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4. Digital Marketing: Sebagai Strategi Pemasaran Produk Home Industry di Wilayah Oku Timur

Author

Yansahrita, Yansahrita, Fauzi, Fauzi, Irviani, Rita, Yansahrita, Yansahrita, Fauzi, Fauzi, and Irviani, Rita

Abstract

Teknologi memainkan peran yang krusial dalam pemasaran produk home industry di wilayah Sumatera Selatan khususnya Kabupaten OKU Timur. Penggunaan media sosial seperti Facebook, Instagram, WhatsApp dan Platform lainnya menjadi sangat penting dalam mempromosikan produk home industry. Dengan menggunakan media sosial, para pelaku usaha dapat berinteraksi langsung dengan calon pelanggan, menampilkan produk-produk terbaru, dan menerima pesanan. Konten visual dan kreatif di media sosial juga membantu menarik perhatian calon pembeli. Dalam penelitian ini menggunakan pendekatan kualitatif dengan menganalisa dampak dari pemanfaatan digital marketing dan hasil penelitian terdahulu yang mendukung kajian yang dilakukan. Dari analisa penelitian yang dilakukan bahwa penggunaan digital marketing memiliki pengaruh yang sangat baik bagi peningatan akses pasar yang lebih luas, biaya yang rendah, kemampuan bersaing dengan perusahan yang lebih besar, serta keterlibatan konsumen secara langsung dengan produsen sehingga memungkinkan interaksi yang lebih efektif dan efesien.

Published
2023

8. Pengaruh Corporate Social Responsibility terhadap Ukuran Perusahaan pada Perusahaan Industri Barang Konsumsi

Author

Gumanti, Miswan, Utami, Bernadhita H S, Irviani, Rita, Gumanti, Miswan, Utami, Bernadhita H S, and Irviani, Rita

Abstract

Tujuan utama perusahaan berdiri adalah meningkatkan nilai perusahaan melalui peningkatan kemakmuran pemilik atau para pemegang saham.Bagi perusahaan yang sudah go public maka nilai pasar ditentukan oleh mekanisme permintaan dan penawaran di bursa yang tercermin dalam listing price. Terdapat beberapa faktor yang mempengaruhi nilai perusahaan, salah satunya adalah faktor kinerja lingkungan. Kinerja lingkungan yang baik akan menyebabkan perusahaan banyak mengungkapkan kegiatan sosial yang dilakukan perusahaan. Corporate Social Responsibility (CSR) juga mempengaruhi nilai perusahaan, dimana perusahaan yang telah melaksanakan CSR akan mendapatkan kepercayaan dari masyarakat luas. Penelitian ini bertujuan untuk mengetahui pengaruh CSR terhadap nilai perusahaan pada perusahaan konsumsi makanan yang terdaftar dalam BEI pada tahun 2012-2018. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan data yang terdaftar dalam Bursa Efek Indonesia. Hasil penelitian ini sesuai dengan teori signaling dimana perusahaan yang memberikan informasi bagus akan dipercaya oleh investor.

Published
2020

11. Economic Review Medical Staff Behavior.

Author

Susilawati, Made, Zaini, Zaman, Shichiyakh, Rustem Adamovich, Hubur, Aa, and Irviani, Rita

Subjects
MEDICAL personnel, HOSPITAL charges, GENERAL practitioners, LABOR market, HOSPITAL utilization
Abstract

In the Circular Flow model, the term input market is popular, including the labor market needed by the business entity to produce services or goods. By referring to this model, doctors are one of the inputs for the hospital. In reality, there will be a market for doctors according to economic principles. If there is economically normal behavior, in principle, the greater the income or salary offered by the market, the more doctors will enter the market. Analysis of the medical labor market is crucial in hospital management. Various economic models of hospitals state that the role of medical staff (doctors) is dominant. This is understandable because the doctor, especially the specialist who determines the level of utilization and the level of hospital charges. Broadly speaking, doctors in the hospital are divided into three major groups, namely: (1) specialist groups who have great clinical ability and authority and have a strong influence on medical and paramedical staff; (2) general practitioner group who usually have more role as doctors in the admissions department; and (3) groups of doctors who serve as directors or structural staff of the hospital. The discussion in this section is more about specialist doctors. [ABSTRACT FROM AUTHOR]

Published
2021

15. Application program learning based on android for students experiences

Author

Aminudin, Nur, primary, ., Fauzi, additional, Huda, Miftachul, additional, Hehsan, Aminudin, additional, Nasir Ripin, Mohd., additional, Haron, Zulkifli, additional, Junaidi, Juhazren, additional, Irviani, Rita, additional, Muslihudin, Muhamad, additional, Hidayat, Syahromi, additional, Maseleno, Andino, additional, Gumanti, Miswan, additional, and Nabila Fauzi, Almira, additional

Published
2018
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16. Implementation of fuzzy analytical hierarchy process on notebook selection

Author

Abadi, Satria, primary, Huda, Miftachul, additional, Basiron, Bushrah, additional, Suhaila Ihwani, Siti, additional, Azmi Jasmi, Kamarul, additional, Hehsan, Aminudin, additional, Safar, Jimaain, additional, Kilani Mohamed, Ahmad, additional, Hassan Wan Embong, Wan, additional, Marzuki Mohamad, Ahmad, additional, Shakib Mohd. Noor, Sulaiman, additional, Novita, Dona, additional, Maseleno, Andino, additional, Irviani, Rita, additional, Idris, Muhammad, additional, and Muslihudin, Muhamad, additional

Published
2018
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19. Nur Algorithm on Data Encryption and Decryption

Author

Aminudin, Nur, primary, Maseleno, Andino, additional, K, Shankar, additional, Hemalatha, S, additional, Sathesh kumar, K, additional, ., Fauzi, additional, Irviani, Rita, additional, and Muslihudin, Muhamad, additional

Published
2018
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22. Revolutionizing Education through Artificial Intelligence: Fuzzy Multiple Attribute Decision Making Approach for Determining the Best Vocational High School

Author

Fauzi, Irviani, Rita, Muslihudin, Muhamad, Satria, Fiqih, Huda, Miftachul, Kamenez, Natalia V., and Maseleno, Andino

Abstract

Vocational High School has its own charm for prospective students. Graduates have ready-to-work capability based on the skills needed in the workplace. Decision Making System using Fuzzy Multiple Attribute Decision Making with Weighted Product method as the best vocational high school determinant method is an interactive computer-based system that can help decision makers to find the best alternative based on predetermined criteria. In this case the intended alternative is to determine the best vocational high school based on the criteria by finding the weight value for each attribute. The criteria needed in decision making namely facility, accreditation, quality, student (non-academic achievement), cost, human resources teacher.

Published
2019
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