This paper explores the practices of sanctioning/noticing of swearwords or apologizing for swearing in everyday interactions. Sanctioning swearwords is accomplished through specific lexical resources and grammatical constructions in Italian (e.g., “sorry for the term”, “s/he said [swearword]”), negative imperatives (e.g., “no, you cannot say [swearword]”), and negative statements in 1st personal singular pronoun (e.g., “no, I don’t swear/curse”). These resources correlate with a package of multimodal resources such as facial expressions, head movements (e.g., head shaking), voice quality and laughter. We analyze two corpora of video-recorded multiperson data in Italian: interactions among friends (dinners and aperitifs) and institutional contexts (business meetings and lawyer-client consultations). Following Conversation Analysis (Sack, Schegloff & Jefferson 1974), Interactional Linguistics (Couper-Kuhlen & Selting, 2018; Mondada 2006), and the recent embodied/multimodal turn (Nevile 2015; Mondada 2018), we conceptualize swearing and the treatment of swearwords as situated activities that reveal the “interaction order” (Goffman 1983: 2) behind human social practices. Complementing findings in Calabria & Sciubba (2022) and Sciubba & Calabria (2022) on swearing as a practice to manage emotions in interaction, the sequences selected for this paper show swearing as a breach of the social order (Garfinkel 1967). We pinpoint a contrast between the sanctionable dimension of swearwords, on the one hand, and their interactional usage to establish and maintain a jocular shared dimension, on the other. Swearwords are resources that allow speakers to implement social actions, but whose deployment has to be negotiated bit-by-bit in the unfolding of turns. The “threshold of acceptability” emerges by overtly sanctioning in situ or by teasing the user (excerpt 1, lines 39-40). The “institutionality” of a setting (e.g., business meetings and lawyer/client interaction) plays a role in making swearing less acceptable. Furthermore, topicalizing the camera as an “institutional” element influences the speakers’ display of acceptability of swearing. This is “contrasted” with moments where the camera is not topicalized, and a swearword is eventually treated as unproblematic (extract 1). We transcribed the data following Jefferson’s (2004) CA conventions for talk and Meredith and Stokoe’s (2014) screen-captures for embodiment. Excerpt 1 [transcript] References Calabria, V., Sciubba, M. E. (2022), “Adesso m’incazzo!": Swear Words as resources for managing negative emotions in interaction. MediAzioni, 33(1), D4-D28. https://doi.org/10.6092/issn.1974-4382/15263 Couper-Kuhlen, E., & Selting, M. (2018), Interactional linguistics: Studying language in social interaction. Cambridge: CUP. Garfinkel, H. (1967). Studies in Ethnomethodology. Englewood Cliffs, NJ: Prentice Hall. Jefferson, G. (2004), Glossary of transcript with an introduction. In Lerner, G. H. (Ed.). Conversation Analysis. Studies from the first generation. Amsterdam-Philadelphia: Benjamins, 13-31. Goffman, E. (1983). The interaction order: American Sociological Association, 1982 presidential address. American sociological review 48(1): 1-17. Meredith, J., & Stokoe, E. (2014), Repair: Comparing Facebook ‘chat’ with spoken interaction. Discourse & communication 8(2): 181-207. Mondada L. (2006), La pertinenza del dettaglio. Registrazione e trascrizione di dati video per la linguistica interazionale. In: Y. Bürki, E. De Stefani (a cura di), Trascrivere la lingua. Dalla filologia all’analisi conversazionale, Peter Lang, Bern, pp. 313-44. Mondada, L. (2018). Multiple temporalities of language and body in interaction: Challenges for transcribing multimodality. Research on Language and Social Interaction, 51(1), 85-106. Nevile, M. (2015). The embodied turn in research on language and social interaction. Research on Language and Social Interaction, 48(2), 121–151. Sacks, H., Schegloff, E. A., & Jefferson, G. (1974), A simplest systematics for the organization of turn-taking in conversation. Language 50(4): 696-735. Sciubba, M. E., Calabria, V. (2022), Building up anger in interaction: embodied and linguistic resources for managing emotions in institutional settings, paper presented at AWIA Symposium 2022, 07/10/2022, Vrije Universiteit Amsterdam (The Netherlands)