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This thesis deals with the way how Czech newspaper reported about Greek debt crisis and which frames were used to illustrate Greece. In the theoretical part the history of Greece is described, since independence till the debt crisis. The historical context captures difficult times of Greek history which contributed to the spiral of dept crisis lasting from 2010 to 2018. In the following part some of the important concepts concerning agenda setting, gatekeeping and frame analysis are compared. Some of the important foreign studies concerning frame theory and even framing of the Greek debt crisis in Czech media are depicted. The methodology of the thesis is formed by a qualitative analysis of the articles from two peaks of the crisis - the first half of 2010 and the first half of 2015. In the first period the frames used by Czech media were predominantly following the German point of view and the point of view of the European creditors. Journalists only rarely reflected the real life of the Greeks which was quite different from the used stereotypes. The second period was marked by the world affairs like the immigration crisis or invasion to Ucraine and the sanctions against Russia. In many cases the framing of the crisis concentrated on the character of the Greek nation and its moral judgement as a...

Czechoslovakia underwent a challenging transition from a communist regime to a democratic system in the 1990s. Some Slovak citizens perceived this period as their chance to seek emancipation. This desire, nourished by some political figures, started the division process of the Czechoslovak federation, which resulted in a series of bargaining between the two national prime ministers, Václav Klaus and Vladimír Mečiar. The citizens of the federation were waiting to see how their protracted meetings would unfold. And the only intermediary that could regularly bring them information, were the media. Nevertheless, through its important role of informing the public, the media also has a considerable power to influence what people consider important and what they think about. The way in which the media covered all events that led to the breakup may have had an effect on the public opinion on the existence of Czechoslovakia. This diploma thesis offers a view on how selected Czechoslovak press in 1992 portrayed the main characters of the final split of Czechoslovakia, focusing on the perception of Václav Klaus in Slovak media and Vladimír Mečiar in Czech media.

The importance of social media in U.S. politics is on the rise and influences what journalists write about, which can affect what readers consider important. During the last presidential election, Twitter became an important communication tool for one of the candidates, Donald Trump. The first part of this thesis examines Trump's communication strategy on Twitter during both the 2016 and 2020 presidential elections. Specific Twitter tools that may have influenced the resulting number of responses are analyzed. A higher number of reactions to tweets caused them to reach journalists more often, who reported the content to their readers, thus giving Trump's account more attention. The second part examines the intermediate agenda-setting effect between the most circulated US newspapers and Trump's tweets, and tracks how often Trump, and his Twitter account were referenced in selected media outlets during both presidential campaigns. Using quantitative content analysis, it was found that the use of the twitter account varied significantly during the campaigns and different tools received different responses. It also showed that there were common themes, but also very different themes. When comparing mentions, it was found that Trump and his twitter account were mentioned significantly less than in the...

The aim of this thesis is to describe and explain the process of advocacy of the Act on Social Housing in two different governmental periods, to find out the reasons for its failure and what strategies the actors used to promote their interests. The Act has been discussed in political discourse since 2007. During the government period of Bohuslav Sobotka, the agenda was pushed through and the substantive plan for the law was subsequently created. In the second government term of Andrej Babiš, work on the substantive plan was abandoned soon after the government was formed, and towards the end of the term there was an effort to push through the part dealing with the Act on Affordable Housing together with the Act on Public Benefit Housing Companies. In both periods, advocacy efforts were unsuccessful. Considering how complex and ambiguous the issue of the housing crisis and the actors involved in it are, I chose the Multiple Stream Framework for research. To analyse the policies, I used thematic analysis to examine secondary data such as public policy documents, strategic documents, expert studies and media outputs. The second type of data I used in my thesis were expert interviews. The results provide information on what strategies were used by the different actors, what were the main disagreements...

This thesis deals with social construction of expert knowledge during particularly dire phase of covid-19 pandemic (July 2020 to February 2021). Theoretical debates regarding the theory of agenda-setting and the paradigm of framing are intruduced, as well as their relation to normative considerations. In the empirical part, qualitative study of interviews with experts running on two important Czech sites is conducted, media frames are identified through grounded theory approach, and quantitative search for interesting relationships between those frames is conducted.

Many people criticised the communication of the Czech Government during a pandemic in 2020. This thesis analyses government communication and its interpretation in agenda-setting, securitisation and narrativisation. The thesis also contains an analysis of politicians' interviews in media. The diploma thesis consists of a discursive analysis of the government's press conferences in 2020. On the results of the analysis were conducted, discoursive models. Models are used to define how the government communicated the problem of covid-19. The thesis continues with the analysis of agenda-setting, in which it was clear that the government successfully set its agenda in media. On results of the agenda-setting analysis was conducted securitisation analysis. The analysis shows at least one significant correlation between the government's specific securitisation speech act and how people perceived pandemic threats. The study of politicians' interviews in media showed that politicians hold a consistent communication style even if they were not at official press conferences. Connecting line of government's communication was to minimalise every doubt using a phrase that they did maximum. In every circumstance, they tried to present to the public, that was done everything possible.

The diploma thesis focuses on how the topic of alcohol consumption was framed in the Czech press in two subsequent periods: 2018-2019 and 2020-2021. The emphasis is put on comparing the findings from both research periods, both in terms of frames and other variables studied, such as the topic, the source cited, or the relationship between the sex of the protagonists and the narrative(s) present. The theoretical part of the thesis discusses the influence of media content on public sphere, through the description of the phenomenon of agenda-setting. Then the framing itself is presented, both through the perspective of the agenda-setting theory (as a subset of it), but also as a completely autonomous phenomenon. Different perspectives on framing are presented which are then illustrated with several spatiotemporally distinct studies that address the media framing of alcohol use. The analytical part consists of two methodological components - qualitative and quantitative content analysis. First, qualitative content analysis is used in order to find and describe issue-specific frames at the forefront of the generic conflict frame. Subsequently, the presence of the described specific conflict narratives in both research periods is quantified and the findings are compared. The results suggest that alcohol...

This diploma thesis deals with the framing of the Black Lives Matter movement and related protests in the Czech news media. The aim of this work is to reveal the way in which the Czech media informed about the Black Lives Matter movement with the help of quantitative content framing analysis. The theoretical part of the thesis deals with the theory of social and media construction of reality by Berger and Luckmann, which plays the role of an overarching theory. It also deals with the agenda-setting theory, which it expands with the concept of framing. The agenda-setting theory describes the ability of the mass media to influence the significance of topics in the eyes of the public. The theoretical part also describes a brief history of the Black Lives Matter movement and the events that led to its emergence. Furthermore, the relationship of the mass media to racism is introduced and the concept of the protest paradigm is introduced. The work then describes the previous findings of the protest paradigm, which are then used in the analytical part. The methodological part then presents the research goal, questions and hypotheses, defines the sample set and the research method used, including the characteristics of individual variables. The analytical part of the thesis presents the results of the...

Agenda-setting dynamics are widely acknowledged as a combination of issue definitions and venues. Although venues have been receiving significant scholarly attention, the concept of issue definition is poorly developed and lacks operationalization. This PhD thesis therefore offers an analytical framework for issue definition encompassing three attributes (substance, salience, and framing), drawing on the interdisciplinary agenda-setting literature and interconnecting the debate of issue definitions with issue hierarchization. The proposed framework aims to contribute to the punctuated equilibrium theory by identifying what issues are defined through negative feedback (self-corrective mechanisms) and what issues are through positive feedback (shifts). The agenda of the European Council from 2014 to 2022 (the last two constellations of the European Union) is analyzed by applying the qualitative methodological approach. The findings show that the effect of positive feedback determines primary issues, i.e., the most salient issues on the agenda, and that negative feedback is connected to issues at all positions within the issue hierarchization, i.e., the negative feedback also generates primary issues. The research exposes that the feedback determining issue definitions influences which issues are on...

The thesis examines the evolution of the preferences of the Council of the European Union in the context of the approval of the European lobbying control mechanism, the so-called Transparency Register. In the thesis, the author sets three research hypotheses that seek to prove the influence of three different factors on the positions of the Council, as the last institution to enter the negotiation process. The thesis is based on rational choice theory, specifically the agenda-setting as well as the principal-agent sub-theory. The methodological form of the thesis research is based on the qualitative method of process-tracing, which explains the investigation of the chain of events or decision processes through which conditions are transformed into outcomes. The examination of agenda-setting confirmed the fact that although the Commission as the primary actor of agenda-setting at the EU level has fulfilled this role, it uses only soft power and a diplomatic narrative that lacks authority, which prevents it from convincing the Council to actively cooperate in negotiating the Register. On the contrary, the informal but significant agenda-setting role of the European Parliament, through publicity and inter-institutional dialogue, has achieved that the Council has agreed to the negotiations, even in the...

This thesis discusses the phenomenon of the so-called "town hall newspaper" across the Pardubice Region during 2020. These journals are classified by relevant literature as hyperlocal media, being produced for a relatively limited group of people, mainly inhabitants of one city and its suburbs. The thesis goal is to describe the work routine of these regional journals during 2020 when the COVID-19 pandemic began to spread in the Czech Republic. In the practical part, there is a description of the press offices in the four smallest towns and the four largest cities of the Pardubice Region. The thesis explains their choice of topics and sources and describes making an article published in the hyperlocal media. The thesis author gathered these data via triangulation of methods. She had created a content analysis of three particular publications of each newspaper from 2020 that she used to prepare the look of the semi- structured interviews with the "town hall newspaper" office members. The main has been to describe the working routine of these journals in a more detailed way, not just in 2020.

The thesis provides an insight into corporate agenda-building process in the Czech media. Using the Czech division of Deloitte as an example, the thesis will demonstrate the common practices companies use to get their topics published in media, how they are successful and how they really influence the media agenda. To answer these questions, the thesis uses quantitative content analysis of 248 pieces of news from Mladá Fronta DNES, Hospodářšké noviny, Lidové noviny, Právo, television stations ČT24, Nova and Prima and also radio station Český rozhlas - Radiožurnál. Besides that, the thesis will provide an insight into the way journalists work with sources of information and their autoregulative techniques, as well as into the work of PR professionals, who are significant actors in the agenda-building process. The aim of this thesis is to introduce the corporate sphere as an influential actor in the agenda-building process and to uncover the influences journalists have to face in their work.

In the last thirty years, since the transformation period, several attempts have been made to change Czech hospitals' organizational, legal form. The thesis targets two such efforts after 2000. Only one was successful both in the agenda-setting and decision-making process and led to the enactment of a new organizational form. The main aim of the thesis is to identify contextual factors of success or failure of efforts to change the organizational and legal form of hospitals. The thesis is based on the Multiple Stream Framework to explain how different streams (policy, politics and problem stream) couple and open a policy window that allows a policy change. It works with the modified framework, which broadens the concept by including agenda-setting and decision-making and offers two coupling processes. Comparing two cases of the policy process led to the identification of the factors causing closing the window before the agenda was set.

The diploma thesis deals with intermedia relations and agenda-setting in the case of the purchase of one-crown bonds of the company Agrofert by its owner Andrej Babiš. The news story took place in the first half of 2017 and its research was ended on the date of filing of a motion to remove Andrej Babiš from the position of Minister of Finance in the then government of Bohuslav Sobotka. The subject of quantitative analysis of media content is the determination of the influence in intermedia relations, the development of the story coverage over time and the degree of use of links to social networks in news articles. The case study then uses the grounded theory method to identify the variables that represented the media inputs, political context, and political outputs that occurred during the development of the story, and also to look for relationships between the phenomena observed. The work is based on the theory of agenda-setting and a model of contingency of the mass media's political agenda-setting power. The thesis is divided into four parts. The first chapter contains a summary of theoretical concepts and results of empirical studies related to the media agenda building and agenda- setting and the relationship between the media and political agenda. The second chapter focuses on the research...

This Diploma Thesis, called Three years after the Brexit referendum: Analysis of the "Leave EU" and the "People's Vote" Twitter accounts examines communication of two Twitter accounts of the interest groups Leave.EU and People's Vote. Through quantitative content analysis, the thesis analyses the communication of both accounts, agenda setting and framing of content. The goal of this thesis is to examine the behaviour and profiling of both accounts and to find out to what extent is the content created based on reactions of the followers and how is this content framed.

This diploma thesis investigates the evolution of news coverage of water-related issues in the Czech daily press from 2014 to 2019. Its theoretical part describes the relationship between mass media and the environment. The characteristics of environmental news are explained more in detail and in the context of environmental topics' features, journalistic routines, news normative demands and economic pressure in the media industry. The topic of the thesis is linked to the media theories about news values, gatekeeping, agenda-setting and framing as well. There is also a review of the studies examining news coverage of the environment and a brief description of the water management situation in the Czech Republic. The methodical part introduces the research goal and previous studies which were used as a base for the method in this paper. The results of the content analysis enabled to describe the news about water issues quantitatively and to explain its features and development according to the theoretical framework and previous findings. This thesis concluded that Czech dailies do not treat the topic of water issues as very important, they are event-oriented, dependent on the official sources and focused on risk-related topics. This can limit public awareness of the problem with decreasing water...

Thesis "The comparison of selected topics in Vlasta Magazine between periods 1973- 1978 and 2013-2018" informs readers about thematic categories in Vlasta Magazine of the 1970s and the 21st century. The main goal was to compare topics of these two periods and decide how they have changed during forty years. This work introduces media theories, reminds of the most important Czech and Czechoslovakian historic events, the third chapter discusses woman's roles, especially her work and social roles. The next chapter is about media owners and about Vlasta Magazine. The practical part of this work is dedicated to quantitative and qualitative differences among thematic categories in Vlasta Magazine between periods 1973-1978 and 2013-2018. Research shows that texts of both periods have their typical features. Authors write about politics and criticize social imperfections. A woman is shown like an unselfish mother and a hard worker. Nowadays, journalists speak neither about policy nor foregone regime. An appeal to women is not coherent - they should be beautiful and slim, but on the other hand "real women have curves" and "a real lady does not care about wrinkles". Today's women do care about relationships with men and about shopping. In addition, consumerism is evident because of increased number of...

This thesis analyzes the media presentation of Women Basketball 2017 European Championship which was held in the Czech Republic, in the Czech sport online media. The thesis briefly defines framing theory, concept of agenda-setting and news values theory. This paper shows a thumbnail to contemporary sport journalism. Five web sport portals containing basketball agenda are explored by qualitative framing research. The goal of this thesis is to answer how the European championship was presented in the media. The analytical part of the paper describes individual frames including their partial modifications. Conclusion summarizes results gained by the framing analysis.

The goal of this diploma thesis was to find out how the Czech news media framed the topic of Brexit, or the termination of the United Kingdom's membership in the European Union during 2016. Six selected Czech newspapers and their way of framing articles dealing with the topic of Brexit were analyzed by quantitative content analysis. The shares of some media were markedly different in the publication of articles on the subject and daily Blesk was excluded from the overall ranking due to an irrelevant number of texts. This result was caused by the different focus of the content of individual diaries. Most attention was recorded during June, which was explained by a referendum on the withdrawal from the European Union that was in progress at that time in the UK. The first part of the research was mainly based on the strategic de Vreese framing and the five news frameworks by Semetko and Valkenburg. The analysis showed that both of these framing methods were applied in the reviewed period. According to the definition by de Vreese, is the strategy framework linked to the political environment and communication, which explains the application of this framing in case of Brexit as a politically significant event. Strategic framing was used in all studied media, but the results showed that it was not the...

The aim of this thesis is to contribute to theoretically sound concept of Peace Journalism, which combines theoretical foundations from two spheres: conflict and peace studies and media studies. Influence of journalists as intervening force and explaining factor with regard to (violent) conflict is neglected. However, Peace Journalism is not theoretically strong and builds upon dualistic definition vis-á-vis so-called War Journalism. The concept of Peace Journalism has to overcome this delamination in order to reflect theoretical underpinnings of conflict transformation theory and conflict analysis. Moreover, Peace Journalism has to differentiate media according to an involvement of given societies in a conflict. This offers an opportunity to specifically and accurately analyse news coverage of conflicts. Case studies analysing Czech coverage of Cyprus and Nagorno-Karabakh conflicts illustrates this approach. The coverage is essentially flat, distorts a reality of the conflict, pays attention to visual and physical aspects of the conflict and closes the conflicts in arbitrary time boundaries.

Many people remember Oscar Pistorius as the handicapped athlete given the opportunity to compete with non-handicapped racers. Thanks to his results, diligence and perseverance, he a model in society. His successful sports career was interrupted by a case that awoke the emotions of both foreign media and the Czech Republic. Pistorius shot his girlfriend Reeva Steenkamp in a house in Pretoria, South Africa. From a celebrated athlete who served as an example to others, in one day he became a man suspected of murdering his partner. Pistorius can be called a fallen sports hero who experienced great sports achievements and fame in his life, as well as police, court and prison investigations. With all this, pressure was exerted on him by the media that reported on the subject. This thesis intends to map the media image of Oscar Pistorius in selected online news servers iSport.cz and iDnes.cz, and to answer the question of how his representation in the media gradually changed during individual periods. The analysis should also demonstrate how the Pistorius' image changed after being found guilty. Through a qualitative content analysis, selected myths, frameworks, elements of celebrities typical of the representation of famous figures, will be interpreted in specific examples of selected texts and, last...

The goal of this thesis is to describe the basic characteristics of intermedia agenda setting in the news broadcasted by Czech Radio using quantitative content analysis. The theoretical part of the thesis, which precedes the analysis, puts the concept of intermedia agenda setting into the wider context of agenda setting research, introduces some of the most important studies presented in this area, and provides explanations of related concepts such as gatekeeping or news values. In the empirical part of the thesis are first analyzed data concerning the frequencies of references to individual czech media outlets, then results of correlation analyzes describing the relationship between these references and the thematic agenda of Czech Radio are presented.

This diploma thesis presents the application of theoretical concepts of agenda- setting, media framing, public opinion, spiral of silence, social change communication and social marketing, including the specifics of public interest campaigns, on the example of research project "Changing the paradigm: Smoking in restaurants bothers people" which was conducted by the Faculty of Social Sciences, Charles University and research agency Ipsos, and following media campaign against smoking in restaurants. The concept of public opinion is introduced together with the theory of the spiral of silence. In addition, the thesis deals with the issue of influencing public opinion through the media, where theories of agenda setting and media framing are illustrated on examples connected to smoking ban in restaurants. Selected theoretical concepts are shown in a reflection of new media influence. Communication of social change is introduced together with social marketing theory and aspects of health communication. The specific process of social change is introduced from the perspective of issues management. There are two case studies describing the specific phases of the research project with the media campaign in the context of the presented theory. The importance and impact of the project on the public, media and...

This Master's thesis identifies the characteristics of the Czech media in the context of the media construction of health risks - the Zika virus, focusing on the printed media. Research by T. Knířová (2011), comparing the construction of swine flu risk between the British daily newspaper The Times and the Czech daily MF Dnes, and the analysis of the avian influenza, mad cow disease and West Nile fever in The New York Times (Shih, Wijaya, Brossard, 2008) are the initial works. The thesis uses a method of quantitative content analysis extended by an interpretative text reading. The risk of viral infection is analyzed with regard to concepts of agenda-setting, framing, and issue-attention cycles.

The diploma thesis concerns itself with the analysis of connection between the media exposure to refugeedom topics and the perceived salience of the issue. Combined qualitative and quantitative research designs ruled by QUAN → qual scheme are used in the thesis. In the quantitative part the effect of exposure to refugeedom-related news on the perceived salience of the subject is constructed using TV and newspaper viewing figures while controlling socio- demographic characteristics of respondents. Binary logistic regression was used to find the influence. The analysis shows that the exposure to content concerning immigration and refugees has influenced the rated importance of the issue. However, there are other variables not included in the model which are affecting the salience. The qualitative approach offers insights into the relationship discovered with quantitative methods. In-depth interviews showed people are aware of the media influence mainly regarding topics they are thinking about and discussing with their social surroundings. According to some interviewees this influence is stronger observed in topics where we lack personal experience, like the refugees. Apart from the media other issues like value orientation, life experience, social surroundings or the extent of criticism may have...

This thesis studies how the state owned news agency the RIA Novosti (РИА Новости) covered the protests, named Euromaidan. Timely the paper is limited with the end of November, 2013 and the end of February, 2014. The first part of the thesis focuses on the theoretical approaches about interdependences between the audience and the media. The next chapter covers concisely the principles and the essence of agenda setting and framing, also such concepts as frames and their functions are analyzed. In the methodological part the criteria and the scope of analysis are set up. After the methodological part the analytical part goes which focuses on the separate frames, which were constructed by the RIA Novosti. In the last chapter the conclusions were made unveiling, how the theoretical inputs and empirical outputs are correlated, and which Euromaidan's attributes were transmitted the most.

The diploma thesis Czech media and public euroscepticism examines frames of public euroscepticism in Czech media agenda and public agenda. The thesis is framed in agenda- setting and framing theory which explains processes of shifting themes between public agenda, media agenda and political agenda. Plethora of studies set in agenda-setting and framing theory has proved correlations between media agenda and public agenda. The goal of this diploma thesis is to examine what is the correlation between Czech media agenda and public agenda in terms of public euroscepticism, which eurosceptic frames are brought in public agenda by media agenda and how pervasive those frames are. For the comparison of agendas is used the typology of public euroscepticism by Catharine Sørensen which consists of economic euroscepticism, euroscepticism based on sovereignty, democratic euroscepticism and social euroscepticism. Author postulates positive correlation between media agenda and public agenda and presence of pervasive frames in media agenda. The first part describes the theoretical frame of the thesis, the agenda-setting and framing theory. The second chapter presents existing research about euroscepticism on EU and Czech level. The third part describes the Czech public agenda based on the public opinion research,...

The goal of here below presented text is the introduction of the concept of the agenda setting and to try to prove the validity of this theory on the thematic field of economic policy in the period from January 2009 to March 2010. For this purpose two data sets were used. The first one, which represents the public agenda, contains the data from continuous research of public opinion realized by the Public opinion research center (CVVM). The second one is the result of the quantitative content analysis of the TV news and presents the importance of the above mentioned thematic field in the media agenda. For proving of the causal relationship in between those two agendas the method of the pair correlations was used. The results confirm the relatively strong correlation between the media coverage of the topic and its position in the public agenda`s framework. It has been proved that an important role in the whole process represents the fact whether the news is domestic or foreign as well as the importance of gender. The time factor appeared also as a main intervening variable.

The thesis Construction of Media Reality during Mirek Topolánek's Resignation Period analyses a total of 294 instances of media output published or broadcast between 20th March and 1st April 2010 and dealing with Mirek Topolanek's resignation from his positions within the ODS in the context of his statements for LUI Magazine. The interview dealt with the Jewish faith, homosexual orientation or the voters of the ČSSD. The theoretical part of the thesis elucidates themes related to the construction of reality as described by Peter L. Berger and Thomas Luckmann, media routines, which can contribute to this phenomenon, and the creation of myth according to Roland Barthes. The research part of the thesis uses the propositions of Critical Discourse Analysis with an emphasis on Critical Linguistics, to isolate discourses, which were used to establish a connection between Topolánek's statements for LUI Magazine and his exit from the ODS and politics in general. A partial analysis also notices how the linguistic tools of tabloid and non-tabloid media were brought closer together. Finally, the Semiotic Analysis focuses on the caricatures of Mirek Topolánek and identifies myths which served as a basis for perceiving his image and the possibility of his further political career.

This bachelor thesis deals with the process of the media coverage of the Tree Workers Case and with the communication between journalists and non-profit institutions. This case is about the labour exploitation of foreigners in Czech forests. The workers did not get paid and their accommodation as well as the food was insufficient. People from several national minorities were hurt by this practice. The case has been taken over by attorneys and it became public thanks to the work of non-profit institutions and the media. In the first part the thesis introduces the case and shows the development in it, furthermore it brings up the issue of cooperation between non-profit institutions and the media. Using interviews with representatives from both sides the second part describes the way they communicate, what would make it better and how medialization of non- profit stories looks like. Interviews also show the communication in the Tree Workers Case, followed by the analysis of chosen printed newspapers and magazines. The aim of this thesis is to discover the process of communication between journalists and non-profit institutions in the Czech media environment and to analyse the medialization of the Tree Workers Case.

This diploma thesis focuses on the changes in the media image of nuclear power in Ceska Televize, which is the only public television in Czech Republic. The study uses a quantitative research method, content analysis, to find out the changes of nuclear power representation in media and to compare changes of news construction mechanisms in the period of two years - one year before and one year after the Japanese nuclear power plant Fukushima Daiichi disaster. The accident started on 11th March 2011 and there is a short description of the situation in Japan at the beginning of the thesis. The theoretical part of thesis serves as an overview of basic information on principles of the media studies theory and mechanisms of news construction (work with information sources, the news value concept, agenda setting, the framing concept), which is also shown from the environmental point of view. The study also focuses on the nuclear power image in the socio-political field and there are some more information about the nuclear power development and status in Czech Republic. The analytical part of thesis examines the media attention to nuclear power, which was developed in the analysed period. The usage of mechanisms of news construction and the changes in nuclear power image in the news of Ceska Televize...

This dissertation thesis follows from a wide stream of considerations of the relationship between the mass media, public and politics; in particular detail, it deals with a specific concept which attempts to grasp, model and empirically examine this relationship. The main goals of the thesis can be in short divided into two interrelated areas. The first aim is to introduce the concept of agenda setting to the Czech academic environment, with its theoretical, terminological and research frame for an analysis of relationships between the mass media content, dynamics of public opinion, and the political sphere. The second aim is to analyze how agenda setting processes are theoretically grounded and studied in the Czech social studies. The theoretical part of the thesis is structured according to two perspectives: diachronic and synchronic. In the diachronic perspective, I try to grasp the social context and historical origins of agenda-setting as a concept, its development, main trends, and developmental lines. This way, I move forward to the synchronic perspective and describe academic grounding of agenda-setting; I give a detailed analysis of the present level of the agenda-setting research and the main research areas through available classifications. The second fundamental area of the dissertation consists...

"Representation of the environment in Russian and Czech press" This diploma thesis deals with the representation of the environment in the Russian and Czech press. For my research I chose two news weekly papers: Respekt and Argumenty a fakta issued between the years 2007-2011. Quantitative content analysis and qualitative frame analysis were used for data processing. The theoretical part describes the development of the media, their influence on society, mechanism of news construction (agenda setting, news values, objectivity, bias, access to news, work with sources), the development and state of the Czech and Russian media, concepts of nature and the development of environmental reporting. In the practical part I found out how the environment and nature are viewed and interpreted by these printed media in the content of their messages. Key words: environment; nature; media; representation; agenda-setting; content analysis; frame analysis; framing; weekly magazíne; Respekt; Argumenty a fakta

Václav Bělohradský stated (Právo, July 3, 2010) that "'Greece' was one of the biggest pre-election lies in political history of this country." The aim of this thesis is to examine the role media played in the alleged "pre-election lie": how set the agenda(or drew on the topics) and how pre-election discourse involved the theme of state bankruptcy in the country, whose bonds were according to Bloomberg two months before parliamentary election in 2010 the eighth safest in the world. I examine the content of the most widely read weeklies Reflex, Respekt and Týden, respectively their May 2010 issues (election-month). I will proceed from the assumption that weeklies have the greatest potential to put events into the relevant context, and thereby significantly shape the discourse. This thesis uses the discourse (focusing on its ideological character according van Dijk's evidences) and semiotic (using the theory of Roland Barthes) analysis to detect any mythological elements concerning political parties and ideas in connection with the threat of state bankruptcy. The theoretical part focuses on the possible political consequences of media manipulation especially in the electoral process. I consider inspiring for the needs of this thesis evidence of the German sociologists Jürgen Habermas (of universal pragmatists)...

This Diploma Thesis "Mediatization of Political Sphere" deals with the systematic influence of mass media and their logic on the functioning of the political system, process development and implementation of policy instruments and methods of political communication. First of all the theoretical part is focused on the description of the institutional importance of media in the social environment, more properly introduces images of the effects of media communications in the society, characteristics of the participation of media organizations in the economic relations so that the concept of mediatization in the frame of media studies could be defined and to specify its aspects in connection with a set of knowledge of media logic. The thesis does not omit the introduction of basic logic elements of political sphere, it also deals with its implicit settings, as well as modifications of the political structures in response to transfer a large part of the policy enforcement into the symbolic space of the media. The theoretical interpretation is followed by the research which is focused on the selected elements of mediatization in the Czech context. In the first stage the quantitative research method of content analysis is used to find out which topics and which representatives are observed by the Czech...

Diploma thesis "Changing of a Media Coverage of the Iraq War ("Second Gulf War") in a Czech press in the Period 2003-2008" deals with news media position and their activities during the Second Gulf War. The goal of the thesis is to explain the media power during the public opinion influencing. This is the reason why the theoretical part of the thesis deals with a propaganda, agenda-setting function of the mass media and media framing. The Iraq war was the reaction to the September 11th 2001 events and president Bush claimed the war against global terrorism. This is the reason why the thesis deals with sociology of terrorism and connection of terrorism and the news media. Influencing of a public opinion deals with an extensive propaganda campaign of the USA and the UK politics in connection with an agenda-setting function of the mass media by political and media agendas. The goal of the analytical part of the thesis is to find media framing in Czech daily newspapers called Mladá fronta Dnes and Lidové noviny. Quantitative and qualitative research combination is focused on the Second Gulf War changing of media coverage during the six year period started by the allied invasion to the Iraq and ending by George Bush leaving a presidency.

Presidents are said to exert their influence mainly through addressing the public and public speaking. Setting the media agenda is considered as one of the presidents' main strategic powers. Although the contemporary Czech president Václav Klaus enjoys substantial media attention, it is not granted that the media report on everything he says and emphasises. This research focuses on the interaction between presidential speeches at important occasions, represented by the 1 January, 28 October, and 17 November address, and the media represented by three nation-wide dailies Mladá fronta DNES, Právo and Blesk. The time span of the research is 2007 to 2011. The analysis seeks to examine how often were the presidential speeches reported by the media, and which particular topics from them generated press coverage. The results show that the media were mostly attracted by the 1 January address, while the 17 November speech received least attention. It has also emerged that the media reporters have been choosing selectively which topics from the speeches to cover. The scope of the space dedicated to each of the topics by the president in his speeches has not been reflected by the journalists. Therefore, significant differences in the topical priorities between the presidential and media agenda were...

This diploma thesis focuses on relations between a candidate and a political party and how these relations are influenced by political marketing and media. Political party TOP 09 and its leader Karel Schwarzenberg are studied during the political campaign preceding Czech legislative election in May 2010. The study is based on TOP 09's documents and interviews of Karel Schwarzenberg in Czech media. Theoretical part of this thesis is dedicated to concepts of political marketing, influence of media and models of communication. Content analysis compares themes and ways to speak about them used by the party and by Schwarzenberg. Qualitative analysis asks if the party can make use of Schwrazenberg for its own campaign and how strength and what sort of are relations between TOP 09 and its leader.

The thesis "Medial muck-raking of sexual affairs in the Church in Czech press in spring 2010" through the use of medial ruts, stereotypes and logic, inquires into medial texts from the springtime 2010, which have referenced to sexual affairs in Catholic Church. Based on medial theories (gatekeeping, social construction of reality, agenda setting etc.) the thesis follows up the reflection of the theme and specifics of media discourse. This view is complemented with interviews with members of the Church, which give the thesis out-of- media extent. Qualitative part of the thesis takes sexual affairs in Church as illustrative theme, which is meant in connection with the Roman Catholic Church reflected by Czech media. The thesis also attempts to generalize the actual medial reflection of the Church on the background of current medial trends. It tries to offer a way how to improve the relationship between two part of culture - media and the Roman Catholic Church. To put the thesis into context it will be provided with information about history of the Roman Catolic Church and relationship of Czech society to matters of the church, because it determinates perception of medial news about this theme.

Barbora Youssef Staňkovská - abstract (annotation) of the Master thesis "The Role of National Identities in the Media Space Devoted to European Politics: The Czech Presidency of the European Union in European Press" Abstract Diploma thesis "The Role of National Identities in the Media Space Devoted to European Politics: The Czech Presidency of the European Union in European Press" deals with media images of national identities, the way of their formation in media, and the effects of these images on transformations of national identities during the process of European integration. Using the qualitative content analysis and an inductive approach to the collected data, an analysis of two corpuses of articles was carried out. These articles treated the topic of the Czech presidency of the European Union and were published during that period in the Czech newspaper MF DNES and the French newspaper Le Monde. The most important Czech actors and other elements were identified, which together hold up the media image of the Czech Republic. The media image of the Czech national identity is described through them. Based on the results and wider theoretical frame of the thesis, the author further reflects the position of identities in the European media space and states that this space is not Pan-European but rather...

The thesis deals with the phenomenon of right-wing extremism in the Czech Republic during 2007-2010 which is viewed from the socio-constructivist perspective of the sociological concept of moral panic. The theoretical part focuses on definition of the terms right-wing extremism and moral panic with regard to their evolution and various approaches in social theory and also briefly describes the situation and significant subjects of the Czech extremist right-wing scene in the analyzed period. The analytic part presents media content of four selected aspects and cases of right-wing extremism as published in nationally released newspaper Mladá fronta DNES which is examined in depth using qualitative content analysis. The task of the analysis was to determine to what extent and by which specific ways the representation of these cases in given newspaper fulfills the aspects and processes of an ideal type of moral panic, represented by Klocke and Muschert's hybrid model of moral panics, and how the cases are put in the general framework of constructing the right-wing extremism as a prominent social problem and a moral panic.

In the following text, we describe an interaction between Catholic Church and catholic politicians in the policy agenda setting process in the Czech Republic. We introduce agendasetting theoretical concepts and terms that we intend to apply to the case of the Catholic Church in the Czech Republic. We use the method of semi-structured interviews for our empirical analysis. We collected eight semi-structured interviews with informants from diff erent strata of the Church structure, and catholic politicians. We describe the way the Church would like to co-operate with catholic politicians. The Czech Catholic Church intends to set policy agenda through inspiring laics active in the top of political hierarchy. We confront this strategy with catholic politicians. We conclude by rejection of strategy based on principle of inspiration. We also suggest revised strategy based on principle of personal effort.

The phenomenon of political marketing entered - together with democratic political competition - the Czech Republic after 1989. Together with parliamentary elections in 2006 a strong negative election campaigns appeared. The parliamentary elections in 2007 proved a stalemate and they launched a long period of political instability. An unusually sharp and mostly negative election campaign proceeded in the Czech Republic continuously during the years 2006 - 2010. For the first time foreign advisory firms prepared strategies for the biggest political parties - ČSSD and ODS. The election campaigns were characteristic not only of mass enter of negativism imported by the foreign consultants, but also of a great number of anonymous mocking and defamatory political advertisements, the customer and the payer of which was unknown and unable to find. The negative campaigns then introduced both the question of ethical limits in the election marketing and of the harmful influence of opaqueness in contracting and financing the campaigns. The thesis is dealing with regularities of political marketing which got control of Czech political scene in 2006 - 2010, and it formulates hypotheses about the possible effecs of negative, defamatory and mocking political campaigns on the environment of Czech public politics.

"Changes of Media Representation of Agriculture in Press" This diploma thesis is focused on the changes in teh media representation of agriculture in the Czech press on the example of two national dailies - Hospodářské noviny and Právo. The study uses a quantitative research method, content analysis, to detect changes in both the final representation of farmers and mechanisms of news construction in the period from the early 90 of the 20 century to today. The theoretical part presents a brief development of agriculture, basic principles of the media studies theory and mechanisms of news construction (agenda setting, work with information sources, the news values concept, the framing concept). The analysis examines the media attention that is devoted to agriculture but also the use of mechanisms of news construction and the change of representation of farmers in the press. Key words: agriculture; farmers; mechanisms of news construction; content analysis; media representation; agenda setting

The purpose of this Master's thesis is to analyse the image of Mexico in the media of the United States in the first half of 2010. First, the author gives an overview of selected media theories and describes the specifics of the U.S. media market. On the sample of the three media (El Paso Times, New York Times and Fox News) she analyses how were the U.S. media referring about Mexico and its citizens. She is validating hypotheses, which she based on characteristics of each of analysed media. She comes to a conclusion that reporting about Mexico varies among the selected media, which reflects specifics of each of them. In conclusion, she is applying some of the media theories presented in the first chapter. She finds that CNN effect and framing occur. Additionally, she argues that Baudrillard's simulacrum also appears.

The diploma thesis "Media framing of coalition negotiations after parliamentary elections in 2006 (on example of MF Dnes and Pravo)- deals with the way how two most widely read daily newspapers informed about post-election negotiations in 2006. In the quantitative part, the position of researched topic in monitored media is touched; in the qualitative analysis, the most frequently used media frames are shown. The thesis describes the topic development in the time and points out at the main differences between both the monitored daily papers.

The aim of the bachelor essay "Media image of the FIS Nordic World Ski Championship in Liberec; the analysis of the regional newspaper "Liberecký deník", is to uncover the WSC 2009 image created by the journal. The primary examined question is whether the journal represents holding the WSC 2009 as beneficial to Liberec and the region. There has been analysed all the articles publicated during the key time periods in the WSC 2009 preparation that dealt with the WSC 2009 theme, events and people connected to this subject. Attention has been given especially to the space the journal provided to this subject, its development in time, also the articles' location, representation of the individual themes, and participants and the order of their importance, and furthermore the rating appearing in the articles. Also the information on the actors' privacy has been watched, whether the journal popularized the theme or not. In the first part of the essay are defined the media conceptions connected to the studied subject - the construction of the social reality, agenda setting, gatekeeping, and the news values.