Search

The term cyberbullying, for its devastating consequences, has become a significant topic in recent years. Technological advances have constructed a fertile environment for cyberbullying, which is increasing rapidly. Social media platforms, such as Facebook, WhatsApp, Twitter, or YouTube, offer ground for generating and distributing cyberbullying content. This study aimed to investigate the behavioral change pattern through cyberbullying in social media. A quantitative survey method was used in the study. A simple random sampling technique was used for selecting the sample. The sample size was 393 (male 223, female 170). The study found that Facebook is the most cyberbullying-friendly media (94.15%). Almost half of the respondents have experienced cyberbullying, and 74.5% of respondents avoid it if they are bullied. Most respondents stated that cyberbullying changed their social, mental, economic, and physical behavior. Users who practice cyberbullying use different methods. These include posting cyberbullying content, mentioning, forwarding, sharing, reacting, and participating in cyberbullying discussions.