1. Misrepresentations of online engagement: re-examining online audiences in the UK museum sector
- Author
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Charlesworth, Ellen, Beresford, Andrew M., Warwick, Claire, Impett, Leonardo, Scholger, Walter, Vogeler, Georg, Tasovac, Toma, Baillot, Anne, Raunig, Elisabeth, Scholger, Martina, Steiner, Elisabeth, Centre for Information Modelling, and Helling, Patrick
- Subjects
Paper ,and ethics analysis ,social media ,Statistics ,digital access ,Galleries and museum studies ,privacy ,Computer science ,cultural analytics ,Short Presentation ,FOS: Mathematics ,social media analysis and methods ,digital humanities ,museums ,audience studies ,artificial intelligence and machine learning ,engagement ,Communication studies - Abstract
During the pandemic, the idea that digital adoption would revolutionise audience engagement became widespread in the museum sector. This paper explores whether this is true, utilising tools and debates from the digital humanities to analyse the online content and audiences of a representative sample of 315 museums in the UK.
- Published
- 2023
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