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This work is structured around the hypothesis that political communication is an expression or a social representation of the political behavior of individuals, social groups, regions and/ or countries, and analyzes the results from two studies: "La Encuesta sobre consumo de información en medios locales" and "El análisis de contenido sobre la campaña electoral 2015 in three newspapers of Veracruz", Venezuela, with the intention to question how does it work the information received by voters. [ABSTRACT FROM AUTHOR]

It is investigated through a careful quantitative and qualitative monitoring of the news in Veracruz, to figure out the influence of the press in the electoral behaviour through the analysis of the media tendency of 10 local papers, selected from their regional geographical cover, during the Elections to choose Federal Representatives in 2009. The Theory is based on the paradigm of the electoral behaviour in the psychosocial model that matches with the researches of the mass media, political culture, and public opinion, all these framed in social representations. [ABSTRACT FROM AUTHOR]