The idea of media governance despite the growth and expansion of media in collective and social dimensions has been strengthened to the extent that it is said that in the near future, media and governance in this area will be considered the most challenging issue of the country. Therefore, the necessity of drawing an effective policy framework for dynamic media governance is emphasized. The necessity of raising this issue is also because we know that the media challenges from the enemies of the Islamic Republic of Iran system are increasing day by day, and therefore we need dynamic media governance and policy making in this field. This issue has received more attention due to the idea of media deterrence . In fact, the country of Iran has always been and is the target of attacks by the enemies, due to its religious dimensions and revolutionary inspirational framework; Especially, with the growth of media in collective and social dimensions, the extent of these attacks in this field is more visible. Therefore, with the expansion of the influence of mass and social media, the importance of management in this field is emphasized more. According to such a problem, the importance of deterrence in the field of media is raised. The media governance approach is also emphasized . However, what is being questioned from the perspective of academic and elite studies is what kind of policy framework can be imagined for media governance and also whether the media field is receptive to the concept of governance or not? From another point of view, is it possible to imagine a policy framework and model for media governance, and if so, how is this possible? Also, what challenges will there be in this path? These issue-oriented questions are becoming more frequent due to the fact that a policy framework and model for media governance has not yet been considered. In addition, conceptualization in this field has not been done due to the newness of the field. Therefore, the issue of examining the challenges of drawing a policy model in media governance is considered more. As far as the issue of media governance is raised. With the aim that if the Islamic Republic of Iran is going to experience a favorable media governance in the path of realizing the new Islamic civilization, it should have a policy model in this direction. It is obvious that there are definitely challenges in the way of realizing and formulating this model . Therefore, the purpose of this article is to emphasize the necessity and attention to media governance and examine the threats, requirements and challenges that should be considered in the political path. Therefore, in this article, an attempt has been made to answer the main question, what are the challenges in designing the political model of media governance in the country? In this regard, the qualitative method of in-depth interview and foundational data theory is used to advance the research. In order to further investigate and deepen the issue, as well as to maintain a distance and avoid prejudice, with a set of experts and professors in the field of media policy and management, in the form of an in-depth and open interview, information was obtained on the subject in question, and finally in the form of a method Ground theory was launched; It is obvious that what is meant by grounded theory is the theory derived from the data collected systematically during the research process. In fact, instead of starting the study from a preconceived theory, it is calculated from the analyzed data. The work process was such that after a lot of study and review, and benefiting from the opinions of consultants and experts in the field of media policy, an in-depth interview process was conducted with 12 of the experts; The interview with snowball sampling progressed to the point that after talking with the tenth person, the data reached the saturation stage and the interviewees did not bring up anything new. The theoretical sampling guide is the questions and comparisons that are made during the analysis. and the analysis of interviews with people were revealed and led to the discovery of appropriate categories, characteristics and dimensions . In the grounded theory method, the process of going back and forth between data and their analysis is done continuously and continues until theoretical saturation is reached. Also, before coding, the typed interview text was returned to the interviewee to review and confirm the concepts if they are correct. Also, expert supervision technique was used. Finally, coding was developed in the form of a paradigm model composed of background conditions, causal conditions and intervening conditions, processes and consequences around the central category . Based on the findings of this article, discursive, political, institutional, cultural and elite, legal and emerging phenomena components are among the challenging axes in the field under investigation.in fact, The data obtained from elite opinions indicated that 7 discursive, cultural, legal, scientific and academic, political, institutional and emerging components are known as challenges in the field of designing a political model of media governance. The opinion of the elites was also confirmed that media governance is a multifaceted category that requires the creation of effective media infrastructures and then institutions and finally strengthening the media policy cycle. To achieve this goal, experts have proposed strategies such as: strengthening the media, convergence between media policymakers, and increasing synergy between the media and the public. According to the opinion of the elites, the conditions of the policy cycle in the field of media are related to discourse, meaning and concept, which should be fluidly and purposefully strengthened. In the meantime, if we take advantage of the rich concepts and popular goals such as moving towards a new Islamic civilization, the direction of the media will be more effective and, as a result, the result will be achieved faster. In general, we need a stable and strong media for media governance, and we need good policies to model. We must consider everything that was raised in the mining challenge as a prerequisite for obtaining strong tools and a policy platform so that we can reach the field of conceptualization in the field of governance. [ABSTRACT FROM AUTHOR]