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TITLE Teaching the subject of health and safety education from 1918 to the present ABSTRACT Aims: The aim of this diploma thesis is to describe and compare the developmental tendency of teaching the subject of health and safety education in schools corresponding to the second stage of today's primary schools from 1918 to the present and to compare historical curricular documents with the current curricular document. The aim is to bring a comprehensive view of the issue of health and safety education in connection with the changes in our education over the last more than a hundred years. Methodology: A historical-comparative analysis based on a search of professional literature and an analysis of historical and currently valid curricular documents, textbooks and other sources were performed. Results: It was found that health and safety education occurs in curricula and textbooks to varying degrees in all research periods. It was also found out how and in what subjects it was taught in different political and time periods. The result was a comparison with previous and current curricular documents. Conclusion: It can be said that the teaching of health and safety education permeates the entire school system in the Czech lands in various intentions over the last hundred years. The thesis can be helpful for...

The diploma thesis Marketing Magazines in 1990-2011 in the Czech Republic deals with magazines devoted to the field of marketing published between 1990 and 2011 in the Czech Republic in the context of the transformation and development of society, economy and media. The main goal of the thesis is to analyze the field and development of marketing magazines in the mentioned period. First, the thesis deals with the social and economic changes after 1989 as the prerequisites for constitution and historical development of marketing and media market and subsequently, by method of historical-comparative analysis, it analyzes selected editorial, formal and content characteristics of marketing magazines. In addition to magazines published in the years 1990-2011, the thesis also deals with titles from the period before 1989, which we could consider their predecessors. Last but not least, the thesis deals with selected online competitors of marketing printed periodicals, which have occurred and developed in the studied time period.