186 results on '"entry strategy"'
Search Results
2. Satya Pharmaceuticals’ foray into global markets
- Author
-
Paluri, Ratna Achuta and Mishra, Girish Ranjan
- Published
- 2023
- Full Text
- View/download PDF
3. Investigating the Appropriate Strategy to Enter the International Market of Organic Agricultural Products
- Author
-
Hanane Aghasafari, Alireza Karbasi, Hosein Mohammadi, and Roberto Calisti
- Subjects
entry strategy ,motivation ,organic ,ownership ,risk ,Agriculture (General) ,S1-972 - Abstract
The increasing concern of consumers about the quality and safety of agricultural products all over the world has caused organic products to become one of the most popular options for healthy. The increasing trend and consumption of organic agricultural products has led to the increasing growth of the market of these products in the last two decades. Due to the importance of entering and gaining a share of this growing market, this study investigates the factors affecting the international organic products market entry and determines the appropriate strategy for entering it using structural equation modeling. The data of this study was obtained by collecting 90 questionnaires from producers of organic saffron, pistachio, and raisin products in the year 2021 with available sampling method in Khorasan Razavi province. The obtained results indicate that the variables of risk and motivation to enter the international market directly and the production and marketing ownership indirectly and through influencing the motivation to enter the international market, influence the international market entry strategy. Based on this, the appropriate strategy for entering the international market of organic products, indirect, cooperative and non-attendance strategies such as indirect export, contract production and joint investment was obtained. Therefore, it is suggested that the government should remove or reduce the risks caused by sanctions and obstacles to enter the market for the direct presence of organic product producers in international markets.
- Published
- 2024
- Full Text
- View/download PDF
4. Investigating the Appropriate Strategy to Enter the International Market of Organic Agricultural Products.
- Author
-
Aghasafari, H., Karbasi, A., Mohammadi, H., and Calisti, R.
- Subjects
ORGANIC products ,AGRICULTURAL economics ,EXPORT marketing ,INTERNATIONAL markets ,FARM produce ,MARKET share - Abstract
The increasing concern of consumers about the quality and safety of agricultural products all over the world has caused organic products to become one of the most popular options for healthy. The increasing trend and consumption of organic agricultural products has led to the increasing growth of the market of these products in the last two decades. Due to the importance of entering and gaining a share of this growing market, this study investigates the factors affecting the international organic products market entry and determines the appropriate strategy for entering it using structural equation modeling. The data of this study was obtained by collecting 90 questionnaires from producers of organic saffron, pistachio, and raisin products in the year 2021 with available sampling method in Khorasan Razavi province. The obtained results indicate that the variables of risk and motivation to enter the international market directly and the production and marketing ownership indirectly and through influencing the motivation to enter the international market, influence the international market entry strategy. Based on this, the appropriate strategy for entering the international market of organic products, indirect, cooperative and non-attendance strategies such as indirect export, contract production and joint investment was obtained. Therefore, it is suggested that the government should remove or reduce the risks caused by sanctions and obstacles to enter the market for the direct presence of organic product producers in international markets. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
5. Features of applying innovations and intellectual property as a strategic tool in developing a strategy for entering the Korean market
- Author
-
E. I. Protskaya and A. S. Khvorostyanaya
- Subjects
strategizing process ,competitive advantages ,intellectual property ,korean market ,entry strategy ,export ,innovations ,Economics as a science ,HB71-74 - Abstract
The relevance of this work is due to the fact that the Korean market is one of the most developed and continues to develop dynamically, therefore it is attractive and promising for foreign companies, including Russian. The relevance of this work is due to the fact that the Korean market is one of the most developed today and continues to develop dynamically. This makes it attractive and promising for Russian companies. However, the Korean market is characterized by high competitiveness, and therefore it is necessary to pay special attention to additional strategic tools, which can be innovations and intellectual property of the company. The purpose of this article is to identify the features necessary to take into account when developing a strategy for entering the South Korean market. The use of innovations and intellectual property in strategizing is an actual trend due to the increase in the value of such objects in both domestic and foreign practice. In this regard, the object of the work identified intellectual property and innovation, considered as a strategic tool for the development of competitiveness. The subject of the study is the peculiarities of using the competitive advantages of intellectual property objects when developing a strategy for entering the Korean market. The research was based on the general theory of strategy and the methodology of strategizing, developed by V. L. Quint, Doctor of Economics, Professor, foreign member of the Russian Academy of Sciences. The research methods were analysis and comparison, classification and generalization. The article considered the main economic indicators characterizing the Korean market. In accordance with the characteristics inherent in this market, characteristics were compiled according to the parameters necessary for use in the development of a strategy. Recommendations were given to facilitate the development of a strategy for entering the Korean market, applicable to companies in various fields. The set of parameters considered is relevant for companies with different goals, amounts of resources and time capabilities. The scientific and practical significance of the results obtained consists in supplementing the theoretical base of research and the high applicability of the results obtained in the practical activities of companies with strategic priorities focused on expanding their foreign presence.
- Published
- 2022
- Full Text
- View/download PDF
6. Zooming in or zooming out: Entrants' product portfolios in the nascent drone industry.
- Author
-
Shermon, Anavir and Moeen, Mahka
- Subjects
MARKET entry ,NEW business enterprises ,DRONE aircraft ,MARKET segmentation ,DECISION making in business - Abstract
Research Summary: Faced with demand uncertainty and heterogeneity in a nascent industry, entrants often consider how many customer segments to serve by tailoring the usage breadth of their product portfolios. Portfolio usage breadth is the extent to which products in a portfolio collectively span distinct customer segments. We suggest that when entrants have use experience in contexts that are potential users of the new product, their portfolios exhibit low usage breadth, due to demand‐oriented cognition and knowledge. The relationship is stronger for diversifying entrants relative to startups. The empirical context is the U.S. commercial drone industry, wherein entrants need to adapt their product portfolios for five robust and distinct customer segments of photography, short‐distance inspection, long‐distance surveying, agriculture, and aerial supply chain management. Managerial Summary: New industries often serve multiple customer segments, each with different preferences. Entrants can either launch products catering to the specific preferences of customers in a small number of segments or launch products targeting numerous segments. Evidence from the U.S commercial drone industry shows that when entrants have experience in one of the customer segments adopting the new industry's product, they tend to introduce products targeting fewer segments. By recognizing the impact of prior experiences on product portfolio development, entrepreneurial leaders gain insights to assess whether their cognitive alignment with a customer segment has restricted their broader exploration of the demand environment, or whether their superior demand knowledge about a customer segment has created a competitive advantage. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
7. Microfoundations of Organizational Growth: Consequences for Entry Strategies and Financing of New Ventures.
- Author
-
Obu, Osiebuni Collins and Ukpere, Wilfred I.
- Subjects
ORGANIZATIONAL growth ,NEW business enterprises ,STOCKS (Finance) ,ECONOMETRIC models ,ACCOUNTING firms ,CAPITAL movements - Abstract
An enormous number of firms fail to deliver economically profitable growth in output even though they may have strong managerial teams and adequate capital. In this paper, we provide new empirical evidence to demonstrate a few fundamental factors that can account for the ability of a firm to achieve economically sustainable scaling. In a bid to achieve that, we surveyed and discussed the prevailing theories that have established various grounds for organizational growth. On the basis of these theories, we hypothesized about the likely microfoundations for organizational growth. We went further to test these hypotheses using empirical data for all publicly-listed Nordic firms over a lengthy span of time, specifically ranging from 1990 to 2020. To implement the test, we established an econometric model, which is predicated on variables that we argued are capable of serving as a proxy for the microfoundations identified. It is our submission that effective and sustainable attainment of growth in output requires a new entrant to develop strategies that are centered on innovative products, as well as target highly concentrated industries, which are characterized by large markets, while financing such economic activities using equity capital as against debt capital. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
8. Optimal pricing and remanufacturing entry strategies of manufacturers in the presence of online reviews.
- Author
-
Yan, Xin and Han, Xiaohua
- Subjects
- *
REMANUFACTURING , *CONSUMERS' reviews , *ORIGINAL equipment manufacturers , *PRICES , *MANUFACTURING industries , *CONSUMERS' surplus - Abstract
In recent years, online reviews are increasingly getting more concerns by firms and consumers because they can help mitigate consumers' uncertainty on product quality and experienced attributes and significantly affect firms' operational decisions. We in this study attempt to examine the remanufacturing entry and pricing strategies of manufacturers in the presence of online reviews. We consider an original equipment manufacturer (OEM) selling a new product over two periods in online retailing and determine whether and when to adopt a remanufacturing entry strategy in the market. We uncover online reviews' quality-dimensional effect and experienced dimensional effect that jointly determine the OEM's pricing and remanufacturing strategies. We show that in the presence of online reviews, the OEM will cautiously determine whether to adopt the first-period remanufacturing entry strategy and may also adopt the second-period remanufacturing entry strategy under certain conditions. Interestingly, the OEM will adopt the penetration pricing strategy for the new product and the remanufactured product (if available) when the actual product quality is sufficiently high, but the skimming pricing strategy otherwise, which is different from the uniform pricing strategy in the absence of online reviews. Our results also show that online reviews significantly affect the OEM's profit and consumer surplus. In particular, when the actual product quality is high enough, the OEM and consumers will attain the "win–win" situation. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
9. Navigating the Bangladeshi Market: Unlocking Market Entry Opportunities for STARBUCKS
- Author
-
Quadir, Proma, Ansar, Tazrian Binte, Dembo, Sardauna AbdulSobur, Zaheen, Tasfia, Raisa, Khadiza Afroz, Quadir, Proma, Ansar, Tazrian Binte, Dembo, Sardauna AbdulSobur, Zaheen, Tasfia, and Raisa, Khadiza Afroz
- Abstract
Purpose: This study aims to analyze Starbucks' potential entry into the Bangladeshi market, considering its potential for growth and alignment with the company's business model. It evaluates market characteristics and examines Starbucks' strategies for suitability. Method: The study utilizes market research, industry reports, demographic analysis, and comparative studies of Starbucks' success in similar markets. Key factors including market dynamics, consumer behavior, competition, and strategic partnerships inform the analysis. Results: Bangladesh presents a promising market for Starbucks, with a growing coffee consumer base, favorable economic conditions, and low labor costs. Millennials and Gen Zs, a significant demographic, show a strong affinity for coffee, offering a sizable target audience. Lower operating costs enable investment in promotional activities and market research, while government initiatives to boost coffee production provide additional opportunities. Implications: Entering the Bangladeshi market requires Starbucks to tailor its business model to align with local preferences and market dynamics. Strategic considerations include investing in automated systems, understanding local culture, developing customized products and marketing strategies, and fostering strategic alliances with local partners. Originality: This case study provides a comprehensive analysis of Starbucks' potential expansion into Bangladesh, considering both market potential and strategic implications. By addressing the unique challenges and opportunities in the Bangladeshi market, the study offers insights into Starbucks' ability to adapt its business model and sustain growth in diverse global markets.
- Published
- 2024
10. Huawei’s Growth Strategies and Challenges in Russia
- Author
-
Tsukanova, Tatyana, Marinov, Marin A., Series Editor, Marinova, Svetla T., Series Editor, Zhang, Wenxian, editor, Alon, Ilan, editor, and Lattemann, Christoph, editor
- Published
- 2020
- Full Text
- View/download PDF
11. Platform Owners’ Selective Entry into Complementary Markets: Balancing Multiple Value Capture Sources.
- Author
-
Shiying Zheng, Xiaodie Pu, Jin Chen, and Chong, Alain
- Subjects
VALUE capture ,ELECTRONIC commerce ,LABOR incentives ,INFORMATION resources management - Abstract
While prior studies have highlighted value capture related incentives behind platform owners’ entry into complementary markets, they have predominantly focused on value capture from a single source but neglected that a platform owner may need to balance the tension between multiple value capture sources when making entry decisions. With an empirical study on Amazon, this research aims to examine platform owners’ selective entry into complementary markets based on a holistic view on the value captured from different sources. We propose that a platform owner is more likely to enter the low- and high-sales markets compared to mediate-sales markets, and the proportion of high-quality complementors in the markets could moderate above relationship. This study contributes to the literature on platform owners’ entry strategies and value management in platform ecosystem by extending the research focus from single source of value capture to the dynamics between multiple value sources. [ABSTRACT FROM AUTHOR]
- Published
- 2022
12. Market entry strategies in a high-tech successive generations market: a case study of three semiconductor firms with different entry modes
- Author
-
Park, Changhyun
- Published
- 2020
- Full Text
- View/download PDF
13. Optimal entry strategy of a remanufacturer and its impact on carbon reductions with online consumer reviews.
- Author
-
Han, Xiaohua and Yan, Xin
- Subjects
CONSUMERS' reviews ,REMANUFACTURING ,MANUFACTURED products ,CARBON emissions ,GREENHOUSE gas mitigation - Abstract
This study attempts to examine the effects of online consumer reviews on a remanufacturer's entry strategy and carbon reductions. We consider a manufacturer selling a new product over two periods in online retailing, and a remanufacturer determines whether to enter the market in the first or second period to sell a remanufactured product. We find that online consumer reviews have significant impacts. First, the remanufacturer does not always choose the first-period entry strategy. Second, the remanufacturer's earlier entry is not always detrimental to the manufacturer, but can effectively reduce carbon emissions. Third, both firms' pricing decisions, total payoffs and carbon emission reductions are closely related to the initial consumer base in the first period, and both firms do not always benefit from online consumer reviews. Finally, online consumer reviews are beneficial to the environment when there are less primary consumers, and vice versa. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
14. Pricing and entry strategies for competitive firms with optimistic entrant.
- Author
-
Xu, Peng and Xiao, Tiaojun
- Subjects
INFORMATION asymmetry ,MARKET prices ,BEHAVIORAL research ,MARKET pricing ,OPTIMISM - Abstract
Entrepreneurs are usually optimistic when entering an existing market. We introduce the entrant's optimism into the game models of entry deterrence to study the entry strategy of the potential entrant and the pricing (deterrence) strategy of the incumbent. Further, we examine the impacts of the entrant's optimism on the optimal decisions for both firms in the post‐entry game (Stackelberg price competition). In the price ex‐post setting, our analysis shows that in the post‐entry game, the entrant's optimism increases both firms' prices and could benefit both firms. For the entry strategy, the high optimism of the entrant induces an incorrect entry decision; and our results reveal that the low optimism of the entrant benefits her entry. As for the pricing strategy, the incumbent will blockade the low optimistic entrant by keeping the normal price, impede the moderately optimistic entrant by lowering price, or accommodate the high optimistic entrant by setting the post‐entry price. Additionally, we consider the asymmetric information (about the entrant's type) setting, the price ex‐ante setting, and two optimistic firms setting. We find that the asymmetric information could not make the entrant benefit from her optimism, which is inconsistent with the symmetric information case; the entrant may miss the opportunity to enter the market in the price ex‐ante setting; and the incumbent's optimism makes him worse off. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
15. An Analysis of How Specific Factors and Barriers Affect the Strategy of Companies to Enter International Markets Using the Method of Structural Equation Modeling: A Case Study of Companies Trading in Dried Fruits
- Author
-
Yousef Pashazadeh and Zahra Adel
- Subjects
entry strategy ,international market ,structural equation modeling ,Business records management ,HF5735-5746 - Abstract
The aim of this study is to explain the factors influencing the selection of strategies for entering international markets. For this purpose, according to the literature on the types of entry, the strategies were divided into two broad categories of export and non-export strategies. In the next stage, the factors influencing the choice of strategy were identified in two categories including the company's specific factors and the barriers to entry. The statistical population of the study consisted of the directors, sales directors and marketing experts of companies trading in dried fruits in the West Azarbaijan province. According to the statistics obtained from the Chamber of Commerce, 32 companies were active in this province. Due to the limited size of the population, the whole population (i.e. directors, sales managers, and marketing experts) was selected as the sample determined based on the census sampling method. After deletion of questionnaires, were received. The data were collected from 61 questionnaires and analyzed through structural equations (i.e. the partial least squares approach) and the Smart PL S2 software. The results showed that certain factors including the company size, international experience, management characteristics, tariff barriers, geographical distance, and cultural distance affect the selection of export strategies to enter international markets. Also, product type and non-tariff barriers were found to be of no effect in this regard. These two variables, however, proved to have impacts on the choice of non-export strategies.
- Published
- 2019
- Full Text
- View/download PDF
16. A Dyadic Perspective on Determinants of Entry Choices in the Global Hospitality Industry
- Author
-
Yang Kun and Buschman John D.
- Subjects
cross-border acquisition ,contract ,hotel ,entry strategy ,Business ,HF5001-6182 - Abstract
This paper discusses the firm-level determinants of international hotels’ foreign markets entry choices, contrasting acquisition with management and franchise contracts, based on a resource-dependency perspective and appropriability theory. It points out that brand equity, relatedness of products and market segmentation, partner-specific knowledge of hotels, international experience, and the duration of proprietary knowledge impact hotels’ decisions on how to enter a foreign market. In addition, the paper suggests the existence of entry choices sequence favorable to acquisition probability after the end of management contract when the franchisors’ or management companies’ proprietary knowledge attenuates. Contract activity is likely to be renewed after the acquisition, once the management company has established a new form or a higher level of proprietary knowledge.
- Published
- 2017
- Full Text
- View/download PDF
17. Conclusion: Ongoing Challenges for Chinese OFDI and MNCs Operating Abroad
- Author
-
Huang, Xueli, Zhu, Ying, Huang, Xueli, and Zhu, Ying
- Published
- 2016
- Full Text
- View/download PDF
18. Analysing the performance of digital platform strategies using company filings
- Author
-
Scholl, Christian and Scholl, Christian
- Abstract
This paper aims to provide an overview of the current research on digital platforms in IT liter- ature and provide a deeper understanding of how various metrics, including Tobin’s Q, profit- ability, and the number of IT patents, influence the success of DPS (digital platform strate- gies) and respective companies. First, we provide knowledge through a literature review and then analyse using statistical programs to answer our research questions. In this paper, we fo- cus on transferring knowledge about DPS, the innovative capacity and the IT capability at hand into our scenario, where we examine its role in real-world data of S&P1500 companies. After the theoretical part, we review our data in the practical part using the program STATA. Here, we will apply a fixed-effects regression across various timetables and a PSM with Ker- nel and NNM (Nearest Neighbor Matching). Our analysis provides us with results regarding the success of DPS within S&P1500 companies and the importance of innovation and IT ca- pability within this relationship. The insights gained let us conclude our research questions and focus on a conclusion. We investigate the role of IT capability and innovative perfor- mance within companies, focusing on their patent output and the subsequent affiliation in IT- related patent classes. Our results show a significant relationship between Tobin’s Q and DPS, whereas we cannot prove significance for DPS and profitability. We conclude that the lagged timetables using Tobin’s Q as the dependent variable, which we used to show the lagged effects up to six years for the mediator patent count on DPS, provide us with a more robust, significant, negative correlation to our surprise. We determined a significant positive correlation between the number of patents and existing DPS. The robustness of these results has also been verified by using Kernel and NNM to check for similar companies with and without DPS, resulting in the exact significantly positive correlatio, from Christian Scholl, Masterarbeit Universität Innsbruck 2023
- Published
- 2023
19. To Innovate or Imitate? Entry Strategy and the Role of Market Research.
- Author
-
Ofek, Elie and Turut, Ozge
- Subjects
NEW product development ,MARKET entry ,INNOVATION management ,RESEARCH & development ,BUSINESS planning ,DECISION making in marketing - Abstract
A firm planning market entry can attempt to develop a product that is either similar to the incumbent's existing offering (imitation) or entirely novel (innovation). The authors establish that when the incumbent is more aggressive in research and development (R&D), this negatively affects the entrant's marginal return on R&D. Thus, if greater profits produce a strong (weak) desire for the incumbent to increase its R&D level, the entrant will respond by sharply decreasing (increasing) its R&D level. As a result, the incumbent's likelihood of retaining the lead position will exhibit an inverse U-shaped pattern as a function of monopoly and duopoly profits. The authors then examine the impact of uncertainty about the rewards from new products and allow firms to conduct market research to resolve the uncertainty. They characterize the conditions for the entrant's innovation versus imitation decision to reveal information about future rewards to the incumbent. When duopoly profits are uncertain and can be either high (upside potential) or low (downside potential), the entry strategy will be revealing if the upside potential is attractive enough relative to monopoly profits. In contrast, when innovation has uncertain commercial potential (i.e., either valued or not valued by consumers), the entry strategy will be revealing if duopoly profits are unattractive relative to monopoly profits. In these cases, the entrant's innovation–imitation decision is driven by market research; this allows the incumbent to forgo market research and infer the true state of demand from the type of entry strategy it observes. [ABSTRACT FROM AUTHOR]
- Published
- 2008
- Full Text
- View/download PDF
20. Global Retail Entrance Strategies
- Author
-
Etgar, Michael, Academy of Marketing Science, Sidin, Samsinar MD, editor, and Manrai, Ajay K., editor
- Published
- 2015
- Full Text
- View/download PDF
21. A Study of Country-of-Origin Effects in Africa
- Author
-
Ahmed, Sadrudin A., d’Astous, Alain, d’Almeida, Cyrilla, Academy of Marketing Science, Wilson, Elizabeth J., editor, and Black, William C., editor
- Published
- 2015
- Full Text
- View/download PDF
22. Marketing Literacy, A First Approximation
- Author
-
Cooke, Ernest F., Academy of Marketing Science, and Gomes, Roger, editor
- Published
- 2015
- Full Text
- View/download PDF
23. Risk and Return in International Retailing
- Author
-
Erickson, G. Scott, Maskulka, Therese A., Academy of Marketing Science, Ford, John B., editor, and Honeycutt, Jr., Earl D., editor
- Published
- 2015
- Full Text
- View/download PDF
24. Globalization of Innovations: Disseminating High Technological Advancement
- Author
-
Samli, Josh, Academy of Marketing Science, and Dato-on, Mary Conway, editor
- Published
- 2015
- Full Text
- View/download PDF
25. A Synthesis of Our Findings
- Author
-
Park, Seung Ho, Ungson, Gerardo R., Cosgrove, Andrew, Park, Seung Ho, Ungson, Gerardo R., and Cosgrove, Andrew
- Published
- 2015
- Full Text
- View/download PDF
26. Experiential Learning Project on Doing Business in the ‘bottom-of-the-pyramid’ Markets of Central and Eastern Europe
- Author
-
Wąsowska, Aleksandra, Taras, Vas, editor, and Gonzalez-Perez, Maria Alejandra, editor
- Published
- 2015
- Full Text
- View/download PDF
27. Entry Into New Therapeutic Areas: The Effect of Alliance on Clinical Trials.
- Author
-
Okada, Kinya and Sengoku, Shintaro
- Subjects
BUSINESS ,BUSINESS planning ,CLINICAL trials ,DRUG design ,INTERPROFESSIONAL relations ,PHARMACEUTICAL industry ,RARE diseases ,CLINICAL trial registries ,DESCRIPTIVE statistics ,ODDS ratio - Abstract
Background: Entry into a new therapeutic area, that is, one in which a pharmaceutical firm lacks experience, is a considerable challenge for firms that need to overcome scientific and technological barriers. To address this issue, the present study aims to explore the potentiality of alliances in an empirical manner. Methods: From the clinical trials sponsored by 20 major pharmaceutical firms during 2008–2016 listed at ClinicalTrials.gov (n = 14,941 clinical trials), cases of entering a new therapeutic area for a pharmaceutical firm were extracted (n = 73), followed by statistical analyses to evaluate the effect of alliances in this regard. Results: We found that the average number of participating organizations in the cases of entering a new therapeutic area was significantly larger than that in the cases of entering an area in which firms had experience (P <.01), suggesting that alliance has a positive effect on new therapeutic entry for these pharmaceutical firms. Second, we found that the cases of partnering with nonindustrial or nongovernmental organizations (ie, universities, research institutes, hospitals, funding agencies, and others; n = 32 of the 73) were significantly associated with these new entry trials (adjusted odds ratio = 1.1, P <.05). Furthermore, we identified that 10 of the 32 clinical trials were associated with rare diseases, which is an overrepresentation compared to the occurrence in the universe (1015 of the 14,941; P < 10
–5 ). Conclusions: These findings strongly suggest the importance of alliances with diversified partners in new therapeutic entry and also provide a basis for further detailed investigation of key success factors for pharmaceutical firms. [ABSTRACT FROM AUTHOR]- Published
- 2019
- Full Text
- View/download PDF
28. FOREIGN ENTRY AND SURVIVAL: EFFECTS OF STRATEGIC CHOICES ON PERFORMANCE IN INTERNATIONAL MARKETS.
- Author
-
Jiatao Li
- Subjects
FOREIGN corporations ,INTERNATIONAL business enterprises ,INTERNATIONAL markets ,MARKETS ,CORPORATE growth ,SUBSIDIARY corporations ,PHARMACEUTICAL industry ,ORGANIZATIONAL learning ,JOINT ventures ,COMPUTER industry - Abstract
This paper investigates effective strategies that can reduce the risk of failure in international expansion by examining the entry and survival of foreign subsidiaries in the U.S. computer and pharmaceutical industries over the 1974-89 period. Using a hazard rate model, we examine the effects of (1) diversification strategies. (2) entry strategies, and (3) organizational learning and experience on the survival probabilities of' foreign subsidiaries. The results show a higher exit rate for foreign acquisitions and joint ventures than for subsidiaries established through greenfield investments. The results also indicate a higher exit rate for subsidiaries that diversify than for those that stay in the parent firm's main product areas. Finally, the results show that firms benefit from learning and experience in foreign operations, which improves the chances of success for subsequent foreign investments. These findings shed light on the dynamic process of international expansion and the evolution of the multinational corporation. [ABSTRACT FROM AUTHOR]
- Published
- 1995
- Full Text
- View/download PDF
29. The Psychic Distance Concept: A Review of 25 Years of Research (1990–2015)
- Author
-
Mariola Ciszewska-Mlinaric and Piotr Tąpczyński
- Subjects
psychic distance ,entry strategy ,performance ,antecedents ,Management. Industrial management ,HD28-70 ,Business ,HF5001-6182 - Abstract
Purpose: There have been numerous studies analyzing the role of psychic (and cultural) distance in the internationalization process focused on relationships between distance and market selection, entry mode, or subsidiary performance. Still, cumulative findings of this body of research are mixed and inconclusive. Thus, this review aims for a rigorous presentation of past research on psychic distance, with particular focus on the aspects of international business operations affected by psychic distance in the light of empirical studies.Methodology: This review encompasses 55 papers, both empirical and conceptual, published between 1990–2015 in top IB, international marketing, and management journals. In general, the papers under review were published in 27 journals, with the vast majority of them being published in 2005 or later. The vast majority of reviewed papers are of empirical character (47 papers), while eight are conceptual.Findings: Since 2005, the number of articles published in top academic journals that featured the term “psychic distance” in the title has quadrupled. Common research topics include not only the core domain of internationalization process and performance, but also focus on understanding the concept of psychic distance, analyzing its antecedents and coping modes. Other studies have addressed the performance implications of psychic distance in conjunction with variables like strategy adaptation to foreign markets.Research limitations/implications: While the present review is limited in the number of papers taken into account, it does provide an initial overview of the structure of the field. However, the comparability of findings of different studies is limited by factors such as firm samples or presence of multicultural nations. In terms of directions for further research, promising topics include the relationship between perceived and ‘real’ distances or the effectiveness of different coping modes.Originality/value: The present paper identifies key research streams related to psychic distance and its role for international business. Based on an analysis of their content, it outlines several avenues for further investigation.
- Published
- 2016
- Full Text
- View/download PDF
30. Entry Modes and Liability of Foreignness Effects: Evidence From Russian Firms on the German Market
- Author
-
Andrei Panibratov, Natalia Ribberink, and Konstantin Nefedov
- Subjects
liability of foreignness ,social costs ,entry strategy ,German market ,Russian firms ,Business ,HF5001-6182 ,Economics as a science ,HB71-74 - Abstract
Foreign subsidiaries are at a disadvantage as compared to domestic enterprises, which is especially the case for emerging market firms in more developed economies. In this paper we apply liability of foreignness (LOF) concept to address the issue of these disadvantages. We consider LOF effects associated with equity vs. non-equity entry modes for Russian firms when penetrating the German market. The paper presents the results of a pilot study of 41 subsidiaries of Russian firms operating in different regions of Germany. Our results show that investors are more concerned about information, customers and partnerships, which can be explained by preeminent reliance on their own resources, while exporters appeared to be driven mostly by image considerations indicating minor interest in other characteristics of the host market. Although both exporters and investors experience significant negative effects from the lack of proper institutional and business knowledge on the host market, these effects vary for equity and non-equity entry modes. We suggest instruments to mitigate these effects, including cooperation with institutional agents, which is especially important for FDI strategy.
- Published
- 2018
- Full Text
- View/download PDF
31. Positioning in technology-induced Business Ecosystems like Additive Manufacturing.
- Author
-
Kage, Martin, Krüger, Christian, and Gausemeier, Jürgen
- Subjects
BUSINESS ecosystems ,BARRIERS to entry (Industrial organization) ,STRATEGIC planning ,MANUFACTURING industries ,BUSINESS models - Abstract
Additive Manufacturing (AM) is an emerging technology field. In the periphery of traditional AM machine manufacturers a multifaceted business ecosystem of players is currently emerging. For manufacturing companies, the challenge is finding a suitable position in this business ecosystem and developing business models from it. We propose a methodology for the positioning in business ecosystems like AM. The methodology covers structuring the business ecosystem, anticipating the future, finding a position, developing promising business models from this position and aligning them on a roadmap. Important elements of the methodology are the economic evaluation of business models via a Monte-Carlo simulation as well as a software-supported definition of partner-bundles in order to implement prioritized business models. [ABSTRACT FROM AUTHOR]
- Published
- 2017
32. Globalizing Our Innovation
- Author
-
Samli, A. Coskun and Samli, A. Coskun
- Published
- 2011
- Full Text
- View/download PDF
33. Exploring the Impact of Digital Platforms on SME Internationalization: New Zealand SMEs Use of the Alibaba Platform for Chinese Market Entry.
- Author
-
Jin, Huijun and Hurd, Fiona
- Subjects
- *
ELECTRONIC commerce , *INFORMATION technology industry , *SMALL business , *INFORMATION technology , *BUSINESS networks - Abstract
Digital platforms have changed the way in which Asia-Pacific firms operate across borders, however, the impact of digital platforms on entry strategy is under-researched in current International Business literature. This study aims to explore how digital platforms impact New Zealand small and medium-sized (SMEs) companies’ entry into the Chinese market. The results of case study interviews conducted with four SMEs suggest that digital platforms ease entry barriers to some extent, particularly in helping overcome resource constraints and facilitating access to networks. However, the participating firms still required local staff as a key part of successful market entry. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
- View/download PDF
34. ENTRY MODES AND LIABILITY OF FOREIGNNESS EFFECTS: EVIDENCE FROM RUSSIAN FIRMS ON THE GERMAN MARKET.
- Author
-
Panibratov, Andrei, Ribberink, Natalia, Veselova, Anna, and Nefedov, Konstantin
- Subjects
FOREIGN subsidiaries ,FOREIGN investments ,EXTERNALITIES - Abstract
Foreign subsidiaries are at a disadvantage as compared to domestic enterprises, which is especially the case for emerging market firms in more developed economies. In this paper we apply liability of foreignness (LOF) concept to address the issue of these disadvantages. We consider LOF effects associated with equity vs. non-equity entry modes for Russian firms when penetrating the German market. The paper presents the results of a pilot study of 41 subsidiaries of Russian firms operating in different regions of Germany. Our results show that investors are more concerned about information, customers and partnerships, which can be explained by preeminent reliance on their own resources, while exporters appeared to be driven mostly by image considerations indicating minor interest in other characteristics of the host market. Although both exporters and investors experience significant negative effects from the lack of proper institutional and business knowledge on the host market, these effects vary for equity and non-equity entry modes. We suggest instruments to mitigate these effects, including cooperation with institutional agents, which is especially important for FDI strategy. [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
- View/download PDF
35. The effect of uncertainty on FDI entry mode decisions: The influence of family ownership and involvement in the board of directors.
- Author
-
Kao, Ming-Sung and Kuo, Anthony
- Abstract
This study aims to resolve the debate regarding whether family owners facilitate or restrain internationalization, by examining the role of family owners as firms cope with uncertainty. According to the transaction cost economics (TCE) perspective, which differentiates between internal (behavioral) uncertainty and external (environmental) uncertainty, firms tend to choose wholly-owned subsidiaries over joint ventures as internal uncertainty and external uncertainty decrease. We hypothesize that, due to family members’ concerns regarding the preservation of socioemotional wealth (SEW), firms with higher family ownership and involvement in the board are even more likely to choose wholly-owned subsidiaries over joint ventures as internal uncertainty and external uncertainty decrease. We use a sample of 1463 observed investments from 681 companies publicly listed on the Taiwan Stock Exchange to test our hypotheses. The empirical results show that family owners’ involvement in the board facilitates internationalization when facing low internal uncertainty; as internal uncertainty decreases, firms with higher family involvement in the board have a higher propensity to choose wholly-owned subsidiaries, the high-commitment FDI entry mode. [ABSTRACT FROM AUTHOR]
- Published
- 2017
- Full Text
- View/download PDF
36. A Dyadic Perspective on Determinants of Entry Choices in the Global Hospitality Industry.
- Author
-
Kun Yang and Buschman, John D.
- Subjects
HOSPITALITY industry ,MARKET segmentation ,STRATEGIC planning ,ECONOMIC decision making ,FRANCHISOR-franchisee relationships - Abstract
This paper discusses the firm-level determinants of international hotels' foreign markets entry choices, contrasting acquisition with management and franchise contracts, based on a resource-dependency perspective and appropriability theory. It points out that brand equity, relatedness of products and market segmentation, partner-specific knowledge of hotels, international experience, and the duration of proprietary knowledge impact hotels' decisions on how to enter a foreign market. In addition, the paper suggests the existence of entry choices sequence favorable to acquisition probability after the end of management contract when the franchisors' or management companies' proprietary knowledge attenuates. Contract activity is likely to be renewed after the acquisition, once the management company has established a new form or a higher level of proprietary knowledge. [ABSTRACT FROM AUTHOR]
- Published
- 2017
- Full Text
- View/download PDF
37. A game-theoretical model of bank foreign direct investment strategy in emerging market economies
- Author
-
O’Connor, Aidan, J. Santos-Arteaga, Francisco, and Tavana, Madjid
- Published
- 2014
- Full Text
- View/download PDF
38. ABC's Search for the Pied Piper of Consultant
- Author
-
Sharma, Sunil and Srinivasa, Addepalli
- Published
- 2014
- Full Text
- View/download PDF
39. The effects of own- and other-prior entry modes in the internationalization of Japanese multinational companies in the electronic sector
- Author
-
Henrique Ogasavara, Mario
- Published
- 2013
- Full Text
- View/download PDF
40. Stepping into a new era: Localisation strategy for Dutch architecture firms to improve their competitiveness in China
- Author
-
Yan, Hannah (author) and Yan, Hannah (author)
- Abstract
Since China's open door policy and with its rapid urbanisation process, modern China has been known as the “testing ground” for foreign architects, including Dutch architecture firms. The architecture practices that firms did in China have enriched their company portfolio as well as increased their international reputation. For years, being a foreign company in China had natural advantages because of huge market demand and kind clients. However, after China has experienced crazy urbanisation, with strong influence of global architecture, both the government and the citizens desire to address their emphasis on traditional culture and localised architecture. Since then, foreign firms lacking an understanding of Chinese culture have encountered development bottlenecks. Meanwhile, the rise of local enterprises and the influx of enterprises from other countries have also increased the development pressure of Dutch architecture firms. Facing the current challenges, Dutch architecture firms operating in China urgently need to improve their localisation strategy to adapt to the market changes and enhance their competitiveness. This research accesses and integrates the existing literature, thus establishing the theoretical framework that guides the empirical analysis. Through multiple case studies and interviews, this qualitative research aims to systematically understand the localisation strategy of Dutch architecture firms in China. The localisation performance of three firms with different levels of reputation are investigated. The findings suggested that the localisation level and firm performance are relevant while also influenced by other factors, such as reputation and branch office’s function. The study concludes with practical recommendations for further reference., Architecture, Urbanism and Building Sciences | Management in the Built Environment
- Published
- 2022
41. Digital commercial innovation strategy to expand and consolidate into new markets: B2B focus
- Author
-
Ramoneda Cobos, Paula
- Subjects
Omnicanalitat ,Treball de fi de grau – Curs 2021-2022 ,Omnicanalidad ,Canal digital ,Agentes comerciales ,Sector de material eléctrico ,Àfrica ,Estrategia d’expansió de mercat ,COFME ,Estrategia de expansión de mercado ,Commercial agents ,Electrical material sector ,Agents comercials ,Sector de material eléctric ,B2B ,Consolidate ,Africa ,Entry strategy ,Digital channel ,Omnichannel ,Facebook Lead Ads - Abstract
Memòria del treball de Fi de Grau en Negocis i Màrqueting Internacionals (ESCI). Curs 2021-2022 Tutora: Judith Padrós Aquest document té com a objectiu proposar a COFME Grup Elèctric una versió renovada del pla d'expansió a Àfrica implementat l'any 2021. Aquest va consistir en la contractació d'agents africans a través d'una campanya de Facebook Lead Ads. Donat que no es va aconseguir cap venta, la idea és dur a terme un projecte d'expansió multicanal, combinant tant les eines digitals com les tradicionals. A més, el treball d'investigació ha permès concloure les raons de la falta de confiança i motivació per part dels agents. Així doncs, s'han presentat algunes propostes per superar aquests reptes i aconseguir així, la consolidació a llarg termini en aquests mercats. L'estratègia final consisteix en un pla de 3 anys econòmicament viable dirigit a 2 països: Mauricio i Ghana. Este documento tiene como objetivo proponer a COFME Grupo Eléctrico una versión renovada del plan de expansión a África implementado en 2021. Éste consistió en la contratación de agentes africanos a través de una campaña de Facebook Lead Ads. Sin embargo, dado que no se logró ninguna venta, la idea es llevar a cabo un proyecto de expansión que combine los canales tradicionales y digitales. Además, gracias al análisis de las razones de falta de confianza y motivación por parte de los agentes, el trabajo presenta una serie de propuestas para superar estos obstaculos y lograr la consolidación a largo plazo en estos mercados. La estrategia final consiste en un plan de 3 años económicamente viable dirigido a 2 países: Mauricio y Ghana. This paper is aimed at proposing COFME Electrical Group a renewed version of the expansion plan to Africa from 2021. This expansion plan consisted of the recruitment of African agents through a Facebook Lead Ads Campaign. However, as no final order was achieved, the idea is to pursue an expansion project combining traditional and digital channels. Moreover, the research paper got us to conclude the reasons for the lack of trust and motivation from the agents. Thus, some proposals have been presented to overcome these challenges and achieve consolidation in the long-term in these markets. The final strategy consists of a 3-year plan economically viable targetting 2 countries: Mauritius and Ghana.
- Published
- 2022
42. International expansion plan of Softfinança to the United States of America
- Author
-
Spreafico, Tommaso, Gomes, Emanuel, and Sousa, Gonçalo Cordeiro de
- Subjects
Strategic analysis ,Internationalization ,Entry strategy ,Ciências Sociais::Economia e Gestão [Domínio/Área Científica] ,Market selection - Abstract
The following document answers where SoftFinança (SF), a Portuguese software development company, should expand its product, “SoftPayments”. With Covid-19 increasing adoption of digital financing, many may assume that most global markets could provide the company with immense opportunities. However, to truly identify a suitable market, the report conducts an internal and market assessment to understand the firm’s current situation and potential. With this information, a joint venture expansion into Luxemburg was identified as having the highest potential for SF, while a marketing analysis found that targeting affluent families would lead to the highest returns. The individual work project aims first to comprehend the literature behind the “International Market Selection”, taking into considerations the different methods followed by companies. Then, analyzing in depth the United States’ market allows to decide if it would be a good fit for SoftFinança’s internationalization. The country is firstly examined through a general point of view while going specifically afterward with considerations about possible contacts and organizations to deal with during the expansion and a description of both the competition and the company and the market’s sales potential. Finally, recommendations for the best entry mode are provided.
- Published
- 2022
43. Strategies for market entry
- Author
-
Hougaard, Søren
- Published
- 2005
- Full Text
- View/download PDF
44. The Impact of the Potential Entry of Copycats: Entry Conditions, Consumer Welfare, and Social Welfare.
- Author
-
Gao, Sarah Y., Lim, Wei Shi, and Tang, Christopher
- Subjects
NONCOOPERATIVE games (Mathematics) ,GAME theory ,HUMANITARIANISM ,PUBLIC welfare ,SOCIAL services - Abstract
ABSTRACT This article examines the implications of the potential entry of a copycat who produces and sells a copycat (i.e., imitation) product that competes with the incumbent product. By analyzing a two-period dynamic noncooperative game between these two firms, we identify conditions under which the copycat can gain successful market entry. More importantly, we find that the potential entry of a copycat creates (implicit) pressure for the incumbent to lower its selling price; hence, it improves consumer welfare. Finally, we identify conditions under which the potential entry of a copycat can increase social welfare (i.e., consumer welfare and the profit of both firms). [ABSTRACT FROM AUTHOR]
- Published
- 2017
- Full Text
- View/download PDF
45. Characterizing entry modes for international construction markets : Paving the way to a selection model
- Author
-
Chen, Chuan and Messner, John
- Published
- 2011
- Full Text
- View/download PDF
46. Introduction: International Business Organization
- Author
-
Burton, Fred, Chapman, Malcolm, Cross, Adam, Burton, Fred, editor, Chapman, Malcolm, editor, and Cross, Adam, editor
- Published
- 1999
- Full Text
- View/download PDF
47. The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Lithuania
- Author
-
Costa, Rita Maria Da Silva, Gomes, Emanuel Rogério Sabino, and Delgado, João Pedro Pires dos Reis Muralha
- Subjects
Strategic analysis ,Internationalization ,Entry strategy ,Ciências Sociais::Economia e Gestão [Domínio/Área Científica] ,Market selection - Abstract
Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Lithuania, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and an analysis of the competitive landscape were also included. Despite its promising characteristics, Lithuania was not deemed the most suitable market.
- Published
- 2022
48. The internationalization case of yunit consulting, Lda.: in-depth country analysis - France
- Author
-
Larcher, Marta Maria Mariz Da Cunha, Gomes, Emanuel Rogério Sabino, and Delgado, João Pedro Pires dos Reis Muralha
- Subjects
Strategic analysis ,Internationalization ,Entry strategy ,Ciências Sociais::Economia e Gestão [Domínio/Área Científica] ,Market selection - Abstract
Yunit Consulting is a Portuguese management consulting firm wishing to internationalize its business. This report, presenting an extensive internationalization plan, incorporates a firm overview, an industry assessment, a country clustering, and a ranking analysis. Having identified five potential target markets, France is then thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. Further, a strategic alliance with a digital transformation consulting company in Catalunya was found suitable. Thus, a marketing strategy was developed, together with a financial projection to assess the viability of such international expansion.
- Published
- 2022
49. Internationalization of PY: in-depth analysis of Singapore and LR on international entry mode selection
- Author
-
Estanislau, Anissah Mussa, Gomes, Emanuel, and Delgado, João Pedro Pires R. Muralha
- Subjects
Strategic analysis ,Internationalization ,Entry strategy ,Ciências Sociais::Economia e Gestão [Domínio/Área Científica] ,Market selection - Abstract
PY is a Portuguese SME operating in logistics, offering products (parts and equipment)and services in the maritime industry. The company aims to internationalize and develop an expansion process while being financially constrained. For the internalization plan, an in-depth analysis on the company‘s industry and the market it operates on was developed as the first step of the research. As a result, five potential target countries were selected and studied. Eventually, Singapore was defined as the optimal destination with a contractual agreement entry strategy. Ultimately, a marketing plan and financial forecast were formulated as part of the project‘s implementation strategy.
- Published
- 2022
50. The internationalization case of Yunit consulting LDA.: in-depth country analysis - Italy
- Author
-
Oliveira, Lino Ricardo Santos, Gomes, Emanuel Rogério Sabino, and Delgado, João Pedro Pires dos Reis Muralha
- Subjects
Strategic analysis ,Internationalization ,Entry strategy ,Ciências Sociais::Economia e Gestão [Domínio/Área Científica] ,Market selection - Abstract
Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Italy, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and ananalys is of the competitive landscape were also included. Despite having some perks, Italy was not the chosen destination for Yunit, as Spain (Catalunya) was considered more attractive.
- Published
- 2022
Catalog
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.