Search

This bachelor's thesis analyzes Twitter comments under the posts of three selected candidates during the 2023 presidential election. The goal is to map whether there are differences between emotions, gender stereotypes, or topics towards a particular candidate's gender, and whether these variables change reflecting the gender of Twitter users. Thematic content analysis is chosen as the research method. Data are manually collected on the Twitter platform for candidate posts. Three dates during the last month before the first round of elections are chosen for data collection. A coding method is further used for the analysis of the collected data. The results respond to six pre-selected hypotheses. The analysis is divided into three parts - a message emotion, gender aspect and progress in time. In the first part, it is shown that more comments with negative sentiment are aimed towards the female candidate, and it does not matter whether the comment is written by an anonymous or non-anonymous user. In the second part, it is confirmed that more comments with a gender aspect are aimed towards the female candidate, and they are mostly focused on appearance. In contrast, for the male candidate, gender stereotype allusions to ability and sexual innuendo are the most common themes. The last section of the...

The diploma thesis entitled The manifestations of technological determinism on the selection of news topics in ČT24 and ČRo Radiožurnál seeks an answer whether the choice of news topics in TV and radio is influenced by the available technologies in each of the media, and whether they eventually choose different events to cover. The theoretical part describes concepts of gatekeeping, news values and also technological determinism. In the practical part then the author analysed three days in broadcast of the chosen media, in each it was two-hour segments around the main news at noon and in the evening. Selected topics, that ČT24 had and Radiožurnál did not, have been later analysed by semiotic analyses in order to find whether the visuals were the factor why the event was not presented by the radio. Context of the findings were given by six semi-structured interviews with journalists form both radio and television. From all the data obtained, it is evident that the television had dozens of topics more per day, caused by the time space given to the news reporting. Unlike Český rozhlas Radiožurnál, ČT24 focused significantly on the visual side of events, which could be the reason why editorial board may reject a topic proposed by the reporters.

In the three years since the spread of COVID-19, herbal medicine as a potential treatment has been presented increasingly frequently. These conversations fueled an already robust industry for herbal supplements. People can use herbal remedies without a prescription or referral from a doctor. However, several adverse consequences have been reported as a result of the unrestricted use of herbal remedies. Existing research on herbal remedies consists primarily of pharmacological and anthropological investigations; social science study on the topic is limited. This thesis questioned the social and psychological motivations behind the individuals purchase of herbal teas. The analysis of online herbal tea reviews revealed three levels of herbal tea consumption reasons: flavour and commodity attributes at the commodity level, herbal medicine effects and ingredients at the instrumental level, and personal ritual activity and lifestyle choices at the symbolic level. The thesis identifies three distinct groups of herbal tea drinkers whose consumption patterns and motivations differ dramatically. These results contribute to the public's comprehension of herbal remedies and to the government's management of this expanding market. Keywords Gratification Theory, Content Analysis, Consumption, Online Reviews, Teabags

This bachelor thesis deals with a comparison of the content of trap music lyrics in the USA and the Czech Republic. It examines eleven Czech and eleven US songs with the aim of finding out in which topics the lyrics from both countries differ. I hypothesize that the differences in the themes present in Czech and US rap song are due to different socio-cultural influences. The theory part deals with the definition of the basic concepts related to the topic, the history and development of the genre in both countries and the socio-cultural background which influenced the emergence of rap and it's subgenre trap. In addition, it also examines the rap audience, trying to define whether/how rap fans differ from the general population, and in doing so, aiming to provide a better understanding of the connection between the genre and its fans. The final theme discussed in the theory part are streaming services, mainly YouTube, which was used for the purposes of the research. In the empirical part, qualitative content analysis is used to answer the following research questions: (1) How does the frequency of themes contained in the most listened to songs written by Czech musicians and US musicians differ? (2) Is there a greater representation of original trap music themes in songs currently produced in the US...

The conducted research is focused on the evaluation of the communication of selected Czech cosmetic brands on social media. Social media have become a widely used communication tool in recent years and people are spending more and more time on the Internet. Companies try to influence the customer not only in the real world, but also in the virtual one. Today, corporate communication on social media is crucial. The main goal is to analyze and evaluate the communication of selected brands on social media. The research used content analysis and evaluate the effectiveness of communication of selected cosmetic brands on social media. The results of this research could help to cosmetic brands to improve their marketing communication on social media.

This bachelor thesis focuses on the social network TikTok and its video content, especially on content with sexual overtones, themes or excessive disclosure. The theoretical part of the thesis deals with the definition of sexual content, the social networks themselves and TikTok, their functioning, as well as the relationship of adolescents to the mentioned social network. The practical part, using quantitative content analysis, confirmed the considerable representation of sexual subtext in hundreds of short videos published on the TikTok platform. These videos were featured on a profile that was set to 16 years of age. Analysis also examined the subject matter of the videos, the level of clothing and sexual speech.

This bachelor's thesis is dedicated to the topic of agenda-setting of the European Commission. The studied agenda is the women's participation in the labour market. The primary purpose of this bachelor's thesis is to make clear what are the tools of the European Commission used for agenda-setting and what is the current situation regarding women's participation in the labour market. Both topics are connected in the research part of this thesis which examines how the European Commission set the agenda in the field of women's participation in the labour market and how was this topic framed. This thesis uses theoretical assumptions implied from the new institutionalism and there are two hypotheses introduced in this thesis. The first one stems from the racional institutionalism, the second one originates in sociologist institutionalism. This bachelor's thesis contributes to debates on the status and agenda-setting capabilities of the European Commission. The thesis also describes the issues connected to women's labour market participation in the EU and how these issues are addressed by the European Commission. The outcomes of this thesis revealed that the European Commission used both normative and economic frames for setting the agenda of women's participation in the labour market.

The Bachelor's thesis on the topic of Content Analysis of the presentation of Black Lives Matter movement in Czech media aims to construct an image of the Black Lives Matter movement based on two selected Czech media using qualitative content analysis. The chosen media are the on-line versions of the outlets Respekt and Echo, which were selected based on their political attitude and the fact that they are not solely news media, but authors add their own opinion and view. The studied sample consists of 38 articles published in the chosen media during 2020 and 2021 and is analysed based on grounded theory and a brief discourse analysis based on Allan Bell. The paper finds that the image of the movement differs between the two media outlets. Respekt's attitude toward the movement is consistent, the authors present it as a non- hierarchical protest movement and use neutral rhetoric for further description. Based on broader context (such as the overall tone of the articles or the choice of people that were interviewed on the topic), it is certain that Respekt supports the movement. In the case of Echo24.cz, an ambiguity in the overall attitude towards the movement can be seen which does not help create a clear image of BLM. Although, in most articles, the server speaks about the movement in rather...

In 2017, Canada celebrated a significant anniversary - 150 years since the enactment of the British North America Act, which granted Canada the status of Dominion. Celebrations were held across Canada to mark the occasion, with the main event that took place on July 1 at Parliament Hill. However, many Indigenous peoples, in light of past injustices and current problems, had no reason to celebrate and found the celebrations more like a reminder of colonialism. This is despite the government's effort to emphasize the theme of reconciliation with Indigenous peoples as part of the celebrations. This paper examines whether and, if so, how Indigenous perspectives on the celebrations were reflected in the Canadian media and whether these media contributed to the perpetuation of coloniality in Canada. At the beginning of the thesis, the current state of the academic debate on this topic, the terminology associated with Indigenous peoples, and the concept of coloniality are discussed. The thesis then examines the celebration of the sesquicentennial of Canada, with attention paid to both the organizational aspect and the relationship between the celebration and coloniality. The final section focuses on the media analysis, first introducing the methodology used and then presenting the results of the research....

Viktor Cabadaj is one of the most memorable, even legendary movie characters of the Czech popular culture, who has entertained whole generations of audiences. However, no one asked yet, what is the real reason, that he attracts and fascinates people? By combining the scientific method of content analysis and Richard Dyer's theory of signs of a movie character, it was revealed in our case study, what is Viktor Cabaj's movie character like. From the research of the movie "Sněženky a machři" (Snowdrops and Aces) (1982), a massive amount of both qualitative and quantitative data was obtained, and an analysis and interpretation of this data was made. The results of this research proved, that Cabadaj is the main star of the movie, a person who fascinates people, an eternal leader, the main and funny organizer of events. His true nature is discovered by examining his relationships, his position in the social structure, his actions, his speech, speech of others, his objective correlatives, appearance, gestures, meaning of his name, audience foreknowledge, and mise-en-scene. The most important information about the object of the research seems to be his dualism. He manages to enter into the minds of his social vicinity and film spectators, by combining obvious mastery in the game of power, and apparent...

This bachelor thesis focuses on the media image of migrant women on the Czech news websites Aktuálně.cz and iRozhlas.cz. The current situation in Ukraine proves the relevance of the topic of the thesis, which aims to find out what image of migrant women is created by these media, which present themselves as free and independent. At the same time, these news websites are public policy actors that influence the development of migration policy in the Czech Republic. As the thesis deals with the specific characteristics, contexts and connotations in which migrant women are mentioned in relation to migrant women, the method used is a qualitative content analysis of online media articles in the time period from the beginning of 2019 to the end of 2021. The content is coded and assigned to the relevant categories, which subsequently creates a closer picture of migrant women. For example, the work finds that media coverage of refugee women in foreign settings is most frequent. Furthermore, migrant women are portrayed predominantly as victims and heroines of refugee processes. Texts are devoted to personal stories and connotations of sympathy and admiration. These results are further complemented by a quantitative approach that assesses how much space is given to migrant women within the topic of migration....

aj The bachelor theses named Psychologists in the media and their perception by audience describes the popularity of the field of psychology, the publication of online and printed articles with psychological topics, commentaries of psychologists, and the audience's perceptions of these topics. Further, it describes how the reporting of psychological topics should appear to minimize the biases or report fictional information. The thesis also deals with the ways of presenting psychology, its popularization, and related pitfalls. The theoretical part introduces the scientific background of psychology, the research methods that psychology uses, possible reasons for the appearance of psychology in the media, and the complicated relationship of psychologists and journalists because those two groups have often totally different values and goals. Next, it describes the different parts that psychologists play in the media self-presentation, the presentation of their field, and the pitfalls of psychological popularization. The practical part presents the content analysis of online and printed articles on psychological topics and comments of psychologists on these topics as quoted by the journalists. Next, the practical part explores the perception of the articles with psychological topics. Using a behavioral...

The diploma thesis covers the media image of the homelessness of one year before the outbreak of the coronavirus crisis (March 1st, 2019 to February 28th, 2020) and one year during the coronavirus crisis (March 1st, 2020 to February 28th, 2021). The key part of the thesis is the research itself, based mainly on the foreign studies of Moira J. Calder (et al., 2011), Carole Zufferey (2008; 2010; 2014) and Mao (et al., 2012). In the text are summarized almost all studies related to the media and homelessness in the Czech Republic (Kadeřávek, 2016; Stuhlíková, 2011; Košťálová, 2013; Kronika, 2011; Balcar, 2014; Aujezdský, 2014; Malík, 2011 2018; Hejnal, 2012). The research method used is a quantitative content media analysis, the result is a description of the media image. Examined were the internet news articles of the three most popular public sphere media - ČT24.cz; iRozhlas.cz; České noviny.cz and three private sphere media - Novinky.cz; iDnes.cz; Aktuálně.cz. The diploma thesis firstly focuses on the first period, then the second period, in which it analyzes and compares the media image of homelessness between public and private media, and finally compares the media image of homelessness before the beginning of the crisis and during the crisis. This study provides a key element in studying and...

The present study examines works of Sa'adi, who renowned Iranian scholars consider to be almost the first teacher in his time, 700 years ago. He taught moral and educational lessons to all Iranian families as a social reformer. He is also considered one of the greatest educational poets of Iran. For a long time, Sa'adi's books were taught in schools before schools came into their present form. The aim of this study is to compare learning theories in two works of Sa'adi, Bustan and Golistan, and the Environmentalist, Albert Bandura's theory of learning. The method of content analysis of Sa'adi's works is utilized to investigate his theories about education, child nature, stages of education, manner of education, purpose of education, child-centeredness, importance of the teacher, teaching method, motivation inheritance and the role of punishment and encouragement in behavior and learning. The findings show that both Sa'adi and Bandura believed in the effect of social environment and observing in learning and behavior, while Bandura advocates the cognitive factors, Sa'adi favors heritage. Keywords: Sa'adi, learning theories, environmental influence, Bandura, content analysis method Powered by TCPDF (www.tcpdf.org)

The thesis focuses on the political communication and media-related aspects of the first two waves of the coronavirus pandemic in the Czech Republic. The Czech Republic overcame the spring wave of the pandemic in 2020 almost exemplarily, despite low preparedness and lack of protective equipment. This changed completely with the arrival of the second wave, when Czechia found itself among the worst affected countries. The aim of this paper is to explore one of the possible causes of this development. The thesis builds on the assumption that 1) political communication and media messages directed at citizens can - especially in times of crisis when news messages and politicians receive increased attention - have a perceptible impact on citizens' behaviour, their decision-making and their interpretation of unfolding events, and 2) that inconsistency of information, as well as inconsistency in its interpretation and framing, can have a negative impact on citizens' trust in the state and in the measures taken. Building on these assumptions, the paper uses a content analysis to examine how the COVID-19 disease pandemic was framed by the government and the media during the first and second waves of the pandemic, and tests the hypothesis that the degree of divergence between government and media framing of...

Traditional farming in the 19th century is often perceived as an era of farmers who live in harmony with nature. The research questions were: What forms of approach to nature can be identified in the period of the onset of modern forms of farming in the Czech lands? how is this approach interpreted? And how was it shaped? Farming textbooks issued between the years 1820 - 1914 were used for the content analysis. The categories were identified: a) Systematization, calculation, rationalization; b) Modern practices as a yield guarantee; c) Fertilizers - necessity for high production; d) An animal like a machine; e) Machinery as a means of perfect work; f) Science as a higher authority; g) Agriculture as the basis for the welfare of the nation; h) Nature as a subject of adjustment. The partial approaches can be summarized into one. This is the perception of nature as a machine. The approach to nature as an environment of production can be interpreted in the form of modern practices, which began to be used to achieve the highest yields. Implementation of such practices required extensive landscaping and regulation of water elements in the landscape. Understanding nature as the environment of production was formed mainly as a result of abandoning traditional values as they were replaced by science and industry. Tradiční hospodaření v 19. století je často vnímáno jako éra zemědělců, kteří žijí v souladu s přírodou. Výzkumné otázky zněly: Jaké formy přístupu k přírodě lze identifikovat v období nástupu moderních forem hospodaření v českých zemích? Jak je tento přístup interpretován? A jak byl formován? K obsahovému rozboru byly použity zemědělské učebnice vydané v letech 1820 - 1914. Byly identifikovány kategorie: a) Systemizace, kalkulace, racionalizace; b) Moderní postupy jako záruka výnosu; c) Hnojiva - nutnost pro vysokou produkci; d) Zvíře jako stroj; e) Strojní zařízení jako prostředek dokonalé práce; f) věda jako vyšší autorita; g) Zemědělství jako základ blaha národa; h) Příroda jako předmět úpravy. Dílčí přístupy lze shrnout do jednoho. To je vnímání přírody jako stroje. Přístup k přírodě jako prostředí výroby lze interpretovat v podobě moderních postupů, které se začaly používat k dosahování nejvyšších výnosů. Realizace takových postupů si vyžádala rozsáhlé terénní úpravy a regulaci vodních prvků v krajině. Chápání přírody jako prostředí výroby se utvářelo především v důsledku opuštění tradičních hodnot, které byly nahrazeny vědou a průmyslem.

The thesis explores ways of constructing the security threat from the covid-19 epidemic in Czech print news. The analysis is based on social constructivism, according to which the media selectively selects topics, actors and certain aspects of events into the news. In theoretical terms, it further links the theory of securitization of security studies with the media concept of framing. The research aims to identify the manifestations of securitization in the Czech news coverage of covid-19 over a period of one year using quantitative content analysis. It concentrates on the presence of securitization frameworks, war metaphors, and alarming testimonies from the actors interviewed.

Textbooks as material teaching aids perform countless functions, represent the content of education of the specific subject, contain transformed scientific findings or fundamentally affect motivation of pupils to learn. A part of the basic curriculum of natural sciences are also prokaryotes, whose issues have not yet been mapped in textbooks. The main objective of the thesis was to perform the content analysis of the prokaryotic topic in natural sciences textbooks for primary schools with a valid clause of the Ministry of Education, Youth and Sports of the Czech Republic. In the thesis the structuring of the given topic was ascertained among the individual titles. The terms contained in chapters dealing with the topic of prokaryotic organisms were analyzed. Two approaches were used for the analysis, the method bearing the open coding label was used for the qualitative data analysis, the quantitative approach reflects the percentage of terms falling into the same meaning category and subcategory in the given titles. The analysis shown there is inconsistency between textbooks in terms of representation of the topic of prokaryote and except the textbook published by Prodos and Taktik, the textbooks do not take into account the problematic of archaea in any way. The terms are mostly connected to...

The diploma thesis examines the space, which is devoted to the work with the phenomena of the Russian language phonetics level, both on phonemic and prosodic levels in the selected coursebooks for teaching Russian language at lower and upper secondary schools. The theoretical part deals with the main principles of phonetics didactics and its importance and goals. Next, the approaches to teaching phonetics and the ways in which phonetics can be taught are also defined. Finally, attention is paid to the issue of interference phenomena. The theoretical part of the thesis provides the basis for the practical part of the thesis. The practical part offers the characteristics of the examined coursebooks, which is followed by the results of content analysis of coursebooks. The research focuses on the quantity, i.e. the number and frequency of assignments to form phonetic literacy, and the quality of the assignments. Both textbooks and workbooks of selected coursebooks are subjected to analysis. Methodologically, this work is based on the already realized analysis of the supervisor of this diploma thesis. The results of the analysis are presented at the very end of this part of the work and are provided first for each coursebook, then the result of the comparison of coursebooks with the results of the...

This thesis examines the communication of the Ministry of Health of the Czech Republic on the social networks Facebook and Instagram during the coronavirus pandemic period from 1 March 2020 to 31 July 2021. It is based on the theory of crisis communication, political communication and political marketing communication on social networks. Using quantitative content analysis, the themes, forms, appeals and emotional frames of the analysed content are examined. The results of the analysis show that the communication of the Ministry of Health within the analysed Facebook posts was mostly devoted to the topic of sanitary and anti-epidemic measures, the implementation and relaxation of these measures and vaccination. In the case of the analysed Instagram posts, the Ministry most frequently addressed hygiene and anti-epidemic measures, the level of risk of contagion in the Czech Republic and the publication of relevant information and contacts providing relevant information. Posts without an appeal and emotional framework were the most frequently published.

Cell biology is a dynamic but also complex and abstract scientific field. Therefore, it is crucial that teachers have sufficient quality teaching material to teach it. This paper aims to assess the quality of the cell biology chapters in five Czech textbooks for 6th-grade science. Specifically, the textbooks of Fraus, Nová Škola, Prodos, SPN and Taktik publishers are the set under study. The content analysis of the textbooks focuses on six aspects: scope of the material, terminology, difficulty of the explanatory text (measured by the Hrabí method), content accuracy, the cognitive difficulty of the accompanying tasks (according to Bloom's taxonomy) and the nature of the non- verbal component of the textbooks. Differences were found in the didactic equipment and the correctness of the content of individual textbooks. In four of the five explanatory texts it is possible to find incorrect information (at least three and at most twelve false statements). Most of the accompanying tasks are aimed at the lowest levels of Bloom's taxonomy. The nonverbal component on average occupies almost one-third of the page space, with the most common type of pictorial component being a sketch. The most suitable textbook, based on the examined criteria, is the textbook published by SPN, followed by the textbook...

This thesis focuses on the form of the discourse of nationalism in educational materials, specifically in selected history and civics textbooks for primary schools. The aim of the paper is not to cover all available educational materials in the Czech school environment, but to conduct a probe into textbooks from selected subjects from one publisher, which serves as a sample. There are subtle forms of nationalism that are part of public discourse, and the thesis will map these forms in the textbooks as manifestations of the discourse of nationalism, which seeks to shape national identity, among other things. Therefore, the work follows in these textbooks their language, the topics they choose, the ways in which they report on the topics and the other media they use (e.g. visual documents). The thesis examines the aforementioned elements of the textbooks through qualitative analysis, specifically critical discourse analysis. The main question that the thesis seeks to answer is which discursive means are used to form Czech national identity, and whether this identity also includes an ethnocentric view of the world. The thesis is divided into three main parts. The first chapter focuses on the key concepts needed for the research. The second chapter focuses on the research methodology. The theoretical...

Title: Analysis of social networks of NHL clubs Objectives: The aim of this thesis is to analyze content of social media posts from NHL clubs. Based on that I will establish recommendations which content should be published on each social media for other ice hockey clubs. Methods: In my thesis I used these methods: content analysis, statistical methods. I collected data from social media and wrote them in prepared tables. Data were collected from four social media platforms from five NHL clubs. Statistical methods helped for interpretation and for establishing recommendations. Results: With categorization of each post published by NHL clubs on each social media platform I could establish recommendations which content should be published on each social media. Keywords: social media, NHL, Facebook, Twitter, Instagram, YouTube, content analysis

Článek představuje inkluzivní vzdělávání jako vzdělávání genderově citlivé. Genderově citlivé vzděláváníainkluzispojuje společný cíl spravedlivého vzdělávánípro všechny bez ohledu na jejich genderovou identitu, sexuální orientaci, rasu, etnicitu, třídní příslušnost, náboženstvíči zdravotní „postižení“. Výzkumy ukazují, že vyučující mají tendenci kžákům a žákyním přistupovat na základě stereotypních představ o schopnostech a dovednostech chlapců/mužů a dívek/žen. Tyto představy pak mají vlivna aspirace studujících a jejich budoucí uplatnění. Studie prezentuje dílčí výsledky mezinárodního projektu Towards Gender Sensitive Education, který pomocí obsahové kvalitativní analýzy zkoumal zakotvení genderové rovnosti a konceptualizaci genderu voficiálních dokumentech školské politiky vČeské republice, Rakousku a Maďarsku. Analýza legislativních, strategických a kurikulárních dokumentů arelevantních příruček ukázala tři odlišné přístupy ktematizaci genderové rovnosti,a tedy i tři odlišné přístupy kpojetí spravedlivého, inkluzivního–genderově citlivého školství.