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39,722 results on '"electronic marketing"'

1. BORN GLOBAL IN THE DIGITAL AGE: EXPLORING THE INTERNATIONALISATION STRATEGIES OF CROATIAN DIGITAL MARKETING AGENCIES

Author

Draskovic, Nikola, Fraculj, Mario, and Sebek, Vanja

Subjects
Advertising agencies -- International economic relations, Foreign investments -- Marketing, Electronic marketing, Company marketing practices, Business, international, European Union
Abstract

This study contributes to the general body of knowledge on the born global theory in the specific context of digital marketing agencies. In today's interconnected digital landscape, driven by rapid technological advancements and evolving market dynamics, many companies across diverse sectors are shifting their growth strategies toward proactive internationalization. This study looks at the determinants and challenges of the internationalization strategies of digital marketing agencies in Croatia. The motivations, obstacles, and strategic choices that guide these agencies on their 'born global' journey are explored through a qualitative analysis. The research findings revealed that these agencies are venturing into global markets by taking advantage of competitive pricing, gaining invaluable experience, and expanding their competencies. This experiential learning shapes their strategies and operations and increases their competitiveness. On the other hand, Croatian digital marketing agencies face numerous obstacles to internationalization, including a lack of resources and market information, language barriers, and the complexity of managing remote multicultural teams. To overcome these challenges, agencies employ various strategies, such as utilizing word of mouth and maintaining a physical presence in target countries, emphasizing the importance of adaptability and resource commitment in successful international expansion. In addition, agencies employ direct foreign investment, client-driven regional expansion, and remote working to navigate the complexities and opportunities of international business. KEYWORDS: born global, internationalization, digital agencies, SMEs, Croatia., 1. INTRODUCTION The advent of the Internet and the subsequent digital revolution have profoundly changed the global business landscape. The Internet has not only transformed traditional industries but has also [...]

Published
2024
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2. THE IMPACT OF ELECTRONIC MARKETING MIX ELEMENTS ON CUSTOMER LOYALTY: A FIELD STUDY ON CLIENTS OF TRAVEL AGENCIES IN ALGERIA.

Author

Tadjine, Samir and Mebarki, Salah

Subjects
ELECTRONIC commerce, INTERNET marketing, ELECTRONIC markets, MARKETING mix, DATA privacy, CUSTOMER loyalty
Abstract

Copyright of International Journal of Professional Business Review (JPBReview) is the property of Open Access Publications LLC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2024
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3. Tips and Technologies for Reducing Ad Fraud: New artificial intelligence algorithms can detect bogus or inflated ad traffic

Author

Pophal, Linda

Subjects
Artificial intelligence, Electronic marketing, Fraud, Advertising executives, Transmission Control Protocol/Internet Protocol (Computer network protocol), Algorithms, TCP/IP, Algorithm, Artificial intelligence, Business, High technology industry, Telecommunications industry
Abstract

Chris, a digital marketer, was excited to launch a digital campaign for a new line of products. After careful research into the target audience and the competition, Chris partnered with [...]

Published
2024

4. Exploring Adventure-based Tourism Digitization for Effective Marketing Strategies

Author

Shafie, Mohd Shariman, Rasid, Aida Roha Abdul, Aziz, Mohd Noorazlan Ab, Hashim, Mustakim, Antara, Purnomo M., Shafie, Nur Amalina, and Beta, Raja Mayang Delima Mohd

Subjects
Electronic marketing, Social media, Travel industry, Travelers, Sales promotions, Digitization, Business
Abstract

Purpose: This research study aims to explore the role of digitization in enhancing marketing strategies in the adventure-based tourism industry. With the increasing importance of digital technologies and platforms, understanding their impact on marketing effectiveness becomes crucial for businesses operating in this sector. Design/methodology/approach: By conducting a comprehensive literature review and employing a mixed-methods approach, this research seeks to examine the current state of adventure-based tourism digitization, identify effective digital marketing strategies, and provide valuable insights and recommendations. Finding: The findings of this study will contribute to the existing knowledge base and assist adventure-based tourism businesses in developing effective and sustainable marketing strategies in the digital era. Practical implications: Adventure-based tourism has gained popularity as travelers seek unique and thrilling experiences. In this digital age, harnessing the power of digitization for marketing is crucial in promoting adventure-based tourism destinations and services. This research paper employs a bibliometric analysis approach to explore the existing body of literature on adventure-based tourism digitization and its implications for effective marketing strategies. Originality/Value: By systematically reviewing and analyzing academic articles, this study identifies trends, gaps, and emerging themes in the literature, offering valuable insights for tourism practitioners, policymakers, and researchers. Keywords: adventure-based tourism, digitization, digital technologies, target audience engagement, sustainable growth, digital marketing initiatives, content strategies, social media utilization, mobile applications, Introduction Adventure-based tourism has witnessed exponential growth in recent years as an increasing number of travelers seek experiences that go beyond traditional leisure activities. This growth presents both opportunities and [...]

Published
2024

5. Introduction to Influencer Marketing and Data Analytics

Author

Kaur, Uttam, Siddhey, Prashant Kumar, Rocha, Álvaro, Series Editor, Hameurlain, Abdelkader, Editorial Board Member, Idri, Ali, Editorial Board Member, Vaseashta, Ashok, Editorial Board Member, Dubey, Ashwani Kumar, Editorial Board Member, Montenegro, Carlos, Editorial Board Member, Laporte, Claude, Editorial Board Member, Moreira, Fernando, Editorial Board Member, Peñalvo, Francisco, Editorial Board Member, Dzemyda, Gintautas, Editorial Board Member, Mejia-Miranda, Jezreel, Editorial Board Member, Hall, Jon, Editorial Board Member, Piattini, Mário, Editorial Board Member, Holanda, Maristela, Editorial Board Member, Tang, Mincong, Editorial Board Member, Ivanovíc, Mirjana, Editorial Board Member, Muñoz, Mirna, Editorial Board Member, Kanth, Rajeev, Editorial Board Member, Anwar, Sajid, Editorial Board Member, Herawan, Tutut, Editorial Board Member, Colla, Valentina, Editorial Board Member, Devedzic, Vladan, Editorial Board Member, Dutta, Soumi, editor, Dutta, Pushan Kumar, editor, Bhattacharya, Pronaya, editor, and Singh, Ramanjeet, editor

Published
2024
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7. Fast track to foreign markets: NH Export Accelerator graduates first cohort of small businesses

Author

Koziol, John

Subjects
Exports, Small business -- Monaco -- Brazil -- New Hampshire, Electronic marketing, Entrepreneurship, Business owners, Company business management, Small business, SOHO, Business, Business, regional
Abstract

As members of the first cohort of small-business owners to graduate from the New Hampshire Export Accelerator program, Zach Luse and Paolo Monaco told well-wishers at an Aug. 14 ceremony [...]

Published
2024

8. Attentive Selected for the 2024 Deloitte Technology Fast 500

Subjects
Electronic marketing, Machine learning, Accounting firms -- Rankings, Arts and entertainment industries
Abstract

Attentive, the AI-powered mobile marketing platform, reported it ranked No. 242 on the Deloitte Technology Fast 500, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and [...]

Published
2024

9. Week at a glance: Notes from MOBEXX 2024; Dor TV launch; ZEEL developments

Subjects
Zee Entertainment Enterprises Ltd. -- Marketing -- Officials and employees, Text messaging, Electronic marketing, Company marketing practices, Text messaging, Advertising, marketing and public relations
Abstract

Byline: Shanta Saikia Dear friends, This week saw the 8th edition of MOBEXX Summit & Awards 2024 being held, which sought to explore the Power of Mobile Marketing in the [...]

Published
2024

10. The key mantras for building brand loyalty through personalized mobile experiences

Subjects
Mobile devices -- Marketing, Electronic marketing, Consumer behavior, Brand identity, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Vaishnavi Yadav The 8th edition of the MOBEXX Summit 2024, held in Delhi on November 27, brought together thought leaders and innovators to explore the transformative role of mobile [...]

Published
2024

11. Gaurav Gupta Joins Dentsu as AVP-- Digital Investment and Trading

Subjects
Electronic marketing, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Dentsu, a global leader in digital marketing and advertising, is pleased to announce the appointment of Gaurav Gupta as the Associate Vice President - Digital Investment and [...]

Published
2024

12. Data-driven decisions in mobile marketing: Using analytics to optimise campaigns

Subjects
Electronic marketing, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Into its 8th year, MOBEXX Summit and Awards 2024 featured a powerhouse line-up of industry leaders, innovators, and marketing experts who shared their insights and expertise through [...]

Published
2024

13. MOBEXX Awards 2024: DigiRovers Solutions, Xapads Media, Motilal Oswal shine

Subjects
Advertising agencies -- Achievements and awards, Advertising, Text messaging, Electronic marketing, Advertising executives -- Achievements and awards, Text messaging, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Winners of the 8th edition of MOBEXX Awards 2024 were announced today evening amid loud cheers from the industry. The MOBEXX Awards are designed to recognise and [...]

Published
2024

14. Flipkart elevates Viveka Sra to the position of Director - Brand Marketing

Subjects
Electronic marketing, Brand identity, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Viveka Sra has been elevated to the position of Director, Brand Marketing at Flipkart. Previously she was the Associate Director, Brand Marketing, Flipkart. Prior to joining Flipkart, [...]

Published
2024

15. Rubeena Singh Joins NP Digital India as Managing Director

Subjects
Electronic marketing, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau NP Digital India, one of leading performance-driven creative digital marketing agency, is delighted to announce the appointment of Rubeena Singh as Managing Director. In her new role, [...]

Published
2024

16. Future of Programmatic Advtg for MSMEs: Democratizing marketing through SaaS

Subjects
Advertising, Electronic marketing, Democratization, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Kunal Aggarwal In recent years, programmatic advertising has evolved as a critical driver of digital marketing efficiency, enabling brands to reach audiences more precisely and cost-effectively. Traditionally dominated by [...]

Published
2024

17. CyberLink Promeo's Generative AI Features Showcased at Microsoft Ignite 2024

Subjects
Microsoft Corp., CyberLink Corp., Computer software industry, Electronic marketing
Abstract

Taipei, Taiwan, Nov. 19 -- CyberLink issued the following news release: CyberLink Corp. (5203.TW), a leading provider of digital creative editing software and artificial intelligence (AI) solutions, is showcasing the [...]

Published
2024

18. I believe in a data-first approach combined with creativity: Abhishek Mehta, Dabur

Subjects
Electronic marketing, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Raj Parab Abhishek Mehta drives innovative strategies at Dabur India to enhance the company's online presence and consumer engagement. With expertise in data-driven marketing and digital trends, he ensures [...]

Published
2024

19. Orbit8 Media launches Shaitaan Fragrance with Tanuj Virwani

Subjects
Perfumes industry -- Product introduction -- Marketing, Perfumes -- Product introduction -- Marketing, Electronic marketing, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Orbit8 Media has launched its latest game-changing campaign for Shaitaan, a bold new fragrance line for men. This launch went live today, throwing a light on Orbit8's [...]

Published
2024

20. ThinkROI Expands to LA, taps Cameron Clunies-Ross for U.S. growth

Subjects
Electronic marketing, Marketing industry -- Foreign operations -- International marketing -- Growth, Company growth, Company business management, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau In a strategic move to grow its global presence, Indian digital marketing agency ThinkROI has announced the opening of its new office in Los Angeles, California, marking [...]

Published
2024

21. Campaign touts new flights from Florida to Long Island

Subjects
Advertising campaigns, Electronic marketing, Travel industry, Sales promotions, Business, Business, regional
Abstract

Byline: Adina Genn A new ad campaign from Discover Long Island, the region's largest tourism marketing organization, aims to position Long Island MacArthur Airport as the airport of choice for [...]

Published
2024

22. 7 Best Digital Marketing Agencies for Electricians

Subjects
Target marketing, Advertising agencies, Electronic marketing, Social media, Business, general
Abstract

Are you an electrician looking to boost your business but unsure where to start with digital marketing? In today's digital age, having a strong online presence is essential for attracting [...]

Published
2024

23. How Mobile Marketing and Advertising are Accelerating Digital Innovation

Subjects
Mobile devices -- Innovations, Advertising, Electronic marketing, Advertising, marketing and public relations
Abstract

Byline: Abhishek Tiwari Mobile marketing and advertising, which have been considered out-of-the-box strategies, are now becoming core to businesses in today's digital universe. With the rise in smartphone usage, the [...]

Published
2024

24. MASTHEAD

Subjects
Electronic marketing
Abstract

Executive Chairman & Publisher, Roustan Media Ltd.W. Graeme Roustan Deputy Publisher & Creative DirectorErika Vanderveer Editor In ChiefRyan Kennedy Art DirectorShea Berencsi Managing Editor Edward Fraser Managing Editor, Digital MediaMichael [...]

Published
2024

25. CreationNetwork.ai Emerges as a Leading AI-Powered Platform, Integrating 22+ Tools for Enhanced Digital Engagement

Subjects
Electronic marketing, Social media, Company marketing practices, Government
Abstract

London, United Kingdom, November 1st, 2024, Chainwire (https://creationnetwork.ai/) CreationNetwork.ai, a groundbreaking digital platform, today announces its public launch, redefining digital engagement for businesses, content creators, and influencers. As an all-in-one [...]

Published
2024

26. Frankie Magazine

Subjects
Electronic marketing, Periodicals
Abstract

editor shannon jenkins (mailto:shannon@frankiepress.com.au) shannon@frankiepress.com.au assistant editor & digital editor eleanor burnard (mailto:eleanor@frankiepress.com.au) eleanor@frankiepress.com.au art director kate pullen (mailto:kate@frankiepress.com.au) kate@frankiepress.com.au senior designer caitlyn bendall (mailto:caitlyn@frankiepress.com.au) caitlyn@frankiepress.com.au proofreader mel campbell marketing [...]

Published
2024

28. Himalaya has increased its marketing & ad expenditure this year: Ragini Hariharan

Subjects
Advertising expenditures, Electronic marketing, Advertising, marketing and public relations
Abstract

Byline: Siddhesh Shirsat This time of the year marks one of the most crucial periods for businesses as consumer sentiment is at its highest, with spending patterns reflecting the festive [...]

Published
2024

29. Intelligent Bio partners with B2i Digital to amplify investor outreach

Subjects
Electronic marketing, Mandatory drug testing, Business, News, opinion and commentary
Abstract

Intelligent Bio Solutions announced a strategic partnership with B2i Digital to launch an investor-focused marketing campaign. B2i Digital will employ advanced digital marketing strategies to raise awareness of INBS' patented [...]

Published
2024

30. Bridgeline Digital's WooRank expands partnership with Duda Agency

Subjects
Electronic marketing, Business, News, opinion and commentary
Abstract

Bridgeline Digital announced that a Duda agency has expanded its contract with the WooRank SEO platform. The agency now offers WooRank's SEO insights and performance data as part of its [...]

Published
2024

33. Digital promotions, WhatsApp marketing powering Panasonic's festive strategy

Subjects
Electronic commerce, Electronic marketing, Electronic commerce, Advertising, marketing and public relations
Abstract

Byline: Vaishnavi Yadav This time of the year marks one of the most crucial periods for businesses. Consumer sentiment is at its highest, and spending patterns reflect the festive spirit. [...]

Published
2024

34. Pepperfry's festive season marketing budget for 2024 is up 20% YoY: Mahip Dwivedi

Subjects
Electronic marketing, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Siddhesh Shirsat This time of the year marks one of the most crucial periods for businesses as consumer sentiment is at its highest, with spending patterns reflecting the festive [...]

Published
2024

35. What is SEO in Digital Marketing? Expert Guide by Gordon Digital

Subjects
Electronic marketing, Web sites, Company Web site/Web page, Business, general
Abstract

Let's face it: Businesses compete fiercely for attention online. But how do you grab attention in such a crowded space? By investing in SEO. SEO, which stands for Search Engine [...]

Published
2024

36. How VOX is tapping into demand for home makeovers and decor

Subjects
Electronic marketing, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Vaishnavi Yadav This time of the year marks one of the most crucial periods for businesses. Consumer sentiment is at its highest, and spending patterns reflect the festive spirit. [...]

Published
2024

39. VCI Global wins its first AI contract worth $16M

Subjects
Electronic marketing, Contract agreement, Business, News, opinion and commentary
Abstract

VCI Global announces that its subsidiary, V Gallant Sdn, has been awarded a $16M contract to develop an advanced AI digital human-enabled live streaming platform for a Malaysian e-commerce player. [...]

Published
2024

40. This year, it's about showing the real scale of what Diwali can be: Rohan Kumar, VML

Subjects
Diwali -- Marketing, Electronic marketing, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Anushka Jha This time of the year marks one of the most crucial periods for businesses. Consumer sentiment is at its highest, and spending patterns reflect the festive spirit. [...]

Published
2024

41. Instead of leading with discounts, Motorola is focusing on colours & AI: Shivam Ranjan

Subjects
Motorola Solutions Inc. -- Marketing, Electronic marketing, Cellular telephone equipment industry -- Marketing, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Siddhesh Shirsat This time of the year marks one of the most crucial periods for businesses as consumer sentiment is at its highest, with spending patterns reflecting the festive [...]

Published
2024

42. Navigating the future of performance marketing with KIT Global's Pavel Yurovitskiy

Subjects
Electronic marketing, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Sunil Pinto In a rapidly evolving digital landscape, KIT Global has established itself as a leader in performance marketing, driven by a commitment to data, innovation, and client partnership. [...]

Published
2024

44. Digital, Print, OOH lead media choices of Aditya Birla's Indriya this festive season

Subjects
Electronics in printing, Electronic marketing, Company marketing practices, Advertising, marketing and public relations
Abstract

Byline: Madhurima Kar This time of the year marks one of the most crucial periods for businesses. Consumer sentiment is at its highest, and spending patterns reflect the festive spirit. [...]

Published
2024

45. Social media platforms are attracting significant festive ad spends: Manas Gulati

Subjects
Advertising expenditures, Electronic commerce, Electronic marketing, Social media, Web site management software, Electronic commerce, Web site management software, Advertising, marketing and public relations
Abstract

Byline: Siddhesh Shirsat This time of the year marks one of the most crucial periods for businesses. Consumer sentiment is at its highest, and spending patterns reflect the festive spirit. [...]

Published
2024

46. Toast Brings Out Fall Release of Platform

Subjects
Mobile devices -- Marketing, Electronic marketing, Company marketing practices, Arts and entertainment industries
Abstract

Toast, a technology platform built for restaurants, reported its Fall Product Release with new mobile features designed to help restaurants unlock new revenue streams, boost their brand presence, and deepen [...]

Published
2024

47. Abhishek Mehta quits as the Head of Marketing at Bagrry's

Subjects
Marketing executives, Electronic marketing, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Abhishek Mehta, the Marketing Head at Bagrry's has quit as per sources. His next role is yet not disclosed. Prior to Bagrry's, he was the Head of [...]

Published
2024

50. How AI Will Shape the Digital Marketing Landscape in 2025

Subjects
Electronic marketing, Advertising, marketing and public relations
Abstract

Byline: Adgully Bureau Authored by Shaunak Mukherjee, Co-founder of Evolute Global Imagine the world of marketing in 2025. It's fast, hyper-personalized, and powered by artificial intelligence (AI) at almost every [...]

Published
2024

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