation. Challenges such as technology accessibility and cultural diversity should be wisely managed. By overcoming these challenges and conducting continuous evaluations, communication strategies can reduce disaster risks and build community resilience
- Published
- 2024
- Full Text
- View/download PDF
23. Comunicación política en TikTok. Un análisis de la cuenta de Marcelo Ebrard durante la contienda por la candidatura presidencial en México.
- Author
-
Pérez Rastrilla, Laura and Luis Rubio-Moraga, Ángel
- Subjects
POLITICAL communication ,PRESIDENTIAL candidates ,COMMUNICATION strategies ,SOCIAL media ,CONTENT analysis - Abstract
Copyright of Politica y Sociedad is the property of Universidad Complutense de Madrid and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
24. Fashion communication and Artificial Intelligence: the case of Neural Fashion AI.
- Author
-
Díaz-Soloaga, Paloma and Pelzer-Peinado, Irene
- Subjects
GENERATIVE artificial intelligence ,CLOTHING industry ,COMMUNICATION in marketing ,FASHION marketing ,ARTIFICIAL intelligence - Abstract
Copyright of Universitas, Revista de Ciencias Sociales y Humanas is the property of Universidad Politecnica Salesiana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
25. Tourism Department Communication Strategy in Increasing the Positive Image of Tourism Destination Development in Asahan Regency.
- Author
-
Putri, Riska Dwi and Matondang, Muhammad Alfikri
- Subjects
DESTINATION image (Tourism) ,TOURIST attractions ,TOURISM ,COMMUNICATION strategies ,QUALITATIVE research ,TOURIST attitudes - Abstract
This research examines how the Asahan district tourism office uses communication strategies to improve the positive image of tourist destinations in the region. The aim of this research is to understand the communication strategies used by the Asahan district tourism office in increasing the positive image of tourist destination development in the area. This research uses a qualitative method with a descriptive approach. Data was collected through direct observation and interviews with 5 informants, including the head of the tourism sector, canoe rowing tourism manager, mangrove tourism manager, bunkhouse tourism manager and visitors. The research results show that infrastructure development and good management of tourist groups are important to improve the positive image of tourist destinations. An active communication strategy between the Asahan district government, village heads and tourism awareness groups is needed for smooth tourism development. Good communication between relevant agencies in Asahan district is also needed, as well as the involvement of third parties as distributors of funds for developing tourist destinations. The Asahan district tourism office also uses social media Instagram and online websites to disseminate information about increasing the positive image of tourist destinations in Asahan district. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
26. LOCAL POLITICAL COMMUNICATION STRATEGY IN IMPROVING VILLAGE PUBLIC SERVICE PERFORMANCE.
- Author
-
Prayitno, Arief
- Subjects
POLITICAL communication ,CIVIL service ,POLITICAL parties ,POLITICAL participation ,GOVERNMENT policy ,PRACTICAL politics - Abstract
The public considers that bureaucratic performance in public services is still low, by listening to community voices, village governments can be more responsive and adaptive to local conditions and needs. This research aims to analyze local political communication strategies implemented by village governments in improving the performance of village public services. This research used qualitative methods with a descriptive approach which allows researchers to understand and explain phenomena in depth in a natural context, data was obtained from primary data, through interview, and secondary data, through official documents, journal and media. The research results show that effective political communication is very important to improve the performance of public services at the village government level. Strategies such as increasing transparency through various communication channels, involving the community through village meetings and discussion forums, and using digital technology can speed up interactions and ensure citizen involvement. Increasing the competency of village officials in communication skills and public service ethics is also crucial for creating responsive and accountable services. Promotion of village program results and achievements can strengthen community trust and encourage active participation in development. However, various challenges such as limited resources, policy incompatibility between the village and national levels, slow bureaucratic processes, and local political dynamics such as group competition and political intervention, still hamper the effectiveness of public services. Low community participation in decision making and monitoring also reduces the sense of ownership and responsibility for village programs, resulting in dissatisfaction and reduced program effectiveness. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
27. Chemophobia and AI: artificial intelligence as a possible solution in the forthcoming clash of narratives.
- Author
-
Chalupa, Radek and Nesměrák, Karel
- Abstract
Although artificial intelligence (AI) has been used in chemistry, more or less covertly, for many decades (databases for data management, programs for designing synthesis, toxicological expert systems, etc.), the massive emergence of user-friendly artificial intelligence presents an interesting opportunity and challenge for chemists to improve the communication power of chemistry and its position in society. Although repeatedly questioned by many critics per se value-neutral generative AI stands a good chance of becoming an important tool for presenting chemical information throughout all strata of society. Additionally, it can support the spread of science-based opinions on chemistry to the public and help popularize science in general as well. AI allows virtually every scientist to become a major player in science communication. This could lead to a containment of chemophobia. However, the use of AI as a communication tool requires continuous education, personal development and training of those who use it, in this case chemists and scientists in general. They will play a crucial role as arbiters of the appropriateness, adequacy and factual accuracy of the content generated by generative AI. The democratization of communication made possible by generative AI entails the need to adapt the dialogue to the communication preferences, demography and education of the interlocutors. Thus, generative AI empowers both those who enter the prompts and those who receive the subsequent results. Most scientists do not realize it, but generative AI puts the public, not scientists, at the center of communication. It is important to recognize this and use generative AI to target communication, education, and overall community development. The clash of narratives that may be a natural consequence of the growing number of generative AI users and the increasing amount of content being created may, perhaps unexpectedly for many, lead to the opposite result – a new Enlightenment. Either way, chemists would do well to be there; for their ability to understand the laws of matter, the beginning and end of things; for the dual nature of chemistry as an art and a science. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
28. The role of strategic communication in facing paracrisis: a multiple case approach in the labgrown meat industry.
- Author
-
Testa, Ginevra, Giraldi, Luca, and Splendiani, Simone
- Subjects
SOCIAL media ,MEAT industry ,IN vitro meat ,COMMUNICATION strategies ,COMMUNICATIONS industries ,STRATEGIC communication - Abstract
Framing of the research: The article focuses on the growing cultured meat industry and the strategic communication used in crisis contexts with a high media impact. Purpose of the paper: This article explores the strategic role that communication can play in preventing crises and minimising their negative effects in the cultured meat industry. Methodology: Using an exploratory methodology, the article analyses the communication strategies adopted by four leading companies in the cultured meat industry over one year on the social media Facebook through a content analysis with NVivo 14 software. Findings: The results of the study show that the strategies most used by the four companies analysed, namely, 'reform', 'supportive PR', and 'revision' strategies, were able to create good engagement with the public and stimulate optimism in public comments. These strategies emphasised the companies' commitment to leading the challenges of this sector, educating the public, conveying transparent information, and creating synergies to broaden the audience. Research limitations: The limitations of this research, which future studies can overcome, are the small sample size, the subjectivity typical of content analysis, and the possibility of exploring multiple social media platforms to understand differences among consumer generations. Practical implications: The study provides many implications for managers and professionals in monitoring online debate and discussion to contain the negative narratives spread by detractors and develop communication strategies to highlight the positive contributions made by the company's activities. Originality of the paper: This study's originality lies in its appreciation of strategic communication's central and multifaceted role in the innovative cultivated meat industry. Its essential role in the pre-crisis phase to monitor the external environment and identify influential stakeholders, that is, the public, is emphasised. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
29. Sentiment Impact of Public Health Agency communication Strategies on TikTok under COVID-19 Normalization: Deep Learning Exploration.
- Author
-
Che, ShaoPeng and Kim, Jang Hyun
- Subjects
SOCIAL media ,RESEARCH funding ,GOVERNMENT agencies ,PUBLIC opinion ,EMOTIONS ,DESCRIPTIVE statistics ,MATHEMATICAL models ,CONCEPTUAL structures ,MEDICAL coding ,DEEP learning ,PUBLIC health ,THEORY ,COVID-19 pandemic ,VIDEO recording - Abstract
Aim: The accessibility of social media data has allowed researchers to measure official–public interactions during COVID-19. However, previous work analyzing official posts or public comments has failed to explore the link between the two. Therefore, this study investigates the relationship between the communication strategies of public health agencies (PHAs) on TikTok and public emotional/sentiment tendencies in COVID-19 normalization. Subject and methods: This study uses the 2022 Shanghai city closure event as a public health communication case study in the context of COVID-19 normalization, using TikTok as a data source. We first analyze the communication strategies adopted by the PHA based on the Crisis and Emergency Risk Communication (CERC) model. Then, we classify the sentiment of public comments using the Large-Scale Knowledge Enhanced Pre-Training for Language Understanding and Generation (ERNIE) pre-training model. Finally, we explore the connection between PHA communication strategies and public sentiment tendencies. Results: First, the public's sentiment tendencies differ at different stages. Therefore, appropriate communication strategies should be developed stage-by-stage. Second, the public's emotional disposition to different communication strategies varies: government statements, vaccines, and prevention and control programs are more likely to produce a friendly comment environment, while policy and new cases per day are more likely to produce unfavorable comment content. However, this does not mean that policy and new cases per day should be avoided; the judicious use of these two strategies can help PHAs understand the current issues causing public dissatisfaction. Third, videos with celebrity appearances can significantly increase positive public sentiment and, thereby, public participation. Conclusion: We propose an improved CERC guideline for China based on the Shanghai lockdown case. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
30. Model Komunikasi Pemerintah dalam Mensosialisasikan dan Mewujudkan Program Padang Lawas Beriman, Cerdas, Sehat, Sejahtera, dan Berbudaya.
- Author
-
Harahap, Ali Akbar, Mailin, and Tanjung, Muaz
- Subjects
REGIONAL development ,COMMUNICATION models ,COMMUNICATION strategies ,RESEARCH questions ,MASS media - Abstract
Copyright of Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) is the property of Dinasti Publisher and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
31. State Government Communication Strategy in Disseminating Development Information in Kaitetu, Central Maluku.
- Author
-
Rumra, Fatmawati and Waliulu, Yuniar Sakinah
- Subjects
COMMUNICATION strategies ,INFORMATION dissemination ,JUDGMENT sampling ,QUALITATIVE research - Abstract
Communication is a process that aims to spread or convey several meaningful messages, between individuals, groups and organisations. Remember that every individual has the desire to speak, to convey his ideas and opinions and to obtain all information. So, then it gives rise to a communication process. Some time ago in conveying several messages, they usually used simple tools such as kentongan, the sound of a whistle, which became a symbol of communication. This research aims to get an overview of government development communication and media literacy in conveying several messages to cause understanding and change in people's behaviour. The end of the purpose of this research is to give birth to a development communication role model that makes more use of all communication media that are increasingly developing and can be used as a reference. The following are important points of the purpose of this research is to find an effective development communication process. This study uses a descriptive qualitative method. The type of data in this study uses the type of qualitative data, the main source of data in qualitative research The type of data in this study uses the type of qualitative data, the main source of data in qualitative research includes ideas, expressions and views of the informants on development communication in the delivery of several messages. The selection of informants in this study is by using the purposive sampling method. The informant in this study is the staff of the Central Maluku Kaitetu State Government. This study found that the Kaitetu State Government in disseminating development information determines a number of communication strategies, namely planning, setting goals and objectives, forming messages, selecting media or media choices and evaluation. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
32. The Communication Strategy of Pekanbaru City Government in Addressing Cases of Child Sexual Violence: An Analysis of Effectiveness and Its Societal Impact.
- Author
-
Yohana, Nova, Bajari, Atwar, Suminar, Jenny Ratna, and Damayani, Ninis Agustini
- Subjects
CONTENT analysis ,SEXUAL assault ,MUNICIPAL government ,CONSCIOUSNESS raising ,CITIES & towns - Abstract
Child sexual violence is a serious issue that requires significant attention from both the government and society. Pekanbaru, one of Indonesia's cities, is not exempt from this problem. In addressing cases of child sexual violence, an effective communication strategy from the city government plays a crucial role in conveying information, providing support, and mobilizing appropriate actions from various stakeholders. However, the extent to which the communication strategy implemented by the Pekanbaru City Government is effective and its impact on society is not fully understood. This research aims to analyze the effectiveness of the communication strategy used by the Pekanbaru City Government in addressing cases of child sexual violence and its impact on society. The research method used is a qualitative study involving in-depth interviews with relevant stakeholders and content analysis of communication materials disseminated to the public. The results show that the communication strategy implemented by the Pekanbaru City Government has made a positive contribution to raising awareness among the public about child sexual violence and mobilizing support for prevention efforts. However, there are still some shortcomings in implementing the communication strategy, such as limited accessibility of information for some segments of the population and the need for improved coordination among various relevant agencies. This research provides valuable insights for the Pekanbaru City Government to enhance the effectiveness of its communication strategy in addressing cases of child sexual violence. Recommendations are made for further improvements in information dissemination, more active involvement of the community, and increased crosssectoral cooperation. [ABSTRACT FROM AUTHOR]
- Published
- 2024
33. COMMUNICATION STRATEGY IN HANDLING LAND BOUNDARY DISPUTES AT THE LAND OFFICE OF LHOKSEUMAWE CITY.
- Author
-
Maisyarah, Humaizi, and Kurniawati, Dewi
- Subjects
- *
BOUNDARY disputes , *DISPUTE resolution , *COMMUNICATION planning , *ORGANIZATIONAL communication , *COMMUNICATION strategies - Abstract
This research aims to determine the communication strategy used by the Dispute Control and Handling Section of the Lhokseumawe City Land Office in managing land boundary disputes. The main theories and concepts used are communication strategy, organizational communication, and persuasive communication. This research uses a qualitative approach with a case study method, data collected through observation and interviews with employees involved in handling land boundary disputes. The results of this study found that the Lhokseumawe City Land Office uses a caucus process in its communication strategy in handling disputes, in contrast to the more commonly used direct mediation approach. The stages of dispute handling are in accordance with Hafied Cangara's five-step communication planning model. Analysis of the communication dimensions shows that internal communication occurs both vertically and horizontally through meetings, phone calls, and WhatsApp messages, involving reciprocal exchanges between leaders and employees and between employees. External communication involves the office acting as a facilitator during meetings. Persuasive techniques identified include integration, which involves negotiation, and fear induction, which highlights the potential consequences of unresolved disputes. The implications of this research underscore the importance of structured communication planning and strategy in effective dispute management. The findings suggest that other government agencies may benefit from adopting a similar approach. The use of effective persuasive techniques can improve the efficiency of dispute resolution. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
34. Methods of Communication between Muslim Parents and Teenagers in Malaysia.
- Author
-
AINI, ZULKEFLI, MOHD HAMZAH MURGHAYAH, SITI KHAULAH, ISMAIL, SAFINAH, USMAN, ABUR HAMDI, and SHBAIR, AHMED
- Subjects
- *
PARENT-child relationships , *PARENT-teenager relationships , *PARENTS , *ROLE models , *DIGITAL media , *FAMILY communication - Abstract
The communication process within a family typically has parents as transmitters and parents as receivers. The pattern of communication between parents and children determines the family climate, whether positive or otherwise. The growth and changes faced by teenagers in this phase cause them to become more sensitive to their surroundings. Children generally prefer to be treated like adults and desire increased autonomy in making decisions. Appropriate communication methods must be applied by parents, especially when children have entered the teenage phase. However, some parents face communication challenges in dealing with teenagers, such as difficulty in understanding teenagers’ attitudes, time constraints, and outside influences. Thus, this study aims to identify the communication methods carried out by Muslim parents with teenagers in Malaysia. This study uses a qualitative method with a phenomenological design and includes 20 respondents from the North, East, West and South zones of Peninsular Malaysia. The method of data collection is a semi-structured interview method. Each interview has been transcribed and analysed thematically using ATLAS.ti software 23. The findings of the study show that there are five methods of communication between Muslim parents and teenagers, (1) making religion the foundation for building a strong family bond, with Islamic principles guiding interactions; (2) spending quality time together as a means to foster closeness and mutual understanding; (3) providing consistent advice and guidance to teenagers, particularly in relation to moral and ethical concerns; (4) parents acting as positive role models, embodying values and behaviors they wish to impart to their children; and (5) the use of digital media as a modern communication tool, enabling both parents and teenagers to stay connected and engaged. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
35. Comunicación y think tanks: valoración de la interactividad web de los laboratorios de ideas latinoamericanos.
- Author
-
Castillero-Ostio, Elizabet, Moreno-Cabanillas, Andrea, and Castillo-Esparcia, Antonio
- Subjects
- *
DIGITAL technology , *RESEARCH institutes , *LIFTING & carrying (Human mechanics) , *INTERNET users , *POLITICAL participation - Abstract
The proposals of think tanks nowadays carry weight in political actions worldwide. The communicative actions of these centers are crucial in the relationship with their diverse audiences for their initiatives to have a notable influence. Through a quantitative content analysis, the present study gathers communicative tools and measures the degree of interactivity promoted by these online research centers through their official websites, the medium that has the greatest impact on their visibility and influence. The research focuses on the 25 most influential think tanks in Central and South America, according to the 2020 Global Go To Think Tank Index. The results show that the level of interactivity offered by the unidirectional tools of these think tanks is considerably high. However, in the case of bidirectional resources, which provide a greater opportunity for interaction and dialogue with the web user, greater use is made of those of an asymmetrical nature. The level of interactivity achieved is still insufficient, as not all the opportunities offered by the digital space are leveraged. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
36. STRATEGI KOMUNIKASI DINAS KOMUNIKASI, INFORMATIKA, STATISTIK DAN PERSANDIAN DALAM MENSOSIALISASIKAN PROGRAM KOMUNITAS INFORMASI MASYARAKAT DI KOTA PALANGKARAYA.
- Author
-
Dewiyanti and Lisnawati
- Abstract
The Land Bank Agency is a special body formed by the Central Government in December 2021, is an Indonesian Legal Entity that has special authority to manage State land. The purpose of this study is to see the design of the scheme related to the design of the VPN network at the Land Bank Agency to be developed towards a more efficient, effective and secure network scheme using the SSL-VPN method found in the Firewall device found in the IT infrastructure network of the Land Bank Agency. The research method used in this study is a qualitative method by collecting data. Subsequently, the results were obtained that after testing by connecting the user using SSL VPN to the IT network of the Land Bank Agency infrastructure through the Firewall (Remote Gateway) system, it can be done wherever the user is located using the VPN Client. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
37. Citizen Science and Artificial Intelligence in Horizon 2020 and Horizon Europe Projects: Communication and Scientific Impact.
- Author
-
Campillo-Alhama, Concepción, Santa-Soriano, Alba, and Torres-Valdés, Rosa M.
- Subjects
- *
SCIENTIFIC method , *SCIENTIFIC communication , *ARTIFICIAL intelligence , *COMMUNICATION policy , *OPEN scholarship - Abstract
The Horizon 2020 and Horizon Europe framework programs are the key funding programs for the European Union's policy on innovation, research, and development (R&D&I) in all scientific subject areas. These instruments promote open science by using citizen science as a collaborative methodology and artificial intelligence as a disruptive technology, thereby encouraging public participation and engagement in scientific research. This paradigm shift in the scientific landscape is the impetus for this descriptive and exploratory study analyzing the effectiveness of communication policies and the quality of the dissemination and scientific impact of 28 R&D&I projects developed using citizen science and artificial intelligence, which were selected from the Community Research and Development Information Service (CORDIS) repository. This case study employs a methodological procedure grounded in content analysis and bibliometric indicators to meet four specific objectives: to determine the main formats and channels used in the projects' communication strategies, as well as which category the projects' papers fall into; to analyze the effectiveness of the projects' scientific dissemination using articles published in Scopus according to subject area; to analyze the quality of scientific impact of the 234 articles that the projects produced using the SCImago Journal Rank (SJR) indicator; and to evaluate their specific and comparative impact using the standardized indicators Field-weighted citation impact (FWCI) and CiteScore. The findings confirmed that there were substantial differences in terms of the effectiveness of communication and the quality of dissemination and scientific impact among the projects analyzed. In this context, communication science could help efficiently navigate the challenges and opportunities in scientific communication. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
38. Communication Strategies, Difficulties, and Speaking Tasks in Foreign Language Learning.
- Author
-
Chou, Mu-Hsuan
- Subjects
- *
MODERN languages , *LANGUAGE & languages , *JAPANESE language , *NEGOTIATION , *GERMAN language - Abstract
This study explored the communication strategies of college students majoring in one of five modern foreign languages (i.e., English, French, German, Japanese, and Spanish) and their relation to communication confidence. It also explored the association between their strategy use and the difficulty regarding the speaking components, and students' feedback on pedagogical tasks to improve their speaking ability. A questionnaire survey of communication strategy was distributed to 538 college students in Taiwan, and semi-structured interviews were conducted with 20 students. The results showed that there was a statistically significant difference between the majored language and the use of communication strategies. Specifically, a one-way between-groups MANOVA revealed that the participants adopted the message reduction/alteration and fluency-oriented strategies frequently and equally, regardless of the language they studied. English and Spanish learners employed social affective, phonological awareness, and negotiation for meaning while speaking strategies more frequently than German learners. Students who reported difficulties in fluency, lexical resources, grammatical accuracy, and pronunciation while speaking the major language employed social affective strategies less frequently. Finally, students' preferences for particular tasks reflected the speaking components they wished to foster. It is concluded that lexical and grammatical knowledge should be emphasized first to build communication confidence and strengthen fluency. Plain language summary: Exploring How Students Learn Foreign Languages: Communication Approaches, Challenges, and Speaking Exercises This research looked into how college students who are studying different foreign languages (like English, French, German, Japanese, and Spanish) communicate and how confident they feel about it. It also checked if the strategies they use relate to how difficult they find speaking, and what they think about tasks meant to improve their speaking skills. I gave a survey about communication strategies to 538 college students in Taiwan, and interviewed 20 of them in more depth. The finding was that the language students were studying made a difference in the strategies they used. For example, students tended to use certain strategies, like simplifying their message or focusing on fluency, no matter which language they were learning. However, those learning English and Spanish used strategies related to social interaction, pronunciation, and understanding the meaning of what's being said more often compared to those learning German. Students who struggled with fluency, vocabulary, grammar, and pronunciation tended to use social interaction strategies less often. Also, the tasks students preferred for improving their speaking skills matched up with the aspects of speaking they wanted to get better at. In conclusion, it seems like building up vocabulary and grammar knowledge first can help students feel more confident in their communication and improve how fluently they speak. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
39. Communicating in diverse local cultures: Analyzing Chinese government communication programs around nuclear power projects.
- Author
-
Guo, Yue and He, Linsheng
- Subjects
- *
NUCLEAR energy , *COMMUNICATION strategies , *LOCAL culture , *CITIES & towns , *LOCAL mass media - Abstract
Previous studies have demonstrated the importance of sociocultural context in the process of government communication, but few studies have elaborated on the underlying mechanisms. By comparing government communication strategies under diverse sociocultural factors, this study aims to explore the role of local culture as a contextual factor in the design of government communication. Drawing on evidence from China's government communication on nuclear power projects, we explore how the central government constructed communication strategies based on different local cultures to enhance public acceptance of nuclear power projects. A comparison of this case in two cities reveals that the government can design communication strategies based on their understanding of local citizens – using local culture as the basis of audience segmentation to create different communication strategies for different citizens. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
40. Hosting and hoping on social media – a study on SoMe communication strategies among Danish cultural institutions and tourist attractions during COVID-19.
- Author
-
Villumsen, Karina, Elmer, Hanne, and Schmeltz, Line
- Subjects
COVID-19 pandemic ,TOURIST attractions ,SOCIAL media ,COMMUNICATION strategies - Abstract
Purpose: The COVID-19 lockdown severely impacted organizations in the cultural and tourist business as their products all of a sudden "disappeared". This study aims to explore if and how the unexpected and disruptive nature of the pandemic accelerated the development of new communication strategies on their social media. Design/methodology/approach: The study draws on data from 24 midsize cultural institutions and tourist attractions in Denmark over the first two months of the lockdown in 2020. Approximately 900 posts on Facebook were collected and analyzed through the netnographic method. The analysis followed a two-layered qualitative approach. First, open coding to identify typologies and enable a comparison with established strategies from the literature review. Then, an exploratory examination was conducted across the typologies. Findings: Nine different content categories were identified in the data and subsequently assessed and discussed in relation to the literature on strategies and dialogic intentions. This resulted in the emergence of two new overarching strategies: hope and host. Practical implications: While hope is particularly relevant in crisis situations, the utilization of employees in the host role presents an opportunity for further development and engagement. Further, the results call for future research that breaks with the traditional quest for ideal strategies for the benefit of exploring the notion of "strategic doers". Originality/value: The identification of the hope and host strategies, along with the analysis of content categories and their alignment with various strategic intentions, contributes to the existing knowledge in this field. Further, the classic perception of engagement as driven by explicit interaction and dialogue is also challenged. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
41. Exploring Luckin Coffee's Brand Communication Strategy Based on the Elaboration Likelihood Model
- Author
-
Liang, Xiaodan, Striełkowski, Wadim, Editor-in-Chief, Black, Jessica M., Series Editor, Butterfield, Stephen A., Series Editor, Chang, Chi-Cheng, Series Editor, Cheng, Jiuqing, Series Editor, Dumanig, Francisco Perlas, Series Editor, Al-Mabuk, Radhi, Series Editor, Scheper-Hughes, Nancy, Series Editor, Urban, Mathias, Series Editor, Webb, Stephen, Series Editor, Baldini, Andrea Lorenzo, editor, San, Ong Tze, editor, Shen, Chao-Chun, editor, and Birkok, Cuneyt, editor
- Published
- 2024
- Full Text
- View/download PDF
42. Lebanese Strategic Leadership During Covid-19
- Author
-
Tortolini, Alessia and Tortolini, Alessia
- Published
- 2024
- Full Text
- View/download PDF
43. Communication Strategy in the Speech of the President of Indonesia: As a Strengthening of Representation of Javanese Local Wisdom
- Author
-
Sudiyana, Benedictus, Widayati, Mukti, Nurnaningsih, Nurnaningsih, Striełkowski, Wadim, Editor-in-Chief, Black, Jessica M., Series Editor, Butterfield, Stephen A., Series Editor, Chang, Chi-Cheng, Series Editor, Cheng, Jiuqing, Series Editor, Dumanig, Francisco Perlas, Series Editor, Al-Mabuk, Radhi, Series Editor, Scheper-Hughes, Nancy, Series Editor, Urban, Mathias, Series Editor, Webb, Stephen, Series Editor, Pambuko, Zulfikar Bagus, editor, Setiyo, Muji, editor, Praja, Chrisna Bagus Edhita, editor, Setiawan, Agus, editor, Yuliastuti, Fitriana, editor, Muliawanti, Lintang, editor, and Dewi, Veni Soraya, editor
- Published
- 2024
- Full Text
- View/download PDF
44. Digital Communication Strategy and Strategic Communication in (Inter)Action: The Portuguese and the Social Media
- Author
-
Barroso, Paulo M., Mayfield, Milton, Series Editor, Mayfield, Jacqueline, Series Editor, and Ndlela, Martin N., editor
- Published
- 2024
- Full Text
- View/download PDF
45. Revitalizing Small Business Resilience: A Post-Pandemic Marketing Communication Paradigm in the Bag Industry
- Author
-
Nisa, Rahma Aqidatun, Aesthetika, Nur Maghfirah, Dharma, Ferry Adhi, Pashakhodjaeva, Dildora, Striełkowski, Wadim, Editor-in-Chief, Black, Jessica M., Series Editor, Butterfield, Stephen A., Series Editor, Chang, Chi-Cheng, Series Editor, Cheng, Jiuqing, Series Editor, Dumanig, Francisco Perlas, Series Editor, Al-Mabuk, Radhi, Series Editor, Scheper-Hughes, Nancy, Series Editor, Urban, Mathias, Series Editor, Webb, Stephen, Series Editor, Sobirov, Bobur, editor, Multazam, Mochammad Tanzil, editor, Ku, Hyeyun, editor, and Taubayev, Ayapbergen, editor
- Published
- 2024
- Full Text
- View/download PDF
46. Research on the Transmission Path of Kaizhang Sheng King Culture Under the Inheritance of Southern Fujian Culture
- Author
-
Ye, Zixin, Striełkowski, Wadim, Editor-in-Chief, Black, Jessica M., Series Editor, Butterfield, Stephen A., Series Editor, Chang, Chi-Cheng, Series Editor, Cheng, Jiuqing, Series Editor, Dumanig, Francisco Perlas, Series Editor, Al-Mabuk, Radhi, Series Editor, Scheper-Hughes, Nancy, Series Editor, Urban, Mathias, Series Editor, Webb, Stephen, Series Editor, Sedon, Mohd Fauzi bin, editor, Khan, Intakhab Alam, editor, Birkök, Mehmet Cüneyt, editor, and Chan, KinSun, editor
- Published
- 2024
- Full Text
- View/download PDF
47. Enhancing University Brand Awareness via Instagram Strategies
- Author
-
Rahmawati, Yulia, Dzaljad, Rifma Ghulam, Maududi, Mukhlis Muhammad, Striełkowski, Wadim, Editor-in-Chief, Black, Jessica M., Series Editor, Butterfield, Stephen A., Series Editor, Chang, Chi-Cheng, Series Editor, Cheng, Jiuqing, Series Editor, Dumanig, Francisco Perlas, Series Editor, Al-Mabuk, Radhi, Series Editor, Scheper-Hughes, Nancy, Series Editor, Urban, Mathias, Series Editor, Webb, Stephen, Series Editor, Edwards, Elizabeth, editor, Multazam, Mochammad Tanzil, editor, Guéraiche, William, editor, Siska, Siska, editor, Suswandari, Suswandari, editor, and Umam, Khoerul, editor
- Published
- 2024
- Full Text
- View/download PDF
48. Optimizing Instagram for Brand Communication and Customer Engagement
- Author
-
Utami, Tri, Aesthetika, Nur Maghfirah, Abadi, Totok Wahyu, Kiyosov, Sherzod Uralovich, Striełkowski, Wadim, Editor-in-Chief, Black, Jessica M., Series Editor, Butterfield, Stephen A., Series Editor, Chang, Chi-Cheng, Series Editor, Cheng, Jiuqing, Series Editor, Dumanig, Francisco Perlas, Series Editor, Al-Mabuk, Radhi, Series Editor, Scheper-Hughes, Nancy, Series Editor, Urban, Mathias, Series Editor, Webb, Stephen, Series Editor, Edwards, Elizabeth, editor, Multazam, Mochammad Tanzil, editor, Guéraiche, William, editor, Siska, Siska, editor, Suswandari, Suswandari, editor, and Umam, Khoerul, editor
- Published
- 2024
- Full Text
- View/download PDF
49. Promoting Self-image in the Online Environment
- Author
-
Bratu, Mihaela Laura, Cioca, Lucian-Ionel, Kacprzyk, Janusz, Series Editor, Jain, Lakhmi C., Series Editor, Cioca, Lucian-Ionel, editor, Ivascu, Larisa, editor, Filip, Florin Gheorghe, editor, and Doina, Banciu, editor
- Published
- 2024
- Full Text
- View/download PDF
50. Educommunication as a Communicative Strategy for the Dissemination of Cultural Programs
- Author
-
Maggi, David Xavier Echeverría, Dután, Washington, Orrala, Lilibeth, Santa-María, Gregory, Avilés, Mariana, Matamoros, Ángel, Macías, María-José, Suntaxi, Martha, Molina, Lilian, Arroba, Gabriel, Clery, Arturo, Kacprzyk, Janusz, Series Editor, Gomide, Fernando, Advisory Editor, Kaynak, Okyay, Advisory Editor, Liu, Derong, Advisory Editor, Pedrycz, Witold, Advisory Editor, Polycarpou, Marios M., Advisory Editor, Rudas, Imre J., Advisory Editor, Wang, Jun, Advisory Editor, and Arai, Kohei, editor
- Published
- 2024
- Full Text
- View/download PDF
Catalog
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.