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The 'iGeneration,' understands and interprets the external world through the window of their device home-screens. The ever expanding effect of digital media in this regard can be felt ranging from poor sleeping patterns to Fear of Missing out. While previous research has explored the link between FOMO and mental health consequences, little attention has been given to how FOMO influences consumer choices and behaviors. FOMO induces consumption through social comparison, triggering anxiety, which leads to mindless consumption. Ultimately, the feeling of missing out encourages more consumption as individuals strive to participate in experiences that appear popular on digital platforms. The results revealed FOMO to be a positive predictor of Digital media dependence and Compulsive buying behaviour in iGeneration. These findings provide critical insights for future interventions and strategies aimed at mitigating compulsive buying tendencies in the iGeneration youth. [ABSTRACT FROM AUTHOR]

In the face of intense global competition, such as the introduction of the ASEAN Economic Community (AEC), the Indonesian workforce must transition from merely seeking employment to creating job opportunities. In this regard, cultivating an entrepreneurial spirit is a strategic alternative to bolster employment prospects and stimulate innovation. This study was carried out in the province of Jambi with the primary objectives of: 1) analyzing the characteristics and entrepreneurial intentions across different generations in Jambi; 2) examining the factors that influence these entrepreneurial intentions. The research compares three generations—Generation Bust (Gen Bust), Millennials, and the iGeneration—all within the productive age bracket and possesses substantial potential to drive development. The research methodology entailed collecting data through surveys administered to individuals from Gen Bust, Millennials, and the iGeneration in Jambi. The data was analyzed using descriptive statistical tools and the Structural Equation Modeling (SEM) technique. The findings reveal notable differences in entrepreneurial intentions among the generations, with Gen Bust and Millennials exhibiting stronger entrepreneurial intentions than iGeneration. Influential factors for these entrepreneurial intentions include attitudinal and contextual elements such as academic, social, and environmental support. Although individual characteristics vary among the generations, they do not consistently exert a direct and significant impact on entrepreneurial intentions, particularly for iGeneration. This research offers crucial insights into how specific factors affect entrepreneurial intentions across different generations, which can assist in developing strategies and policies to foster entrepreneurship in Jambi, especially in light of global and regional economic challenges.

Purpose – This study explored the potential factors the iGeneration considers before intending to follow TikTok influencers, assessed their behavioral response as an outcome of the intention, and examined the impact TikTok influencers had on their potential followers. Design/methodology/approach – The researchers used a convergent mixed-parallel design to interpret data gathered from interviews and surveys with the quantitative data analyzed through the Jamovi software. This study used the philosophies of pragmatism and interpretivism. Findings – TikTok users considered perceived added value to personal lifestyle and perceived hedonic experience the most compared to other antecedents tested. The researchers classified them according to the findings and arrived at three (3) distinct categories, transitioning from intention to behavior; (A) Nonchalant, (B) Serious, and (C) Adaptive. Research Limitations/Implications – The scope and delimitations of this study only involved students currently enrolled in De La Salle University, between 17 to 24 years old. The researchers used purposive and convenience sampling to acquire respondents for the Google Forms survey and Zoom interviews. Practical and Social Implications – This study has implications for business and e-commerce, especially in the current commercial climate where influencer marketing is gaining popularity. Furthermore, it can help enterprises look for suitable influencers who can positively impact their branding to the public. Originality/Value – This study addressed the gap in the literature on TikTok users and their behavior toward the consumption of influencer content, with the increasing popularity of TikTok as a social platform and the growth of influencers as online opinion leaders. [ABSTRACT FROM AUTHOR]

The generation currently attending universities, the iGeneration, is unusually fearful and anxious; the paper explores anxiety in relation to these students. We first examine anxiety using the psychology and management literature as well as Scripture and then relate this to major characteristics of the iGeneration. The final section discusses classroom implementations. [ABSTRACT FROM AUTHOR]

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The Covid-19 pandemic has a broad impact on various aspects and lines. One of them is that the country’s economy has not moved forward as before. The unemployment rate increase among the iGeneration who have just graduated from college feels confused and anxious because they have not found a job, thus negatively affected them. This research aims to analyze the iGeneration in facing the impact of Covid-19 pandemic in cognitive dissonance theory by linking interpersonal communication through communication psychology. This research was a case study of a conservative generation of 22 years of age with excellent academic achievements. The results show that of the three mental mechanisms that consist of selective prevents dissonance, post-decision dissonance creates a need for reassurance, and minimal justification for action induces a shift in attitude, the informants have different perspectives and perceptions that affect self-efficacy on the issue as cognitive dissonance.

The local development potential of the Galati-Braila urban agglomeration is bigger than if we were thinking about the socio-economic development at each city level. A renewed design of spatial development strategies are required in order to overcome the local limiting factors and to create the necessary local consensus for policies targeting institutional reforms mainly on labour market, capital mobility and some basic infrastructure and accessibility policies. This research paper is an inventory of needs and resources of Galati - Braila urban agglomeration from the perspective of HEIs which provide a creative environment able to foster cooperation and collective action of a wide range of actors, from public sector institutions to civil society, incorporating private sector actors and moreover research institution from abroad, ensuring in this way that the knowledge is decisively transferred from the scientific literature into institutional work-frame. The paper concludes that territorial development policies should first and foremost help Galati-Braila urban agglomeration to develop its territorial capital, the role of HEIs being fundamental, especially because superior education aims to increase competences and human capital endowment.

The anticipated Fourth Industrial Revolution and the non-linear sharing of information have afforded tertiary education institutions with opportunities to apply new technology to their pedagogy model. The prominence of social networking sites (SNSs), specifically Instagram, calls for educational institutions to innovate and acknowledge, as well as apply, these SNSs within an innovative blended learning approach. This study aimed to analyse students’ perspectives on the use of Instagram as a blended learning educational and administrative tool in tertiary education. While the use of Facebook as an educational tool is widely researched, limited studies exist on the use of Instagram in tertiary education. The expectation is therefore set on tertiary education to apply Instagram for effective communication and an enhanced teaching experience. The Instagram account created by the research team as a blended learning tool had more than 270 student followers. Their perceptions of the use of Instagram in tertiary education were evaluated using a questionnaire approach and analysed as continuous data on a five-point Likert scale. By using a one-way t-test, the preferred blended learning approach to be implemented on Instagram was determined. Open-ended questions were asked in order to obtain a better understanding of what students expect and prefer from the use of SNSs, specifically Instagram, in tertiary education. While previous research only focused on the possibility of the implementation of Instagram and the use of videos on Instagram, this study indicates how tertiary education can apply the various functions of Instagram within an innovative blended learning approach. The study found that Instagram creates an always-on learner, who thinks about the module outside of lectures. Students perceive it as an effective educational tool in aiding them to understand difficult topics better, as well as an administrative tool that complements the current administrative systems. The overall perception was concluded to be that Instagram is welcome in tertiary education, with both the lecturer and the student as the driving force.

In order to highlight the extent to which young consumers, or members of Generation Z, are familiar with the sustainability principles implemented by retailers operating in emerging markets, the authors conducted a qualitative empirical research study with the help of a semi-structured in-depth interview guide. Respondents were asked to express their perception of the extent to which their favorite retailers adopted and implemented the social, economic, and environmental dimensions of sustainability. The results show that respondents viewed retailers' sustainability orientation favorably, specifying concrete measures implemented by their preferred retailers. They seemed to favor those retail networks making a useful and proactive contribution to resource preservation and environmental protection, whilst taking care of employees' welfare and being involved in their local communities. From a theoretical perspective, the paper makes a clear contribution to enhancing the generational theory-based studies on emerging markets, where market conditions and polyvalent consumer behavior are highly dynamic, and where sustainability principles play a major role in drawing and maintaining their customers. From a management perspective, the paper provides retailers with an overview on the measures, tactics, and actions that allow them to properly target consumers and develop a proper customer approach strategy. [ABSTRACT FROM AUTHOR]

The anticipated Fourth Industrial Revolution and the non-linear sharing of information have afforded tertiary education institutions with opportunities to apply new technology to their pedagogy model. The prominence of social networking sites (SNSs), specifically Instagram, calls for educational institutions to innovate and acknowledge, as well as apply, these SNSs within an innovative blended learning approach. This study aimed to analyse students' perspectives on the use of Instagram as a blended learning educational and administrative tool in tertiary education. While the use of Facebook as an educational tool is widely researched, limited studies exist on the use of Instagram in tertiary education. The expectation is therefore set on tertiary education to apply Instagram for effective communication and an enhanced teaching experience. The Instagram account created by the research team as a blended learning tool had more than 270 student followers. Their perceptions of the use of Instagram in tertiary education were evaluated using a questionnaire approach and analysed as continuous data on a five-point Likert scale. By using a one-way t-test, the preferred blended learning approach to be implemented on Instagram was determined. Open-ended questions were asked to obtain a better understanding of what students expect and prefer from the use of SNSs, specifically Instagram, in tertiary education. While previous research only focused on the possibility of the implementation of Instagram and the use of videos on Instagram, this study indicates how tertiary education can apply the various functions of Instagram within an innovative blended learning approach. The study found that Instagram creates an always-on learner, who thinks about the module outside of lectures. Students perceive it as an effective educational tool in aiding them to understand difficult topics better, as well as an administrative tool that complements the current administrative systems. The overall perception was concluded to be that Instagram is welcome in tertiary education, with both the lecturer and the student as the driving force. [ABSTRACT FROM AUTHOR]

This paper describes the level of health literacy among middle school students in the Philippines. It specifically determines their level of knowledge of health as well as their health-related skills, attitudes, and values. This paper assumes that middle school children, being part of the iGeneration, will have a higher level of health literacy owing to their better access to Internet technology. School-age children in the Philippines who were born in the early years of 2000 have grown up with high technology such that they have at their fingertips all sources of knowledge about health. Aside from the Internet, students are also taught different health and nutrition-related knowledge in many school subjects, including science, health, and physical education. The study involved 855 middle school students (grades 6 to 9) selected through purposive sampling. They came from 12 private/public elementary/junior high schools, urban/peri-urban/rural areas, and places in the north and south of the Philippines. The results reveal that the middle school students have low to very low level of health literacy. This presents a bigger challenge to the basic health education in the country. Middle school children may not necessarily consider health as a pressing priority in their daily lives. Instead of familiarizing themselves with health topics, they are preoccupied using the Internet for other purposes. Thus, this necessitates basic education to carefully rethink how best to integrate health literacy in the curriculum using different strategies of learning and teaching. [ABSTRACT FROM AUTHOR]

China’s iGeneration focuses on the filmmakers and films that have emerged since 2001 (year of China’s accession to WTO, the World Trade Organization) and therefore signals a paradigm shift from the Sixth or Urban Generation filmmakers, such as Wang Xiaoshuai and Jia Zhangke, who debuted in the 1990s (see Zhang). The collection moves away from mainstream cinema and the domination of the auteurist approach to consider a range of visual productions, such as films made by activists, documentaries and online exhibitions. Chris Berry’s Introduction frames the collection perfectly when he contrasts the nostalgia for celluloid in the West with the embrace of digital in China, which signals a shift towards thinking about contemporary cinema as Screen Studies (vii).

Active Citizenship is an important and basic component of any public strategy, putting the emphasis on political and civic values in any democratic society. The major dimensions of active citizenship are defined through the Active Citizen Composite Index (ACCI). This index covers indicators of political, civic and community dimensions of any society. Since the younger generation in any society is considered to be thefuture of humanity so, the politico civic training of younger generation to play an active citizenship role in the society cannot be undervalued. Considering the importance of the issue this research tried to explore the extent of active citizenship in the younger generation of Pakistan. For this purpose, a survey was conducted of200 students studying at three universities in Karachi, the largest cosmopolitan city of Pakistan and 5th largest worldwide. The survey results showed that, in general, the role of iGeneration (age 18 to 25 years) of Pakistan as active citizen is not very encouraging. On the political dimension, this generation is not actively involved with political parties and is mostly limited to casting their vote. On the civic dimension, most of the students were not involved with the activities of civil society, except for little tendency for peaceful demonstrations and protests. On the community dimension a little inclination was found towards cultural activities but any active role or serious effort for community development was not evident. Considering the survey results, there is a strong feeling that this generation is not trained or tuned to play active citizenship role and it becomes the responsibility of the educational and social institutions to encourage and enlighten younger generation about the importance of the active citizenship role. [ABSTRACT FROM AUTHOR]

This article examines the effectiveness and impact of the AIDA (Attention, Interest, Desire, Action) persuasive strategy versus more direct rhetorical strategies. Approximately 142 individuals in the 18 to 25 age range participated in this study, which compared the persuasiveness of pairs of fundraising messages. Our preliminary findings indicate that our participants, who represent an emerging audience for university fundraisers, prefer more direct strategies over AIDA. The findings have the potential to change business communication pedagogy and increase university fundraising effectiveness. [ABSTRACT FROM AUTHOR]

The work discusses using digital media in the processes of communicating and developing interests by the contemporary Polish and Korean youth. The youth's typical behaviour in cyberspace is described together with an interpretation of their behaviour on the basis of selected theories of influence of the mass media on viewers and listeners. [ABSTRACT FROM AUTHOR]

The majority of academics teaching Information Systems today were born somewhere between 1943 and 1981 (Baby Boomers or Generation X), while the majority of students were born after 1982 (Net Generation or iGeneration). One generation is always tasked with educating another generation, which has different likes and dislikes. This paper reviews papers written on educating the two different generations in South Africa, what academics (Baby Boomers and Generation X) need to know to better educate students (Net Generation and iGeneration). Six South African papers on learning preferences, and use of Information and Communication Technology (ICT) were reviewed. Over 1500 university students in 7 South African Universities, plus 122 IS academics were involved. Gaps in perceptions and usage were identified between generations, and recommendations made as how to treat the gaps to better facilitate the education of the Net and iGenerations. Vodcasting (video on demand) was introduced to a first year class of 605 students in 2011 at the University of Cape Town, South Africa as a learning supplement. At the end of the course, students were surveyed on amongst other issues, the benefits of vodcasting. The study revealed that the students favoured the use of interactive, practical and visual learning styles. The academics underestimated the students' affinity for interactive and online learning, and failed to grasp the effects of the use of mobile phones and social networking on students learning styles. [ABSTRACT FROM AUTHOR]

This study documents mobile technologies usage by undergraduate students at a major university. The researchers wanted to explore how these devices are currently being used for academic purposes by first year undergraduate students. Although it is known that current students, part of the iGeneration, are immersed in new mobile technologies usage, there is still the need to examine and describe the uses of these technologies for academic purposes. At present, over 90% of higher education institutions in Puerto Rico have on-line courses both at the graduate and undergraduate level. However, there is no report of research conducted in this area. A questionnaire was developed and administered to over 1,800 entering students from every campus of the University of Puerto Rico from a total of 9,314 that entered the university system in August 2012. Results of the study show intense usage of mobile technology by this population. It also yields data that could lead to a better understanding of the potential of these technologies to strengthen academic tasks. Of particular interest are the ways in which academic libraries can take advantage of these technologies to disseminate relevant information products and services. [ABSTRACT FROM AUTHOR]

Who is Generation Z? Also called iGeneration, Post-Millennials, Tech Generation, Net Generation or Digital Natives are the generation that comes after Millennials. They were born between 1995 and 2010, which means that some of them have already started working. In the context of the pandemic crisis, digital natives were the ones who adapted the fastest and openly assimilated all forms of communication specific to the virtual space. [ABSTRACT FROM AUTHOR]