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Enterprise social media (ESM) is changing how knowledge workers interact and share information; however, a debate persists as to whether ESM is an adequate knowledge management system. ESM provides a rich set of affordances for organizational knowledge work, such as improved organizational memory, but also constrains knowledge work performance because of digital interruptions. Extending and complementing existing scholarship, this study asks the following research question: How can organizations design ESM to realize its knowledge work benefits? Using a computational agent-based model that incorporates the design features of ESM, workers' attitudes, and resulting ESM-use affordances and constraints, this study shows how ESM-use outcomes are contingent both on the design of and users' attitudes toward ESM. Specifically, the negative effects of ESM interactivity are mitigated when employees have a low transparency preference and access ESM without posting as much. The study further unpacks asymmetric engagement as the mechanism that leads low transparency configurations to be more resilient to the negative effects of interruptions driven by ESM interactivity. Asymmetric engagement--learning from posted content without interacting often--enables the gradual creation of organizational memory while maintaining a broad user base by minimizing interruptions. These results ultimately contribute a multilevel model of ESM use and knowledge work outcomes, enhancing the theoretical understanding of previously studied mechanisms such as communication visibility and providing implications for organizations designing ESM. [ABSTRACT FROM AUTHOR]

Value co-creation for service innovation is a rapidly developing concept in the current competitive market. Prior studies emphasize the conceptual aspects of the value co-creation, with limited research focusing on the interactive effects between firms and their customers created in the process of value co-creation. We propose a framework for synthesizing the interactive concepts associated with service innovation based on the service-dominant logic. We recruited participants (N = 448) from 11 sports clubs in Iran. Results indicated that openness and consumer engagement facilitate value co-creation, which in turn leads to perceived service innovation. Furthermore, perceived brand interactivity moderated the mediating role of value co-creation in the relationship between consumer engagement and perceived service innovation. Results from this research suggest openness and consumer engagement are key antecedents of value co-creation and highlight the significance of perceived brand interactivity and value co-creation in promoting service innovation at sports clubs. [ABSTRACT FROM AUTHOR]

Social media have great potential to facilitate corporate social responsibility (CSR) dialogue between companies and their stakeholders, but two fundamental issues remain: how to encourage greater participation/dialogue and how to avoid the development of echo chambers, whereby participants merely reinforce their previously held views, potentially increasing the polarization of stakeholders. The problem of participation is grounded in people's reluctance to comment on social media, and concerns with echo chambers arise when social media comments merely reinforce company statements. This research hypothesized that people's willingness to comment increases when company replies are perceived to be contingent on past comments and when there is uncertainty, rather than negativity, in the comments. Results supported only the latter. Additionally, the study investigated the valence of comments and responses, exploring whether valenced comments engender potentially opinion-reinforcing echo chambers. Results showed that uncertainty tended to foster more interaction and questions, and that negativity inspired more negative comments. [ABSTRACT FROM AUTHOR]

IntroductionObjectiveMethodResultsConclusionThe impact of instant messaging (IM) tools on employee workload is a concern in both academic and professional contexts. Despite the widespread use of mobile instant messaging (MIM) and its challenges for organizations, research on this topic remains limited.This study aims to explore the mediating roles of interactivity and job interruption, and the moderating role of communication quality, in the relationship between MIM use and perceived workload, using the job demands-resources model, distraction-conflict theory, and media synchronicity theory.A total of 235 employees completed self-report questionnaires measuring MIM use, interactivity, job interruption, perceived workload, and communication quality.The study found that MIM use has indirect effects on perceived workload. While MIM usage increases interactivity, reducing perceived workload, it also increases job interruptions, leading to a higher perceived workload. Mediation analysis showed that both job interruption and interactivity mediate the MIM use-workload relationship. Furthermore, communication quality weakens the negative impact of interactivity on perceived workload and the positive impact of job interruption on perceived workload.These findings challenge the belief that IM is solely disruptive in the workplace, highlighting the importance of communication quality for effective management. This enhances our understanding of MIM's role in corporate and personal productivity. [ABSTRACT FROM AUTHOR]

Augmented reality (AR) is an emerging technology that offers the opportunity to explore a new way of shopping in the customer experience, showcasing its benefits, such as the superimposition of virtual elements in a physical environment or the high degree of interactivity provided by this technology. Despite its great potential to satisfy customer needs, the evaluation of the customer experience has not been fully studied. The main of this study is to identify the constructs that influence customer experience using the systematic review technique. A total of 88 studies published between 2016 and 2021, which relate to customer experience, were identified. Relevant information, such as the definitions of AR and customer experience, and the constructs that various authors use to assess customer experience, was extracted. The results of the review indicate that five fundamental constructs– attitude, interactivity, customer satisfaction, purchase intention, and hedonic value–are used to assess customer experience. These results contribute to a better understanding of the customer experience with AR. [ABSTRACT FROM AUTHOR]

AbstractPrevious research on Live Stream Commerce (LSC) has seldom addressed the topic from the combined perspectives of personal selling and Human–Computer Interaction (HCI), which collectively involve humans, computers, technology, and data. This study investigates the intricate relationship between HCI and LSC through the lens of Assemblage Theory. By exploring how streamer-sellers leverage technology to innovate and add value in digital commerce, it offers a fresh research perspective and framework. This research underscores the pivotal role of streamers, redefining LSC as a model of personal selling that is significantly enhanced by HCI. Employing a qualitative approach, the study identifies seven value themes across four LSC assemblages: Product Discovery and Satisfying Cognitive Needs within the Live Streaming Assemblage; Attractive Deals within the Transaction Assemblage; Confidence Creation and Understandable Communication within the Social Assemblage; and the less-discussed Tailored Satisfaction and Mass Customization within the Foundational Layer Assemblage. Guided by Assemblage Theory, this research proposes a novel methodology and identifies new key variables for analyzing the intricate dynamics between streamers, viewers, technology, and data in LSC. For instance, HCI-driven AI and algorithms can empower streamers to target viewers and discern user needs, thereby enabling mass customization and surpassing traditional retail customization standards. This study contributes theoretically to personal selling and LSC research. [ABSTRACT FROM AUTHOR]

Fire disasters in tall buildings can cause considerable damage to property, injuries to people and death. An effective way to reduce injuries or death during a fire is to improve human evacuation behavior. Many studies have demonstrated that behavioral skills training can effectively help people of different ages to acquire safety skills for emergencies. Based on virtual reality (VR), serious games (SGs) and behavioral skills training (BST), this study proposes a theoretical model of "VR-SG-BST" as a fire safety training method. Older adults in care facilities were selected to evaluate the proposed model because their lack of knowledge on fire safety and the associated potential health problems increase the likelihood that they will become victims of a fire. It is expected that engagement and immersion in the SG can improve the elderly's learning performance of fire evacuation skills and enhance their interest and sense of fun experienced during fire safety training. The SG could effectively improve the skills of evacuation in an emergency. Hence, this study involved two parallel investigations: 1) comparing fire safety behavior of the elderly between an experimental and a control group, and 2) determining the effects of BST for fire safety by comparing only the experimental group in pre- and post-BST phases. The study adopts in situ training (IST) to evaluate the acquisition of knowledge and skills during the experimental stage. It is concluded that the proposed VR-SG-BST model has potential to serve as an alternate approach to improve the elderly's behavioral skills during a fire. Moreover, previous computer game experience enhances the elderly's learning performance and fire safety behavior. The outcomes of the study provide suggestions and guidelines for VR-SG design in the practice of BST. [ABSTRACT FROM AUTHOR]

The proliferation of social media platforms has significantly impacted economic growth. Among these, TikTok has emerged as a prominent platform, offering tools that facilitate online transactions. Its live-stream feature allows sellers to showcase products and interact directly with potential buyers. However, trust concerns have hindered the widespread adoption of live-stream shopping on TikTok. This study examines the effects of streamer credibility and interactivity on Generation Z TikTok buyers’ perceived risk and purchase intention in Indonesia using the Stimulus-Organism-Response (S-O-R) paradigm. One hundred and twenty-seven Indonesian Generation Z TikTok users participated in an online survey as part of a quantitative research methodology. The study employed a convenience sampling method. The data were examined using SEM-PLS. The findings reveal that streamer credibility significantly reduces perceived risk among TikTok buyers. Conversely, interactivity does not have a significant influence on perceived risk. Moreover, perceived risk negatively impacts purchase intention. Importantly, streamer credibility and interactivity both exert a positive and significant direct influence on purchase intention. Streamers are advised to prioritize cultivating a strong foundation of product knowledge, and actively engage with the audience to foster a more meaningful connection and encourage viewers to make a purchase. These results contribute to the understanding of consumer behavior in the context of TikTok live-streaming commerce and have implications for marketers and researchers targeting Generation Z consumers. [ABSTRACT FROM AUTHOR]

Although much research has examined chatbot interactivity as one of the most human-like qualities, replicating a conversation norm in human-to-human dialogue, far less has examined the "native state" of two-way communication between humans and chatbots. This study fills the gap by substantiating a synchronous two-way conversation between users and chatbots and testing how chatbot interactivity shapes the users' perceived empathy. Guided by the computers-are-social-actors (CASA) paradigm, like skilled customer service representatives interacting with customers during product failures, this study designs a between-subject experiment (N = 300) to embody the warm and competent types of human conversation and suggests two versions of chatbot interactivities: social interactivity (high/low) and message interactivity (high/low). We further investigate whether a chatbot's warm or competent persona manifested in its interaction with consumers elicits empathic responses from consumers, such as calming down their anger in line with social response theory. As a result, both social and message interactivity in chatbots effectively elicit users' perception of empathy, alleviating customer anger and reducing adverse word-of-mouth (WOM) intentions. The findings provide empirical evidence that supports the explanatory framework of social response theory. This research demonstrates how technological features, particularly interactivity, contribute to creating experiential value for customers. Specifically, it elucidates how customers perceive empathy displayed by chatbots, which subsequently influences their level of anger and inclination to engage in negative word-of-mouth communication. Notably, these results offer novel insights into the roles of chatbot interactivity and empathy as psychological mechanisms that enable consumers to express their dissatisfaction by interacting with chatbot service agents, particularly in situations involving product failures. The implications of this study extend to the practical realm, providing valuable guidance on the design and implementation of empathetic chatbots in frontline consumer service contexts. [ABSTRACT FROM AUTHOR]

This study examines the adoption of web tools by Greek legacy media organizations from a historical perspective, covering the period from the 1990s to 2023. The study employs a mixed-method approach, including a literature review, content analysis of websites, and survey of social media and application use in two time-points. The results reveal that Greek legacy media have embraced web 2.0 technologies, such as tags, live broadcasting, and on-demand content. However, the study also identifies some areas for improvement, including the need to create more interactive public discussion environments and explore new technologies such as podcasting and new platforms. [ABSTRACT FROM AUTHOR]

Consumers' resistance towards chatbot agency questions the quality of human-computer interaction, and thus, invites further investigation on factors determining chatbot efficiency. Current study addresses the above challenges by providing understanding on functionality and enjoyment, emerging as crucial drivers of satisfaction. Consumers who have used chatbots at least once in their daily life were invited to complete a survey, evaluating the interaction with the bot. The results are clear in showing that information quality, accuracy and competence are pivotal for chatbot functionality. Personal care and social presence enhanced interactivity perception and the enjoyment of the chatbot use. These factors might however turn into barriers when not met, as reported by consumers in low satisfaction group. Current findings provide valuable insights for developing and implementing chatbot applications to satisfy the user demand for enjoyable and functional interaction, through enhanced information quality, competence, personal care and social presence. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos.info is the property of Pontificia Universidad Catolica de Chile, Facultad de Comunicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: The purpose of this study is to explore the impact of gamifying brand storytelling on user immersion in the brand narrative, a concept referred to as "narrative transportation". The aim is to comprehend how transportation influences users' experience and their responses to the brand, with particular focus on brand attitude and WOM. The study also explores the role of interactivity in brand storytelling and its effects on transportation and user engagement. Design/methodology/approach: Four experiments were conducted to sequentially test the proposed hypotheses. Each experiment involves ad hoc gamified brand stories for different product categories (wine, museum, glasses and frozen fruit). Findings: Findings indicate that including gamification elements in brand stories heightens narrative transportation and enhances the information obtained by users as well as their entertainment. Users thus respond more positively to the brand in terms of attitude and WOM. The study also reveals that high levels of interactivity in the game may actually decrease narrative transportation in the story, although this is offset by the perception of greater entertainment. Originality/value: This research contributes to current understanding of brand storytelling and its impact on branding. It highlights the importance of offering users a gamified experience that can provide them with information about the brand whilst also offering them entertainment. The results also hold implications for gamification literature by emphasizing the need to ensure a balance between game and story vis-à-vis enhancing the impact of gamified storytelling on brand response. [ABSTRACT FROM AUTHOR]

This article summarises the author's experience transitioning from Further Education (FE) to Higher Education (HE) teaching in 2022-23. It identifies areas for concern in the author's setting and outlines the author's strategies for overcoming these obstacles, utilising their background in FE. In particular, this article explores common, engaging classroom activities and outlines why these activities require adapting for use in HE. Inspired by these classroom activities, this article presents a selection of interactive lecture activities promoting student engagement via formative assessment, adaptive teaching, and student ownership. It summarises how the activities have evolved over time and reflects on their use. Finally, the author reviews the success of the activities, discusses students' reactions to them, and outlines future plans. [ABSTRACT FROM AUTHOR]

Purpose: Online shopping is changing because of augmented reality technology. The study aimed to understand augmented reality's impact on the consumer shopping experience in an online context and further understand how its information, service, and ease of use can impact its continuous intention. Design/Methodology/approach: This research is based on a sample of 348 from China and structural equation modeling using Smart-PLS. Findings: The study outcomes show that Chinese consumers are intrigued and feel engaged with the augmented reality makeup app. Most users have shown positive results towards different constructs, which shows the significance of this technology. Chinese consumers adopt such technologies because of their immersive power that enhances the real environment while shopping online for cosmetic products. Originality: Augmented reality is a disruptive technology that is changing the shopping experience. The current framework helps to understand consumer engagement with this technology and contributes to the AR literature and theory. The insights provide a strong base for future strategy development to integrate this technology in online and offline stores. [ABSTRACT FROM AUTHOR]

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Abstract This study aims to investigate the impact of interactivity and perceived humanness on trust toward AI chatbots in the e-commerce setting. Moreover, this study also aims to examine the mediation effect of trust toward AI chatbots in the relationship between interactivity and intention to adopt AI chatbots for e-commerce as well as in the relationship between perceived humanness and intention to adopt chatbots for e-commerce. This study used a time lag approach to collect the data from 343 customers from the southern region of China. The data were collected online through a questionnaire designed in Chinese language using a survey firm. The findings of this study indicated that there is a significant impact of interactivity and humanness on the trust toward chatbots. Moreover, the findings of this study indicated that there is a significant mediating effect of trust toward chatbots in the relationships of interactivity and perceived humanness to adopt chatbots for e-commerce. In addition, this study found a significant moderating influence on the perceived enjoyment of using chatbots in e-commerce settings. This study provides a unique perspective of expectation-confirmation theory for adopting emerging technologies for online shopping and also provides insights for designers and business firms to develop businesses to facilitate the AI chatbot feature for e-commerce.

The paper discusses how Design Thinking and Technology-Enhanced Learning can support multidisciplinary teams in Higher Education working on creative projects. In particular, it proposes the integration of Design Thinking and AI-driven technologies into educational methodology to improve communication, engagement, personalized learning, and interactivity of students. The results of this approach are to address the challenges of Higher Education consisting in students’ assessment of the learning process, developing their creativity, critical thinking, and problem-solving skills. This educational project is designed in collaboration with the Department of Industrial Design and the Learning Mall at Xi’an Jiaotong-Liverpool University. The methodology includes a literature review on Design Thinking and analysis of surveys from the Design School students at Xi’an Jiaotong-Liverpool University and the AI assistants. Dynamic tools such as Articulate Rise 360 and AI have made it possible to visualize concepts and create interactive content for learners. The results include two educational prototypes that introduce a new thinking model to Design Thinking methodology and share experiments with interactive technological features. Applying this approach, teachers can create an environment conducive to the development of skills needed in the 21st century.

In this article, we focus on the development of Rome: The Game – a large, lower-division online course crossed-listed in the History of Art and Architecture Department and Writing Program at the University of California, Santa Barbara – that features a choose-your-own-adventure-style interactive narrative. We explore the design principles underpinning the development of this type of gamified course, the mechanics of the course itself, student experiences, and learning outcomes. Citing relevant research in several fields – such as game studies, educational psychology, and communication studies – we argue that creating an online course in the style of an interactive, narrative-driven digital game presents a model for engaging and effective active learning in an online environment – one that goes beyond conventional virtual learning to offer an innovative, active, and deeply immersive model for online teaching.

Recently, Virtual Reality (VR) has witnessed remarkable growth across various fields, such as education, gaming, and entertainment. In the cultural heritage domain, VR has demonstrated its significance by enabling digital reconstructions of buildings and objects. It allows the public to access virtual representations, interpreting and disseminating cultural heritage through virtual visual storytelling experiences. Despite its potential, VR remains underutilized in the cultural field. By leveraging VR’s extensive capabilities alongside on-site experiences, it offers a comprehensive exploration of architectural and museum environments, becoming a versatile tool for interpretation, learning, and knowledge dissemination. VR introduces innovative paradigms like proxemics, interactivity, and immersion in entirely new digital worlds. The study conducts an in-depth analysis of this ever-evolving technology, with a focus on its applications in two significant case studies: the Museo Egizio of Torino and the Basilica of Sant’Ambrogio in Milano. The investigation critically assess VR’s effectiveness, highlighting its potential to implement visitors’ experience and improve knowledge dissemination of both tangible and intangible aspects embedded in museums’ collections and historical buildings.

Purpose – This paper is a case study of student response systems used in large-class teaching. It considers the benefits, including the engagement of students and academic gains such as reduced administration. The constraints and impacts in classroom teaching are noted, drawing upon the experience of two teachers with their learning captured as a means of dissemination of practice to support other teachers who may be considering adopting and later adapting such practices (Gribble and Beckmann, 2023). Design/methodology/approach – An autoethnographical account was undertaken using an action-learning approach as a sense-making exercise. These accounts enabled a depth of insight beyond the anecdotal evidence experienced by an individual teacher alone. Findings – The findings show that while student response systems have constraints, these can be addressed by putting pedagogical concerns in front of any technology deployment, reaping benefits for students and teachers. Once engaged in using the system, students become more willing to enter further discussions. However, the limitations of both systems indicate that there may be a need for multiple systems to be available based on the pedagogical needs of the class. Practical implications – The exploration of student response systems and outcomes of positive engagement by students in classroom settings provides insight to those wishing to explore such systems for use in large-class teaching settings. Originality/value – This work extends discussions surrounding interactivity using student response systems. Additionally, practical insights from the users into their experiences with their students in using such systems provide alternatives for engagement in delivering large-class learning at scale.

This study examines interactions between full-time members and web traffic across 137 Mexican online media platforms, as cataloged by Sembramedia in May 2023, focusing on the number of technological platforms and the type of interactivity involved. We used descriptive analyses and a structural equation model to test our hypotheses. Findings highlight the crucial role of human-to-content interactivity in shaping online media design and significantly influencing user content consumption patterns. [ABSTRACT FROM AUTHOR]

This study investigates the role of embodiment when learning a technical procedure in immersive virtual reality (VR) by introducing a framework based on immersion and interactivity. The goal is to determine how increasing the levels of immersion and interactivity affect learning experiences and outcomes. In a 2 × 2 factorial design, 177 high school students were assigned to one of four experimental conditions, varying levels of immersion (learning in immersive virtual reality wearing a head-mounted display (VR) vs. learning via a computer screen (PC)) and interactivity (directly manipulating objects using controllers/mouse and keyboard (congruent) vs. indirectly manipulating objects with a laser pointer to select a course of action (incidental)). The main outcome measure was a transfer task in which students were required to perform the task they had learned in the virtual environment using concrete objects in real life. Results demonstrated that students in the VR conditions experienced significantly higher levels of presence, agency, location, body ownership, and embodied learning compared to participants in the PC conditions. Additionally, students’ performance during the virtual lesson predicted their real-life transfer test. However, there were no significant effects of immersion or interactivity on any of the transfer measures. The results suggest that high immersion in VR can increase self-reported measures of presence, agency, location, body ownership, and embodied learning among students. However, increased embodiment—manipulated by adding immersion and congruent manipulation of objects did not improve transfer. [ABSTRACT FROM AUTHOR]

Modern campaigns increasingly rely on social media to influence voters, with Twitter offering affordances that enable direct communication between politicians and the public. However, scholars remain divided over the effectiveness of engaging ordinary Twitter users for mobilizing support online. This article seeks to address this issue by examining whether endorsements from political elites influence the tweeting behavior of ordinary users. Using a quasi-experimental design, we analyze an original dataset of tweets made by users who were mentioned (N = 27,634; 36.62 million tweets) and not mentioned (N = 27,672; 16.30 million tweets) by Indian Prime Minister Narendra Modi on 16th March 2019, during his national election campaign. Our analysis reveals that, on average, users mentioned by Modi exhibited a greater increase in tweet activity compared to those not mentioned. However, this surge in activity proved to be only temporary, suggesting that mentions by political elites facilitate immediate mobilization but are not necessarily self-sustaining. Furthermore, no evidence was found of a differential effect based on users' pre-existing engagement levels. Our findings offer important insights into political leaders' strategic use of Twitter in campaigns and contribute to the theoretical understanding of Twitter's role in mobilization and interactivity by bringing in diverse perspectives from the Global South. [ABSTRACT FROM AUTHOR]

This article investigates the necessary solutions to improve the quality of vocational training associated with social needs, especially green innovation in the goal of sustainable development. Methods of collecting documents, analyzing and synthesizing are applied throughout the article to deduce and find out solutions suitable to the conditions of vocational education in Vietnam. The results show that green training of human resources contributes to raising awareness of environmental protection, improving training quality, reducing labor waste and creating jobs for young people in appropriately trained occupations with business requirements. However, the participation of experts throughout the curriculum and practical support devices in business connection is needed to find practical value for the output.

Many advanced learning tools have been recently developed; however, demand for interactive environments that can enhance learning performance in a blended setting is growing. This study designed an interactive approach by integrating a learning tool, interactive sessions, and a variety of interaction types, and the effects of the types of interactions on learning performance were evaluated. Specifically, the WeChat-based app Rain Classroom was used to enhance learning. Rain Classroom has learner–learner, learner–teacher, and learner–content interaction sessions before, during, and after class; the method was denoted the Rain Classroom interactive approach. Analysis of covariance results revealed that the experimental group using Rain Classroom significantly outperformed the control group participating in conventional learning. A Pearson correlation analysis was conducted on Rain Classroom system log data, and learner interaction features, namely self-practice tests, Danmu discussion, and the instant response system (IRS), were positively related with learning performance; however, attendance was unrelated. Multiple regression analysis was conducted to determine which Rain Classroom interaction types predict learning performance; all interaction types predicted learning performance, but learner–content interactions had the greatest effect. Teachers could refer to the proposed Rain Classroom–based interactive approach when developing methods to improve student learning performance in a digital interactive environment.

The article reconsiders the process of teaching linguistic disciplines in the digital environment in the format of contemporary higher philological education. The paper focuses on discussing technological teaching methods that can also be applied in another study field. Based on their own extensive experience in conducting and evaluating the quality of education based on various web-tools, the authors provide a detailed analysis of advanced teaching practices in online and mixed formats, offer authentic methods of instructing students, assessing these methods in terms of current innovations in the technological educational sphere. The authors managed to demonstrate the effects of introducing “digital pedagogy” into the educational process. The term “digital” describes various aspects of information storage and transmission, communication processes between a teacher and students. The methodological principles of teaching related to the development and adaptation of teaching processes to the digital world are systematized. The disciplines of the linguistic cycle are interpreted as an illustrative practical example for the implementation of the basic principles of digital pedagogy. Innovative formats have been identified that provide personalized higher education. It is traced which effective traditional methods can be complemented by technical innovations. The paper analyzes effective ways of conducting online and remote assessment of the learning process and new knowledge of students. The grounds for the rational correlation of distance and mixed education, universal motives and cultural differences in the requirements for these types of education are revealed. The advantages and problems of using social networks and other media for online learning are described. The paper explores how the design of a specific linguistic course can facilitate an online seminar. The importance of not only student-teacher communication in such conditions is emphasized, but also ways to encourage student-peer communication. The article examines the ways advanced technologies can be used to support and expand the teaching of linguistics, as well as the specifics of organizing practical study of linguistics in remote work with students.

The article analyzes the appropriateness of using multimedia and interactive elements in electronic educational publications for higher education. It has been established that quite often, in spite of their positioning as electronic, the requirement for an interactive component is completely ignored in publications for higher education. This, in our opinion, is a significant drawback because, without the use of additional opportunities provided by the ability of ENV to integrate with technological information resources, it loses its practical meaning and turns into an analogue of an ordinary printed book, which is only reproduced by computer technology. In addition, the neglect of the interactive component also violates the dialogic principle of students’ work with ENV, because it should ensure not only an impartial connection of the student with auxiliary information resources, but also serve as a connecting link between the student and the teacher. So, as we can see, the need to use electronic educational publications as an effective means of improving the quality of education in higher education institutions is indisputable, that is why it is so important to develop modern electronic educational publications that would meet advanced requirements. The specificity of working on multimedia elements of an e-textbook is that the editor has to develop or adjust the technical tasks created by the author for photographers, illustrators and directors. All multimedia learning tools, which we defined as illustrations, video materials, audio materials, infographics and virtual reality elements, should be stylistically related to each other and the artistic design of the EP as a whole. The main requirement for any kind of multimedia means is to fulfill a clearly established pedagogical function. Multimedia elements should not duplicate the text of the textbook, they should detail, illustrate and supplement it.

E-commerce live streaming has experienced a significant and rapid increase in recent years, establishing itself as a vital catalyst for the growth of the e-commerce business. This research delves into the influence of e-commerce live streaming attributes, namely, authenticity, interactivity, and entertainment, on consumers' purchase intentions. It is based on the Stimulus‒Organism‒Response (SOR) theory and focuses on customer flow experience and hedonic shopping value. To evaluate the study model, the authors gathered survey data from 360 live streaming e-commerce customers and used structural equation modeling. The results indicate that client purchase intentions in e-commerce live streaming are positively influenced by authenticity, interactivity, and entertainment. Authenticity, entertainment, and interaction all contribute to enhancing consumers' flow experience in e-commerce live streaming, with interactivity being the most influential factor. The phenomenon of flow experience has a beneficial impact on the purchasing intentions of clients engaged in e-commerce live streaming. The flow experience serves as an intermediary between the characteristics of e-commerce live streaming and consumers' intentions to make purchases. Hedonic shopping value affects the relationship between the flow experience and the customer's intention to make a purchase. Put simply, when customers have a strong perception of the pleasure they derive from shopping, their intention to make purchases becomes more profound when they are influenced by the state of flow. This study not only contributes to the body of knowledge regarding the correlation between the attributes of e-commerce live streaming and consumer receptiveness, but it also provides businesses and platforms that utilize e-commerce live streaming with actionable recommendations. By improving the content design of live streaming features in e-commerce, customer engagement and immersion are significantly enhanced, establishing a foundation for increasing consumer purchase intention. Doi: 10.28991/ESJ-2024-08-03-018 Full Text: PDF

AbstractSocial cues play a critical role in the exchange of information during patient–physician communication. Although previous research has recognized the impact of social cues on patients’ perceptions and behaviors in mobile medical consultations, little is known about how different combinations of social cues affect the interactions. Employing a within-subject factorial design experiment, this study examined the effects of three social cues—empathic cues, interactivity cues, and social validation—on patients’ perceptions of interactivity, social presence, and trust. A total of 103 participants was recruited. The results revealed the various significant impacts of empathic cues, interactivity cues, and social validation on perceived interactivity, and social validation affected trust, as well as the relationships among these perceptions. The findings suggested strategies for integrating various social cues to enhance patients’ positive perceptions, offering potential benefits to patient–physician communication in mobile medical platforms. [ABSTRACT FROM AUTHOR]

Deprescribing is an evidence‐based intervention to reduce potentially inappropriate medication use. Yet its implementation faces barriers including inadequate resources, training and time. Mobile applications (apps) on app stores could address some barriers by offering educational content and interactive features for medication assessment and deprescribing guidance. A scoping review was undertaken to examine existing deprescribing apps, identifying features including interactive and artificial intelligence (AI) elements. A comprehensive search was conducted in August 2023 to identify mobile apps with deprescribing content within the Apple and Google Play Stores. The apps found were screened for inclusion, and data on their features were extracted. Quality assessment was undertaken using the Mobile App Rating Scale. Six deprescribing‐related apps were identified: the American Geriatrics Society Beers Criteria 2023, Dementia Training Australia Medications, Evidence‐Based Medicine Guide, Information Assessment Method Medical Guidelines, MedGPT‐Medical AI App, and Polypharmacy: Manage Medicines. These apps focused primarily on educating both patients/carers and healthcare professionals about deprescribing. Amongst them, two apps included interactive features, with one incorporating AI technology. While these features allowed for search queries and input of patient‐level details, the apps provided limited personalised deprescribing advice. In terms of quality, the apps scored highly on functionality and information, and poorly on engagement and aesthetics. This review found deprescribing apps, despite being educational, have limitations in personalization and user engagement. Future research should prioritize evaluating their feasibility and user experience in clinical settings, and further explore how AI and interactivity could enhance the usefulness of these apps for deprescribing practices. [ABSTRACT FROM AUTHOR]

This research utilizes the S-O-R (stimulus-organism-response) framework to investigate how essential quality factors impact consumer behavior in social media marketing. Specifically, it assesses the impact of information quality, which includes believability, usefulness, and vividness, on social presence and customer purchase intention. Additionally, it evaluates interaction quality, characterized by responsiveness, real-time interaction, and empathy, and its influence on these variables. Data were obtained from 652 Chinese consumers engaged in live broadcasts through an online survey. Employing PLS-SEM with SPSS and SmartPLS software, the analysis revealed significant impacts from both information and interaction quality on the results of the study. These factors were found to enhance customers' perception of social presence, significantly affecting their intent to purchase on social media live platforms. The findings offer crucial theoretical and practical insights for merchants to refine marketing strategies, underlining the importance of high-quality information and interaction in boosting consumer engagement and driving purchase decisions. [ABSTRACT FROM AUTHOR]

Science centres are informal learning spaces embedded with artefacts embodying mediational affordances. This exploratory and small-scale mixed methods study juxtaposes eye-tracking technologies and qualitative interviews to examine how visitors to a gallery navigated this space and interacted with different artefacts. A total of 15 visitors to the science centre gallery, Energy Story, participated in the study. The findings revealed inconclusive results about the directionality of their navigation. The mediational affordances of the artefacts, as interpreted from the interactive elements and interaction of the visitors and interviews, suggested that it was better to distribute the mediational affordances across a few artefacts in an exhibit rather than have one artefact embody several affordances. The concept of "mediational threshold" was suggested as a topic for future study. The findings contributed to the academic literature on eye-tracking studies at science centres. They also provided ideas for science centre curators and teachers who bring students with diverse learning needs to this mediational space. [ABSTRACT FROM AUTHOR]

Despite its status as a cult novel, adaptations of Mark Z. Danielewski's House of Leaves (2000) have been rare. This is not surprising, considering that the book's unusual form is intrinsically connected to its equally unusual content. The novel's story concerns a film about a house whose dimensions defy the laws of physics. The novel continually highlights the impossibility of its own filmic adaptation. Many of the main characters underline that the film medium inherently falls short of representing the unnatural space that is at the heart of the story. One successful adaptation is Das Haus (2010), a German radio play version of the novel that presents the story of House of Leaves in three different productions that were broadcast on three stations simultaneously. Listeners were invited to switch between the channels to find their own way through the story. This article focuses on the topic of space as it relates to sound in both the novel and the radio play adaptation, demonstrating how Das Haus relies on medium-specific elements to represent the unnatural narrative space of the story. [ABSTRACT FROM AUTHOR]

This interdisciplinary research explored how executives make decisions which shape their career trajectories and sustain their careers. We selected executives so that our sample would consist of decision-makers with sufficient capital resources to support a range of career choices. In our analysis we applied a recent framework of distributed interactive decision-making, which proposes that decisions are shared interactions between personal and contextual agents. We conducted 40 semi-structured interviews with executives who are MBA Alumni of a leading global business school to investigate how they made their career decisions. We conducted thematic analysis using NVivo qualitative analysis software to identify the decision-makers in each decision and their levels of agentic participation. Our results reveal that: (1) (a) executive career decision-making is distributed between the person and a range of active stakeholders in their career context, and (b) stakeholders along with influences together form a decision-making unit (DMU), whose composition changes according to the circumstances; (2) each member of the DMU may participate at a different level in each career decision, along an interactive continuum which ranges from proactive decision-making, driven by the individual, to reactive decision-making, driven by other decision-makers in the career context. These findings have implications for individuals, career counselors and human resource managers: we identify the DMU of various participants in career decisions and their level of active contribution to the decision outcomes, in order to develop sustainable career management strategies and processes. This is original interdisciplinary research, combining and applying recent theories of distributed decision-making for the first time in empirical research into sustainable careers. [ABSTRACT FROM AUTHOR]

This article examines the evolution of artists' interaction with the audience in the context of media culture, linked to the updates of communication mechanisms on the Internet, from the static Web 1.0 to the interactive Web 3.0. The aim of the article is to show the connections between the changes in authorship models and mechanisms of interaction with the audience in artistic practice and the evolutionary development of web technologies. The transformation of contemporary artistic forms is the result of the active influence of digital technologies and the associated collapse of the existing hierarchy between author, performer and audience. The study discusses the strengthening of the interactive component in artistic practices, parallel to the development of Internet technologies from Web 1.0 to the semantic Web 3.0 and analyzes the overlapping of these processes and their mutual influence in the context of post humanist perspectives. It was found that artistic collaborations through collective authorship are a characteristic model of authorship for this phase of Internet development. It was noted that the evolution from Web 2.0 to Web 3.0 opens new possibilities for the creation of multisensory experiences, thanks to the use of VR (Virtual Reality) and AR (Augmented Reality) technologies, which are actively used by artists in artistic practices and works, for example in operas or concerts. In addition, the active development and integration of artificial intelligence technologies in artistic practices has been identified. By analyzing musical projects of different genres and forms, the transformative influence of web culture on contemporary artistic practices becomes clear. [ABSTRACT FROM AUTHOR]

Purpose. The purpose of this research is a comprehensive analysis and optimization of gesture and motion synchronization tools in virtual reality using web technologies. The study focuses on identifying the most effective methods for integrating VR solutions into web space to enhance the naturalness and intuitiveness of user interaction with virtual environments. Special attention is given to exploring the capabilities of modern web platforms such as React XR and React 360 for developing interactive web VR applications that provide precise and smooth gesture and motion control for users. Methodology. The research is based on a comparative analysis of the effectiveness of existing web libraries for creating VR experiences, such as React XR and React 360. Experimental methods are employed to test different approaches to synchronization of gestures and motions, including motion sensors, cameras, and machine learning algorithms. Technical aspects of VR application implementation are examined, including the use of Kalman filter for motion correction and reactive programming for dynamic virtual environment updates. Empirical data is collected through a series of experiments with interactive web VR applications to evaluate the effectiveness of different synchronization methods. Findings. The analysis shows that the use of React XR and React 360 libraries significantly improves the quality and speed of developing web VR applications. React XR, due to its free availability, open-source nature, and active developer community, has proven more effective for rapid integration of VR solutions into web space. The use of the Kalman filter ensures accurate correction of user movements, enabling the creation of more realistic and immersive experiences. Additionally, synchronization methods based on sensors and computer vision algorithms allow precise tracking and smooth transmission of user gestures and movements into the virtual environment. Originality. The research provides a systematic analysis of the effectiveness of using React XR and React 360 libraries for gesture and movement synchronization by defining efficiency criteria such as gesture processing speed, animation smoothness, and movement reproduction accuracy. The proposed synchronization methods, including the application of the Kalman filter and the Wiener filter, demonstrated high accuracy and efficiency in creating interactive and realistic VR experiences. The study also highlights the importance of selecting optimal web technologies to enhance the performance and usability of VR applications. Optimal web technologies in this context are determined by criteria such as data processing speed, animation smoothness, ease of integration, scalability, and developer support. Performance was assessed based on the system's response speed to user gestures and movements, which included data processing latency. Usability was analyzed based on the ease of integrating technologies into existing web applications and developer feedback on the ease of learning and using these libraries. Practical value. The research findings can be useful for developers working on creating interactive web-VR applications in various fields, including education, medicine, and e-commerce. Using React XR and React 360 allows for the rapid integration of VR technologies into the web space, enhancing the intuitiveness and naturalness of user interactions with virtual environments. The application of synchronization methods, such as the Kalman filter, ensures accurate and smooth transmission of user movements into the virtual environment, which is crucial for creating realistic and engaging VR experiences. [ABSTRACT FROM AUTHOR]

What other locations are like my neighborhood? How? Why? The heart of many spatial analyses is in finding similarities or dissimilarities between locations. Discovering patterns and interpreting similarity is a complicated process that is based on both the spatial characteristics and the semantics or meaning that we assign to place. Human conceptualization of similarity in locations is multi-faceted and cannot be captured with a simple assessment of single numeric attributes like population density or median income; however, these quantifiable attributes are the basis for an initial pass of sense-making. MixMap facilitates the incorporation of similarity measures and spatial analytics to provide an information reduction (or semantic generalization) that brings the user closer to actionable insights. Through a preliminary evaluation of MixMap, we found that the tool supports the geospatial inquiry of determining similarity between regions, where participants can manipulate individual weights of the various attributes describing these locations. Based on feedback and observations from the study, we discuss potential implications and considerations for exploring the role of context and additional place-specific parameters for computing similarity, as well as understanding the nuances of semantics for place similarity in geospatial analysis tools. [ABSTRACT FROM AUTHOR]

Many advanced learning tools have been recently developed; however, demand for interactive environments that can enhance learning performance in a blended setting is growing. This study designed an interactive approach by integrating a learning tool, interactive sessions, and a variety of interaction types, and the effects of the types of interactions on learning performance were evaluated. Specifically, the WeChat-based app Rain Classroom was used to enhance learning. Rain Classroom has learner-learner, learner-teacher, and learner-content interaction sessions before, during, and after class; the method was denoted the Rain Classroom interactive approach. Analysis of covariance results revealed that the experimental group using Rain Classroom significantly outperformed the control group participating in conventional learning. A Pearson correlation analysis was conducted on Rain Classroom system log data, and learner interaction features, namely self-practice tests, Danmu discussion, and the instant response system (IRS), were positively related with learning performance; however, attendance was unrelated. Multiple regression analysis was conducted to determine which Rain Classroom interaction types predict learning performance; all interaction types predicted learning performance, but learner-content interactions had the greatest effect. Teachers could refer to the proposed Rain Classroom-based interactive approach when developing methods to improve student learning performance in a digital interactive environment. [ABSTRACT FROM AUTHOR]

Copyright of Artnodes is the property of Universitat Oberta de Catalunya and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The creator economy features a pertinent, growing role of content creators and -viewers, revealing this service sub-sector's rising economic, and strategic, contribution. In parallel, though the customer/stakeholder journey concepts are gaining traction, little is known about the interdependence characterizing online content creators' and viewers' (users') engagement through their respective role-related journeys, as, therefore, explored further in this article. Building on prior literature, we argue that the unfolding of a content viewer's journey with a creator's content is fueled by the former's engagement in their content-related interactions, in turn also impacting the content creator's journey. To explore these issues, we adopt interdependence theory's core interactional tenets (i.e., perceived interaction outcomes [i.e., costs/rewards], comparison level, and comparison level for alternatives) and theorize regarding their respective effect on viewers' journey-based content engagement. We posit that viewers' engagement also impacts the content creator's journey, as summarized in a set of Propositions. Overall, the Propositions illustrate how interdependence theory-informed interactional tenets affect content viewers' and creators' interdependent role-related journeys, offering novel insight. [ABSTRACT FROM AUTHOR]

During the digital era and especially the COVID-19 pandemic, live streaming emerged as a vital component of mobile learning and training. This study sought to determine whether the social presence and interactivity experienced by learners using live digital platforms could enhance their learning outcomes, satisfaction, and propensity for ongoing use.Leveraging the mobile technology acceptance model as its research framework, this study integrated interactivity and social presence as external variables. The aim was to uncover how these variables impact user satisfaction and continued use, while also exploring the mediating role of learning effectiveness in driving continued use.A live streaming system designed for mobile training was tested among 67 employees in a pilot study. The results demonstrated that:(1)Ease of use positively impacted perceptions of mobile usefulness.(2)Mobile usefulness, interactivity, and social presence had a positive effect on satisfaction, yet ease of use didn't significantly influence satisfaction.(3)Interactivity enhanced social presence.(4)Satisfaction was a key driver of continued use, with learning effectiveness acting as a partial mediator between them. The findings from this research can guide businesses looking to utilize live streaming for training purposes and serve as a reference for academic research in similar areas. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Individuals can learn the art of playing a musical instrument not only in the classroom but also remotely. The main purpose of the paper is to identify the possibilities of an educational online piano course for Chinese students. In the work, it was determined which of the online applications are the most popular in the world for learning. The results showed that the most common are Udemy (25%), Google Class (22%), and Skillshare (17%), which are used not only for music learning. Based on the data obtained, the work developed an online course for piano training, which included three blocks – learning theoretical material with the help of the program goodEar Pro; developing technical playing skills with the help of Skillshare and Xiaoyezi AI Piano Tutor; improving the skills obtained by using The One Music Group. Survey data from 104 respondents determined that the Xiaoyezi AI Piano Tutor mobile app (29%) was more effective among the others because it focused on polyphony skills, which allows the combination of technical piano playing skills and thinking. With a digitally enabled learning program, students were able to achieve better results when working on a playing technique (5.3) and polyphony (5.1). [ABSTRACT FROM AUTHOR]