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Servitization is vital to manufacturing enterprises' competitive advantages and financial performance in contemporary digitalisation environments. Enterprises are increasingly relying on industrial Internet platforms to satisfy potential customers' needs as well as to create superior value, but the literature has neglected to explain how enterprises can leverage such digital platform to improve the efficiency and effectiveness of servitization. This study aims at describing how the industrial Internet platform can enable servitization of manufacturers. Based upon the meta-theoretical foundations of service-dominant logic, we identify the 'sense and respond' servitization strategy enabled by the industrial Internet platform. By performing a questionnaire survey, we find that the industrial Internet platform approach based on the connectivity and compatibility architecture can enable manufacturers to improve the efficiency of resource integration and resource reconfiguration, which facilitates the implementation of servitization via market perception. We argue that the industrial Internet platform affects an organisation's ability to sense the market and resource management actions; these operational resource actions are a significant antecedent of the servitization strategy. [ABSTRACT FROM AUTHOR]

Value co-creation for service innovation is a rapidly developing concept in the current competitive market. Prior studies emphasize the conceptual aspects of the value co-creation, with limited research focusing on the interactive effects between firms and their customers created in the process of value co-creation. We propose a framework for synthesizing the interactive concepts associated with service innovation based on the service-dominant logic. We recruited participants (N = 448) from 11 sports clubs in Iran. Results indicated that openness and consumer engagement facilitate value co-creation, which in turn leads to perceived service innovation. Furthermore, perceived brand interactivity moderated the mediating role of value co-creation in the relationship between consumer engagement and perceived service innovation. Results from this research suggest openness and consumer engagement are key antecedents of value co-creation and highlight the significance of perceived brand interactivity and value co-creation in promoting service innovation at sports clubs. [ABSTRACT FROM AUTHOR]

Purpose: The service environment is becoming increasingly turbulent, leading to calls for a systemic understanding of it as a set of dynamic service ecosystems. This paper advances this understanding by developing a typology of service ecosystem dynamics that explains the varying interplay between change and stability within the service environment through distinct behavioral patterns exhibited by service ecosystems over time. Design/methodology/approach: This study builds upon a systematic literature review of service ecosystems literature and uses system dynamics as a method theory to abductively analyze extant literature and develop a typology of service ecosystem dynamics. Findings: The paper identifies three types of service ecosystem dynamics—behavioral patterns of service ecosystems—and explains how they unfold through self-adjustment processes and changes within different systemic leverage points. The typology of service ecosystem dynamics consists of (1) reproduction (i.e. stable behavioral pattern), (2) reconfiguration (i.e. unstable behavioral pattern) and (3) transition (i.e. disrupting, shifting behavioral pattern). Practical implications: The typology enables practitioners to gain a deeper understanding of their service environment by discerning the behavioral patterns exhibited by the constituent service ecosystems. This, in turn, supports them in devising more effective strategies for navigating through it. Originality/value: The paper provides a precise definition of service ecosystem dynamics and shows how the identified three types of dynamics can be used as a lens to empirically examine change and stability in the service environment. It also offers a set of research directions for tackling service research challenges. [ABSTRACT FROM AUTHOR]

Many studies of practices involve service exchange, and many service researchers have discovered the central role that sociotechnical practices play in service –in particular, within the service-dominant logic school of thought. In this paper, we propose an analytical lens that builds on this mutual interest to understand complex practices involving service exchange. Practice researchers can gain new insights regarding practices embedded in service ecosystems. At the same time, service researchers can better explain actor behavior by looking deeper at sociotechnical practices. We develop a concept toolbox based on practice and service-dominant logic research literature. We illustrate the usefulness of the toolbox through an interpretative case study of public service to include children with disabilities in leisure activities. Seeing practices as parts of larger multi-stakeholder service ecosystems 1) can help us better explain behavior in those practices and understand how they are affected by other overlapping practices, 2) brings forward the importance of value and how multiple actors need to interact in order to create value for each other, and 3) enriches service-dominant logic with a focus on sociotechnical aspects that are central to many practice studies. [ABSTRACT FROM AUTHOR]

Coopetition, while offering significant strategic advantages, presents challenges in maintaining long-term collaboration among competitors, often due to a lack of perceived value for the participating actors. This study explores the role of technology in overcoming these challenges by applying the Service-Dominant Logic (S-D Logic) framework to investigate how technology-driven networks can enhance value co-creation among small and medium-sized enterprises (SMEs). The study hypothesizes that transitioning to technology-driven coopetition networks can substantially improve value co-creation. To test this hypothesis, the research critically evaluates existing theoretical approaches to coopetition, identifies gaps in understanding value creation mechanisms, and implements an experimental technology-driven coopetition network leveraging Internet of Things (IoT) technology. The research design is applied explicitly to the Portuguese ornamental stone industry, a significant economic and cultural sector. The findings confirm that technology-driven coopetition networks can enhance value co-creation and improve outputs. These results suggest that integrating technology into coopetition frameworks can provide a viable path to sustaining competitive advantages in SMEs. [ABSTRACT FROM AUTHOR]

To analyze the sustainable development of recreational fisheries, this study constructs an evaluation model by employing resource‐based theory, service‐dominant logic, and consumer value cocreation. Data are collected using a questionnaire survey of offshore platform operators, government officials, and scholars with expertise in tourism, leisure, and recreation. Furthermore, the decision‐making trial and evaluation laboratory (DEMATEL) and DEMATEL‐based analytic network process (DANP) methods are adopted to evaluate the causal relationships between the dimensions and criteria and their magnitudes of influences. The results show that recreational fishery operators in Penghu believe that improving the evaluation dimension of service experience should have the highest priority, while officials and scholars consider marine environmental value as the most important for sustainable development. The evaluation model and analysis results will be provided to Penghu offshore platform operators to improve the service experience items provided by recreational fishery through designing high‐value recreational fishery experiential activities. [ABSTRACT FROM AUTHOR]

Background: Collaboration plays a very important role in fostering a thriving entrepreneurial ecosystem, unlike rural areas, which have constraints compared to urban areas and require special efforts to accelerate their economies. Purpose: This paper aims to explore how actors collaborate to create a prosperous entrepreneurial ecosystem in rural areas. Design/methodology/approach: We conducted a case study of Koto Mesjid Village, Indonesia, which involved collaboration between academics, government, business, and the community. Our research method involved content analysis of recorded academic reports regarding the case, using a systematic coding technique based on fundamental categories identified through a proposed model. The aim is to elucidate the relational dynamics among the ecosystem's actors, values, co-creation, and objectives. Findings/Result: Our findings highlight the exchange of resources between the actors produced value that reformed the condition of rural entrepreneurial ecosystem. Collaboration led to densification and diversification of the ecosystem's resources, which in turn allowed its actors to discover new opportunities and increase their success in exploiting them. Conclusion: Building networks has the critical role to exchange knowledge in nurturing rural entrepreneurship. Policy makers can facilitate such networks to develop villages and promote regional economic growth. Originality/value: This study contributes to the conversation of service-dominant logic in the regional economic context by demonstrating that the co-creation of collective values is achievable and crucial for developing a thriving rural entrepreneurial ecosystem. [ABSTRACT FROM AUTHOR]

Coopetition, while offering significant strategic advantages, presents challenges in maintaining long-term collaboration among competitors, often due to a lack of perceived value for the participating actors. This study explores the role of technology in overcoming these challenges by applying the Service-Dominant Logic (S-D Logic) framework to investigate how technology-driven networks can enhance value co-creation among small and medium-sized enterprises (SMEs). The study hypothesizes that transitioning to technology-driven coopetition networks can substantially improve value co-creation. To test this hypothesis, the research critically evaluates existing theoretical approaches to coopetition, identifies gaps in understanding value creation mechanisms, and implements an experimental technology-driven coopetition network leveraging Internet of Things (IoT) technology. The research design is applied explicitly to the Portuguese ornamental stone industry, a significant economic and cultural sector. The findings confirm that technology-driven coopetition networks can enhance value co-creation and improve outputs. These results suggest that integrating technology into coopetition frameworks can provide a viable path to sustaining competitive advantages in SMEs.

Resources are central to value creation processes. Hence, marketing and service research rely heavily on conceptualisations of resources and resource integration for theory building efforts. One of the most widely accepted marketing lenses on resources and resource integration is the service-dominant (S-D) logic. Depicting resources as becoming and contextual, S-D logic argues that their usefulness co-depends on other resources. Some assumptions of S-D logic have been challenged particularly its dichotomous categorisation of operand and operant resources. To inform ongoing S-D logic theorising, our article problematises the multiple and contradictory ontological views upon resources and resource integration present within S-D logic. Moving beyond critique, we propose concrete means for reconciling these contradictions. Seeing a parallel between S-D logic's ontological inconsistencies and past ontological disagreements in the philosophy of science, we draw on the philosophical perspective of Karen Barad to develop a consistent onto-epistemological foundation for conceptualising the becoming nature of resources in S-D logic. The theory adaptation we perform enhances the applicability and explanatory capacity of S-D logic, while also offering a more robust and rigorous foundation for marketing and service research at large and giving managers new means to make sense of co-dependent resource phenomena. [ABSTRACT FROM AUTHOR]

The article brings out the major factors that bottom-of-the-pyramid (BoP) retailers consider when adopting brands. It suggests that, besides the known variables of profitability, relationship and merchandise, these retailers attach importance to efforts that lead to reduced perceived risk. These include replacement and buyback facilities besides credit. They define the relationship with distributors/wholesalers not just as firm-firm business-based, but also as stemming from familial, social and ethnic dimensions. Based on 472 responses of acceptance or rejection from BoP retailers from rural India, the findings show a positive, significant relationship with brand characteristics. On the other hand, product-related factors showed a significant but negative relationship. The study found a significant but negative association between distributor relationship and probability of adoption, which should be considered in conjunction with credit, replacement and buyback facilities. The authors suggest that, while brand demand is a significant factor, strategies based on service-dominant logic would be more effective in sustained adoption of brands among small retailers. [ABSTRACT FROM AUTHOR]

This paper investigates how management at heritage visitor attractions (HVAs) can innovate with local stakeholders in the co-creation of value for visitors in cultural tourism experiences. Taking a case study of the UNESCO World Heritage Site Schokland in the Netherlands, thirteen interviews were conducted with management and local stakeholders over a five-year period. Our findings advance heritage management discourse by critically assessing HVAs regarding relationship management and innovations with stakeholders that drive development processes. We also contribute to service-dominant logic theory and value co-creation theory by applying the concept of co-creation to the collaborative innovations between management and local stakeholders, whilst offering practical recommendations for HVAs to co-create value for visitors. [ABSTRACT FROM AUTHOR]

Augmented reality (AR) is being adopted at heritage settings as a means of creating and delivering experiences for heritage visitors. While several studies have examined AR applications and the antecedents and consequences of their employment from a consumer perspective, the heritage supplier's view in relation to how AR applications are designed remains underexplored. We explore the way heritage suppliers utilise AR for heritage settings, and as an interpretive medium that induces experience co-creation among visitors. Drawing on insights gained from interviewing heritage experts, the findings shed light on the virtual and physical experience elements included when designing AR. Five techniques employed by heritage producers that facilitate experience co-creation through AR are revealed: social interaction, personalisation, storytelling, gamification, and participation. Opportunities and implications of AR for sectors beyond heritage are then discussed. [ABSTRACT FROM AUTHOR]

The level of coordination between cultural, ecological, and economic systems directly affects the sustainable development of the Yellow River Basin (YRB). However, researchers have neglected the importance of cultural elements in the social-ecological system and have paid insufficient attention to the interaction of cultural, ecological, and economic systems in the YRB. Therefore, a framework of coupled cultural-ecological-economic (CEE) systems was constructed based on service-dominant logic, and the spatiotemporal distribution, evolutionary trends, and factors influencing the coupled coordination of different systems in 76 major cities in the YRB were analyzed by using an entropy-weighted TOPSIS model, coupled coordination model, spatial Markov chain, and panel spatial Dubin model. The results were as follows: (1) the cultural, ecological, and economic systems of the YRB showed a growing trend, the economic system grew faster than the cultural system and the ecosystem, and the ecosystems dominated sustainable development in the YRB. (2) From 2011 to 2022, the type of coupled CEE system coordination in the YRB was mainly in a state of slight incongruity, with the different regions showing temporal consistency and synchronized growth, with the upstream area mainly in a state of moderate incongruity, the midstream area mainly in a state of slight incongruity, and the downstream area concentrating in general coordination. (3) The spatial coordination level of CEE system coupling in the YRB showed the characteristic of "gradually converging to coordination from upstream to downstream" and exhibited upstream low-value agglomeration and downstream high-value agglomeration. Meanwhile, there was a clear trend of spatial spillover in terms of balanced regional development, and 67.11% of the cities in the region and neighboring areas maintained stable development. (4) Tourism development (TD), foreign trade (FT), the human environment (HE), government control (GC), and other factors significantly positively impacted the sustainable development in the YRB. In the future, the focus should be on improving the transregional infrastructure and transportation service systems in the YRB, to enhance cooperation and exchanges between different regions. This research provides new insights and methods for the coordinated development of cultural, ecological, and economic systems at a watershed scale. [ABSTRACT FROM AUTHOR]

This paper explores the current obstacles, contemporary practices, and potential solutions for recovery in Vietnam tourism, based on the views of tour operators after the COVID-19 pandemic. This research utilizes twenty-three semi-structured interviews with senior managers and business leaders from five leading tour operators in Vietnam. The findings of this research highlight that, given the current difficulties in operation, Vietnam tourism enterprises developed various response strategies to help their tourism businesses to survive during the pandemic. This research is among the first attempts aims to extend the literature on the implications of COVID-19 to the tourism industry by reflecting the perceptions of tour operators. Furthermore, findings from this study can assist the tourism businesses by highlighting potential solutions and proposing recommendations for the recovery of tourism after the COVID-19 pandemic. [ABSTRACT FROM AUTHOR]

Information technology (IT) is integral to service innovations, yet few efforts investigate how its different use might lead to different innovation outcomes, from a finer-grained perspective. Using the dynamic capabilities of the firm as a framework, we consider IT as an essential enabler of distinct service innovation activities and then use service-dominant logic to augment this high-level framework. The proposed model specifies how IT enables distinct innovation activities, through essential relationships that are associated with different innovation outcomes (radicalness and volume) and firm competitiveness. Our empirical test uses both survey data and accounting-based performance data from major Taiwanese service firms. According to the results, the strategic use of IT in planning activities is more relevant to innovation radicalness. To achieve innovation volume, strategically using IT for both planning and implementation is essential. Overall, customer cocreation strengthens these relationships and, more importantly, IT-enabled knowledge renewal in post-launch refinement activities has a significant, direct effect on firm competitiveness and positively moderates the relationship of innovation radicalness and firm competitiveness. [ABSTRACT FROM AUTHOR]

Purpose: This study aims to identify and categorize the barriers and motivators to value co-creation and to establish its theoretical link with the five axioms of value co-creation. Design/methodology/approach: The study used a qualitative approach based on a bibliographic literature review for identifying barriers and motivators of value co-creation. Subsequently, this study grouped those barriers and motivators into three categories. It further linked those barriers and motivators with five axioms of value co-creation using the grounded theory. Findings: Results based on the categorization of barriers show that the first category "organization and system-related barriers" is associated with Axioms 1, 2 and 5 of the service-dominant logic. The second category "customer-oriented barriers" is associated with Axioms 2, 4 and 5. The third category of barriers "social environmental and economic barriers" is related to only Axiom 3. Results based on the motivators show that the first category "organization and system-related motivators" is associated with Axioms 2 and 4. The second category of "customer-oriented motivators" is associated with Axioms 1, 2, 3 and 5. The third category of motivators "social environmental and economic motivators" is related to Axioms 3 and 5. Practical implications: These results provide insights to managers for eradicating barriers from the value co-creation process by emphasizing strategic intrusion into those axioms that contain a high percentage of barriers. Similarly, it also provides insights to managers for expediting motivators of value co-creation by strategic intrusion based on the axioms that contain a high percentage of motivators. Overall, this study will serve for greater value co-creation by eradicating barriers and promoting motivators. This study also provides a theoretical foundation for future studies intended to establish a theoretical connection between the barriers and motivators with value co-creation in other industries. Originality/value: This study is novel in terms of identifying barriers and motivators of value creation by categorizing those identified barriers and motivators into three sub-categories. This study is the first one for linking barriers and motivators with five axioms of value creation for a micro-level policy formulation. [ABSTRACT FROM AUTHOR]

This study explores how technology attains agency in a service system. By applying a systems view through the lenses of service-dominant logic and actor-network theory (ANT), we clarify and conceptualize resource and agency forms for a technology as it connects with other actors in a network as part of the value cocreation process. We conduct a qualitative study to explore a technology's role (i.e., VR-tours) in the residential real estate market. We find that VR-tour technology gains causal agency through others' connection to and reliance on the technology. As value is determined, there is potential for structural agency, where it cocreates and transforms valuations, influencing actors to renegotiate their roles and practices and enabling value destabilization in the marketing system. Theoretical and macromarketing implications are discussed. [ABSTRACT FROM AUTHOR]

This study explores whether coopetition enhances scale determinants for SMEs, focusing on a case study in the Portuguese Ornamental Stone sector. The findings show that transitioning to coopetition networks positively impacts scale determinants in this sector. These improvements highlight coopetition's potential to drive operational efficiency, resource optimization, and market responsiveness, aligning with Sustainable Development Goals (SDGs) 8, 9, and 12. However, the study's limitations include a specific focus on Portuguese SMEs and a limited data collection period, indicating the need for broader and longer-term research. Future research should extend to different sectors and regions, incorporate a broader range of KPIs, and consider external factors affecting coopetition outcomes. This would provide a more comprehensive understanding of coopetition's role in fostering sustainable growth and innovation in SMEs. This research contributes to theory by leveraging S-D Logic and open innovation to enhance coopetition, showcasing their practical application in SMEs.

The evolution of urban morphology and urban mobility reveals a complex and multidimensional relation that has been historically linked to the evolution of technology and its influence on people's behaviour, desires, and needs. The increasing level of digitalization of human interactions in both social and work environments has created a new paradigm for urban mobility. Alongside, sustainability concerns are also accelerating the design of new policies for improving citizens’ quality of life in urban areas. To address this new paradigm, municipalities need to consider new methodologies encompassing the different dimensions of the urban environment. This can be achieved if key stakeholders participate in co-creating and co-designing new solutions for urban mobility. In this paper we propose a multidisciplinary approach to these problems, supported by service-dominant logic concepts. The approach was used to design the CoDUMIS framework that brings together four dimensions of urban areas (social, urban, technological, and organizational). The application of the framework to four distinct cases, in Portuguese municipalities, resulted in a set of guidelines that help municipalities to improve their services and policies in a participatory environment, involving all the stakeholders.

AbstractThis research article examines the implementation of service-dominant logic in technology-based business incubators, specifically focusing on Bandung Techno Park in Indonesia. The research examines the connection between service providers and clients, the function of technology-based business incubators in assisting enterprises, and the consequences of transitioning from a focus on products to a focus on services. This study offers an extensive literature analysis on technology-based business incubators, goods-dominant logic, and service-dominant logic. Additionally, it analyzes the business process structure and services provided by Bandung Techno Park. The study highlights the significance of comprehending service-dominant logic principles while evaluating and improving services in technology-based business incubators. Furthermore, it emphasizes the importance of collaborations between universities and industries, the transition to more participatory innovation models, and the involvement of service-dominant logic in generating value. The article recommends doing further research in this field, namely with larger sample sizes and longitudinal investigations.

Though brand co-creation (BCO) and customer brand engagement (CBE) are identified as important research priorities, empirically derived insights into their relationship with tourism-consumers' consequent destination revisit intention (RVI) remain limited, particularly during the COVID-19. In reply to this gap, we develop service-dominant-logic and elaboration-likelihood-model-informed models, which test the impact of tourism-based affective-, cognitive-, and behavioral-CBE on BCO, involvement, and RVI. To explore such matters, we recruited consumer-based survey data by using structural equation modeling, PROCESS Model, and Johnson–Neyman technique. Our analyses reveal that CBE's dimensions exercise different impacts on BCO, which consequently affect RVI. Second, we ascertain involvement's direct effects on BCO and RVI. Third, results reveal that positive impact of BCO on RVI is stronger for low-involved consumers than highly involved consumers. Finally, results indicate that consumers' age does not significantly moderate the relationship between BCO and RVI. We conclude by offering crucial theoretical/practical implications that advance from this study. [ABSTRACT FROM AUTHOR]

The service-dominant (S-D) logic lens for understanding value co-creation and customers' interactive roles in the service exchange has emerged as a focal theme of interest among service academics and practitioners. While recent investigations have also focused on the process of value co-destruction—that is, how potential negative outcomes occur—the concept and its distinction from value co-creation remain unclear. This conceptual review synthesizes the concept of value co-destruction and proposes a framework consisting of two interrelated dimensions—actor–actor interaction and individual actor — and their components at three temporal points of the service encounter. We distinguish value co-destruction from other closely related concepts and take steps to integrate the value co-destruction concept into the S-D logic framework and the concept of value co-creation. The proposed integrative framework can help researchers and service practitioners alike to identify, analyze, and rectify the value co-destruction components in the service exchange and, thereby, avoid potential negative outcomes of service interactions. A threefold research agenda is proposed to obtain a more balanced understanding of the two dynamically interrelated concepts of value co-creation and value co-destruction and their application in practice. [ABSTRACT FROM AUTHOR]

AbstractTo address sustainable development goals in the tourism sector, this study sheds light on the importance of novel green marketing strategies as critical tools for promoting environmental sustainability. Anchoring on the service-dominant logic theory, this study’s originality provides a framework that fundamentally reshapes our understanding of how value co-creation between companies and customers can occur in the green context. Specifically, the research indicates the novelty through the lens of service-dominant logic to clarify the impact of companies’ green knowledge sharing on social media as a novel catalyst for tourists’ green electronic word-of-mouth intention. Using a time-lagged study, data compiled from 799 tourists confirm that tourists’ warm glow and green customer engagement behavior in sharing knowledge online with firms function as parallel mediators, thereby explaining the indirect influence of green knowledge sharing on green electronic word-of-mouth intention. Additionally, social network proneness significantly moderates this mediation via green customer engagement behavior. This research marks a seminal contribution by integrating service-dominant logic into green marketing, thereby articulating a nuanced framework that explains how green knowledge sharing can be leveraged to amplify green electronic word-of-mouth intention. By doing so, this study provides practical implications to orienting sustainable tourism through firms’ green knowledge sharing, ultimately promoting tourists’ green behavior. [ABSTRACT FROM AUTHOR]

Selecting an appropriate business model innovation for sustainable performance is a complex decision that requires a decision support tool. However, despite the importance of business model innovation (BMI) for sustainable performance, there has been limited investigation into how a hierarchical enabler framework grounded in service-dominant logic contributes to the sustainability of service firms. This study examines the critical enablers of service business model innovation (SBMI) for sustainable performance within the utility sector, particularly the electricity supply sector in Ghana. Using the best–worst method (BWM), this study identifies and prioritizes three main enablers and eleven sub-enablers, addressing a notable gap in understanding their impact on sustainable performance. The findings reveal that service value creation innovation is the most critical primary enabler, with human capital, technological platforms, and value-based pricing constituting the top three sub-enablers for sustainability performance. This study contributes to the service-dominant logic and BMI discourse by providing a novel hierarchical framework that aids managerial decision making in service-oriented firms, particularly in developing economies. The results underscore the need for utility companies to prioritize investments in key areas, such as human capital, technological advancements, and customer-centric approaches, to drive sustainable business practices and improve overall performance. [ABSTRACT FROM AUTHOR]

Objectives: This article examines the role of lawyers in entrepreneurship through the lens of service-dominant logic. Its aim is to understand how lawyers deal with the challenges of entrepreneurship while adhering to their core ethics and practice principles. The study reveals the factors that enable lawyers to effectively meet client needs. Material and methods: Using an analytical approach, this study integrates the academic literature on service theory, behavioural economics and entrepreneurship. It evaluates the service relationship framework and the service-dominant logic paradigm to capture the entrepreneurial dimension of legal services. It takes into account rankings of Polish law firms and REGON register data for a comprehensive analysis. Results: The results of the study provide an understanding of the interplay between law and business by examining how lawyers deal with entrepreneurial challenges while maintaining ethical and professional standards. To this end, the factors that enable effective client service were identified, i.e. both tangible (business-related) and intangible (related to professional competence) factors. The analysis demonstrates the role of lawyers as proactive stakeholders in the evolving legal services market, rather than simply as administrators of legal processes. It highlights the shift towards a more entrepreneurial mindset in the legal profession and the importance of sustainable relationships between lawyers and clients as the foundation of a successful entrepreneurial legal practice. Conclusions: The contribution of our analysis is a multidimensional exploration of the evolving role of lawyers in the context of entrepreneurship, based on service-dominant logic theory, which emphasises the need for adaptation and value co-creation in the legal community, enhancing the competitiveness and innovation of the legal profession. Lawyers have traditionally been seen as public servants. This article highlights their transformation into proactive, entrepreneurial legal market participants. It introduces the concept of the lawyer-entrepreneur, highlighting the key relationships between service providers (lawyers) and clients related to tangible and intangible factors. The article offers an innovative and interdisciplinary perspective on the lawyer as entrepreneur. [ABSTRACT FROM AUTHOR]

Purpose: In Japan, health-care systems have long been supported by physicians' long working hours. To solve this problem, there is an urgent need to improve the working environment for physicians while practicing patient-centered medicine and controlling health-care costs. This paper aims to examine the effect of task shifting to nurses and discuss its usefulness from the perspective of health-care value co-creation. Design/methodology/approach: This paper analyzes task shifting to nurses in acute care hospitals in Japan as a solution for the shortage of anesthesiologists. The authors discuss how the value was created from the perspective of the health-care ecosystem, with conceptual consideration of the value co-creation mechanism through patient-centered practices. Findings: The study showed that task shifting initiatives in Japan can improve the motivation of nurses through human resource development while maintaining high quality. The study also suggested that task shifting from physicians to nurses may contribute to improving net income and maintaining the health-care system. Practical implications: The findings are highly reproducible and can be immediately applied to initiatives at other medical institutions in Japan. Furthermore, it is suggested that these findings might provide some perspective on the realignment of fragmented healthcare in the USA. Originality/value: It was confirmed in practical terms that micro-level initiatives have an impact on the macro level as well. In addition, the academic presentation of the concept has contributed to the deepening of value research. [ABSTRACT FROM AUTHOR]

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