Search

The goal of the Bachelor thesis is to create a business plan that will provide company management an important information for a decision on opening a new branch in Prague. The thesis itself is divided to three main parts. First of them is theoretical part which includes all essential theoretic aspects of the business plan. Including definition of market, product, service, company environment, marketing and financial definition. Then a practical part follows, where knowledge from the theoretical part is applied. Significant information source for making up of the practical part was provided by company itself. The result is the third part. There is the result of the business plan analysed in the discussion and recommendation for the company management are formulated.