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3 results on '"social networds"'

1. Comunicación e interacción de las casas de apuestas en sus redes sociales

Author

Galindo Grajal, Nuria, Ballesteros Herencia, Carlos Antonio, Universidad de Valladolid. Facultad de Filosofía y Letras, Galindo Grajal, Nuria, Ballesteros Herencia, Carlos Antonio, and Universidad de Valladolid. Facultad de Filosofía y Letras

Abstract

Las redes sociales se han convertido en un potente altavoz para las casas de apuestas. A través de ellas, el sector del juego se da a conocer, ofrece promociones y ofertas y presenta información, con el fin de atraer nuevos clientes o usuarios. La presente investigación analiza el contenido de Twitter e Instagram de Sportium y Luckia, dos casas de apuestas que comenzaron a operar en España y que, en 2019, se convirtieron en las empresas del sector del juego líderes en facturación en apuestas deportivas. Para alcanzar los objetivos de la investigación se recurrió a un análisis de contenido a través de la elaboración de una ficha de análisis que permitió analizar cada post o tuit y clasificarlo según su el tipo y contenido, entre otras categorías. En total, se analizaron 459 publicaciones en un periodo de tiempo que se extendió desde el 12 de abril de 2021 hasta el 26 de abril del mismo año. Los resultados demuestran que las publicaciones que más interactividad generan entre los usuarios son las denominadas publicaciones participativas, Social networks have become a powerful loudspeaker for bookmakers. Through them, the gambling sector makes itself known, offers promotions and offers and presents information in order to attract new customers or users. This research analyses the Twitter and Instagram content of Sportium and Luckia, two bookmakers that started operating in Spain for the first time in their history and that, in 2019, became the leading companies in the gambling sector in terms of turnover in sports betting alone. In order to achieve the research objectives, a content analysis was carried out through the development of an analysis sheet that allowed each post or tweet to be analysed and classified according to its type and content, among other categories. In total, 459 publications were analysed over a period of time that lasted from 12 April 2021 to 26 April of the same year. The results show that the publications that generate the most interactivity among users are the so-called participatory publications, Departamento de Historia Moderna, Contemporánea y de América, Periodismo y Comunicación Audiovisual y Publicidad, Grado en Periodismo

Published
2021

2. Building Social Networks for Health Promotion: Shout-out Health, New Jersey, 2011

Author

Pamela Rothpletz-Puglia, EdD, RD, Veronica M. Jones, MPH, CHES, Deborah S. Storm, MSN, PhD, J. Scott Parrott, PhD, and Kathy Ahearn O’Brien, MPH

Subjects
social networds, health promotion, HIV, HIV prevention, women's health, Public aspects of medicine, RA1-1270
Abstract

Background Building social networks for health promotion in high-poverty areas may reduce health disparities. Community involvement provides a mechanism to reach at-risk people with culturally tailored health information. Shout-out Health was a feasibility project to provide opportunity and support for women at risk for or living with human immunodeficiency virus infection to carry out health promotion within their informal social networks. Community Context The Shout-out Health project was designed by an academic–community agency team. During 3 months, health promotion topics were chosen, developed, and delivered to community members within informal social networks by participants living in Paterson and Jersey City, New Jersey. Methods We recruited women from our community agency partner’s clients; 57 women participated in in-person or online meetings facilitated by our team. The participants identified and developed the health topics, and we discussed each topic and checked it for message accuracy before the participants provided health promotion within their informal social networks. The primary outcome for evaluating feasibility included the women’s feedback about their experiences and the number of times they provided health promotion in the community. Other data collection included participant questionnaires and community-recipient evaluations. Outcome More than half of the participants reported substantial life challenges, such as unemployment and housing problems, yet with technical support and a modest stipend, women in both groups successfully provided health promotion to 5,861 people within their informal social networks. Interpretation Shout-out Health was feasible and has implications for building social networks to disseminate health information and reduce health disparities in communities.

Published
2013
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3. Workshop synthesis: Use of social media, social networks and qualitative approaches as innovative ways to collect and enrich travel data

Author

Elisabeth Ampt and Tomás Ruiz

Subjects
050210 logistics & transportation, Transportation planning, Computer science, business.industry, 05 social sciences, Travel surveys, Context (language use), Data science, INGENIERIA E INFRAESTRUCTURA DE LOS TRANSPORTES, Social media, Understanding travel behavior, 0502 economics and business, Social networds, Survey data collection, 050211 marketing, Smart card, business, Qualitative approaches
Abstract

Transportation Planning and Analysis is living a new era in terms of new data sources. Traditional survey data is being enriched with information generated by the use of smartphones, smartcards, online social media and social networks, etc. However, these new data sources require the use of specific techniques to extract valuable information, and the use of inferring methods to be useful in the transportation context. This workshop reviewed advantages and drawbacks of innovative travel data sources related to the use of online Social Media and Social Networks.

Published
2018

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